--- title: "Estate planning software: Which brands are most popular in search?" description: "Compare the tools used to plan estates and trusts. Share of Search among Trust & Will, ClearEstate, Wealth.com, Vanilla and EncorEstate, the estate planning software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/estate-planning-software" publisher: "Brandwave" --- # Estate planning software: Which brands are most popular in search? Compare the tools used to plan estates and trusts. Share of Search among Trust & Will, ClearEstate, Wealth.com, Vanilla and EncorEstate, the estate planning software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Estate planning software - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Trust & Will, 92.8% ## Which brand is most popular in search among estate planning software worldwide? - In August 2026, Trust & Will was the most searched among estate planning software worldwide, with an estimated 60.5K branded searches and 92.8% estimated Share of Search within this set. - ClearEstate is in 2nd place, 89.1 percentage points behind at 3.7% Share of Search. - Across the 11 months ending August 2026, Trust & Will’s estimated Share of Search among estate planning software worldwide decreased from 95.9% to 92.8%. - Across the 11 months ending August 2026, ClearEstate’s estimated Share of Search among estate planning software worldwide increased from 2.5% to 3.7%. - Across the 11 months ending August 2026, Wealth.com’s estimated Share of Search among estate planning software worldwide increased from 1.3% to 2%. - Across the 11 months ending August 2026, Vanilla’s estimated Share of Search among estate planning software worldwide increased from 0.22% to 1.3%. - Across the 11 months ending August 2026, Trust & Will’s estimated Share of Search among estate planning software worldwide peaked at 96.4% in January 2026 and was lowest at 92.8% in August 2026. - Across the 11 months ending August 2026, ClearEstate’s estimated Share of Search among estate planning software worldwide peaked at 3.7% in August 2026 and was lowest at 2% in January 2026. - Across the 11 months ending August 2026, Vanilla’s estimated Share of Search among estate planning software worldwide peaked at 2% in July 2026 and was lowest at 0.22% in October 2025. - Across the 11 months ending August 2026, EncorEstate held steady: its estimated Share of Search among estate planning software worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Trust & Will vs ClearEstate: compare search popularity](/demand/global-en/compare/clearestate-vs-trust-and-will): 92.8% against 3.7% Share of Search. ## How did search popularity change for estate planning software worldwide in August 2026? - In August 2026, ClearEstate gained estimated Share of Search among estate planning software worldwide, from 2.5% to 3.7%. - In August 2026, Trust & Will lost estimated Share of Search among estate planning software worldwide, from 93.8% to 92.8%. - In August 2026, Vanilla lost estimated Share of Search among estate planning software worldwide, from 2% to 1.3%. - In August 2026, Wealth.com rose from 4th to 3rd among estate planning software worldwide. - Estimated monthly branded searches for EncorEstate worldwide rose 22.2% over 11 measured months, from 90 to 110 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Trust & Will | 92.8% | 60.5K | 0.0% | Trust & Will | | 2 | ClearEstate | 3.7% | 2.4K | +50.0% | ClearEstate | | 3 | Wealth.com | 2% | 1.3K | +30.0% | Wealth.com | | 4 | Vanilla | 1.3% | 880 | -32.3% | Vanilla | | 5 | EncorEstate | 0.17% | 110 | 0.0% | EncorEstate | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Trust & Will | 74K | 95.9% | 1 | | Oct 2025 | ClearEstate | 1.9K | 2.5% | 2 | | Oct 2025 | Wealth.com | 1K | 1.3% | 3 | | Oct 2025 | Vanilla | 170 | 0.22% | 4 | | Oct 2025 | EncorEstate | 90 | 0.12% | 5 | | Nov 2025 | Trust & Will | 60.5K | 95.3% | 1 | | Nov 2025 | ClearEstate | 1.9K | 3% | 2 | | Nov 2025 | Wealth.com | 880 | 1.4% | 3 | | Nov 2025 | Vanilla | 170 | 0.27% | 4 | | Nov 2025 | EncorEstate | 50 | 0.08% | 5 | | Dec 2025 | Trust & Will | 60.5K | 95.8% | 1 | | Dec 2025 | ClearEstate | 1.6K | 2.5% | 2 | | Dec 2025 | Wealth.com | 720 | 1.1% | 3 | | Dec 2025 | Vanilla | 210 | 0.33% | 4 | | Dec 2025 | EncorEstate | 90 | 0.14% | 5 | | Jan 2026 | Trust & Will | 90.5K | 96.4% | 1 | | Jan 2026 | ClearEstate | 1.9K | 2% | 2 | | Jan 2026 | Wealth.com | 1K | 1.1% | 3 | | Jan 2026 | Vanilla | 390 | 0.42% | 4 | | Jan 2026 | EncorEstate | 110 | 0.12% | 5 | | Feb 2026 | Trust & Will | 60.5K | 94.9% | 1 | | Feb 2026 | ClearEstate | 1.9K | 3% | 2 | | Feb 2026 | Wealth.com | 1K | 1.6% | 3 | | Feb 2026 | Vanilla | 260 | 0.41% | 4 | | Feb 2026 | EncorEstate | 90 | 0.14% | 5 | | Mar 2026 | Trust & Will | 74K | 94.9% | 1 | | Mar 2026 | ClearEstate | 1.9K | 2.4% | 2 | | Mar 2026 | Wealth.com | 1.6K | 2.1% | 3 | | Mar 2026 | Vanilla | 390 | 0.5% | 4 | | Mar 2026 | EncorEstate | 110 | 0.14% | 5 | | Apr 2026 | Trust & Will | 74K | 95% | 1 | | Apr 2026 | ClearEstate | 1.9K | 2.4% | 2 | | Apr 2026 | Wealth.com | 1.6K | 2.1% | 3 | | Apr 2026 | Vanilla | 320 | 0.41% | 4 | | Apr 2026 | EncorEstate | 70 | 0.09% | 5 | | May 2026 | Trust & Will | 60.5K | 94% | 1 | | May 2026 | ClearEstate | 1.9K | 3% | 2 | | May 2026 | Wealth.com | 1.3K | 2% | 3 | | May 2026 | Vanilla | 590 | 0.92% | 4 | | May 2026 | EncorEstate | 90 | 0.14% | 5 | | Jun 2026 | Trust & Will | 60.5K | 93.8% | 1 | | Jun 2026 | ClearEstate | 1.9K | 2.9% | 2 | | Jun 2026 | Vanilla | 1K | 1.6% | 3 | | Jun 2026 | Wealth.com | 1K | 1.6% | 4 | | Jun 2026 | EncorEstate | 90 | 0.14% | 5 | | Jul 2026 | Trust & Will | 60.5K | 93.8% | 1 | | Jul 2026 | ClearEstate | 1.6K | 2.5% | 2 | | Jul 2026 | Vanilla | 1.3K | 2% | 3 | | Jul 2026 | Wealth.com | 1K | 1.6% | 4 | | Jul 2026 | EncorEstate | 110 | 0.17% | 5 | | Aug 2026 | Trust & Will | 60.5K | 92.8% | 1 | | Aug 2026 | ClearEstate | 2.4K | 3.7% | 2 | | Aug 2026 | Wealth.com | 1.3K | 2% | 3 | | Aug 2026 | Vanilla | 880 | 1.3% | 4 | | Aug 2026 | EncorEstate | 110 | 0.17% | 5 | | Sep 2026 | ClearEstate | — | — | — | | Sep 2026 | EncorEstate | — | — | — | | Sep 2026 | Trust & Will | — | — | — | | Sep 2026 | Vanilla | — | — | — | | Sep 2026 | Wealth.com | — | — | — | ## What is being compared - **ClearEstate**: Measured on the search term “clearestate”. - **EncorEstate**: Measured on the search term “encorestate”. - **Trust & Will**: Measured on the search term “trust & will”. - **Vanilla**: Measured on the search term “vanilla estate”. - **Wealth.com**: Measured on the search term “wealth com”. - [ClearEstate](/demand/global-en/brands/clearestate) - [EncorEstate](/demand/global-en/brands/encorestate) - [Trust & Will](/demand/global-en/brands/trust-and-will) - [Vanilla](/demand/global-en/brands/vanilla) - [Wealth.com](/demand/global-en/brands/wealth-com) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among estate planning software worldwide? In August 2026, Trust & Will was the most searched among estate planning software worldwide, with an estimated 60.5K branded searches and 92.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Estate planning software: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/estate-planning-software This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/estate-planning-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.