---
title: "Expense management platforms: Which brands are most popular in search?"
description: "Compare software for employee expenses, company cards, and spend controls. Share of Search among Expensify, Brex, Pleo, Rydoo and Ramp, the expense management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/expense-management-platforms"
publisher: "Brandwave"
---

# Expense management platforms: Which brands are most popular in search?

Compare software for employee expenses, company cards, and spend controls. Share of Search among Expensify, Brex, Pleo, Rydoo and Ramp, the expense management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Expense management platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Expensify, 34.9%

## Which brand is most popular in search among expense management platforms worldwide?

- In August 2026, Expensify was the most searched among expense management platforms worldwide, with an estimated 111K branded searches and 34.9% estimated Share of Search within this set.
- Brex is in 2nd place, 5.4 percentage points behind at 29.5% Share of Search.
- Across the 11 months ending August 2026, Expensify’s estimated Share of Search among expense management platforms worldwide increased from 34.1% to 34.9%.
- Across the 11 months ending August 2026, Brex’s estimated Share of Search among expense management platforms worldwide increased from 25.4% to 29.5%.
- Across the 11 months ending August 2026, Pleo’s estimated Share of Search among expense management platforms worldwide decreased from 28.4% to 24.1%.
- Across the 11 months ending August 2026, Rydoo’s estimated Share of Search among expense management platforms worldwide decreased from 10.2% to 8.6%.
- Across the 11 months ending August 2026, Ramp’s estimated Share of Search among expense management platforms worldwide increased from 1.9% to 2.9%.
- Across the 11 months ending August 2026, Expensify’s estimated Share of Search among expense management platforms worldwide peaked at 38.9% in December 2025 and was lowest at 26.3% in January 2026.
- Across the 11 months ending August 2026, Brex’s estimated Share of Search among expense management platforms worldwide peaked at 49.2% in January 2026 and was lowest at 25.4% in October 2025.
- Across the 11 months ending August 2026, Pleo’s estimated Share of Search among expense management platforms worldwide peaked at 28.4% in October 2025 and was lowest at 17.9% in January 2026.
- Across the 11 months ending August 2026, Rydoo’s estimated Share of Search among expense management platforms worldwide peaked at 10.2% in October 2025 and was lowest at 5.2% in January 2026.
- Across the 11 months ending August 2026, Ramp’s estimated Share of Search among expense management platforms worldwide peaked at 2.9% in August 2026 and was lowest at 1.3% in January 2026.
- Across the 11 months ending August 2026, Brex rose from 3rd to 2nd among expense management platforms worldwide.
- Across the 11 months ending August 2026, Pleo fell from 2nd to 3rd among expense management platforms worldwide.

## Compare search popularity between leading brands

- [Expensify vs Brex: compare search popularity](/demand/global-en/compare/brex-vs-expensify): 34.9% against 29.5% Share of Search.
- [Expensify vs Pleo: compare search popularity](/demand/global-en/compare/expensify-vs-pleo): 34.9% against 24.1% Share of Search.
- [Expensify vs Rydoo: compare search popularity](/demand/global-en/compare/expensify-vs-rydoo): 34.9% against 8.6% Share of Search.
- [Expensify vs Ramp: compare search popularity](/demand/global-en/compare/expensify-vs-ramp): 34.9% against 2.9% Share of Search.
- [Brex vs Pleo: compare search popularity](/demand/global-en/compare/brex-vs-pleo): 29.5% against 24.1% Share of Search.
- [Brex vs Rydoo: compare search popularity](/demand/global-en/compare/brex-vs-rydoo): 29.5% against 8.6% Share of Search.
- [Brex vs Ramp: compare search popularity](/demand/global-en/compare/brex-vs-ramp): 29.5% against 2.9% Share of Search.
- [Pleo vs Rydoo: compare search popularity](/demand/global-en/compare/pleo-vs-rydoo): 24.1% against 8.6% Share of Search.
- [Pleo vs Ramp: compare search popularity](/demand/global-en/compare/pleo-vs-ramp): 24.1% against 2.9% Share of Search.
- [Rydoo vs Ramp: compare search popularity](/demand/global-en/compare/ramp-vs-rydoo): 8.6% against 2.9% Share of Search.

## How did search popularity change for expense management platforms worldwide in August 2026?

- Expensify’s estimated Share of Search among expense management platforms worldwide has gained ground for 3 months in a row, from 32.3% to 34.9% in August 2026.
- Estimated monthly branded searches for Ramp worldwide rose 20.3% over 11 measured months, from 7.7K to 9.3K in August 2026.
- Estimated monthly branded searches for Rydoo worldwide fell 33% over 11 measured months, from 40.6K to 27.2K in August 2026.
- Estimated monthly branded searches for Pleo worldwide fell 32.6% over 11 measured months, from 113K to 76.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Expensify | 34.9% | 111K | +0.3% | Expensify |
| 2 | Brex | 29.5% | 93.6K | -0.8% | Brex |
| 3 | Pleo | 24.1% | 76.4K | -0.6% | Pleo |
| 4 | Rydoo | 8.6% | 27.2K | 0.0% | Rydoo |
| 5 | Ramp | 2.9% | 9.3K | +9.0% | Ramp |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Expensify | 136K | 34.1% | 1 |
| Oct 2025 | Pleo | 113K | 28.4% | 2 |
| Oct 2025 | Brex | 101K | 25.4% | 3 |
| Oct 2025 | Rydoo | 40.6K | 10.2% | 4 |
| Oct 2025 | Ramp | 7.7K | 1.9% | 5 |
| Nov 2025 | Expensify | 112K | 32.8% | 1 |
| Nov 2025 | Brex | 96.7K | 28.3% | 2 |
| Nov 2025 | Pleo | 93.3K | 27.3% | 3 |
| Nov 2025 | Rydoo | 33.2K | 9.7% | 4 |
| Nov 2025 | Ramp | 6.1K | 1.8% | 5 |
| Dec 2025 | Expensify | 137K | 38.9% | 1 |
| Dec 2025 | Brex | 98.9K | 28.2% | 2 |
| Dec 2025 | Pleo | 76.3K | 21.7% | 3 |
| Dec 2025 | Rydoo | 33.2K | 9.4% | 4 |
| Dec 2025 | Ramp | 6.4K | 1.8% | 5 |
| Jan 2026 | Brex | 257K | 49.2% | 1 |
| Jan 2026 | Expensify | 137K | 26.3% | 2 |
| Jan 2026 | Pleo | 93.5K | 17.9% | 3 |
| Jan 2026 | Rydoo | 27.2K | 5.2% | 4 |
| Jan 2026 | Ramp | 6.8K | 1.3% | 5 |
| Feb 2026 | Brex | 116K | 31.7% | 1 |
| Feb 2026 | Expensify | 114K | 31% | 2 |
| Feb 2026 | Pleo | 93.5K | 25.5% | 3 |
| Feb 2026 | Rydoo | 33.2K | 9.1% | 4 |
| Feb 2026 | Ramp | 9.9K | 2.7% | 5 |
| Mar 2026 | Expensify | 139K | 35.3% | 1 |
| Mar 2026 | Brex | 117K | 29.9% | 2 |
| Mar 2026 | Pleo | 93.4K | 23.8% | 3 |
| Mar 2026 | Rydoo | 33.3K | 8.5% | 4 |
| Mar 2026 | Ramp | 10K | 2.5% | 5 |
| Apr 2026 | Brex | 115K | 31.7% | 1 |
| Apr 2026 | Expensify | 112K | 31% | 2 |
| Apr 2026 | Pleo | 93.2K | 25.7% | 3 |
| Apr 2026 | Rydoo | 33.2K | 9.2% | 4 |
| Apr 2026 | Ramp | 8.7K | 2.4% | 5 |
| May 2026 | Expensify | 111K | 32.3% | 1 |
| May 2026 | Brex | 95.2K | 27.8% | 2 |
| May 2026 | Pleo | 93.2K | 27.3% | 3 |
| May 2026 | Rydoo | 33.2K | 9.7% | 4 |
| May 2026 | Ramp | 9.8K | 2.9% | 5 |
| Jun 2026 | Expensify | 110K | 32.5% | 1 |
| Jun 2026 | Brex | 94.2K | 27.7% | 2 |
| Jun 2026 | Pleo | 93.4K | 27.5% | 3 |
| Jun 2026 | Rydoo | 33.2K | 9.8% | 4 |
| Jun 2026 | Ramp | 8.6K | 2.5% | 5 |
| Jul 2026 | Expensify | 110K | 34.8% | 1 |
| Jul 2026 | Brex | 94.4K | 29.8% | 2 |
| Jul 2026 | Pleo | 76.8K | 24.2% | 3 |
| Jul 2026 | Rydoo | 27.2K | 8.6% | 4 |
| Jul 2026 | Ramp | 8.5K | 2.7% | 5 |
| Aug 2026 | Expensify | 111K | 34.9% | 1 |
| Aug 2026 | Brex | 93.6K | 29.5% | 2 |
| Aug 2026 | Pleo | 76.4K | 24.1% | 3 |
| Aug 2026 | Rydoo | 27.2K | 8.6% | 4 |
| Aug 2026 | Ramp | 9.3K | 2.9% | 5 |
| Sep 2026 | Brex | — | — | — |
| Sep 2026 | Expensify | — | — | — |
| Sep 2026 | Pleo | — | — | — |
| Sep 2026 | Ramp | — | — | — |
| Sep 2026 | Rydoo | — | — | — |

## What is being compared

- **Brex**: Measured on the search terms “brex”, “brex app”, “brex business credit card”, “brex com”, “brex corporate card” and “brex software”, summed into one figure.
- **Expensify**: Measured on the search terms “expensify” and “expensify expense tracker”, summed into one figure.
- **Pleo**: Measured on the search terms “pleo”, “pleo app”, “pleo cards”, “pleo expense”, “pleo io” and “pleo software”, summed into one figure.
- **Ramp**: Measured on the search terms “ramp com”, “ramp corporate cards”, “ramp expense management” and “ramp spend management”, summed into one figure.
- **Rydoo**: Measured on the search terms “rydoo” and “rydoo expense management”, summed into one figure.

- [Brex](/demand/global-en/brands/brex)
- [Expensify](/demand/global-en/brands/expensify)
- [Pleo](/demand/global-en/brands/pleo)
- [Ramp](/demand/global-en/brands/ramp)
- [Rydoo](/demand/global-en/brands/rydoo)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among expense management platforms worldwide?

In August 2026, Expensify was the most searched among expense management platforms worldwide, with an estimated 111K branded searches and 34.9% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Expense management platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/expense-management-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/expense-management-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.