---
title: "ASUS vs Dell: Which is searched more?"
description: "Which is more popular in search, ASUS or Dell? Compare estimated monthly branded-search demand and Share of Search inside the External monitor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/external-monitor-brands/compare/asus-vs-dell"
publisher: "Brandwave"
---

# ASUS vs Dell: Which is searched more?

Which is more popular in search, ASUS or Dell? Compare estimated monthly branded-search demand and Share of Search inside the External monitor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ASUS and Dell
- **Competitive set**: External monitor brands
- **Market**: Global
- **Month measured**: Sep 2026
- **ASUS Share of Search**: 20.3%
- **Dell Share of Search**: 24%

## Which is more popular in search, ASUS or Dell?

- In September 2026, Dell had more branded searches than ASUS among external monitor brands worldwide. Dell was estimated to have 2.3M branded searches compared to ASUS’s 2M, and held a 24% Share of Search versus ASUS’s 20.3%.
- Dell was ahead of ASUS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASUS’s estimated Share of Search among external monitor brands worldwide moved from 19.6% to 20.3%, and its estimated monthly branded searches held steady at 2M.
- Across the 12 months ending September 2026, Dell’s estimated Share of Search among external monitor brands worldwide moved from 26.2% to 24%, and its estimated monthly branded searches moved from 2.6M to 2.3M.

## How did search popularity change for external monitor brands worldwide in September 2026?

- In September 2026, Dell gained estimated Share of Search among external monitor brands worldwide, from 23% to 24%.
- In September 2026, ASUS gained estimated Share of Search among external monitor brands worldwide, from 19.4% to 20.3%.

## Month by month

| Month | ASUS estimated searches | ASUS Share of Search | ASUS rank | Dell estimated searches | Dell Share of Search | Dell rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2M | 19.6% | 3 | 2.6M | 26.2% | 2 |
| Nov 2025 | 2M | 17.8% | 3 | 3M | 27.5% | 2 |
| Dec 2025 | 2M | 20.2% | 3 | 2.5M | 25.7% | 2 |
| Jan 2026 | 2M | 19.5% | 3 | 2.6M | 26% | 2 |
| Feb 2026 | 2M | 22.2% | 3 | 2.2M | 24.8% | 2 |
| Mar 2026 | 2M | 19.3% | 3 | 2.5M | 24.9% | 2 |
| Apr 2026 | 1.6M | 19.3% | 3 | 2.2M | 26.1% | 2 |
| May 2026 | 1.6M | 18.8% | 3 | 2.5M | 28.8% | 2 |
| Jun 2026 | 2M | 20.4% | 3 | 2.5M | 26% | 2 |
| Jul 2026 | 1.6M | 17.7% | 3 | 2.2M | 23.6% | 2 |
| Aug 2026 | 2M | 19.4% | 3 | 2.3M | 23% | 2 |
| Sep 2026 | 2M | 20.3% | 3 | 2.3M | 24% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using ASUS’s and Dell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ASUS**: Measured on the search terms “asus”, “asus router”, “asus wifi router”, “asus zenwifi” and “router asus”, summed into one figure.
- **Dell**: Measured on the search terms “dell”, “dell laptop” and “dell monitor”, summed into one figure.

- [ASUS profile](/demand/global-en/brands/asus)
- [Dell profile](/demand/global-en/brands/dell)
- [All external monitor brands worldwide](/demand/global-en/categories/external-monitor-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ASUS or Dell?

In September 2026, Dell had more branded searches than ASUS among external monitor brands worldwide. Dell was estimated to have 2.3M branded searches compared to ASUS’s 2M, and held a 24% Share of Search versus ASUS’s 20.3%.

## Cite this page

Brandwave. "ASUS vs Dell: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/external-monitor-brands/compare/asus-vs-dell

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/external-monitor-brands/compare/asus-vs-dell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.