---
title: "Event streaming platforms: Which brands are most popular in search?"
description: "Compare the platforms used to stream events at scale. Share of Search among Confluent, Apache Kafka, Amazon Kinesis, Google Pub/Sub and Azure Event Hubs, the event streaming platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/event-streaming-platforms"
publisher: "Brandwave"
---

# Event streaming platforms: Which brands are most popular in search?

Compare the platforms used to stream events at scale. Share of Search among Confluent, Apache Kafka, Amazon Kinesis, Google Pub/Sub and Azure Event Hubs, the event streaming platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Event streaming platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Confluent, 48.6%

## Which brand is most popular in search among event streaming platforms worldwide?

- In August 2026, Confluent was the most searched among event streaming platforms worldwide, with an estimated 49.5K branded searches and 48.6% estimated Share of Search within this set.
- Apache Kafka is in 2nd place, 8.8 percentage points behind at 39.8% Share of Search.
- Across the 11 months ending August 2026, Confluent’s estimated Share of Search among event streaming platforms worldwide increased from 47.6% to 48.6%.
- Across the 11 months ending August 2026, Apache Kafka’s estimated Share of Search among event streaming platforms worldwide increased from 38.9% to 39.8%.
- Across the 11 months ending August 2026, Amazon Kinesis’ estimated Share of Search among event streaming platforms worldwide decreased from 6.4% to 5.3%.
- Across the 11 months ending August 2026, Google Pub/Sub’s estimated Share of Search among event streaming platforms worldwide decreased from 5.7% to 4.7%.
- Across the 11 months ending August 2026, Confluent’s estimated Share of Search among event streaming platforms worldwide peaked at 75.4% in December 2025 and was lowest at 43.1% in November 2025.
- Across the 11 months ending August 2026, Apache Kafka’s estimated Share of Search among event streaming platforms worldwide peaked at 43.1% in November 2025 and was lowest at 18.6% in December 2025.
- Across the 11 months ending August 2026, Amazon Kinesis’ estimated Share of Search among event streaming platforms worldwide peaked at 6.4% in October 2025 and was lowest at 2.5% in December 2025.
- Across the 11 months ending August 2026, Google Pub/Sub’s estimated Share of Search among event streaming platforms worldwide peaked at 6.3% in November 2025 and was lowest at 2.7% in December 2025.
- Across the 11 months ending August 2026, Azure Event Hubs held steady: its estimated Share of Search among event streaming platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Confluent vs Apache Kafka: compare search popularity](/demand/global-en/compare/apache-kafka-vs-confluent): 48.6% against 39.8% Share of Search.
- [Confluent vs Amazon Kinesis: compare search popularity](/demand/global-en/compare/amazon-kinesis-vs-confluent): 48.6% against 5.3% Share of Search.
- [Confluent vs Google Pub/Sub: compare search popularity](/demand/global-en/compare/confluent-vs-google-pub-sub): 48.6% against 4.7% Share of Search.
- [Apache Kafka vs Amazon Kinesis: compare search popularity](/demand/global-en/compare/amazon-kinesis-vs-apache-kafka): 39.8% against 5.3% Share of Search.
- [Apache Kafka vs Google Pub/Sub: compare search popularity](/demand/global-en/compare/apache-kafka-vs-google-pub-sub): 39.8% against 4.7% Share of Search.
- [Amazon Kinesis vs Google Pub/Sub: compare search popularity](/demand/global-en/compare/amazon-kinesis-vs-google-pub-sub): 5.3% against 4.7% Share of Search.

## How did search popularity change for event streaming platforms worldwide in August 2026?

- In August 2026, Google Pub/Sub lost estimated Share of Search among event streaming platforms worldwide, from 5.6% to 4.7%.
- In August 2026, Amazon Kinesis rose from 4th to 3rd among event streaming platforms worldwide.
- Estimated monthly branded searches for Azure Event Hubs worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.
- Estimated monthly branded searches for Confluent worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.
- Estimated monthly branded searches for Apache Kafka worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Confluent | 48.6% | 49.5K | 0.0% | Confluent |
| 2 | Apache Kafka | 39.8% | 40.5K | 0.0% | Apache Kafka |
| 3 | Amazon Kinesis | 5.3% | 5.4K | 0.0% | Amazon Kinesis |
| 4 | Google Pub/Sub | 4.7% | 4.8K | -17.2% | Google Pub/Sub |
| 5 | Azure Event Hubs | 1.6% | 1.6K | 0.0% | Azure Event Hubs |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Confluent | 74K | 47.6% | 1 |
| Oct 2025 | Apache Kafka | 60.5K | 38.9% | 2 |
| Oct 2025 | Amazon Kinesis | 9.9K | 6.4% | 3 |
| Oct 2025 | Google Pub/Sub | 8.8K | 5.7% | 4 |
| Oct 2025 | Azure Event Hubs | 2.4K | 1.5% | 5 |
| Nov 2025 | Apache Kafka | 60.5K | 43.1% | 1 |
| Nov 2025 | Confluent | 60.5K | 43.1% | 2 |
| Nov 2025 | Google Pub/Sub | 8.8K | 6.3% | 3 |
| Nov 2025 | Amazon Kinesis | 8.1K | 5.8% | 4 |
| Nov 2025 | Azure Event Hubs | 2.4K | 1.7% | 5 |
| Dec 2025 | Confluent | 201K | 75.4% | 1 |
| Dec 2025 | Apache Kafka | 49.5K | 18.6% | 2 |
| Dec 2025 | Google Pub/Sub | 7.2K | 2.7% | 3 |
| Dec 2025 | Amazon Kinesis | 6.6K | 2.5% | 4 |
| Dec 2025 | Azure Event Hubs | 2.4K | 0.9% | 5 |
| Jan 2026 | Confluent | 74K | 52.4% | 1 |
| Jan 2026 | Apache Kafka | 49.5K | 35.1% | 2 |
| Jan 2026 | Amazon Kinesis | 8.1K | 5.7% | 3 |
| Jan 2026 | Google Pub/Sub | 7.2K | 5.1% | 4 |
| Jan 2026 | Azure Event Hubs | 2.4K | 1.7% | 5 |
| Feb 2026 | Confluent | 74K | 53% | 1 |
| Feb 2026 | Apache Kafka | 49.5K | 35.4% | 2 |
| Feb 2026 | Google Pub/Sub | 7.2K | 5.2% | 3 |
| Feb 2026 | Amazon Kinesis | 6.6K | 4.7% | 4 |
| Feb 2026 | Azure Event Hubs | 2.4K | 1.7% | 5 |
| Mar 2026 | Confluent | 90.5K | 53.1% | 1 |
| Mar 2026 | Apache Kafka | 60.5K | 35.5% | 2 |
| Mar 2026 | Google Pub/Sub | 8.8K | 5.2% | 3 |
| Mar 2026 | Amazon Kinesis | 8.1K | 4.8% | 4 |
| Mar 2026 | Azure Event Hubs | 2.4K | 1.4% | 5 |
| Apr 2026 | Confluent | 74K | 53.2% | 1 |
| Apr 2026 | Apache Kafka | 49.5K | 35.6% | 2 |
| Apr 2026 | Google Pub/Sub | 7.2K | 5.2% | 3 |
| Apr 2026 | Amazon Kinesis | 6.6K | 4.7% | 4 |
| Apr 2026 | Azure Event Hubs | 1.9K | 1.4% | 5 |
| May 2026 | Confluent | 74K | 53.7% | 1 |
| May 2026 | Apache Kafka | 49.5K | 35.9% | 2 |
| May 2026 | Amazon Kinesis | 6.6K | 4.8% | 3 |
| May 2026 | Google Pub/Sub | 5.8K | 4.2% | 4 |
| May 2026 | Azure Event Hubs | 1.9K | 1.4% | 5 |
| Jun 2026 | Confluent | 60.5K | 52.5% | 1 |
| Jun 2026 | Apache Kafka | 40.5K | 35.1% | 2 |
| Jun 2026 | Amazon Kinesis | 6.6K | 5.7% | 3 |
| Jun 2026 | Google Pub/Sub | 5.8K | 5% | 4 |
| Jun 2026 | Azure Event Hubs | 1.9K | 1.6% | 5 |
| Jul 2026 | Confluent | 49.5K | 48.2% | 1 |
| Jul 2026 | Apache Kafka | 40.5K | 39.4% | 2 |
| Jul 2026 | Google Pub/Sub | 5.8K | 5.6% | 3 |
| Jul 2026 | Amazon Kinesis | 5.4K | 5.3% | 4 |
| Jul 2026 | Azure Event Hubs | 1.6K | 1.6% | 5 |
| Aug 2026 | Confluent | 49.5K | 48.6% | 1 |
| Aug 2026 | Apache Kafka | 40.5K | 39.8% | 2 |
| Aug 2026 | Amazon Kinesis | 5.4K | 5.3% | 3 |
| Aug 2026 | Google Pub/Sub | 4.8K | 4.7% | 4 |
| Aug 2026 | Azure Event Hubs | 1.6K | 1.6% | 5 |
| Sep 2026 | Amazon Kinesis | — | — | — |
| Sep 2026 | Apache Kafka | — | — | — |
| Sep 2026 | Azure Event Hubs | — | — | — |
| Sep 2026 | Confluent | — | — | — |
| Sep 2026 | Google Pub/Sub | — | — | — |

## What is being compared

- **Amazon Kinesis**: Measured on the search term “aws kinesis”.
- **Apache Kafka**: Measured on the search term “apache kafka”.
- **Azure Event Hubs**: Measured on the search term “azure event hubs”.
- **Confluent**: Measured on the search term “confluent”.
- **Google Pub/Sub**: Measured on the search terms “google pub sub” and “google pubsub”, summed into one figure.

- [Amazon Kinesis](/demand/global-en/brands/amazon-kinesis)
- [Apache Kafka](/demand/global-en/brands/apache-kafka)
- [Azure Event Hubs](/demand/global-en/brands/azure-event-hubs)
- [Confluent](/demand/global-en/brands/confluent)
- [Google Pub/Sub](/demand/global-en/brands/google-pub-sub)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among event streaming platforms worldwide?

In August 2026, Confluent was the most searched among event streaming platforms worldwide, with an estimated 49.5K branded searches and 48.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Event streaming platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/event-streaming-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/event-streaming-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.