--- title: "dbt vs Stitch: Which is searched more?" description: "Is dbt or Stitch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the ETL tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/etl-tools/compare/dbt-vs-stitch" publisher: "Brandwave" --- # dbt vs Stitch: Which is searched more? Is dbt or Stitch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the ETL tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: dbt and Stitch - **Competitive set**: ETL tools - **Market**: Global - **Month measured**: Sep 2026 - **dbt Share of Search**: 0.95% - **Stitch Share of Search**: 0.23% ## Is dbt or Stitch more popular in search? - In September 2026, dbt had more branded searches than Stitch among ETL tools worldwide. dbt had about 6,600 branded searches, while Stitch had 1,600. dbt made up 0.95% of all ETL tool searches we track, and Stitch accounted for 0.23%. - dbt was ahead of Stitch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, dbt’s share of searches among ETL tools worldwide moved from 1.2% to 0.95%, and its estimated monthly branded searches moved from 9.9K to 6.6K. - Across the 12 months ending September 2026, Stitch’s share of searches among ETL tools worldwide moved from 0.34% to 0.23%, and its estimated monthly branded searches moved from 2.9K to 1.6K. ## Top ETL tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, dbt was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Stitch did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fivetran | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Airbyte | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | AWS Glue | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | dbt | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Informatica | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Azure Data Factory | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Matillion | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Talend | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Stitch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ETL tools - Asked ChatGPT "Which ETL tool should I use?": 1. Fivetran, 2. Airbyte, 3. Informatica, 4. Azure Data Factory, 5. AWS Glue, 6. dbt - Asked ChatGPT "What are the best ETL tools?": 1. Fivetran, 2. Airbyte, 3. dbt, 4. AWS Glue, 5. Azure Data Factory, 6. Informatica, 7. Matillion, 8. Talend - Asked ChatGPT "What's the best ETL tool for data pipelines?": 1. Airbyte, 2. Fivetran, 3. dbt, 4. AWS Glue - Searched Google, AI Overview "etl tools": 1. Fivetran, 2. Airbyte, 3. Matillion, 4. AWS Glue, 5. Azure Data Factory, 6. dbt - Searched Google, AI Overview "data integration tools": 1. Fivetran, 2. Airbyte, 3. Informatica, 4. Talend Not named in any answer: Stitch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for ETL tools worldwide in September 2026? - In September 2026, dbt fell from 7th to 8th among ETL tools worldwide. - Estimated monthly branded searches for Stitch worldwide fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026. ## Month by month | Month | dbt estimated searches | dbt Share of Search | dbt rank | Stitch estimated searches | Stitch Share of Search | Stitch rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 1.2% | 8 | 2.9K | 0.34% | 9 | | Nov 2025 | 8.1K | 1.2% | 8 | 2.4K | 0.35% | 9 | | Dec 2025 | 8.1K | 1.4% | 7 | 1.9K | 0.33% | 9 | | Jan 2026 | 8.1K | 1.2% | 8 | 1.9K | 0.27% | 9 | | Feb 2026 | 8.1K | 1.2% | 8 | 2.4K | 0.35% | 9 | | Mar 2026 | 9.9K | 1.2% | 8 | 2.4K | 0.3% | 9 | | Apr 2026 | 8.1K | 1.2% | 8 | 1.9K | 0.28% | 9 | | May 2026 | 8.1K | 1.2% | 7 | 1.9K | 0.28% | 9 | | Jun 2026 | 9.9K | 1.6% | 7 | 1.9K | 0.31% | 9 | | Jul 2026 | 9.9K | 1.7% | 7 | 1.6K | 0.27% | 9 | | Aug 2026 | 8.1K | 1.4% | 7 | 1.3K | 0.22% | 9 | | Sep 2026 | 6.6K | 0.95% | 8 | 1.6K | 0.23% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using dbt’s and Stitch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **dbt**: Measured on the search term “dbt cloud”. - **Stitch**: Measured on the search term “stitch data”. - [dbt profile](/demand/global-en/brands/dbt) - [Stitch profile](/demand/global-en/brands/stitch) - [All ETL tools worldwide](/demand/global-en/categories/etl-tools): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is dbt or Stitch more popular in search? In September 2026, dbt had more branded searches than Stitch among ETL tools worldwide. dbt had about 6,600 branded searches, while Stitch had 1,600. dbt made up 0.95% of all ETL tool searches we track, and Stitch accounted for 0.23%. ## Cite this page Brandwave. "dbt vs Stitch: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/etl-tools/compare/dbt-vs-stitch This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/etl-tools/compare/dbt-vs-stitch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.