---
title: "Azure Data Factory vs Informatica: Which is searched more?"
description: "Is Azure Data Factory or Informatica more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the ETL tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/etl-tools/compare/azure-data-factory-vs-informatica"
publisher: "Brandwave"
---

# Azure Data Factory vs Informatica: Which is searched more?

Is Azure Data Factory or Informatica more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the ETL tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Azure Data Factory and Informatica
- **Competitive set**: ETL tools
- **Market**: Global
- **Month measured**: Sep 2026
- **Azure Data Factory Share of Search**: 29%
- **Informatica Share of Search**: 53%

## Is Azure Data Factory or Informatica more popular in search?

- In September 2026, Informatica had more branded searches than Azure Data Factory among ETL tools worldwide. Informatica had about 368,000 branded searches, while Azure Data Factory had 201,000. Informatica made up 53% of all ETL tool searches we track, and Azure Data Factory accounted for 29%.
- Informatica was ahead of Azure Data Factory in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Azure Data Factory’s share of searches among ETL tools worldwide moved from 23.4% to 29%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Informatica’s share of searches among ETL tools worldwide moved from 52.4% to 53%, and its estimated monthly branded searches moved from 450K to 368K.

## How did search popularity change for ETL tools worldwide in September 2026?

- In September 2026, Informatica gained share of searches among ETL tools worldwide, from 51.6% to 53%.
- In September 2026, Azure Data Factory gained share of searches among ETL tools worldwide, from 28.3% to 29%.

## Month by month

| Month | Azure Data Factory estimated searches | Azure Data Factory Share of Search | Azure Data Factory rank | Informatica estimated searches | Informatica Share of Search | Informatica rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 23.4% | 2 | 450K | 52.4% | 1 |
| Nov 2025 | 165K | 23.8% | 2 | 368K | 53.1% | 1 |
| Dec 2025 | 135K | 23.6% | 2 | 301K | 52.7% | 1 |
| Jan 2026 | 165K | 23.8% | 2 | 368K | 53.1% | 1 |
| Feb 2026 | 165K | 24.1% | 2 | 368K | 53.7% | 1 |
| Mar 2026 | 201K | 24.7% | 2 | 450K | 55.3% | 1 |
| Apr 2026 | 165K | 24.2% | 2 | 368K | 54.1% | 1 |
| May 2026 | 165K | 24.7% | 2 | 368K | 55.1% | 1 |
| Jun 2026 | 165K | 27.3% | 2 | 301K | 49.8% | 1 |
| Jul 2026 | 165K | 28% | 2 | 301K | 51% | 1 |
| Aug 2026 | 165K | 28.3% | 2 | 301K | 51.6% | 1 |
| Sep 2026 | 201K | 29% | 2 | 368K | 53% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Azure Data Factory’s and Informatica’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Azure Data Factory**: Measured on the search term “azure data factory”.
- **Informatica**: Measured on the search term “informatica”.

- [Azure Data Factory profile](/demand/global-en/brands/azure-data-factory)
- [Informatica profile](/demand/global-en/brands/informatica)
- [All ETL tools worldwide](/demand/global-en/categories/etl-tools): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Azure Data Factory or Informatica more popular in search?

In September 2026, Informatica had more branded searches than Azure Data Factory among ETL tools worldwide. Informatica had about 368,000 branded searches, while Azure Data Factory had 201,000. Informatica made up 53% of all ETL tool searches we track, and Azure Data Factory accounted for 29%.

## Cite this page

Brandwave. "Azure Data Factory vs Informatica: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/etl-tools/compare/azure-data-factory-vs-informatica

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/etl-tools/compare/azure-data-factory-vs-informatica. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.