---
title: "Excavator brands: Which are searched most?"
description: "Compare the excavator brands people choose between. Share of Search among Sumitomo, Sany, Kobelco, Bobcat, Takeuchi, Yanmar, JCB, Caterpillar, Hitachi and Komatsu, the excavator brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/excavator-brands"
publisher: "Brandwave"
---

# Excavator brands: Which are searched most?

Compare the excavator brands people choose between. Share of Search among Sumitomo, Sany, Kobelco, Bobcat, Takeuchi, Yanmar, JCB, Caterpillar, Hitachi and Komatsu, the excavator brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Excavator brands
- **Market**: Global
- **Brands compared**: 10
- **Month measured**: Sep 2026
- **Highest Share of Search**: Sumitomo, 41.7%

## Which brand is most popular in search among excavator brands worldwide?

- In September 2026, Sumitomo was the most searched among excavator brands worldwide, with an estimated 135K branded searches and 41.7% estimated Share of Search within this set.
- Sany is in 2nd place, 7.7 percentage points behind at 34% Share of Search.
- Across the 12 months ending September 2026, Sumitomo’s estimated Share of Search among excavator brands worldwide decreased from 43.8% to 41.7%.
- Across the 12 months ending September 2026, Sany’s estimated Share of Search among excavator brands worldwide increased from 29.4% to 34%.
- Across the 12 months ending September 2026, Kobelco’s estimated Share of Search among excavator brands worldwide decreased from 16.1% to 15.3%.
- Across the 12 months ending September 2026, Bobcat’s estimated Share of Search among excavator brands worldwide decreased from 3.9% to 3.1%.
- Across the 12 months ending September 2026, Sumitomo’s estimated Share of Search among excavator brands worldwide peaked at 46.3% in May 2026 and was lowest at 38.4% in January 2026.
- Across the 12 months ending September 2026, Sany’s estimated Share of Search among excavator brands worldwide peaked at 34.1% in July 2026 and was lowest at 29.3% in April 2026.
- Across the 12 months ending September 2026, Kobelco’s estimated Share of Search among excavator brands worldwide peaked at 17.6% in February 2026 and was lowest at 13.9% in May 2026.
- Across the 12 months ending September 2026, Bobcat’s estimated Share of Search among excavator brands worldwide peaked at 6.3% in December 2025 and was lowest at 3.1% in June 2026.
- Across the 12 months ending September 2026, Takeuchi, Yanmar, JCB, Caterpillar, Hitachi and Komatsu held steady: their estimated Share of Search among excavator brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Sumitomo vs Sany: compare search popularity](/demand/global-en/compare/sany-vs-sumitomo): 41.7% against 34% Share of Search.
- [Sumitomo vs Kobelco: compare search popularity](/demand/global-en/compare/kobelco-vs-sumitomo): 41.7% against 15.3% Share of Search.
- [Sumitomo vs Bobcat: compare search popularity](/demand/global-en/compare/bobcat-vs-sumitomo): 41.7% against 3.1% Share of Search.
- [Sumitomo vs Takeuchi: compare search popularity](/demand/global-en/compare/sumitomo-vs-takeuchi): 41.7% against 2% Share of Search.
- [Sany vs Kobelco: compare search popularity](/demand/global-en/compare/kobelco-vs-sany): 34% against 15.3% Share of Search.
- [Sany vs Bobcat: compare search popularity](/demand/global-en/compare/bobcat-vs-sany): 34% against 3.1% Share of Search.
- [Sany vs Takeuchi: compare search popularity](/demand/global-en/compare/sany-vs-takeuchi): 34% against 2% Share of Search.
- [Kobelco vs Bobcat: compare search popularity](/demand/global-en/compare/bobcat-vs-kobelco): 15.3% against 3.1% Share of Search.
- [Kobelco vs Takeuchi: compare search popularity](/demand/global-en/compare/kobelco-vs-takeuchi): 15.3% against 2% Share of Search.
- [Bobcat vs Takeuchi: compare search popularity](/demand/global-en/compare/bobcat-vs-takeuchi): 3.1% against 2% Share of Search.

## How did search popularity change for excavator brands worldwide in September 2026?

- Estimated monthly branded searches for Sany worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.
- Estimated monthly branded searches for Hitachi worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
- Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
- Estimated monthly branded searches for Yanmar worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
- Estimated monthly branded searches for Komatsu worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.
- Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sumitomo | 41.7% | 135K | 0.0% | Sumitomo Construction Machinery Co., Ltd. |
| 2 | Sany | 34% | 110K | 0.0% | Sany Heavy Industry Co., Ltd. |
| 3 | Kobelco | 15.3% | 49.5K | 0.0% | Kobelco Construction Machinery Co., Ltd. |
| 4 | Bobcat | 3.1% | 9.9K | 0.0% | Bobcat Company |
| 5 | Takeuchi | 2% | 6.6K | 0.0% | Takeuchi Mfg. Co., Ltd. |
| 6 | Yanmar | 1.7% | 5.4K | -18.2% | Yanmar Holdings Co., Ltd. |
| 7 | JCB | 1.1% | 3.6K | +24.1% | JCB |
| 8 | Caterpillar | 0.74% | 2.4K | 0.0% | Caterpillar Inc. |
| 9 | Hitachi | 0.31% | 1K | +13.6% | Hitachi Construction Machinery Co., Ltd. |
| 10 | Komatsu | 0.04% | 140 | 0.0% | Komatsu Ltd. |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sumitomo | 135K | 43.8% | 1 |
| Oct 2025 | Sany | 90.5K | 29.4% | 2 |
| Oct 2025 | Kobelco | 49.5K | 16.1% | 3 |
| Oct 2025 | Bobcat | 12.1K | 3.9% | 4 |
| Oct 2025 | Takeuchi | 6.6K | 2.1% | 5 |
| Oct 2025 | Yanmar | 6.6K | 2.1% | 6 |
| Oct 2025 | JCB | 3.6K | 1.2% | 7 |
| Oct 2025 | Caterpillar | 2.9K | 0.94% | 8 |
| Oct 2025 | Hitachi | 1.3K | 0.42% | 9 |
| Oct 2025 | Komatsu | 170 | 0.06% | 10 |
| Nov 2025 | Sumitomo | 135K | 44% | 1 |
| Nov 2025 | Sany | 90.5K | 29.5% | 2 |
| Nov 2025 | Kobelco | 49.5K | 16.1% | 3 |
| Nov 2025 | Bobcat | 12.1K | 3.9% | 4 |
| Nov 2025 | Takeuchi | 6.6K | 2.1% | 5 |
| Nov 2025 | Yanmar | 5.4K | 1.8% | 6 |
| Nov 2025 | JCB | 3.6K | 1.2% | 7 |
| Nov 2025 | Caterpillar | 2.9K | 0.94% | 8 |
| Nov 2025 | Hitachi | 1.3K | 0.42% | 9 |
| Nov 2025 | Komatsu | 140 | 0.05% | 10 |
| Dec 2025 | Sumitomo | 110K | 38.6% | 1 |
| Dec 2025 | Sany | 90.5K | 31.7% | 2 |
| Dec 2025 | Kobelco | 49.5K | 17.3% | 3 |
| Dec 2025 | Bobcat | 18.1K | 6.3% | 4 |
| Dec 2025 | Takeuchi | 5.4K | 1.9% | 5 |
| Dec 2025 | Yanmar | 5.4K | 1.9% | 6 |
| Dec 2025 | JCB | 2.9K | 1% | 7 |
| Dec 2025 | Caterpillar | 2.4K | 0.84% | 8 |
| Dec 2025 | Hitachi | 1K | 0.35% | 9 |
| Dec 2025 | Komatsu | 110 | 0.04% | 10 |
| Jan 2026 | Sumitomo | 110K | 38.4% | 1 |
| Jan 2026 | Sany | 90.5K | 31.6% | 2 |
| Jan 2026 | Kobelco | 49.5K | 17.3% | 3 |
| Jan 2026 | Bobcat | 18.1K | 6.3% | 4 |
| Jan 2026 | Takeuchi | 6.6K | 2.3% | 5 |
| Jan 2026 | Yanmar | 5.4K | 1.9% | 6 |
| Jan 2026 | JCB | 2.9K | 1% | 7 |
| Jan 2026 | Caterpillar | 2.4K | 0.84% | 8 |
| Jan 2026 | Hitachi | 1K | 0.35% | 9 |
| Jan 2026 | Komatsu | 170 | 0.06% | 10 |
| Feb 2026 | Sumitomo | 110K | 39.2% | 1 |
| Feb 2026 | Sany | 90.5K | 32.3% | 2 |
| Feb 2026 | Kobelco | 49.5K | 17.6% | 3 |
| Feb 2026 | Bobcat | 12.1K | 4.3% | 4 |
| Feb 2026 | Takeuchi | 6.6K | 2.4% | 5 |
| Feb 2026 | Yanmar | 5.4K | 1.9% | 6 |
| Feb 2026 | JCB | 2.9K | 1% | 7 |
| Feb 2026 | Caterpillar | 2.4K | 0.86% | 8 |
| Feb 2026 | Hitachi | 1K | 0.36% | 9 |
| Feb 2026 | Komatsu | 140 | 0.05% | 10 |
| Mar 2026 | Sumitomo | 135K | 40.8% | 1 |
| Mar 2026 | Sany | 110K | 33.3% | 2 |
| Mar 2026 | Kobelco | 49.5K | 15% | 3 |
| Mar 2026 | Bobcat | 12.1K | 3.7% | 4 |
| Mar 2026 | Takeuchi | 8.1K | 2.4% | 5 |
| Mar 2026 | Yanmar | 8.1K | 2.4% | 6 |
| Mar 2026 | JCB | 3.6K | 1.1% | 7 |
| Mar 2026 | Caterpillar | 2.9K | 0.88% | 8 |
| Mar 2026 | Hitachi | 1.3K | 0.39% | 9 |
| Mar 2026 | Komatsu | 170 | 0.05% | 10 |
| Apr 2026 | Sumitomo | 135K | 43.7% | 1 |
| Apr 2026 | Sany | 90.5K | 29.3% | 2 |
| Apr 2026 | Kobelco | 49.5K | 16% | 3 |
| Apr 2026 | Bobcat | 12.1K | 3.9% | 4 |
| Apr 2026 | Takeuchi | 8.1K | 2.6% | 5 |
| Apr 2026 | Yanmar | 6.6K | 2.1% | 6 |
| Apr 2026 | JCB | 3.6K | 1.2% | 7 |
| Apr 2026 | Caterpillar | 2.4K | 0.78% | 8 |
| Apr 2026 | Hitachi | 1K | 0.32% | 9 |
| Apr 2026 | Komatsu | 170 | 0.06% | 10 |
| May 2026 | Sumitomo | 165K | 46.3% | 1 |
| May 2026 | Sany | 110K | 30.9% | 2 |
| May 2026 | Kobelco | 49.5K | 13.9% | 3 |
| May 2026 | Bobcat | 12.1K | 3.4% | 4 |
| May 2026 | Takeuchi | 6.6K | 1.9% | 5 |
| May 2026 | Yanmar | 6.6K | 1.9% | 6 |
| May 2026 | JCB | 2.9K | 0.81% | 7 |
| May 2026 | Caterpillar | 2.4K | 0.67% | 8 |
| May 2026 | Hitachi | 1K | 0.28% | 9 |
| May 2026 | Komatsu | 140 | 0.04% | 10 |
| Jun 2026 | Sumitomo | 135K | 41.7% | 1 |
| Jun 2026 | Sany | 110K | 34% | 2 |
| Jun 2026 | Kobelco | 49.5K | 15.3% | 3 |
| Jun 2026 | Bobcat | 9.9K | 3.1% | 4 |
| Jun 2026 | Takeuchi | 6.6K | 2% | 5 |
| Jun 2026 | Yanmar | 6.6K | 2% | 6 |
| Jun 2026 | JCB | 2.9K | 0.9% | 7 |
| Jun 2026 | Caterpillar | 2.4K | 0.74% | 8 |
| Jun 2026 | Hitachi | 880 | 0.27% | 9 |
| Jun 2026 | Komatsu | 140 | 0.04% | 10 |
| Jul 2026 | Sumitomo | 135K | 41.8% | 1 |
| Jul 2026 | Sany | 110K | 34.1% | 2 |
| Jul 2026 | Kobelco | 49.5K | 15.3% | 3 |
| Jul 2026 | Bobcat | 9.9K | 3.1% | 4 |
| Jul 2026 | Yanmar | 6.6K | 2% | 5 |
| Jul 2026 | Takeuchi | 5.4K | 1.7% | 6 |
| Jul 2026 | JCB | 2.9K | 0.9% | 7 |
| Jul 2026 | Caterpillar | 2.4K | 0.74% | 8 |
| Jul 2026 | Hitachi | 880 | 0.27% | 9 |
| Jul 2026 | Komatsu | 170 | 0.05% | 10 |
| Aug 2026 | Sumitomo | 135K | 41.7% | 1 |
| Aug 2026 | Sany | 110K | 34% | 2 |
| Aug 2026 | Kobelco | 49.5K | 15.3% | 3 |
| Aug 2026 | Bobcat | 9.9K | 3.1% | 4 |
| Aug 2026 | Takeuchi | 6.6K | 2% | 5 |
| Aug 2026 | Yanmar | 6.6K | 2% | 6 |
| Aug 2026 | JCB | 2.9K | 0.9% | 7 |
| Aug 2026 | Caterpillar | 2.4K | 0.74% | 8 |
| Aug 2026 | Hitachi | 880 | 0.27% | 9 |
| Aug 2026 | Komatsu | 140 | 0.04% | 10 |
| Sep 2026 | Sumitomo | 135K | 41.7% | 1 |
| Sep 2026 | Sany | 110K | 34% | 2 |
| Sep 2026 | Kobelco | 49.5K | 15.3% | 3 |
| Sep 2026 | Bobcat | 9.9K | 3.1% | 4 |
| Sep 2026 | Takeuchi | 6.6K | 2% | 5 |
| Sep 2026 | Yanmar | 5.4K | 1.7% | 6 |
| Sep 2026 | JCB | 3.6K | 1.1% | 7 |
| Sep 2026 | Caterpillar | 2.4K | 0.74% | 8 |
| Sep 2026 | Hitachi | 1K | 0.31% | 9 |
| Sep 2026 | Komatsu | 140 | 0.04% | 10 |

## What is being compared

- **Bobcat**: Measured on the search term “bobcat digger”.
- **Caterpillar**: Measured on the search term “cat digger”.
- **Hitachi**: Measured on the search term “hitachi digger”.
- **JCB**: Measured on the search term “jcb digger”.
- **Kobelco**: Measured on the search term “kobelco”.
- **Komatsu**: Measured on the search term “komatsu 25”.
- **Sany**: Measured on the search term “sany”.
- **Sumitomo**: Measured on the search term “sumitomo”.
- **Takeuchi**: Measured on the search term “takeuchi digger”.
- **Yanmar**: Measured on the search term “yanmar digger”.

- [Bobcat](/demand/global-en/brands/bobcat)
- [Caterpillar](/demand/global-en/brands/caterpillar)
- [Hitachi](/demand/global-en/brands/hitachi)
- [JCB](/demand/global-en/brands/jcb)
- [Kobelco](/demand/global-en/brands/kobelco)
- [Komatsu](/demand/global-en/brands/komatsu)
- [Sany](/demand/global-en/brands/sany)
- [Sumitomo](/demand/global-en/brands/sumitomo)
- [Takeuchi](/demand/global-en/brands/takeuchi)
- [Yanmar](/demand/global-en/brands/yanmar)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among excavator brands worldwide?

In September 2026, Sumitomo was the most searched among excavator brands worldwide, with an estimated 135K branded searches and 41.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Excavator brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/excavator-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/excavator-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.