--- title: "Luma vs Whova: Which is searched more?" description: "Is Luma or Whova more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Event management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/event-management-platforms/compare/luma-events-vs-whova" publisher: "Brandwave" --- # Luma vs Whova: Which is searched more? Is Luma or Whova more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Event management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Luma and Whova - **Competitive set**: Event management platforms - **Market**: Global - **Month measured**: Sep 2026 - **Luma Share of Search**: 1.3% - **Whova Share of Search**: 1.3% ## Is Luma or Whova more popular in search? - In September 2026, Luma and Whova were level in searches among event management platforms worldwide, with an estimated 18.1K branded searches each, at 1.3% of the total each. - The lead changed hands once in the 12 months ending September 2026: Luma took it in August 2026. - Across the 12 months ending September 2026, Luma’s share of searches among event management platforms worldwide moved from 0.61% to 1.3%, and its estimated monthly branded searches moved from 12.1K to 18.1K. - Across the 12 months ending September 2026, Whova’s share of searches among event management platforms worldwide moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 27.1K to 18.1K. ## Top event management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Whova appeared in all five answers. Luma was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Whova was listed before Luma in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cvent | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Eventbrite | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Whova | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Bizzabo | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Luma | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Swoogo | 6th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about event management platforms - Asked ChatGPT "Which event management platform should I use?": 1. Eventbrite, 2. Luma, 3. Cvent, 4. Whova, 5. Bizzabo - Asked ChatGPT "What are the best event management platforms?": 1. Cvent, 2. Bizzabo, 3. Eventbrite, 4. Whova, 5. Swoogo, 6. Luma - Asked ChatGPT "What's the best event management platform for event registration?": 1. Cvent, 2. Eventbrite, 3. Bizzabo, 4. Whova - Searched Google, AI Overview "event management platforms": 1. Cvent, 2. Whova, 3. Swoogo, 4. Eventbrite - Searched Google, AI Overview "event registration software": 1. Eventbrite, 2. Cvent, 3. Whova Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for event management platforms worldwide in September 2026? - Estimated monthly branded searches for Luma worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026. - Estimated monthly branded searches for Whova worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026. ## Month by month | Month | Luma estimated searches | Luma Share of Search | Luma rank | Whova estimated searches | Whova Share of Search | Whova rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 0.61% | 4 | 27.1K | 1.4% | 3 | | Nov 2025 | 12.1K | 0.75% | 4 | 22.2K | 1.4% | 3 | | Dec 2025 | 9.9K | 0.75% | 4 | 12.1K | 0.92% | 3 | | Jan 2026 | 12.1K | 0.89% | 4 | 18.1K | 1.3% | 3 | | Feb 2026 | 14.8K | 1.1% | 4 | 18.1K | 1.3% | 3 | | Mar 2026 | 14.8K | 0.9% | 4 | 27.1K | 1.6% | 3 | | Apr 2026 | 18.1K | 1.1% | 4 | 22.2K | 1.4% | 3 | | May 2026 | 18.1K | 1.1% | 4 | 22.2K | 1.4% | 3 | | Jun 2026 | 18.1K | 1.1% | 4 | 22.2K | 1.4% | 3 | | Jul 2026 | 14.8K | 1.1% | 4 | 18.1K | 1.3% | 3 | | Aug 2026 | 18.1K | 1.4% | 3 | 14.8K | 1.1% | 4 | | Sep 2026 | 18.1K | 1.3% | 3 | 18.1K | 1.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Luma’s and Whova’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Luma**: Measured on the search term “luma events”. - **Whova**: Measured on the search term “whova”. - [Luma profile](/demand/global-en/brands/luma-events) - [Whova profile](/demand/global-en/brands/whova) - [All event management platforms worldwide](/demand/global-en/categories/event-management-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Luma or Whova more popular in search? In September 2026, Luma and Whova were level in searches among event management platforms worldwide, with an estimated 18.1K branded searches each, at 1.3% of the total each. ## Cite this page Brandwave. "Luma vs Whova: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/event-management-platforms/compare/luma-events-vs-whova This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/event-management-platforms/compare/luma-events-vs-whova. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.