--- title: "Eye drop brands: Which are searched most?" description: "Compare the eye drop brands people buy. Share of Search among Systane, Hylo and Optrex, the eye drop brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/eye-drop-brands" publisher: "Brandwave" --- # Eye drop brands: Which are searched most? Compare the eye drop brands people buy. Share of Search among Systane, Hylo and Optrex, the eye drop brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Eye drop brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Systane, 65.7% ## Which brand is most popular in search among eye drop brands worldwide? - In September 2026, Systane was the most searched among eye drop brands worldwide, with an estimated 135K branded searches and 65.7% estimated Share of Search within this set. - Hylo is in 2nd place, 36.3 percentage points behind at 29.5% Share of Search. - Across the 12 months ending September 2026, Systane’s estimated Share of Search among eye drop brands worldwide decreased from 68.7% to 65.7%. - Across the 12 months ending September 2026, Hylo’s estimated Share of Search among eye drop brands worldwide increased from 25.2% to 29.5%. - Across the 12 months ending September 2026, Optrex’s estimated Share of Search among eye drop brands worldwide decreased from 6.2% to 4.8%. - Across the 12 months ending September 2026, Systane’s estimated Share of Search among eye drop brands worldwide peaked at 78.5% in March 2026 and was lowest at 65.7% in September 2026. - Across the 12 months ending September 2026, Hylo’s estimated Share of Search among eye drop brands worldwide peaked at 29.5% in September 2026 and was lowest at 15.7% in March 2026. - Across the 12 months ending September 2026, Optrex’s estimated Share of Search among eye drop brands worldwide peaked at 6.7% in January 2026 and was lowest at 4.8% in September 2026. ## Compare search popularity between leading brands - [Systane vs Hylo: compare search popularity](/demand/global-en/compare/hylo-vs-systane): 65.7% against 29.5% Share of Search. - [Systane vs Optrex: compare search popularity](/demand/global-en/compare/optrex-vs-systane): 65.7% against 4.8% Share of Search. - [Hylo vs Optrex: compare search popularity](/demand/global-en/compare/hylo-vs-optrex): 29.5% against 4.8% Share of Search. ## How did search popularity change for eye drop brands worldwide in September 2026? - In September 2026, Hylo gained estimated Share of Search among eye drop brands worldwide, from 21.8% to 29.5%. - In September 2026, Systane lost estimated Share of Search among eye drop brands worldwide, from 72.8% to 65.7%. - In September 2026, Optrex lost estimated Share of Search among eye drop brands worldwide, from 5.3% to 4.8%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Systane | 65.7% | 135K | 0.0% | Systane | | 2 | Hylo | 29.5% | 60.5K | +49.4% | Hylo | | 3 | Optrex | 4.8% | 9.9K | 0.0% | Optrex | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Systane | 135K | 68.7% | 1 | | Oct 2025 | Hylo | 49.5K | 25.2% | 2 | | Oct 2025 | Optrex | 12.1K | 6.2% | 3 | | Nov 2025 | Systane | 135K | 72.8% | 1 | | Nov 2025 | Hylo | 40.5K | 21.8% | 2 | | Nov 2025 | Optrex | 9.9K | 5.3% | 3 | | Dec 2025 | Systane | 135K | 75.8% | 1 | | Dec 2025 | Hylo | 33.1K | 18.6% | 2 | | Dec 2025 | Optrex | 9.9K | 5.6% | 3 | | Jan 2026 | Systane | 135K | 74.9% | 1 | | Jan 2026 | Hylo | 33.1K | 18.4% | 2 | | Jan 2026 | Optrex | 12.1K | 6.7% | 3 | | Feb 2026 | Systane | 135K | 75.8% | 1 | | Feb 2026 | Hylo | 33.1K | 18.6% | 2 | | Feb 2026 | Optrex | 9.9K | 5.6% | 3 | | Mar 2026 | Systane | 165K | 78.5% | 1 | | Mar 2026 | Hylo | 33.1K | 15.7% | 2 | | Mar 2026 | Optrex | 12.1K | 5.8% | 3 | | Apr 2026 | Systane | 135K | 69.4% | 1 | | Apr 2026 | Hylo | 49.5K | 25.5% | 2 | | Apr 2026 | Optrex | 9.9K | 5.1% | 3 | | May 2026 | Systane | 135K | 68.7% | 1 | | May 2026 | Hylo | 49.5K | 25.2% | 2 | | May 2026 | Optrex | 12.1K | 6.2% | 3 | | Jun 2026 | Systane | 135K | 72% | 1 | | Jun 2026 | Hylo | 40.5K | 21.6% | 2 | | Jun 2026 | Optrex | 12.1K | 6.4% | 3 | | Jul 2026 | Systane | 135K | 72% | 1 | | Jul 2026 | Hylo | 40.5K | 21.6% | 2 | | Jul 2026 | Optrex | 12.1K | 6.4% | 3 | | Aug 2026 | Systane | 135K | 72.8% | 1 | | Aug 2026 | Hylo | 40.5K | 21.8% | 2 | | Aug 2026 | Optrex | 9.9K | 5.3% | 3 | | Sep 2026 | Systane | 135K | 65.7% | 1 | | Sep 2026 | Hylo | 60.5K | 29.5% | 2 | | Sep 2026 | Optrex | 9.9K | 4.8% | 3 | ## What is being compared - **Hylo**: Measured on the search term “hylo”. - **Optrex**: Measured on the search term “optrex”. - **Systane**: Measured on the search term “systane”. - [Hylo](/demand/global-en/brands/hylo) - [Optrex](/demand/global-en/brands/optrex) - [Systane](/demand/global-en/brands/systane) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among eye drop brands worldwide? In September 2026, Systane was the most searched among eye drop brands worldwide, with an estimated 135K branded searches and 65.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Eye drop brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/eye-drop-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/eye-drop-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.