--- title: "Experimentation platforms: Which brands are most popular in search?" description: "Compare the platforms used to run product experiments. Share of Search among Optimizely, Eppo, LaunchDarkly, Statsig and Split, the experimentation platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/experimentation-platforms" publisher: "Brandwave" --- # Experimentation platforms: Which brands are most popular in search? Compare the platforms used to run product experiments. Share of Search among Optimizely, Eppo, LaunchDarkly, Statsig and Split, the experimentation platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Experimentation platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Optimizely, 72.9% ## Which brand is most popular in search among experimentation platforms worldwide? - In August 2026, Optimizely was the most searched among experimentation platforms worldwide, with an estimated 248K branded searches and 72.9% estimated Share of Search within this set. - Eppo is in 2nd place, 61 percentage points behind at 11.9% Share of Search. - Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among experimentation platforms worldwide increased from 67.1% to 72.9%. - Across the 11 months ending August 2026, Eppo’s estimated Share of Search among experimentation platforms worldwide increased from 10.9% to 11.9%. - Across the 11 months ending August 2026, LaunchDarkly’s estimated Share of Search among experimentation platforms worldwide decreased from 13.7% to 10.4%. - Across the 11 months ending August 2026, Statsig’s estimated Share of Search among experimentation platforms worldwide decreased from 7.4% to 4.4%. - Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among experimentation platforms worldwide peaked at 74.6% in January 2026 and was lowest at 67.1% in October 2025. - Across the 11 months ending August 2026, Eppo’s estimated Share of Search among experimentation platforms worldwide peaked at 13.8% in May 2026 and was lowest at 10% in January 2026. - Across the 11 months ending August 2026, LaunchDarkly’s estimated Share of Search among experimentation platforms worldwide peaked at 13.7% in October 2025 and was lowest at 10% in November 2025. - Across the 11 months ending August 2026, Eppo rose from 3rd to 2nd among experimentation platforms worldwide. - Across the 11 months ending August 2026, LaunchDarkly fell from 2nd to 3rd among experimentation platforms worldwide. - Across the 11 months ending August 2026, Split held steady: its estimated Share of Search among experimentation platforms worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Optimizely vs Eppo: compare search popularity](/demand/global-en/compare/eppo-vs-optimizely): 72.9% against 11.9% Share of Search. - [Optimizely vs LaunchDarkly: compare search popularity](/demand/global-en/compare/launchdarkly-vs-optimizely): 72.9% against 10.4% Share of Search. - [Optimizely vs Statsig: compare search popularity](/demand/global-en/compare/optimizely-vs-statsig): 72.9% against 4.4% Share of Search. - [Eppo vs LaunchDarkly: compare search popularity](/demand/global-en/compare/eppo-vs-launchdarkly): 11.9% against 10.4% Share of Search. - [Eppo vs Statsig: compare search popularity](/demand/global-en/compare/eppo-vs-statsig): 11.9% against 4.4% Share of Search. - [LaunchDarkly vs Statsig: compare search popularity](/demand/global-en/compare/launchdarkly-vs-statsig): 10.4% against 4.4% Share of Search. ## How did search popularity change for experimentation platforms worldwide in August 2026? - In August 2026, Optimizely gained estimated Share of Search among experimentation platforms worldwide, from 70.1% to 72.9%. - In August 2026, LaunchDarkly lost estimated Share of Search among experimentation platforms worldwide, from 12.8% to 10.4%. - In August 2026, Statsig lost estimated Share of Search among experimentation platforms worldwide, from 5.2% to 4.4%. - In August 2026, Eppo rose from 3rd to 2nd among experimentation platforms worldwide. - Estimated monthly branded searches for Split worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Optimizely | 72.9% | 248K | +0.0% | Optimizely | | 2 | Eppo | 11.9% | 40.5K | 0.0% | Eppo | | 3 | LaunchDarkly | 10.4% | 35.3K | -22.4% | LaunchDarkly | | 4 | Statsig | 4.4% | 15K | -18.5% | Statsig | | 5 | Split | 0.47% | 1.6K | 0.0% | Split | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Optimizely | 248K | 67.1% | 1 | | Oct 2025 | LaunchDarkly | 50.8K | 13.7% | 2 | | Oct 2025 | Eppo | 40.5K | 10.9% | 3 | | Oct 2025 | Statsig | 27.4K | 7.4% | 4 | | Oct 2025 | Split | 2.9K | 0.78% | 5 | | Nov 2025 | Optimizely | 248K | 72.2% | 1 | | Nov 2025 | Eppo | 40.5K | 11.8% | 2 | | Nov 2025 | LaunchDarkly | 34.3K | 10% | 3 | | Nov 2025 | Statsig | 18.3K | 5.3% | 4 | | Nov 2025 | Split | 2.4K | 0.7% | 5 | | Dec 2025 | Optimizely | 248K | 72.3% | 1 | | Dec 2025 | Eppo | 40.5K | 11.8% | 2 | | Dec 2025 | LaunchDarkly | 34.3K | 10% | 3 | | Dec 2025 | Statsig | 18.3K | 5.3% | 4 | | Dec 2025 | Split | 1.9K | 0.55% | 5 | | Jan 2026 | Optimizely | 303K | 74.6% | 1 | | Jan 2026 | LaunchDarkly | 41.8K | 10.3% | 2 | | Jan 2026 | Eppo | 40.5K | 10% | 3 | | Jan 2026 | Statsig | 18.4K | 4.5% | 4 | | Jan 2026 | Split | 2.4K | 0.59% | 5 | | Feb 2026 | Optimizely | 248K | 70.6% | 1 | | Feb 2026 | LaunchDarkly | 42.6K | 12.1% | 2 | | Feb 2026 | Eppo | 40.5K | 11.5% | 3 | | Feb 2026 | Statsig | 18.3K | 5.2% | 4 | | Feb 2026 | Split | 1.9K | 0.54% | 5 | | Mar 2026 | Optimizely | 248K | 70.5% | 1 | | Mar 2026 | LaunchDarkly | 42.6K | 12.1% | 2 | | Mar 2026 | Eppo | 40.5K | 11.5% | 3 | | Mar 2026 | Statsig | 18.4K | 5.2% | 4 | | Mar 2026 | Split | 2.4K | 0.68% | 5 | | Apr 2026 | Optimizely | 248K | 68% | 1 | | Apr 2026 | Eppo | 49.5K | 13.6% | 2 | | Apr 2026 | LaunchDarkly | 42.8K | 11.7% | 3 | | Apr 2026 | Statsig | 22.5K | 6.2% | 4 | | Apr 2026 | Split | 1.9K | 0.52% | 5 | | May 2026 | Optimizely | 247K | 69.1% | 1 | | May 2026 | Eppo | 49.5K | 13.8% | 2 | | May 2026 | LaunchDarkly | 36.6K | 10.2% | 3 | | May 2026 | Statsig | 22.4K | 6.3% | 4 | | May 2026 | Split | 1.9K | 0.53% | 5 | | Jun 2026 | Optimizely | 248K | 70.2% | 1 | | Jun 2026 | LaunchDarkly | 44.7K | 12.6% | 2 | | Jun 2026 | Eppo | 40.5K | 11.4% | 3 | | Jun 2026 | Statsig | 18.4K | 5.2% | 4 | | Jun 2026 | Split | 1.9K | 0.54% | 5 | | Jul 2026 | Optimizely | 248K | 70.1% | 1 | | Jul 2026 | LaunchDarkly | 45.5K | 12.8% | 2 | | Jul 2026 | Eppo | 40.5K | 11.4% | 3 | | Jul 2026 | Statsig | 18.4K | 5.2% | 4 | | Jul 2026 | Split | 1.6K | 0.45% | 5 | | Aug 2026 | Optimizely | 248K | 72.9% | 1 | | Aug 2026 | Eppo | 40.5K | 11.9% | 2 | | Aug 2026 | LaunchDarkly | 35.3K | 10.4% | 3 | | Aug 2026 | Statsig | 15K | 4.4% | 4 | | Aug 2026 | Split | 1.6K | 0.47% | 5 | | Sep 2026 | Eppo | — | — | — | | Sep 2026 | LaunchDarkly | — | — | — | | Sep 2026 | Optimizely | — | — | — | | Sep 2026 | Split | — | — | — | | Sep 2026 | Statsig | — | — | — | ## What is being compared - **Eppo**: Measured on the search term “eppo”. - **LaunchDarkly**: Measured on the search terms “feature flags launchdarkly”, “launchdarkly”, “launchdarkly app”, “launchdarkly com”, “launchdarkly feature flags” and “launchdarkly software”, summed into one figure. - **Optimizely**: Measured on the search terms “optimizely”, “optimizely cms”, “optimizely content marketing”, “optimizely personalization” and “optimizely.com”, summed into one figure. - **Split**: Measured on the search term “split io”. - **Statsig**: Measured on the search terms “statsig”, “statsig com” and “statsig feature flags”, summed into one figure. - [Eppo](/demand/global-en/brands/eppo) - [LaunchDarkly](/demand/global-en/brands/launchdarkly) - [Optimizely](/demand/global-en/brands/optimizely) - [Split](/demand/global-en/brands/split) - [Statsig](/demand/global-en/brands/statsig) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among experimentation platforms worldwide? In August 2026, Optimizely was the most searched among experimentation platforms worldwide, with an estimated 248K branded searches and 72.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Experimentation platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/experimentation-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/experimentation-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.