--- title: "Medallia vs Qualtrics: Which is searched more?" description: "Is Medallia or Qualtrics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Experience management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/experience-management-platforms/compare/medallia-vs-qualtrics" publisher: "Brandwave" --- # Medallia vs Qualtrics: Which is searched more? Is Medallia or Qualtrics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Experience management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Medallia and Qualtrics - **Competitive set**: Experience management platforms - **Market**: Global - **Month measured**: Sep 2026 - **Medallia Share of Search**: 5% - **Qualtrics Share of Search**: 30.3% ## Is Medallia or Qualtrics more popular in search? - In September 2026, Qualtrics had more branded searches than Medallia among experience management platforms worldwide. Qualtrics had about 246,000 branded searches, while Medallia had 40,500. Qualtrics made up 30.3% of all experience management platform searches we track, and Medallia accounted for 5%. - Qualtrics was ahead of Medallia in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Medallia’s share of searches among experience management platforms worldwide moved from 4.4% to 5%, and its estimated monthly branded searches moved from 49.5K to 40.5K. - Across the 12 months ending September 2026, Qualtrics’ share of searches among experience management platforms worldwide moved from 32.6% to 30.3%, and its estimated monthly branded searches moved from 368K to 246K. ## Top experience management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Medallia and Qualtrics were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Qualtrics was listed before Medallia in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Qualtrics | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Medallia | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | SurveyMonkey | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Birdeye | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Sprinklr | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | InMoment | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about experience management platforms - Asked ChatGPT "Which experience management platform should I use?": 1. Qualtrics, 2. Medallia, 3. SurveyMonkey, 4. Sprinklr - Asked ChatGPT "What are the best experience management platforms?": 1. Qualtrics, 2. Medallia, 3. SurveyMonkey, 4. InMoment, 5. Sprinklr - Asked ChatGPT "What's the best experience management platform for customer feedback?": 1. Qualtrics, 2. Medallia, 3. SurveyMonkey, 4. Birdeye - Searched Google, AI Overview "experience management software": 1. Qualtrics, 2. Medallia, 3. Birdeye - Searched Google, AI Overview "customer experience platform": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for experience management platforms worldwide in September 2026? - In September 2026, Qualtrics gained share of searches among experience management platforms worldwide, from 27.1% to 30.3%. - Medallia’s share of searches among experience management platforms worldwide has lost ground for 3 months in a row, from 6.8% to 5% in September 2026. ## Month by month | Month | Medallia estimated searches | Medallia Share of Search | Medallia rank | Qualtrics estimated searches | Qualtrics Share of Search | Qualtrics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 4.4% | 5 | 368K | 32.6% | 2 | | Nov 2025 | 49.5K | 4.7% | 5 | 301K | 28.8% | 2 | | Dec 2025 | 40.5K | 5.2% | 5 | 246K | 31.3% | 2 | | Jan 2026 | 49.5K | 5.6% | 5 | 246K | 27.7% | 2 | | Feb 2026 | 49.5K | 5.2% | 5 | 301K | 31.9% | 2 | | Mar 2026 | 49.5K | 4.1% | 5 | 368K | 30.6% | 2 | | Apr 2026 | 74K | 7.1% | 4 | 368K | 35.4% | 2 | | May 2026 | 60.5K | 6.3% | 4 | 301K | 31.5% | 2 | | Jun 2026 | 60.5K | 6.8% | 4 | 246K | 27.7% | 2 | | Jul 2026 | 49.5K | 6.6% | 4 | 201K | 26.8% | 2 | | Aug 2026 | 40.5K | 5.5% | 5 | 201K | 27.1% | 2 | | Sep 2026 | 40.5K | 5% | 5 | 246K | 30.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Medallia’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Medallia**: Measured on the search terms “medallia” and “medallia customer feedback”, summed into one figure. - **Qualtrics**: Measured on the search terms “qualtrics” and “qualtrics customer feedback”, summed into one figure. - [Medallia profile](/demand/global-en/brands/medallia) - [Qualtrics profile](/demand/global-en/brands/qualtrics) - [All experience management platforms worldwide](/demand/global-en/categories/experience-management-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Medallia or Qualtrics more popular in search? In September 2026, Qualtrics had more branded searches than Medallia among experience management platforms worldwide. Qualtrics had about 246,000 branded searches, while Medallia had 40,500. Qualtrics made up 30.3% of all experience management platform searches we track, and Medallia accounted for 5%. ## Cite this page Brandwave. "Medallia vs Qualtrics: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/experience-management-platforms/compare/medallia-vs-qualtrics This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/experience-management-platforms/compare/medallia-vs-qualtrics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.