---
title: "Experience management platforms: Which brands are most popular in search?"
description: "Compare the platforms that measure customer and employee experience. Share of Search among SurveyMonkey, Qualtrics, Sprinklr, Medallia and InMoment, the experience management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/experience-management-platforms"
publisher: "Brandwave"
---

# Experience management platforms: Which brands are most popular in search?

Compare the platforms that measure customer and employee experience. Share of Search among SurveyMonkey, Qualtrics, Sprinklr, Medallia and InMoment, the experience management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Experience management platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: SurveyMonkey, 50.5%

## Which brand is most popular in search among experience management platforms worldwide?

- In August 2026, SurveyMonkey was the most searched among experience management platforms worldwide, with an estimated 375K branded searches and 50.5% estimated Share of Search within this set.
- Qualtrics is in 2nd place, 17.3 percentage points behind at 33.2% Share of Search.
- Across the 11 months ending August 2026, SurveyMonkey’s estimated Share of Search among experience management platforms worldwide decreased from 51.8% to 50.5%.
- Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among experience management platforms worldwide decreased from 34.3% to 33.2%.
- Across the 11 months ending August 2026, Sprinklr’s estimated Share of Search among experience management platforms worldwide increased from 8.4% to 10%.
- Across the 11 months ending August 2026, Medallia’s estimated Share of Search among experience management platforms worldwide increased from 4.6% to 5.5%.
- Across the 11 months ending August 2026, SurveyMonkey’s estimated Share of Search among experience management platforms worldwide peaked at 54% in June 2026 and was lowest at 45.8% in April 2026.
- Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among experience management platforms worldwide peaked at 37% in April 2026 and was lowest at 29.2% in June 2026.
- Across the 11 months ending August 2026, Sprinklr’s estimated Share of Search among experience management platforms worldwide peaked at 10% in December 2025 and was lowest at 7% in November 2025.
- Across the 11 months ending August 2026, Medallia’s estimated Share of Search among experience management platforms worldwide peaked at 7.5% in April 2026 and was lowest at 4.6% in October 2025.
- Across the 11 months ending August 2026, InMoment held steady: its estimated Share of Search among experience management platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [SurveyMonkey vs Qualtrics: compare search popularity](/demand/global-en/compare/qualtrics-vs-surveymonkey): 50.5% against 33.2% Share of Search.
- [SurveyMonkey vs Sprinklr: compare search popularity](/demand/global-en/compare/sprinklr-vs-surveymonkey): 50.5% against 10% Share of Search.
- [SurveyMonkey vs Medallia: compare search popularity](/demand/global-en/compare/medallia-vs-surveymonkey): 50.5% against 5.5% Share of Search.
- [Qualtrics vs Sprinklr: compare search popularity](/demand/global-en/compare/qualtrics-vs-sprinklr): 33.2% against 10% Share of Search.
- [Qualtrics vs Medallia: compare search popularity](/demand/global-en/compare/medallia-vs-qualtrics): 33.2% against 5.5% Share of Search.
- [Sprinklr vs Medallia: compare search popularity](/demand/global-en/compare/medallia-vs-sprinklr): 10% against 5.5% Share of Search.

## How did search popularity change for experience management platforms worldwide in August 2026?

- In August 2026, Qualtrics gained estimated Share of Search among experience management platforms worldwide, from 32.5% to 33.2%.
- In August 2026, Medallia lost estimated Share of Search among experience management platforms worldwide, from 6.6% to 5.5%.
- Sprinklr’s estimated Share of Search among experience management platforms worldwide has gained ground for 3 months in a row, from 8.2% to 10% in August 2026.
- Estimated monthly branded searches for InMoment worldwide fell 33.5% over 11 measured months, from 10K to 6.6K in August 2026.
- Estimated monthly branded searches for SurveyMonkey worldwide fell 32.8% over 11 measured months, from 558K to 375K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | SurveyMonkey | 50.5% | 375K | -2.1% | SurveyMonkey |
| 2 | Qualtrics | 33.2% | 247K | -0.1% | Qualtrics |
| 3 | Sprinklr | 10% | 74K | 0.0% | Sprinklr |
| 4 | Medallia | 5.5% | 40.8K | -18.2% | Medallia |
| 5 | InMoment | 0.89% | 6.6K | +22.1% | InMoment |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | SurveyMonkey | 558K | 51.8% | 1 |
| Oct 2025 | Qualtrics | 369K | 34.3% | 2 |
| Oct 2025 | Sprinklr | 90.5K | 8.4% | 3 |
| Oct 2025 | Medallia | 49.9K | 4.6% | 4 |
| Oct 2025 | InMoment | 10K | 0.93% | 5 |
| Nov 2025 | SurveyMonkey | 556K | 52.6% | 1 |
| Nov 2025 | Qualtrics | 369K | 34.9% | 2 |
| Nov 2025 | Sprinklr | 74K | 7% | 3 |
| Nov 2025 | Medallia | 49.9K | 4.7% | 4 |
| Nov 2025 | InMoment | 8.2K | 0.77% | 5 |
| Dec 2025 | SurveyMonkey | 373K | 50.3% | 1 |
| Dec 2025 | Qualtrics | 247K | 33.3% | 2 |
| Dec 2025 | Sprinklr | 74K | 10% | 3 |
| Dec 2025 | Medallia | 40.9K | 5.5% | 4 |
| Dec 2025 | InMoment | 6.6K | 0.9% | 5 |
| Jan 2026 | SurveyMonkey | 457K | 51.3% | 1 |
| Jan 2026 | Qualtrics | 302K | 33.9% | 2 |
| Jan 2026 | Sprinklr | 74K | 8.3% | 3 |
| Jan 2026 | Medallia | 49.9K | 5.6% | 4 |
| Jan 2026 | InMoment | 8.2K | 0.92% | 5 |
| Feb 2026 | SurveyMonkey | 457K | 51.3% | 1 |
| Feb 2026 | Qualtrics | 302K | 33.9% | 2 |
| Feb 2026 | Sprinklr | 74K | 8.3% | 3 |
| Feb 2026 | Medallia | 49.8K | 5.6% | 4 |
| Feb 2026 | InMoment | 8.2K | 0.91% | 5 |
| Mar 2026 | SurveyMonkey | 558K | 51.9% | 1 |
| Mar 2026 | Qualtrics | 369K | 34.3% | 2 |
| Mar 2026 | Sprinklr | 90.5K | 8.4% | 3 |
| Mar 2026 | Medallia | 49.9K | 4.6% | 4 |
| Mar 2026 | InMoment | 8.2K | 0.76% | 5 |
| Apr 2026 | SurveyMonkey | 457K | 45.8% | 1 |
| Apr 2026 | Qualtrics | 369K | 37% | 2 |
| Apr 2026 | Sprinklr | 90.5K | 9.1% | 3 |
| Apr 2026 | Medallia | 74.4K | 7.5% | 4 |
| Apr 2026 | InMoment | 6.6K | 0.66% | 5 |
| May 2026 | SurveyMonkey | 458K | 50.7% | 1 |
| May 2026 | Qualtrics | 302K | 33.5% | 2 |
| May 2026 | Sprinklr | 74K | 8.2% | 3 |
| May 2026 | Medallia | 60.9K | 6.7% | 4 |
| May 2026 | InMoment | 8.1K | 0.9% | 5 |
| Jun 2026 | SurveyMonkey | 457K | 54% | 1 |
| Jun 2026 | Qualtrics | 247K | 29.2% | 2 |
| Jun 2026 | Sprinklr | 74K | 8.7% | 3 |
| Jun 2026 | Medallia | 60.9K | 7.2% | 4 |
| Jun 2026 | InMoment | 6.6K | 0.78% | 5 |
| Jul 2026 | SurveyMonkey | 383K | 50.4% | 1 |
| Jul 2026 | Qualtrics | 247K | 32.5% | 2 |
| Jul 2026 | Sprinklr | 74K | 9.7% | 3 |
| Jul 2026 | Medallia | 49.9K | 6.6% | 4 |
| Jul 2026 | InMoment | 5.4K | 0.72% | 5 |
| Aug 2026 | SurveyMonkey | 375K | 50.5% | 1 |
| Aug 2026 | Qualtrics | 247K | 33.2% | 2 |
| Aug 2026 | Sprinklr | 74K | 10% | 3 |
| Aug 2026 | Medallia | 40.8K | 5.5% | 4 |
| Aug 2026 | InMoment | 6.6K | 0.89% | 5 |
| Sep 2026 | InMoment | — | — | — |
| Sep 2026 | Medallia | — | — | — |
| Sep 2026 | Qualtrics | — | — | — |
| Sep 2026 | Sprinklr | — | — | — |
| Sep 2026 | SurveyMonkey | — | — | — |

## What is being compared

- **InMoment**: Measured on the search terms “inmoment” and “inmoment.com”, summed into one figure.
- **Medallia**: Measured on the search terms “medallia”, “medallia customer feedback”, “medallia voice of customer” and “medallia.com”, summed into one figure.
- **Qualtrics**: Measured on the search terms “qualtrics”, “qualtrics customer feedback”, “qualtrics voice of customer” and “qualtrics.com”, summed into one figure.
- **Sprinklr**: Measured on the search term “sprinklr”.
- **SurveyMonkey**: Measured on the search terms “survey monkey”, “survey monkey cost”, “survey monkey pricing”, “survey monkey survey”, “SurveyMonkey”, “surveymonkey audience”, “surveymonkey market research”, “surveymonkey pricing”, “surveymonkey questionnaire” and “surveymonkey.com”, summed into one figure.

- [InMoment](/demand/global-en/brands/inmoment)
- [Medallia](/demand/global-en/brands/medallia)
- [Qualtrics](/demand/global-en/brands/qualtrics)
- [Sprinklr](/demand/global-en/brands/sprinklr)
- [SurveyMonkey](/demand/global-en/brands/surveymonkey)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among experience management platforms worldwide?

In August 2026, SurveyMonkey was the most searched among experience management platforms worldwide, with an estimated 375K branded searches and 50.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Experience management platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/experience-management-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/experience-management-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.