---
title: "Expense reporting platforms: Which brands are most popular in search?"
description: "Compare the platforms used to submit and approve expenses. Share of Search among SAP Concur, Expensify, Zoho Expense, Emburse and Certify, the expense reporting platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/expense-reporting-platforms"
publisher: "Brandwave"
---

# Expense reporting platforms: Which brands are most popular in search?

Compare the platforms used to submit and approve expenses. Share of Search among SAP Concur, Expensify, Zoho Expense, Emburse and Certify, the expense reporting platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Expense reporting platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: SAP Concur, 54%

## Which brand is most popular in search among expense reporting platforms worldwide?

- In August 2026, SAP Concur was the most searched among expense reporting platforms worldwide, with an estimated 220K branded searches and 54% estimated Share of Search within this set.
- Expensify is in 2nd place, 26.9 percentage points behind at 27.1% Share of Search.
- Across the 11 months ending August 2026, SAP Concur’s estimated Share of Search among expense reporting platforms worldwide decreased from 56.4% to 54%.
- Across the 11 months ending August 2026, Expensify’s estimated Share of Search among expense reporting platforms worldwide decreased from 28.4% to 27.1%.
- Across the 11 months ending August 2026, Zoho Expense’s estimated Share of Search among expense reporting platforms worldwide increased from 10.3% to 12.1%.
- Across the 11 months ending August 2026, Emburse’s estimated Share of Search among expense reporting platforms worldwide increased from 4.6% to 6.6%.
- Across the 11 months ending August 2026, SAP Concur’s estimated Share of Search among expense reporting platforms worldwide peaked at 58.7% in June 2026 and was lowest at 52.3% in December 2025.
- Across the 11 months ending August 2026, Expensify’s estimated Share of Search among expense reporting platforms worldwide peaked at 32.6% in December 2025 and was lowest at 24.3% in June 2026.
- Across the 11 months ending August 2026, Zoho Expense’s estimated Share of Search among expense reporting platforms worldwide peaked at 12.1% in August 2026 and was lowest at 9.5% in January 2026.
- Across the 11 months ending August 2026, Certify held steady: its estimated Share of Search among expense reporting platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [SAP Concur vs Expensify: compare search popularity](/demand/global-en/compare/expensify-vs-sap-concur): 54% against 27.1% Share of Search.
- [SAP Concur vs Zoho Expense: compare search popularity](/demand/global-en/compare/sap-concur-vs-zoho-expense): 54% against 12.1% Share of Search.
- [SAP Concur vs Emburse: compare search popularity](/demand/global-en/compare/emburse-vs-sap-concur): 54% against 6.6% Share of Search.
- [Expensify vs Zoho Expense: compare search popularity](/demand/global-en/compare/expensify-vs-zoho-expense): 27.1% against 12.1% Share of Search.
- [Expensify vs Emburse: compare search popularity](/demand/global-en/compare/emburse-vs-expensify): 27.1% against 6.6% Share of Search.
- [Zoho Expense vs Emburse: compare search popularity](/demand/global-en/compare/emburse-vs-zoho-expense): 12.1% against 6.6% Share of Search.

## How did search popularity change for expense reporting platforms worldwide in August 2026?

- Estimated monthly branded searches for Emburse worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.
- Estimated monthly branded searches for Certify worldwide fell 74% over 11 measured months, from 1K to 260 in August 2026.
- Estimated monthly branded searches for Expensify worldwide fell 18.9% over 11 measured months, from 136K to 111K in August 2026.
- Estimated monthly branded searches for SAP Concur worldwide fell 18.5% over 11 measured months, from 270K to 220K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | SAP Concur | 54% | 220K | -0.1% | SAP |
| 2 | Expensify | 27.1% | 111K | +0.3% | Expensify |
| 3 | Zoho Expense | 12.1% | 49.5K | 0.0% | Zoho Expense |
| 4 | Emburse | 6.6% | 27.1K | 0.0% | Emburse |
| 5 | Certify | 0.06% | 260 | -18.8% | Certify |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | SAP Concur | 270K | 56.4% | 1 |
| Oct 2025 | Expensify | 136K | 28.4% | 2 |
| Oct 2025 | Zoho Expense | 49.5K | 10.3% | 3 |
| Oct 2025 | Emburse | 22.2K | 4.6% | 4 |
| Oct 2025 | Certify | 1K | 0.21% | 5 |
| Nov 2025 | SAP Concur | 222K | 55.8% | 1 |
| Nov 2025 | Expensify | 112K | 28.2% | 2 |
| Nov 2025 | Zoho Expense | 40.5K | 10.2% | 3 |
| Nov 2025 | Emburse | 22.2K | 5.6% | 4 |
| Nov 2025 | Certify | 720 | 0.18% | 5 |
| Dec 2025 | SAP Concur | 219K | 52.3% | 1 |
| Dec 2025 | Expensify | 137K | 32.6% | 2 |
| Dec 2025 | Zoho Expense | 40.5K | 9.7% | 3 |
| Dec 2025 | Emburse | 22.2K | 5.3% | 4 |
| Dec 2025 | Certify | 720 | 0.17% | 5 |
| Jan 2026 | SAP Concur | 223K | 52.7% | 1 |
| Jan 2026 | Expensify | 137K | 32.4% | 2 |
| Jan 2026 | Zoho Expense | 40.5K | 9.5% | 3 |
| Jan 2026 | Emburse | 22.2K | 5.2% | 4 |
| Jan 2026 | Certify | 720 | 0.17% | 5 |
| Feb 2026 | SAP Concur | 224K | 55.8% | 1 |
| Feb 2026 | Expensify | 114K | 28.3% | 2 |
| Feb 2026 | Zoho Expense | 40.5K | 10.1% | 3 |
| Feb 2026 | Emburse | 22.2K | 5.5% | 4 |
| Feb 2026 | Certify | 720 | 0.18% | 5 |
| Mar 2026 | SAP Concur | 271K | 55.7% | 1 |
| Mar 2026 | Expensify | 139K | 28.4% | 2 |
| Mar 2026 | Zoho Expense | 49.5K | 10.2% | 3 |
| Mar 2026 | Emburse | 27.1K | 5.6% | 4 |
| Mar 2026 | Certify | 720 | 0.15% | 5 |
| Apr 2026 | SAP Concur | 268K | 58.6% | 1 |
| Apr 2026 | Expensify | 112K | 24.5% | 2 |
| Apr 2026 | Zoho Expense | 49.5K | 10.8% | 3 |
| Apr 2026 | Emburse | 27.1K | 5.9% | 4 |
| Apr 2026 | Certify | 590 | 0.13% | 5 |
| May 2026 | SAP Concur | 223K | 54.3% | 1 |
| May 2026 | Expensify | 111K | 26.9% | 2 |
| May 2026 | Zoho Expense | 49.5K | 12% | 3 |
| May 2026 | Emburse | 27.1K | 6.6% | 4 |
| May 2026 | Certify | 480 | 0.12% | 5 |
| Jun 2026 | SAP Concur | 267K | 58.7% | 1 |
| Jun 2026 | Expensify | 110K | 24.3% | 2 |
| Jun 2026 | Zoho Expense | 49.5K | 10.9% | 3 |
| Jun 2026 | Emburse | 27.1K | 6% | 4 |
| Jun 2026 | Certify | 480 | 0.11% | 5 |
| Jul 2026 | SAP Concur | 221K | 54.1% | 1 |
| Jul 2026 | Expensify | 110K | 27% | 2 |
| Jul 2026 | Zoho Expense | 49.5K | 12.1% | 3 |
| Jul 2026 | Emburse | 27.1K | 6.6% | 4 |
| Jul 2026 | Certify | 320 | 0.08% | 5 |
| Aug 2026 | SAP Concur | 220K | 54% | 1 |
| Aug 2026 | Expensify | 111K | 27.1% | 2 |
| Aug 2026 | Zoho Expense | 49.5K | 12.1% | 3 |
| Aug 2026 | Emburse | 27.1K | 6.6% | 4 |
| Aug 2026 | Certify | 260 | 0.06% | 5 |
| Sep 2026 | Certify | — | — | — |
| Sep 2026 | Emburse | — | — | — |
| Sep 2026 | Expensify | — | — | — |
| Sep 2026 | SAP Concur | — | — | — |
| Sep 2026 | Zoho Expense | — | — | — |

## What is being compared

- **Certify**: Measured on the search term “certify expense”.
- **Emburse**: Measured on the search term “emburse”.
- **Expensify**: Measured on the search terms “expensify” and “expensify expense tracker”, summed into one figure.
- **SAP Concur**: Measured on the search terms “concur app”, “concur expense”, “concur expense app”, “concur expense management”, “concur expense software”, “concur expenseit”, “concur mobile app”, “concur travel”, “concur travel app”, “SAP Concur”, “sap concur app”, “sap concur expense”, “sap concur expense management”, “sap concur expenseit”, “sap concur mobile app”, “sap concur pricing”, “sap concur software”, “sap concur travel” and “sap concur travel and expense”, summed into one figure.
- **Zoho Expense**: Measured on the search term “zoho expense”.

- [Certify](/demand/global-en/brands/certify)
- [Emburse](/demand/global-en/brands/emburse)
- [Expensify](/demand/global-en/brands/expensify)
- [SAP Concur](/demand/global-en/brands/sap-concur)
- [Zoho Expense](/demand/global-en/brands/zoho-expense)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among expense reporting platforms worldwide?

In August 2026, SAP Concur was the most searched among expense reporting platforms worldwide, with an estimated 220K branded searches and 54% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Expense reporting platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/expense-reporting-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/expense-reporting-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.