--- title: "Peloton vs Sole Fitness: Which is searched more?" description: "Is Peloton or Sole Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Exercise bike brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/exercise-bike-brands/compare/peloton-vs-sole-fitness" publisher: "Brandwave" --- # Peloton vs Sole Fitness: Which is searched more? Is Peloton or Sole Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Exercise bike brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Peloton and Sole Fitness - **Competitive set**: Exercise bike brands - **Market**: Global - **Month measured**: Sep 2026 - **Peloton Share of Search**: 62.8% - **Sole Fitness Share of Search**: 1.5% ## Is Peloton or Sole Fitness more popular in search? - In September 2026, Peloton had more branded searches than Sole Fitness among exercise bike brands worldwide. Peloton had about 788,000 branded searches, while Sole Fitness had 18,400. Peloton made up 62.8% of all exercise bike brand searches we track, and Sole Fitness accounted for 1.5%. - Peloton was ahead of Sole Fitness in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Peloton’s share of searches among exercise bike brands worldwide moved from 69.4% to 62.8%, and its estimated monthly branded searches moved from 1.2M to 788K. - Across the 12 months ending September 2026, Sole Fitness’ share of searches among exercise bike brands worldwide moved from 1.3% to 1.5%, and its estimated monthly branded searches moved from 21.7K to 18.4K. ## Top exercise bike brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Peloton appeared in all five answers. Sole Fitness was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Peloton was listed before Sole Fitness in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Peloton | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Schwinn | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | NordicTrack | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Sole Fitness | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | YOSUDA | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Technogym | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Echelon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wahoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about exercise bike brands - Asked ChatGPT "Which exercise bike brand should I buy?": 1. Schwinn, 2. Peloton, 3. Sole Fitness, 4. NordicTrack - Asked ChatGPT "What are the best exercise bike brands?": 1. Peloton, 2. Schwinn, 3. Sole Fitness, 4. NordicTrack, 5. YOSUDA - Asked ChatGPT "What's the best exercise bike brand for home cardio?": 1. Schwinn, 2. Peloton, 3. NordicTrack, 4. YOSUDA - Searched Google, AI Overview "best exercise bike": 1. Peloton, 2. NordicTrack, 3. Schwinn, 4. YOSUDA - Searched Google, AI Overview "home exercise bike": 1. Peloton Not named in any answer: Technogym, Echelon and Wahoo. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for exercise bike brands worldwide in September 2026? - In September 2026, Peloton gained share of searches among exercise bike brands worldwide, from 61.9% to 62.8%. - Estimated monthly branded searches for Sole Fitness worldwide fell 15.2% over 12 measured months, from 21.7K to 18.4K in September 2026. ## Month by month | Month | Peloton estimated searches | Peloton Share of Search | Peloton rank | Sole Fitness estimated searches | Sole Fitness Share of Search | Sole Fitness rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 69.4% | 1 | 21.7K | 1.3% | 4 | | Nov 2025 | 1.1M | 63.3% | 1 | 32.5K | 1.8% | 4 | | Dec 2025 | 1.2M | 63.6% | 1 | 32.5K | 1.8% | 4 | | Jan 2026 | 1.2M | 61% | 1 | 38.5K | 2% | 4 | | Feb 2026 | 947K | 62.6% | 1 | 26.6K | 1.8% | 4 | | Mar 2026 | 924K | 61% | 1 | 22.5K | 1.5% | 4 | | Apr 2026 | 924K | 63.8% | 1 | 19.2K | 1.3% | 4 | | May 2026 | 924K | 66.2% | 1 | 22.5K | 1.6% | 4 | | Jun 2026 | 788K | 62.8% | 1 | 18.4K | 1.5% | 4 | | Jul 2026 | 788K | 61.4% | 1 | 21.7K | 1.7% | 4 | | Aug 2026 | 788K | 61.9% | 1 | 22.5K | 1.8% | 4 | | Sep 2026 | 788K | 62.8% | 1 | 18.4K | 1.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Peloton’s and Sole Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Peloton**: Measured on the search terms “peloton”, “peloton app”, “peloton bike” and “peloton treadmill”, summed into one figure. - **Sole Fitness**: Measured on the search terms “sole fitness” and “sole treadmill”, summed into one figure. - [Peloton profile](/demand/global-en/brands/peloton) - [Sole Fitness profile](/demand/global-en/brands/sole-fitness) - [All exercise bike brands worldwide](/demand/global-en/categories/exercise-bike-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Peloton or Sole Fitness more popular in search? In September 2026, Peloton had more branded searches than Sole Fitness among exercise bike brands worldwide. Peloton had about 788,000 branded searches, while Sole Fitness had 18,400. Peloton made up 62.8% of all exercise bike brand searches we track, and Sole Fitness accounted for 1.5%. ## Cite this page Brandwave. "Peloton vs Sole Fitness: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/exercise-bike-brands/compare/peloton-vs-sole-fitness This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/exercise-bike-brands/compare/peloton-vs-sole-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.