---
title: "AWS Glue vs Fivetran: Which is searched more?"
description: "Is AWS Glue or Fivetran more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the ETL tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/etl-tools/compare/aws-glue-vs-fivetran"
publisher: "Brandwave"
---

# AWS Glue vs Fivetran: Which is searched more?

Is AWS Glue or Fivetran more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the ETL tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AWS Glue and Fivetran
- **Competitive set**: ETL tools
- **Market**: Global
- **Month measured**: Sep 2026
- **AWS Glue Share of Search**: 3.2%
- **Fivetran Share of Search**: 7.1%

## Is AWS Glue or Fivetran more popular in search?

- In September 2026, Fivetran had more branded searches than AWS Glue among ETL tools worldwide. Fivetran had about 49,500 branded searches, while AWS Glue had 22,200. Fivetran made up 7.1% of all ETL tool searches we track, and AWS Glue accounted for 3.2%.
- Fivetran was ahead of AWS Glue in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AWS Glue’s share of searches among ETL tools worldwide moved from 4.7% to 3.2%, and its estimated monthly branded searches moved from 40.5K to 22.2K.
- Across the 12 months ending September 2026, Fivetran’s share of searches among ETL tools worldwide moved from 8.6% to 7.1%, and its estimated monthly branded searches moved from 74K to 49.5K.

## How did search popularity change for ETL tools worldwide in September 2026?

- In September 2026, AWS Glue lost share of searches among ETL tools worldwide, from 3.8% to 3.2%.
- Estimated monthly branded searches for Fivetran worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.

## Month by month

| Month | AWS Glue estimated searches | AWS Glue Share of Search | AWS Glue rank | Fivetran estimated searches | Fivetran Share of Search | Fivetran rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 4.7% | 5 | 74K | 8.6% | 3 |
| Nov 2025 | 33.1K | 4.8% | 5 | 49.5K | 7.1% | 3 |
| Dec 2025 | 27.1K | 4.7% | 5 | 40.5K | 7.1% | 3 |
| Jan 2026 | 33.1K | 4.8% | 5 | 49.5K | 7.1% | 3 |
| Feb 2026 | 27.1K | 4% | 5 | 49.5K | 7.2% | 3 |
| Mar 2026 | 33.1K | 4.1% | 5 | 49.5K | 6.1% | 3 |
| Apr 2026 | 27.1K | 4% | 5 | 49.5K | 7.3% | 3 |
| May 2026 | 22.2K | 3.3% | 5 | 49.5K | 7.4% | 3 |
| Jun 2026 | 22.2K | 3.7% | 5 | 49.5K | 8.2% | 3 |
| Jul 2026 | 22.2K | 3.8% | 5 | 40.5K | 6.9% | 3 |
| Aug 2026 | 22.2K | 3.8% | 5 | 40.5K | 6.9% | 3 |
| Sep 2026 | 22.2K | 3.2% | 5 | 49.5K | 7.1% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using AWS Glue’s and Fivetran’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AWS Glue**: Measured on the search term “aws glue”.
- **Fivetran**: Measured on the search term “fivetran”.

- [AWS Glue profile](/demand/global-en/brands/aws-glue)
- [Fivetran profile](/demand/global-en/brands/fivetran)
- [All ETL tools worldwide](/demand/global-en/categories/etl-tools): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is AWS Glue or Fivetran more popular in search?

In September 2026, Fivetran had more branded searches than AWS Glue among ETL tools worldwide. Fivetran had about 49,500 branded searches, while AWS Glue had 22,200. Fivetran made up 7.1% of all ETL tool searches we track, and AWS Glue accounted for 3.2%.

## Cite this page

Brandwave. "AWS Glue vs Fivetran: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/etl-tools/compare/aws-glue-vs-fivetran

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/etl-tools/compare/aws-glue-vs-fivetran. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.