--- title: "Exercise mats: Which brands are most popular in search?" description: "Compare the exercise mats people buy. Share of Search among Adidas, Nike, Lululemon, Manduka, Gaiam and BalanceFrom, the exercise mats Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/exercise-mats" publisher: "Brandwave" --- # Exercise mats: Which brands are most popular in search? Compare the exercise mats people buy. Share of Search among Adidas, Nike, Lululemon, Manduka, Gaiam and BalanceFrom, the exercise mats Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Exercise mats - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Adidas, 39.3% ## Which brand is most popular in search among exercise mats worldwide? - Adidas and Nike share the highest estimated Share of Search among exercise mats worldwide, at 39.3% in August 2026. - Across the 11 months ending August 2026, Adidas’ estimated Share of Search among exercise mats worldwide increased from 32.8% to 39.3%. - Across the 11 months ending August 2026, Nike’s estimated Share of Search among exercise mats worldwide decreased from 40.3% to 39.3%. - Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among exercise mats worldwide decreased from 26.9% to 21.4%. - Across the 11 months ending August 2026, Adidas’ estimated Share of Search among exercise mats worldwide peaked at 39.3% in May 2026 and was lowest at 30.1% in January 2026. - Across the 11 months ending August 2026, Nike’s estimated Share of Search among exercise mats worldwide peaked at 45.1% in January 2026 and was lowest at 37.9% in December 2025. - Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among exercise mats worldwide peaked at 31% in December 2025 and was lowest at 19.7% in March 2026. - Across the 11 months ending August 2026, Adidas rose from 2nd to 1st among exercise mats worldwide. - Across the 11 months ending August 2026, Nike fell from 1st to 2nd among exercise mats worldwide. - Across the 11 months ending August 2026, Manduka, Gaiam and BalanceFrom held steady: their estimated Share of Search among exercise mats worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Adidas vs Nike: compare search popularity](/demand/global-en/compare/adidas-vs-nike): 39.3% Share of Search each. - [Adidas vs Lululemon: compare search popularity](/demand/global-en/compare/adidas-vs-lululemon): 39.3% against 21.4% Share of Search. - [Nike vs Lululemon: compare search popularity](/demand/global-en/compare/lululemon-vs-nike): 39.3% against 21.4% Share of Search. ## How did search popularity change for exercise mats worldwide in August 2026? - Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026. - Estimated monthly branded searches for Manduka worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026. - Estimated monthly branded searches for Gaiam worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026. - Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Adidas | 39.3% | 20.4M | 0.0% | Adidas | | 2 | Nike | 39.3% | 20.4M | 0.0% | Nike | | 3 | Lululemon | 21.4% | 11.1M | 0.0% | Lululemon | | 4 | Manduka | 0.08% | 40.5K | 0.0% | Manduka | | 5 | Gaiam | 0.03% | 18.1K | 0.0% | Gaiam | | 6 | BalanceFrom | <0.01% | 170 | 0.0% | BalanceFrom | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Nike | 20.4M | 40.3% | 1 | | Oct 2025 | Adidas | 16.6M | 32.8% | 2 | | Oct 2025 | Lululemon | 13.6M | 26.9% | 3 | | Oct 2025 | Manduka | 33.1K | 0.07% | 4 | | Oct 2025 | Gaiam | 14.8K | 0.03% | 5 | | Oct 2025 | BalanceFrom | 170 | <0.01% | 6 | | Nov 2025 | Nike | 30.4M | 40.1% | 1 | | Nov 2025 | Adidas | 24.9M | 32.9% | 2 | | Nov 2025 | Lululemon | 20.4M | 26.9% | 3 | | Nov 2025 | Manduka | 49.5K | 0.07% | 4 | | Nov 2025 | Gaiam | 18.1K | 0.02% | 5 | | Nov 2025 | BalanceFrom | 210 | <0.01% | 6 | | Dec 2025 | Nike | 24.9M | 37.9% | 1 | | Dec 2025 | Adidas | 20.4M | 31% | 2 | | Dec 2025 | Lululemon | 20.4M | 31% | 3 | | Dec 2025 | Manduka | 40.5K | 0.06% | 4 | | Dec 2025 | Gaiam | 18.1K | 0.03% | 5 | | Dec 2025 | BalanceFrom | 260 | <0.01% | 6 | | Jan 2026 | Nike | 24.9M | 45.1% | 1 | | Jan 2026 | Adidas | 16.6M | 30.1% | 2 | | Jan 2026 | Lululemon | 13.6M | 24.7% | 3 | | Jan 2026 | Manduka | 40.5K | 0.07% | 4 | | Jan 2026 | Gaiam | 18.1K | 0.03% | 5 | | Jan 2026 | BalanceFrom | 260 | <0.01% | 6 | | Feb 2026 | Nike | 20.4M | 42.4% | 1 | | Feb 2026 | Adidas | 16.6M | 34.5% | 2 | | Feb 2026 | Lululemon | 11.1M | 23.1% | 3 | | Feb 2026 | Manduka | 33.1K | 0.07% | 4 | | Feb 2026 | Gaiam | 14.8K | 0.03% | 5 | | Feb 2026 | BalanceFrom | 170 | <0.01% | 6 | | Mar 2026 | Nike | 24.9M | 44.1% | 1 | | Mar 2026 | Adidas | 20.4M | 36.1% | 2 | | Mar 2026 | Lululemon | 11.1M | 19.7% | 3 | | Mar 2026 | Manduka | 40.5K | 0.07% | 4 | | Mar 2026 | Gaiam | 18.1K | 0.03% | 5 | | Mar 2026 | BalanceFrom | 170 | <0.01% | 6 | | Apr 2026 | Nike | 20.4M | 42.4% | 1 | | Apr 2026 | Adidas | 16.6M | 34.5% | 2 | | Apr 2026 | Lululemon | 11.1M | 23.1% | 3 | | Apr 2026 | Manduka | 33.1K | 0.07% | 4 | | Apr 2026 | Gaiam | 18.1K | 0.04% | 5 | | Apr 2026 | BalanceFrom | 170 | <0.01% | 6 | | May 2026 | Adidas | 20.4M | 39.3% | 1 | | May 2026 | Nike | 20.4M | 39.3% | 2 | | May 2026 | Lululemon | 11.1M | 21.4% | 3 | | May 2026 | Manduka | 40.5K | 0.08% | 4 | | May 2026 | Gaiam | 18.1K | 0.03% | 5 | | May 2026 | BalanceFrom | 170 | <0.01% | 6 | | Jun 2026 | Adidas | 20.4M | 39.3% | 1 | | Jun 2026 | Nike | 20.4M | 39.3% | 2 | | Jun 2026 | Lululemon | 11.1M | 21.4% | 3 | | Jun 2026 | Manduka | 40.5K | 0.08% | 4 | | Jun 2026 | Gaiam | 18.1K | 0.03% | 5 | | Jun 2026 | BalanceFrom | 170 | <0.01% | 6 | | Jul 2026 | Adidas | 20.4M | 39.3% | 1 | | Jul 2026 | Nike | 20.4M | 39.3% | 2 | | Jul 2026 | Lululemon | 11.1M | 21.4% | 3 | | Jul 2026 | Manduka | 40.5K | 0.08% | 4 | | Jul 2026 | Gaiam | 18.1K | 0.03% | 5 | | Jul 2026 | BalanceFrom | 170 | <0.01% | 6 | | Aug 2026 | Adidas | 20.4M | 39.3% | 1 | | Aug 2026 | Nike | 20.4M | 39.3% | 2 | | Aug 2026 | Lululemon | 11.1M | 21.4% | 3 | | Aug 2026 | Manduka | 40.5K | 0.08% | 4 | | Aug 2026 | Gaiam | 18.1K | 0.03% | 5 | | Aug 2026 | BalanceFrom | 170 | <0.01% | 6 | | Sep 2026 | Adidas | — | — | — | | Sep 2026 | BalanceFrom | — | — | — | | Sep 2026 | Gaiam | — | — | — | | Sep 2026 | Lululemon | — | — | — | | Sep 2026 | Manduka | — | — | — | | Sep 2026 | Nike | — | — | — | ## What is being compared - **Adidas**: Measured on the search term “adidas”. - **BalanceFrom**: Measured on the search term “balance from”. - **Gaiam**: Measured on the search term “gaiam”. - **Lululemon**: Measured on the search term “lululemon”. - **Manduka**: Measured on the search term “manduka”. - **Nike**: Measured on the search term “nike”. - [Adidas](/demand/global-en/brands/adidas) - [BalanceFrom](/demand/global-en/brands/balancefrom) - [Gaiam](/demand/global-en/brands/gaiam) - [Lululemon](/demand/global-en/brands/lululemon) - [Manduka](/demand/global-en/brands/manduka) - [Nike](/demand/global-en/brands/nike) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among exercise mats worldwide? Adidas and Nike share the highest estimated Share of Search among exercise mats worldwide, at 39.3% in August 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Exercise mats: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/exercise-mats This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/exercise-mats. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.