--- title: "AWS Glue vs Matillion: Which is searched more?" description: "Is AWS Glue or Matillion more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the ETL tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/etl-tools/compare/aws-glue-vs-matillion" publisher: "Brandwave" --- # AWS Glue vs Matillion: Which is searched more? Is AWS Glue or Matillion more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the ETL tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AWS Glue and Matillion - **Competitive set**: ETL tools - **Market**: Global - **Month measured**: Sep 2026 - **AWS Glue Share of Search**: 3.2% - **Matillion Share of Search**: 1.2% ## Is AWS Glue or Matillion more popular in search? - In September 2026, AWS Glue had more branded searches than Matillion among ETL tools worldwide. AWS Glue had about 22,200 branded searches, while Matillion had 8,100. AWS Glue made up 3.2% of all ETL tool searches we track, and Matillion accounted for 1.2%. - AWS Glue was ahead of Matillion in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, AWS Glue’s share of searches among ETL tools worldwide moved from 4.7% to 3.2%, and its estimated monthly branded searches moved from 40.5K to 22.2K. - Across the 12 months ending September 2026, Matillion’s share of searches among ETL tools worldwide moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 12.1K to 8.1K. ## Top ETL tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, AWS Glue was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Matillion was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. AWS Glue was listed before Matillion in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fivetran | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Airbyte | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | AWS Glue | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | dbt | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Informatica | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Azure Data Factory | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Matillion | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Talend | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Stitch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ETL tools - Asked ChatGPT "Which ETL tool should I use?": 1. Fivetran, 2. Airbyte, 3. Informatica, 4. Azure Data Factory, 5. AWS Glue, 6. dbt - Asked ChatGPT "What are the best ETL tools?": 1. Fivetran, 2. Airbyte, 3. dbt, 4. AWS Glue, 5. Azure Data Factory, 6. Informatica, 7. Matillion, 8. Talend - Asked ChatGPT "What's the best ETL tool for data pipelines?": 1. Airbyte, 2. Fivetran, 3. dbt, 4. AWS Glue - Searched Google, AI Overview "etl tools": 1. Fivetran, 2. Airbyte, 3. Matillion, 4. AWS Glue, 5. Azure Data Factory, 6. dbt - Searched Google, AI Overview "data integration tools": 1. Fivetran, 2. Airbyte, 3. Informatica, 4. Talend Not named in any answer: Stitch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for ETL tools worldwide in September 2026? - In September 2026, AWS Glue lost share of searches among ETL tools worldwide, from 3.8% to 3.2%. - In September 2026, Matillion rose from 8th to 7th among ETL tools worldwide. ## Month by month | Month | AWS Glue estimated searches | AWS Glue Share of Search | AWS Glue rank | Matillion estimated searches | Matillion Share of Search | Matillion rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 4.7% | 5 | 12.1K | 1.4% | 7 | | Nov 2025 | 33.1K | 4.8% | 5 | 12.1K | 1.7% | 7 | | Dec 2025 | 27.1K | 4.7% | 5 | 8.1K | 1.4% | 8 | | Jan 2026 | 33.1K | 4.8% | 5 | 12.1K | 1.7% | 7 | | Feb 2026 | 27.1K | 4% | 5 | 9.9K | 1.4% | 7 | | Mar 2026 | 33.1K | 4.1% | 5 | 12.1K | 1.5% | 7 | | Apr 2026 | 27.1K | 4% | 5 | 9.9K | 1.5% | 7 | | May 2026 | 22.2K | 3.3% | 5 | 8.1K | 1.2% | 8 | | Jun 2026 | 22.2K | 3.7% | 5 | 9.9K | 1.6% | 8 | | Jul 2026 | 22.2K | 3.8% | 5 | 8.1K | 1.4% | 8 | | Aug 2026 | 22.2K | 3.8% | 5 | 8.1K | 1.4% | 8 | | Sep 2026 | 22.2K | 3.2% | 5 | 8.1K | 1.2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using AWS Glue’s and Matillion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AWS Glue**: Measured on the search term “aws glue”. - **Matillion**: Measured on the search term “matillion”. - [AWS Glue profile](/demand/global-en/brands/aws-glue) - [Matillion profile](/demand/global-en/brands/matillion) - [All ETL tools worldwide](/demand/global-en/categories/etl-tools): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AWS Glue or Matillion more popular in search? In September 2026, AWS Glue had more branded searches than Matillion among ETL tools worldwide. AWS Glue had about 22,200 branded searches, while Matillion had 8,100. AWS Glue made up 3.2% of all ETL tool searches we track, and Matillion accounted for 1.2%. ## Cite this page Brandwave. "AWS Glue vs Matillion: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/etl-tools/compare/aws-glue-vs-matillion This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/etl-tools/compare/aws-glue-vs-matillion. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.