---
title: "Extension lead brands: Which brands are most popular in search?"
description: "Compare the extension lead brands shoppers choose between. Share of Search among Anker, Eaton, Belkin, Brennenstuhl, HPM and Masterplug, the extension lead brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/extension-lead-brands"
publisher: "Brandwave"
---

# Extension lead brands: Which brands are most popular in search?

Compare the extension lead brands shoppers choose between. Share of Search among Anker, Eaton, Belkin, Brennenstuhl, HPM and Masterplug, the extension lead brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Extension lead brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Anker, 67.5%

## Which brand is most popular in search among extension lead brands worldwide?

- In August 2026, Anker was the most searched among extension lead brands worldwide, with an estimated 1.4M branded searches and 67.5% estimated Share of Search within this set.
- Eaton is in 2nd place, 49.2 percentage points behind at 18.3% Share of Search.
- Across the 11 months ending August 2026, Anker’s estimated Share of Search among extension lead brands worldwide increased from 64.1% to 67.5%.
- Across the 11 months ending August 2026, Eaton’s estimated Share of Search among extension lead brands worldwide decreased from 19.7% to 18.3%.
- Across the 11 months ending August 2026, Belkin’s estimated Share of Search among extension lead brands worldwide decreased from 10.7% to 10%.
- Across the 11 months ending August 2026, Brennenstuhl’s estimated Share of Search among extension lead brands worldwide decreased from 2.6% to 2%.
- Across the 11 months ending August 2026, HPM’s estimated Share of Search among extension lead brands worldwide decreased from 2.6% to 2%.
- Across the 11 months ending August 2026, Anker’s estimated Share of Search among extension lead brands worldwide peaked at 68.6% in April 2026 and was lowest at 56.1% in February 2026.
- Across the 11 months ending August 2026, Eaton’s estimated Share of Search among extension lead brands worldwide peaked at 30.2% in February 2026 and was lowest at 17.1% in December 2025.
- Across the 11 months ending August 2026, Belkin’s estimated Share of Search among extension lead brands worldwide peaked at 11.4% in December 2025 and was lowest at 8.4% in April 2026.
- Across the 11 months ending August 2026, Brennenstuhl’s estimated Share of Search among extension lead brands worldwide peaked at 2.8% in December 2025 and was lowest at 1.7% in May 2026.
- Across the 11 months ending August 2026, Masterplug held steady: its estimated Share of Search among extension lead brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Anker vs Eaton: compare search popularity](/demand/global-en/compare/anker-vs-eaton): 67.5% against 18.3% Share of Search.
- [Anker vs Belkin: compare search popularity](/demand/global-en/compare/anker-vs-belkin): 67.5% against 10% Share of Search.
- [Anker vs Brennenstuhl: compare search popularity](/demand/global-en/compare/anker-vs-brennenstuhl): 67.5% against 2% Share of Search.
- [Anker vs HPM: compare search popularity](/demand/global-en/compare/anker-vs-hpm): 67.5% against 2% Share of Search.
- [Eaton vs Belkin: compare search popularity](/demand/global-en/compare/belkin-vs-eaton): 18.3% against 10% Share of Search.
- [Eaton vs Brennenstuhl: compare search popularity](/demand/global-en/compare/brennenstuhl-vs-eaton): 18.3% against 2% Share of Search.
- [Eaton vs HPM: compare search popularity](/demand/global-en/compare/eaton-vs-hpm): 18.3% against 2% Share of Search.
- [Belkin vs Brennenstuhl: compare search popularity](/demand/global-en/compare/belkin-vs-brennenstuhl): 10% against 2% Share of Search.
- [Belkin vs HPM: compare search popularity](/demand/global-en/compare/belkin-vs-hpm): 10% against 2% Share of Search.
- [Brennenstuhl vs HPM: compare search popularity](/demand/global-en/compare/brennenstuhl-vs-hpm): 2% Share of Search each.

## How did search popularity change for extension lead brands worldwide in August 2026?

- In August 2026, Belkin gained estimated Share of Search among extension lead brands worldwide, from 8.7% to 10%.
- In August 2026, Eaton lost estimated Share of Search among extension lead brands worldwide, from 19.3% to 18.3%.
- In August 2026, Brennenstuhl rose from 5th to 4th among extension lead brands worldwide.
- In August 2026, HPM fell from 4th to 5th among extension lead brands worldwide.
- Estimated monthly branded searches for Anker worldwide rose 13.2% over 11 measured months, from 1.2M to 1.4M in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Anker | 67.5% | 1.4M | +4.9% | Anker |
| 2 | Eaton | 18.3% | 368K | 0.0% | Eaton |
| 3 | Belkin | 10% | 201K | +21.8% | Belkin |
| 4 | Brennenstuhl | 2% | 40.5K | +22.4% | Brennenstuhl |
| 5 | HPM | 2% | 40.5K | 0.0% | HPM |
| 6 | Masterplug | 0.18% | 3.6K | 0.0% | Masterplug |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Anker | 1.2M | 64.1% | 1 |
| Oct 2025 | Eaton | 368K | 19.7% | 2 |
| Oct 2025 | Belkin | 201K | 10.7% | 3 |
| Oct 2025 | Brennenstuhl | 49.5K | 2.6% | 4 |
| Oct 2025 | HPM | 49.5K | 2.6% | 5 |
| Oct 2025 | Masterplug | 3.6K | 0.19% | 6 |
| Nov 2025 | Anker | 1.2M | 64.9% | 1 |
| Nov 2025 | Eaton | 368K | 19.2% | 2 |
| Nov 2025 | Belkin | 201K | 10.5% | 3 |
| Nov 2025 | Brennenstuhl | 49.5K | 2.6% | 4 |
| Nov 2025 | HPM | 49.5K | 2.6% | 5 |
| Nov 2025 | Masterplug | 4.4K | 0.23% | 6 |
| Dec 2025 | Anker | 1.2M | 66.2% | 1 |
| Dec 2025 | Eaton | 301K | 17.1% | 2 |
| Dec 2025 | Belkin | 201K | 11.4% | 3 |
| Dec 2025 | Brennenstuhl | 49.5K | 2.8% | 4 |
| Dec 2025 | HPM | 40.5K | 2.3% | 5 |
| Dec 2025 | Masterplug | 4.4K | 0.25% | 6 |
| Jan 2026 | Anker | 1.3M | 65.2% | 1 |
| Jan 2026 | Eaton | 368K | 19.1% | 2 |
| Jan 2026 | Belkin | 201K | 10.4% | 3 |
| Jan 2026 | Brennenstuhl | 49.5K | 2.6% | 4 |
| Jan 2026 | HPM | 49.5K | 2.6% | 5 |
| Jan 2026 | Masterplug | 4.4K | 0.23% | 6 |
| Feb 2026 | Anker | 1M | 56.1% | 1 |
| Feb 2026 | Eaton | 550K | 30.2% | 2 |
| Feb 2026 | Belkin | 165K | 9.1% | 3 |
| Feb 2026 | Brennenstuhl | 40.5K | 2.2% | 4 |
| Feb 2026 | HPM | 40.5K | 2.2% | 5 |
| Feb 2026 | Masterplug | 3.6K | 0.2% | 6 |
| Mar 2026 | Anker | 1.4M | 64.6% | 1 |
| Mar 2026 | Eaton | 450K | 21.4% | 2 |
| Mar 2026 | Belkin | 201K | 9.6% | 3 |
| Mar 2026 | HPM | 49.5K | 2.4% | 4 |
| Mar 2026 | Brennenstuhl | 40.5K | 1.9% | 5 |
| Mar 2026 | Masterplug | 3.6K | 0.17% | 6 |
| Apr 2026 | Anker | 1.3M | 68.6% | 1 |
| Apr 2026 | Eaton | 368K | 18.7% | 2 |
| Apr 2026 | Belkin | 165K | 8.4% | 3 |
| Apr 2026 | Brennenstuhl | 40.5K | 2.1% | 4 |
| Apr 2026 | HPM | 40.5K | 2.1% | 5 |
| Apr 2026 | Masterplug | 3.6K | 0.18% | 6 |
| May 2026 | Anker | 1.3M | 67.6% | 1 |
| May 2026 | Eaton | 368K | 18.5% | 2 |
| May 2026 | Belkin | 201K | 10.1% | 3 |
| May 2026 | HPM | 40.5K | 2% | 4 |
| May 2026 | Brennenstuhl | 33.1K | 1.7% | 5 |
| May 2026 | Masterplug | 3.6K | 0.18% | 6 |
| Jun 2026 | Anker | 1.3M | 67.6% | 1 |
| Jun 2026 | Eaton | 368K | 18.5% | 2 |
| Jun 2026 | Belkin | 201K | 10.1% | 3 |
| Jun 2026 | HPM | 40.5K | 2% | 4 |
| Jun 2026 | Brennenstuhl | 33.1K | 1.7% | 5 |
| Jun 2026 | Masterplug | 3.6K | 0.18% | 6 |
| Jul 2026 | Anker | 1.3M | 67.9% | 1 |
| Jul 2026 | Eaton | 368K | 19.3% | 2 |
| Jul 2026 | Belkin | 165K | 8.7% | 3 |
| Jul 2026 | HPM | 40.5K | 2.1% | 4 |
| Jul 2026 | Brennenstuhl | 33.1K | 1.7% | 5 |
| Jul 2026 | Masterplug | 3.6K | 0.19% | 6 |
| Aug 2026 | Anker | 1.4M | 67.5% | 1 |
| Aug 2026 | Eaton | 368K | 18.3% | 2 |
| Aug 2026 | Belkin | 201K | 10% | 3 |
| Aug 2026 | Brennenstuhl | 40.5K | 2% | 4 |
| Aug 2026 | HPM | 40.5K | 2% | 5 |
| Aug 2026 | Masterplug | 3.6K | 0.18% | 6 |
| Sep 2026 | Anker | — | — | — |
| Sep 2026 | Belkin | — | — | — |
| Sep 2026 | Brennenstuhl | — | — | — |
| Sep 2026 | Eaton | — | — | — |
| Sep 2026 | HPM | — | — | — |
| Sep 2026 | Masterplug | — | — | — |

## What is being compared

- **Anker**: Measured on the search terms “anker”, “anker com”, “anker power station”, “anker powerhouse” and “anker solix”, summed into one figure.
- **Belkin**: Measured on the search term “belkin”.
- **Brennenstuhl**: Measured on the search term “brennenstuhl”.
- **Eaton**: Measured on the search term “eaton”.
- **HPM**: Measured on the search term “hpm”.
- **Masterplug**: Measured on the search term “masterplug”.

- [Anker](/demand/global-en/brands/anker)
- [Belkin](/demand/global-en/brands/belkin)
- [Brennenstuhl](/demand/global-en/brands/brennenstuhl)
- [Eaton](/demand/global-en/brands/eaton)
- [HPM](/demand/global-en/brands/hpm)
- [Masterplug](/demand/global-en/brands/masterplug)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among extension lead brands worldwide?

In August 2026, Anker was the most searched among extension lead brands worldwide, with an estimated 1.4M branded searches and 67.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Extension lead brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/extension-lead-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/extension-lead-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.