---
title: "Essential oil brands: Which brands are most popular in search?"
description: "Compare the essential oil brands people buy. Share of Search among doTERRA, Young Living, Now Foods, Plant Therapy, Tisserand and Aura Cacia, the essential oil brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/essential-oil-brands"
publisher: "Brandwave"
---

# Essential oil brands: Which brands are most popular in search?

Compare the essential oil brands people buy. Share of Search among doTERRA, Young Living, Now Foods, Plant Therapy, Tisserand and Aura Cacia, the essential oil brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Essential oil brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: doTERRA, 61.8%

## Which brand is most popular in search among essential oil brands worldwide?

- In August 2026, doTERRA was the most searched among essential oil brands worldwide, with an estimated 673K branded searches and 61.8% estimated Share of Search within this set.
- Young Living is in 2nd place, 34.1 percentage points behind at 27.6% Share of Search.
- Across the 11 months ending August 2026, doTERRA’s estimated Share of Search among essential oil brands worldwide decreased from 67.2% to 61.8%.
- Across the 11 months ending August 2026, Young Living’s estimated Share of Search among essential oil brands worldwide increased from 24.7% to 27.6%.
- Across the 11 months ending August 2026, Now Foods’ estimated Share of Search among essential oil brands worldwide increased from 5% to 6.8%.
- Across the 11 months ending August 2026, Plant Therapy’s estimated Share of Search among essential oil brands worldwide increased from 1.8% to 2.5%.
- Across the 11 months ending August 2026, doTERRA’s estimated Share of Search among essential oil brands worldwide peaked at 67.2% in October 2025 and was lowest at 57.4% in April 2026.
- Across the 11 months ending August 2026, Young Living’s estimated Share of Search among essential oil brands worldwide peaked at 31.9% in January 2026 and was lowest at 24.7% in October 2025.
- Across the 11 months ending August 2026, Now Foods’ estimated Share of Search among essential oil brands worldwide peaked at 7.7% in April 2026 and was lowest at 4.7% in November 2025.
- Across the 11 months ending August 2026, Tisserand and Aura Cacia held steady: their estimated Share of Search among essential oil brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [doTERRA vs Young Living: compare search popularity](/demand/global-en/compare/doterra-vs-young-living): 61.8% against 27.6% Share of Search.
- [doTERRA vs Now Foods: compare search popularity](/demand/global-en/compare/doterra-vs-now-foods): 61.8% against 6.8% Share of Search.
- [doTERRA vs Plant Therapy: compare search popularity](/demand/global-en/compare/doterra-vs-plant-therapy): 61.8% against 2.5% Share of Search.
- [Young Living vs Now Foods: compare search popularity](/demand/global-en/compare/now-foods-vs-young-living): 27.6% against 6.8% Share of Search.
- [Young Living vs Plant Therapy: compare search popularity](/demand/global-en/compare/plant-therapy-vs-young-living): 27.6% against 2.5% Share of Search.
- [Now Foods vs Plant Therapy: compare search popularity](/demand/global-en/compare/now-foods-vs-plant-therapy): 6.8% against 2.5% Share of Search.

## How did search popularity change for essential oil brands worldwide in August 2026?

- Estimated monthly branded searches for Tisserand worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.
- Estimated monthly branded searches for doTERRA worldwide fell 32.7% over 11 measured months, from 1M to 673K in August 2026.
- Estimated monthly branded searches for Young Living worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | doTERRA | 61.8% | 673K | 0.0% | doTERRA |
| 2 | Young Living | 27.6% | 301K | 0.0% | Young Living |
| 3 | Now Foods | 6.8% | 74K | 0.0% | Now Foods |
| 4 | Plant Therapy | 2.5% | 27.1K | +22.1% | Plant Therapy |
| 5 | Tisserand | 0.91% | 9.9K | -18.2% | Tisserand |
| 6 | Aura Cacia | 0.4% | 4.4K | 0.0% | Aura Cacia |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | doTERRA | 1M | 67.2% | 1 |
| Oct 2025 | Young Living | 368K | 24.7% | 2 |
| Oct 2025 | Now Foods | 74K | 5% | 3 |
| Oct 2025 | Plant Therapy | 27.1K | 1.8% | 4 |
| Oct 2025 | Tisserand | 14.8K | 0.99% | 5 |
| Oct 2025 | Aura Cacia | 4.4K | 0.3% | 6 |
| Nov 2025 | doTERRA | 1M | 63.4% | 1 |
| Nov 2025 | Young Living | 450K | 28.5% | 2 |
| Nov 2025 | Now Foods | 74K | 4.7% | 3 |
| Nov 2025 | Plant Therapy | 33.1K | 2.1% | 4 |
| Nov 2025 | Tisserand | 14.8K | 0.94% | 5 |
| Nov 2025 | Aura Cacia | 5.4K | 0.34% | 6 |
| Dec 2025 | doTERRA | 823K | 62.4% | 1 |
| Dec 2025 | Young Living | 368K | 27.9% | 2 |
| Dec 2025 | Now Foods | 74K | 5.6% | 3 |
| Dec 2025 | Plant Therapy | 33.1K | 2.5% | 4 |
| Dec 2025 | Tisserand | 14.8K | 1.1% | 5 |
| Dec 2025 | Aura Cacia | 5.4K | 0.41% | 6 |
| Jan 2026 | doTERRA | 823K | 58.3% | 1 |
| Jan 2026 | Young Living | 450K | 31.9% | 2 |
| Jan 2026 | Now Foods | 90.5K | 6.4% | 3 |
| Jan 2026 | Plant Therapy | 27.1K | 1.9% | 4 |
| Jan 2026 | Tisserand | 14.8K | 1% | 5 |
| Jan 2026 | Aura Cacia | 5.4K | 0.38% | 6 |
| Feb 2026 | doTERRA | 823K | 63.1% | 1 |
| Feb 2026 | Young Living | 368K | 28.2% | 2 |
| Feb 2026 | Now Foods | 74K | 5.7% | 3 |
| Feb 2026 | Plant Therapy | 22.2K | 1.7% | 4 |
| Feb 2026 | Tisserand | 12.1K | 0.93% | 5 |
| Feb 2026 | Aura Cacia | 4.4K | 0.34% | 6 |
| Mar 2026 | doTERRA | 823K | 62.2% | 1 |
| Mar 2026 | Young Living | 368K | 27.8% | 2 |
| Mar 2026 | Now Foods | 90.5K | 6.8% | 3 |
| Mar 2026 | Plant Therapy | 22.2K | 1.7% | 4 |
| Mar 2026 | Tisserand | 14.8K | 1.1% | 5 |
| Mar 2026 | Aura Cacia | 4.4K | 0.33% | 6 |
| Apr 2026 | doTERRA | 673K | 57.4% | 1 |
| Apr 2026 | Young Living | 368K | 31.4% | 2 |
| Apr 2026 | Now Foods | 90.5K | 7.7% | 3 |
| Apr 2026 | Plant Therapy | 22.2K | 1.9% | 4 |
| Apr 2026 | Tisserand | 14.8K | 1.3% | 5 |
| Apr 2026 | Aura Cacia | 4.4K | 0.38% | 6 |
| May 2026 | doTERRA | 673K | 61.8% | 1 |
| May 2026 | Young Living | 301K | 27.6% | 2 |
| May 2026 | Now Foods | 74K | 6.8% | 3 |
| May 2026 | Plant Therapy | 22.2K | 2% | 4 |
| May 2026 | Tisserand | 14.8K | 1.4% | 5 |
| May 2026 | Aura Cacia | 4.4K | 0.4% | 6 |
| Jun 2026 | doTERRA | 673K | 62.1% | 1 |
| Jun 2026 | Young Living | 301K | 27.8% | 2 |
| Jun 2026 | Now Foods | 74K | 6.8% | 3 |
| Jun 2026 | Plant Therapy | 22.2K | 2% | 4 |
| Jun 2026 | Tisserand | 9.9K | 0.91% | 5 |
| Jun 2026 | Aura Cacia | 3.6K | 0.33% | 6 |
| Jul 2026 | doTERRA | 673K | 61.9% | 1 |
| Jul 2026 | Young Living | 301K | 27.7% | 2 |
| Jul 2026 | Now Foods | 74K | 6.8% | 3 |
| Jul 2026 | Plant Therapy | 22.2K | 2% | 4 |
| Jul 2026 | Tisserand | 12.1K | 1.1% | 5 |
| Jul 2026 | Aura Cacia | 4.4K | 0.4% | 6 |
| Aug 2026 | doTERRA | 673K | 61.8% | 1 |
| Aug 2026 | Young Living | 301K | 27.6% | 2 |
| Aug 2026 | Now Foods | 74K | 6.8% | 3 |
| Aug 2026 | Plant Therapy | 27.1K | 2.5% | 4 |
| Aug 2026 | Tisserand | 9.9K | 0.91% | 5 |
| Aug 2026 | Aura Cacia | 4.4K | 0.4% | 6 |
| Sep 2026 | Aura Cacia | — | — | — |
| Sep 2026 | doTERRA | — | — | — |
| Sep 2026 | Now Foods | — | — | — |
| Sep 2026 | Plant Therapy | — | — | — |
| Sep 2026 | Tisserand | — | — | — |
| Sep 2026 | Young Living | — | — | — |

## What is being compared

- **Aura Cacia**: Measured on the search term “aura cacia”.
- **doTERRA**: Measured on the search term “doterra”.
- **Now Foods**: Measured on the search term “now foods”.
- **Plant Therapy**: Measured on the search term “plant therapy”.
- **Tisserand**: Measured on the search term “tisserand”.
- **Young Living**: Measured on the search term “young living”.

- [Aura Cacia](/demand/global-en/brands/aura-cacia)
- [doTERRA](/demand/global-en/brands/doterra)
- [Now Foods](/demand/global-en/brands/now-foods)
- [Plant Therapy](/demand/global-en/brands/plant-therapy)
- [Tisserand](/demand/global-en/brands/tisserand)
- [Young Living](/demand/global-en/brands/young-living)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among essential oil brands worldwide?

In August 2026, doTERRA was the most searched among essential oil brands worldwide, with an estimated 673K branded searches and 61.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Essential oil brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/essential-oil-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/essential-oil-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.