---
title: "Eye creams: Which are searched most?"
description: "Compare the eye creams shoppers choose between. Share of Search among CeraVe, La Roche-Posay, Estée Lauder, The Ordinary, Clinique and Kiehl's, the eye creams Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/eye-creams"
publisher: "Brandwave"
---

# Eye creams: Which are searched most?

Compare the eye creams shoppers choose between. Share of Search among CeraVe, La Roche-Posay, Estée Lauder, The Ordinary, Clinique and Kiehl's, the eye creams Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Eye creams
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: CeraVe, 26%

## Which brand is most popular in search among eye creams worldwide?

- In August 2026, CeraVe was the most searched among eye creams worldwide, with an estimated 2.3M branded searches and 26% estimated Share of Search within this set.
- La Roche-Posay is in 2nd place, 0.6 percentage points behind at 25.4% Share of Search.
- Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among eye creams worldwide increased from 24.6% to 26%.
- Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among eye creams worldwide increased from 19.7% to 25.4%.
- Across the 11 months ending August 2026, Estée Lauder’s estimated Share of Search among eye creams worldwide decreased from 26.3% to 18.7%.
- Across the 11 months ending August 2026, The Ordinary’s estimated Share of Search among eye creams worldwide increased from 13.2% to 16.1%.
- Across the 11 months ending August 2026, Clinique’s estimated Share of Search among eye creams worldwide decreased from 8.9% to 7.6%.
- Across the 11 months ending August 2026, Kiehl's’ estimated Share of Search among eye creams worldwide decreased from 7.3% to 6.2%.
- Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among eye creams worldwide peaked at 26% in August 2026 and was lowest at 18.5% in November 2025.
- Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among eye creams worldwide peaked at 27.8% in May 2026 and was lowest at 17.5% in November 2025.
- Across the 11 months ending August 2026, Estée Lauder’s estimated Share of Search among eye creams worldwide peaked at 28.5% in November 2025 and was lowest at 18.7% in August 2026.
- Across the 11 months ending August 2026, The Ordinary’s estimated Share of Search among eye creams worldwide peaked at 17.3% in April 2026 and was lowest at 13.2% in October 2025.
- Across the 11 months ending August 2026, Clinique’s estimated Share of Search among eye creams worldwide peaked at 9.5% in November 2025 and was lowest at 7.5% in February 2026.
- Across the 11 months ending August 2026, Kiehl's’ estimated Share of Search among eye creams worldwide peaked at 9.5% in November 2025 and was lowest at 5.2% in July 2026.
- Across the 11 months ending August 2026, CeraVe rose from 2nd to 1st among eye creams worldwide.
- Across the 11 months ending August 2026, La Roche-Posay rose from 3rd to 2nd among eye creams worldwide.
- Across the 11 months ending August 2026, Estée Lauder fell from 1st to 3rd among eye creams worldwide.

## Compare search popularity between leading brands

- [CeraVe vs La Roche-Posay: compare search popularity](/demand/global-en/compare/cerave-vs-la-roche-posay): 26% against 25.4% Share of Search.
- [CeraVe vs Estée Lauder: compare search popularity](/demand/global-en/compare/cerave-vs-estee-lauder): 26% against 18.7% Share of Search.
- [CeraVe vs The Ordinary: compare search popularity](/demand/global-en/compare/cerave-vs-the-ordinary-skincare): 26% against 16.1% Share of Search.
- [CeraVe vs Clinique: compare search popularity](/demand/global-en/compare/cerave-vs-clinique): 26% against 7.6% Share of Search.
- [La Roche-Posay vs Estée Lauder: compare search popularity](/demand/global-en/compare/estee-lauder-vs-la-roche-posay): 25.4% against 18.7% Share of Search.
- [La Roche-Posay vs The Ordinary: compare search popularity](/demand/global-en/compare/la-roche-posay-vs-the-ordinary-skincare): 25.4% against 16.1% Share of Search.
- [La Roche-Posay vs Clinique: compare search popularity](/demand/global-en/compare/clinique-vs-la-roche-posay): 25.4% against 7.6% Share of Search.
- [Estée Lauder vs The Ordinary: compare search popularity](/demand/global-en/compare/estee-lauder-vs-the-ordinary-skincare): 18.7% against 16.1% Share of Search.
- [Estée Lauder vs Clinique: compare search popularity](/demand/global-en/compare/clinique-vs-estee-lauder): 18.7% against 7.6% Share of Search.
- [The Ordinary vs Clinique: compare search popularity](/demand/global-en/compare/clinique-vs-the-ordinary-skincare): 16.1% against 7.6% Share of Search.

## How did search popularity change for eye creams worldwide in August 2026?

- In August 2026, Kiehl's gained estimated Share of Search among eye creams worldwide, from 5.2% to 6.2%.
- CeraVe’s estimated Share of Search among eye creams worldwide has gained ground for 3 months in a row, from 23.3% to 26% in August 2026.
- Estimated monthly branded searches for La Roche-Posay worldwide rose 22.4% over 11 measured months, from 1.8M to 2.2M in August 2026.
- Estimated monthly branded searches for The Ordinary worldwide rose 15.8% over 11 measured months, from 1.2M to 1.4M in August 2026.
- Estimated monthly branded searches for Estée Lauder worldwide fell 32.5% over 11 measured months, from 2.4M to 1.6M in August 2026.
- Estimated monthly branded searches for Clinique worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | CeraVe | 26% | 2.3M | +2.1% | CeraVe |
| 2 | La Roche-Posay | 25.4% | 2.2M | 0.0% | La Roche-Posay |
| 3 | Estée Lauder | 18.7% | 1.6M | 0.0% | Estée Lauder |
| 4 | The Ordinary | 16.1% | 1.4M | -0.4% | The Ordinary |
| 5 | Clinique | 7.6% | 673K | 0.0% | Clinique |
| 6 | Kiehl's | 6.2% | 550K | +22.2% | Kiehl's |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Estée Lauder | 2.4M | 26.3% | 1 |
| Oct 2025 | CeraVe | 2.3M | 24.6% | 2 |
| Oct 2025 | La Roche-Posay | 1.8M | 19.7% | 3 |
| Oct 2025 | The Ordinary | 1.2M | 13.2% | 4 |
| Oct 2025 | Clinique | 823K | 8.9% | 5 |
| Oct 2025 | Kiehl's | 673K | 7.3% | 6 |
| Nov 2025 | Estée Lauder | 3.7M | 28.5% | 1 |
| Nov 2025 | CeraVe | 2.4M | 18.5% | 2 |
| Nov 2025 | La Roche-Posay | 2.2M | 17.5% | 3 |
| Nov 2025 | The Ordinary | 2.1M | 16.5% | 4 |
| Nov 2025 | Clinique | 1.2M | 9.5% | 5 |
| Nov 2025 | Kiehl's | 1.2M | 9.5% | 6 |
| Dec 2025 | Estée Lauder | 3M | 27.5% | 1 |
| Dec 2025 | CeraVe | 2.4M | 21.8% | 2 |
| Dec 2025 | La Roche-Posay | 2.2M | 20.5% | 3 |
| Dec 2025 | The Ordinary | 1.5M | 13.5% | 4 |
| Dec 2025 | Clinique | 1M | 9.2% | 5 |
| Dec 2025 | Kiehl's | 823K | 7.5% | 6 |
| Jan 2026 | CeraVe | 2.4M | 24.8% | 1 |
| Jan 2026 | La Roche-Posay | 2.2M | 23.3% | 2 |
| Jan 2026 | Estée Lauder | 2M | 20.8% | 3 |
| Jan 2026 | The Ordinary | 1.5M | 15.4% | 4 |
| Jan 2026 | Clinique | 823K | 8.6% | 5 |
| Jan 2026 | Kiehl's | 673K | 7% | 6 |
| Feb 2026 | CeraVe | 2.3M | 25.4% | 1 |
| Feb 2026 | La Roche-Posay | 2.2M | 24.9% | 2 |
| Feb 2026 | Estée Lauder | 2M | 22.3% | 3 |
| Feb 2026 | The Ordinary | 1.2M | 13.7% | 4 |
| Feb 2026 | Clinique | 673K | 7.5% | 5 |
| Feb 2026 | Kiehl's | 550K | 6.1% | 6 |
| Mar 2026 | La Roche-Posay | 2.7M | 26% | 1 |
| Mar 2026 | Estée Lauder | 2.4M | 23.2% | 2 |
| Mar 2026 | CeraVe | 2.3M | 22.3% | 3 |
| Mar 2026 | The Ordinary | 1.5M | 14.3% | 4 |
| Mar 2026 | Clinique | 823K | 7.8% | 5 |
| Mar 2026 | Kiehl's | 673K | 6.4% | 6 |
| Apr 2026 | La Roche-Posay | 2.7M | 26.8% | 1 |
| Apr 2026 | CeraVe | 2.4M | 23% | 2 |
| Apr 2026 | Estée Lauder | 2M | 19.5% | 3 |
| Apr 2026 | The Ordinary | 1.8M | 17.3% | 4 |
| Apr 2026 | Clinique | 823K | 8% | 5 |
| Apr 2026 | Kiehl's | 550K | 5.4% | 6 |
| May 2026 | La Roche-Posay | 2.7M | 27.8% | 1 |
| May 2026 | CeraVe | 2.3M | 23.3% | 2 |
| May 2026 | Estée Lauder | 2M | 20.3% | 3 |
| May 2026 | The Ordinary | 1.5M | 14.7% | 4 |
| May 2026 | Clinique | 823K | 8.3% | 5 |
| May 2026 | Kiehl's | 550K | 5.6% | 6 |
| Jun 2026 | CeraVe | 2.2M | 25.5% | 1 |
| Jun 2026 | La Roche-Posay | 2.2M | 25.5% | 2 |
| Jun 2026 | Estée Lauder | 1.6M | 18.7% | 3 |
| Jun 2026 | The Ordinary | 1.4M | 16.3% | 4 |
| Jun 2026 | Clinique | 673K | 7.7% | 5 |
| Jun 2026 | Kiehl's | 550K | 6.3% | 6 |
| Jul 2026 | CeraVe | 2.2M | 25.9% | 1 |
| Jul 2026 | La Roche-Posay | 2.2M | 25.8% | 2 |
| Jul 2026 | Estée Lauder | 1.6M | 19% | 3 |
| Jul 2026 | The Ordinary | 1.4M | 16.4% | 4 |
| Jul 2026 | Clinique | 673K | 7.8% | 5 |
| Jul 2026 | Kiehl's | 450K | 5.2% | 6 |
| Aug 2026 | CeraVe | 2.3M | 26% | 1 |
| Aug 2026 | La Roche-Posay | 2.2M | 25.4% | 2 |
| Aug 2026 | Estée Lauder | 1.6M | 18.7% | 3 |
| Aug 2026 | The Ordinary | 1.4M | 16.1% | 4 |
| Aug 2026 | Clinique | 673K | 7.6% | 5 |
| Aug 2026 | Kiehl's | 550K | 6.2% | 6 |
| Sep 2026 | CeraVe | — | — | — |
| Sep 2026 | Clinique | — | — | — |
| Sep 2026 | Estée Lauder | — | — | — |
| Sep 2026 | Kiehl's | — | — | — |
| Sep 2026 | La Roche-Posay | — | — | — |
| Sep 2026 | The Ordinary | — | — | — |

## What is being compared

- **CeraVe**: Measured on the search terms “cerave”, “cerave cleanser”, “cerave com”, “cerave moisturiser”, “cerave moisturizer”, “cerave serum”, “cerave skincare”, “serum cerave” and “skincare cerave”, summed into one figure.
- **Clinique**: Measured on the search term “clinique”.
- **Estée Lauder**: Measured on the search terms “estee lauder” and “estelauder”, summed into one figure.
- **Kiehl's**: Measured on the search term “kiehls”.
- **La Roche-Posay**: Measured on the search term “la roche posay”.
- **The Ordinary**: Measured on the search terms “serum the ordinary”, “skincare the ordinary”, “the ordinary”, “the ordinary niacinamide”, “the ordinary retinol” and “theordinary com”, summed into one figure.

- [CeraVe](/demand/global-en/brands/cerave)
- [Clinique](/demand/global-en/brands/clinique)
- [Estée Lauder](/demand/global-en/brands/estee-lauder)
- [Kiehl's](/demand/global-en/brands/kiehl-s)
- [La Roche-Posay](/demand/global-en/brands/la-roche-posay)
- [The Ordinary](/demand/global-en/brands/the-ordinary-skincare)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among eye creams worldwide?

In August 2026, CeraVe was the most searched among eye creams worldwide, with an estimated 2.3M branded searches and 26% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Eye creams: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/eye-creams

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/eye-creams. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.