--- title: "Fivetran vs Informatica: Which is searched more?" description: "Is Fivetran or Informatica more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the ETL tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/etl-tools/compare/fivetran-vs-informatica" publisher: "Brandwave" --- # Fivetran vs Informatica: Which is searched more? Is Fivetran or Informatica more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the ETL tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fivetran and Informatica - **Competitive set**: ETL tools - **Market**: Global - **Month measured**: Sep 2026 - **Fivetran Share of Search**: 7.1% - **Informatica Share of Search**: 53% ## Is Fivetran or Informatica more popular in search? - In September 2026, Informatica had more branded searches than Fivetran among ETL tools worldwide. Informatica had about 368,000 branded searches, while Fivetran had 49,500. Informatica made up 53% of all ETL tool searches we track, and Fivetran accounted for 7.1%. - Informatica was ahead of Fivetran in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fivetran’s share of searches among ETL tools worldwide moved from 8.6% to 7.1%, and its estimated monthly branded searches moved from 74K to 49.5K. - Across the 12 months ending September 2026, Informatica’s share of searches among ETL tools worldwide moved from 52.4% to 53%, and its estimated monthly branded searches moved from 450K to 368K. ## Top ETL tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fivetran appeared in all five answers. Informatica was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fivetran was listed before Informatica in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fivetran | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Airbyte | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | AWS Glue | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | dbt | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Informatica | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Azure Data Factory | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Matillion | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Talend | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Stitch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ETL tools - Asked ChatGPT "Which ETL tool should I use?": 1. Fivetran, 2. Airbyte, 3. Informatica, 4. Azure Data Factory, 5. AWS Glue, 6. dbt - Asked ChatGPT "What are the best ETL tools?": 1. Fivetran, 2. Airbyte, 3. dbt, 4. AWS Glue, 5. Azure Data Factory, 6. Informatica, 7. Matillion, 8. Talend - Asked ChatGPT "What's the best ETL tool for data pipelines?": 1. Airbyte, 2. Fivetran, 3. dbt, 4. AWS Glue - Searched Google, AI Overview "etl tools": 1. Fivetran, 2. Airbyte, 3. Matillion, 4. AWS Glue, 5. Azure Data Factory, 6. dbt - Searched Google, AI Overview "data integration tools": 1. Fivetran, 2. Airbyte, 3. Informatica, 4. Talend Not named in any answer: Stitch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for ETL tools worldwide in September 2026? - In September 2026, Informatica gained share of searches among ETL tools worldwide, from 51.6% to 53%. - Estimated monthly branded searches for Fivetran worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026. ## Month by month | Month | Fivetran estimated searches | Fivetran Share of Search | Fivetran rank | Informatica estimated searches | Informatica Share of Search | Informatica rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 8.6% | 3 | 450K | 52.4% | 1 | | Nov 2025 | 49.5K | 7.1% | 3 | 368K | 53.1% | 1 | | Dec 2025 | 40.5K | 7.1% | 3 | 301K | 52.7% | 1 | | Jan 2026 | 49.5K | 7.1% | 3 | 368K | 53.1% | 1 | | Feb 2026 | 49.5K | 7.2% | 3 | 368K | 53.7% | 1 | | Mar 2026 | 49.5K | 6.1% | 3 | 450K | 55.3% | 1 | | Apr 2026 | 49.5K | 7.3% | 3 | 368K | 54.1% | 1 | | May 2026 | 49.5K | 7.4% | 3 | 368K | 55.1% | 1 | | Jun 2026 | 49.5K | 8.2% | 3 | 301K | 49.8% | 1 | | Jul 2026 | 40.5K | 6.9% | 3 | 301K | 51% | 1 | | Aug 2026 | 40.5K | 6.9% | 3 | 301K | 51.6% | 1 | | Sep 2026 | 49.5K | 7.1% | 3 | 368K | 53% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Fivetran’s and Informatica’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fivetran**: Measured on the search term “fivetran”. - **Informatica**: Measured on the search term “informatica”. - [Fivetran profile](/demand/global-en/brands/fivetran) - [Informatica profile](/demand/global-en/brands/informatica) - [All ETL tools worldwide](/demand/global-en/categories/etl-tools): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fivetran or Informatica more popular in search? In September 2026, Informatica had more branded searches than Fivetran among ETL tools worldwide. Informatica had about 368,000 branded searches, while Fivetran had 49,500. Informatica made up 53% of all ETL tool searches we track, and Fivetran accounted for 7.1%. ## Cite this page Brandwave. "Fivetran vs Informatica: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/etl-tools/compare/fivetran-vs-informatica This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/etl-tools/compare/fivetran-vs-informatica. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.