---
title: "Everyday skincare brands: Which brands are most popular in search?"
description: "Compare brands that offer everyday facial skincare products. Share of Search among CeraVe, Cetaphil, Paula's Choice, The Ordinary and The INKEY List, the everyday skincare brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/everyday-skincare-brands"
publisher: "Brandwave"
---

# Everyday skincare brands: Which brands are most popular in search?

Compare brands that offer everyday facial skincare products. Share of Search among CeraVe, Cetaphil, Paula's Choice, The Ordinary and The INKEY List, the everyday skincare brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Everyday skincare brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: CeraVe, 44.1%

## Which brand is most popular in search among everyday skincare brands worldwide?

- In August 2026, CeraVe was the most searched among everyday skincare brands worldwide, with an estimated 2.3M branded searches and 44.1% estimated Share of Search within this set.
- Cetaphil is in 2nd place, 4 percentage points behind at 40.2% Share of Search.
- Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among everyday skincare brands worldwide increased from 43.6% to 44.1%.
- Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among everyday skincare brands worldwide increased from 39.7% to 40.2%.
- Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among everyday skincare brands worldwide peaked at 45.5% in June 2026 and was lowest at 40.3% in November 2025.
- Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among everyday skincare brands worldwide peaked at 41.9% in January 2026 and was lowest at 38.3% in May 2026.
- Across the 11 months ending August 2026, Paula's Choice’s estimated Share of Search among everyday skincare brands worldwide peaked at 11.1% in November 2025 and was lowest at 8.7% in July 2026.
- Across the 11 months ending August 2026, The Ordinary’s estimated Share of Search among everyday skincare brands worldwide peaked at 5.1% in March 2026 and was lowest at 3.8% in August 2026.
- Across the 11 months ending August 2026, The INKEY List’s estimated Share of Search among everyday skincare brands worldwide peaked at 2.9% in November 2025 and was lowest at 1.6% in August 2026.
- Across the 11 months ending August 2026, Paula's Choice, The Ordinary and The INKEY List held steady: their estimated Share of Search among everyday skincare brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [CeraVe vs Cetaphil: compare search popularity](/demand/global-en/compare/cerave-vs-cetaphil): 44.1% against 40.2% Share of Search.
- [CeraVe vs Paula's Choice: compare search popularity](/demand/global-en/compare/cerave-vs-paula-s-choice): 44.1% against 10.2% Share of Search.
- [CeraVe vs The Ordinary: compare search popularity](/demand/global-en/compare/cerave-vs-the-ordinary-skincare): 44.1% against 3.8% Share of Search.
- [Cetaphil vs Paula's Choice: compare search popularity](/demand/global-en/compare/cetaphil-vs-paula-s-choice): 40.2% against 10.2% Share of Search.
- [Cetaphil vs The Ordinary: compare search popularity](/demand/global-en/compare/cetaphil-vs-the-ordinary-skincare): 40.2% against 3.8% Share of Search.
- [Paula's Choice vs The Ordinary: compare search popularity](/demand/global-en/compare/paula-s-choice-vs-the-ordinary-skincare): 10.2% against 3.8% Share of Search.

## How did search popularity change for everyday skincare brands worldwide in August 2026?

- In August 2026, Paula's Choice gained estimated Share of Search among everyday skincare brands worldwide, from 8.7% to 10.2%.
- In August 2026, Cetaphil lost estimated Share of Search among everyday skincare brands worldwide, from 41.2% to 40.2%.
- The Ordinary’s estimated Share of Search among everyday skincare brands worldwide has lost ground for 3 months in a row, from 4.5% to 3.8% in August 2026.
- Estimated monthly branded searches for The INKEY List worldwide fell 17.9% over 11 measured months, from 102K to 83.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | CeraVe | 44.1% | 2.3M | +2.1% | CeraVe |
| 2 | Cetaphil | 40.2% | 2.1M | 0.0% | Cetaphil |
| 3 | Paula's Choice | 10.2% | 532K | +20.6% | Paula's Choice |
| 4 | The Ordinary | 3.8% | 199K | -2.9% | The Ordinary |
| 5 | The INKEY List | 1.6% | 83.3K | +0.0% | The INKEY List |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | CeraVe | 2.3M | 43.6% | 1 |
| Oct 2025 | Cetaphil | 2.1M | 39.7% | 2 |
| Oct 2025 | Paula's Choice | 552K | 10.5% | 3 |
| Oct 2025 | The Ordinary | 225K | 4.3% | 4 |
| Oct 2025 | The INKEY List | 102K | 1.9% | 5 |
| Nov 2025 | Cetaphil | 2.4M | 40.8% | 1 |
| Nov 2025 | CeraVe | 2.4M | 40.3% | 2 |
| Nov 2025 | Paula's Choice | 652K | 11.1% | 3 |
| Nov 2025 | The Ordinary | 286K | 4.9% | 4 |
| Nov 2025 | The INKEY List | 168K | 2.9% | 5 |
| Dec 2025 | CeraVe | 2.4M | 43.4% | 1 |
| Dec 2025 | Cetaphil | 2.2M | 39.6% | 2 |
| Dec 2025 | Paula's Choice | 551K | 10.1% | 3 |
| Dec 2025 | The Ordinary | 257K | 4.7% | 4 |
| Dec 2025 | The INKEY List | 124K | 2.3% | 5 |
| Jan 2026 | Cetaphil | 2.4M | 41.9% | 1 |
| Jan 2026 | CeraVe | 2.4M | 41.7% | 2 |
| Jan 2026 | Paula's Choice | 552K | 9.7% | 3 |
| Jan 2026 | The Ordinary | 259K | 4.5% | 4 |
| Jan 2026 | The INKEY List | 124K | 2.2% | 5 |
| Feb 2026 | CeraVe | 2.3M | 43.7% | 1 |
| Feb 2026 | Cetaphil | 2.1M | 39.8% | 2 |
| Feb 2026 | Paula's Choice | 534K | 10.2% | 3 |
| Feb 2026 | The Ordinary | 232K | 4.4% | 4 |
| Feb 2026 | The INKEY List | 101K | 1.9% | 5 |
| Mar 2026 | CeraVe | 2.3M | 42.7% | 1 |
| Mar 2026 | Cetaphil | 2.2M | 39.9% | 2 |
| Mar 2026 | Paula's Choice | 550K | 10% | 3 |
| Mar 2026 | The Ordinary | 279K | 5.1% | 4 |
| Mar 2026 | The INKEY List | 124K | 2.3% | 5 |
| Apr 2026 | CeraVe | 2.4M | 42.9% | 1 |
| Apr 2026 | Cetaphil | 2.2M | 39.9% | 2 |
| Apr 2026 | Paula's Choice | 551K | 10.1% | 3 |
| Apr 2026 | The Ordinary | 271K | 4.9% | 4 |
| Apr 2026 | The INKEY List | 124K | 2.3% | 5 |
| May 2026 | CeraVe | 2.3M | 44.9% | 1 |
| May 2026 | Cetaphil | 2M | 38.3% | 2 |
| May 2026 | Paula's Choice | 533K | 10.4% | 3 |
| May 2026 | The Ordinary | 232K | 4.5% | 4 |
| May 2026 | The INKEY List | 102K | 2% | 5 |
| Jun 2026 | CeraVe | 2.2M | 45.5% | 1 |
| Jun 2026 | Cetaphil | 2M | 39.7% | 2 |
| Jun 2026 | Paula's Choice | 436K | 8.9% | 3 |
| Jun 2026 | The Ordinary | 209K | 4.2% | 4 |
| Jun 2026 | The INKEY List | 83.4K | 1.7% | 5 |
| Jul 2026 | CeraVe | 2.2M | 44.4% | 1 |
| Jul 2026 | Cetaphil | 2.1M | 41.2% | 2 |
| Jul 2026 | Paula's Choice | 441K | 8.7% | 3 |
| Jul 2026 | The Ordinary | 205K | 4% | 4 |
| Jul 2026 | The INKEY List | 83.3K | 1.6% | 5 |
| Aug 2026 | CeraVe | 2.3M | 44.1% | 1 |
| Aug 2026 | Cetaphil | 2.1M | 40.2% | 2 |
| Aug 2026 | Paula's Choice | 532K | 10.2% | 3 |
| Aug 2026 | The Ordinary | 199K | 3.8% | 4 |
| Aug 2026 | The INKEY List | 83.3K | 1.6% | 5 |
| Sep 2026 | CeraVe | — | — | — |
| Sep 2026 | Cetaphil | — | — | — |
| Sep 2026 | Paula's Choice | — | — | — |
| Sep 2026 | The INKEY List | — | — | — |
| Sep 2026 | The Ordinary | — | — | — |

## What is being compared

- **CeraVe**: Measured on the search terms “cerave”, “cerave cleanser”, “cerave com”, “cerave moisturiser”, “cerave moisturizer”, “cerave serum”, “cerave skincare”, “serum cerave” and “skincare cerave”, summed into one figure.
- **Cetaphil**: Measured on the search terms “cetaphil”, “cetaphil cleanser”, “cetaphil com”, “cetaphil moisturizer”, “cetaphil serum” and “cetaphil skincare”, summed into one figure.
- **Paula's Choice**: Measured on the search terms “paula s choice”, “paula's choice”, “paula's choice serum”, “paula's choice skincare”, “paula'schoice” and “paulas choice bha”, summed into one figure.
- **The INKEY List**: Measured on the search terms “inkey list”, “serum the inkey list”, “skincare the inkey list”, “the inkey list”, “the inkey list cleanser”, “the inkey list serum”, “the inkey list skincare”, “theinkeylist” and “theinkeylist com”, summed into one figure.
- **The Ordinary**: Measured on the search terms “serum the ordinary”, “skincare the ordinary”, “the ordinary niacinamide”, “the ordinary retinol” and “theordinary com”, summed into one figure.

- [CeraVe](/demand/global-en/brands/cerave)
- [Cetaphil](/demand/global-en/brands/cetaphil)
- [Paula's Choice](/demand/global-en/brands/paula-s-choice)
- [The INKEY List](/demand/global-en/brands/the-inkey-list)
- [The Ordinary](/demand/global-en/brands/the-ordinary-skincare)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among everyday skincare brands worldwide?

In August 2026, CeraVe was the most searched among everyday skincare brands worldwide, with an estimated 2.3M branded searches and 44.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Everyday skincare brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/everyday-skincare-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/everyday-skincare-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.