--- title: "ERP software: Which are searched most?" description: "Compare the erp software people choose between. Share of Search among NetSuite, Microsoft Dynamics 365, SAP Business One, Acumatica and Odoo, the ERP software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/erp-software" publisher: "Brandwave" --- # ERP software: Which are searched most? Compare the erp software people choose between. Share of Search among NetSuite, Microsoft Dynamics 365, SAP Business One, Acumatica and Odoo, the ERP software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: ERP software - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: NetSuite, 71.7% ## Which brand is most popular in search among ERP software worldwide? - In September 2026, NetSuite was the most searched among ERP software worldwide, with an estimated 368K branded searches and 71.7% estimated Share of Search within this set. - Microsoft Dynamics 365 is in 2nd place, 59.9 percentage points behind at 11.8% Share of Search. - Across the 12 months ending September 2026, NetSuite’s estimated Share of Search among ERP software worldwide decreased from 73.9% to 71.7%. - Across the 12 months ending September 2026, SAP Business One’s estimated Share of Search among ERP software worldwide increased from 8.1% to 9.6%. - Across the 12 months ending September 2026, Acumatica’s estimated Share of Search among ERP software worldwide increased from 4.5% to 5.3%. - Across the 12 months ending September 2026, NetSuite’s estimated Share of Search among ERP software worldwide peaked at 73.9% in October 2025 and was lowest at 69.9% in January 2026. - Across the 12 months ending September 2026, Microsoft Dynamics 365’s estimated Share of Search among ERP software worldwide peaked at 14.1% in November 2025 and was lowest at 11.8% in September 2026. - Across the 12 months ending September 2026, SAP Business One’s estimated Share of Search among ERP software worldwide peaked at 9.6% in September 2026 and was lowest at 8% in May 2026. - Across the 12 months ending September 2026, Microsoft Dynamics 365 and Odoo held steady: their estimated Share of Search among ERP software worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [NetSuite vs Microsoft Dynamics 365: compare search popularity](/demand/global-en/compare/dynamics-365-vs-netsuite): 71.7% against 11.8% Share of Search. - [NetSuite vs SAP Business One: compare search popularity](/demand/global-en/compare/netsuite-vs-sap-business-one): 71.7% against 9.6% Share of Search. - [NetSuite vs Acumatica: compare search popularity](/demand/global-en/compare/acumatica-vs-netsuite): 71.7% against 5.3% Share of Search. - [Microsoft Dynamics 365 vs SAP Business One: compare search popularity](/demand/global-en/compare/dynamics-365-vs-sap-business-one): 11.8% against 9.6% Share of Search. - [Microsoft Dynamics 365 vs Acumatica: compare search popularity](/demand/global-en/compare/acumatica-vs-dynamics-365): 11.8% against 5.3% Share of Search. - [SAP Business One vs Acumatica: compare search popularity](/demand/global-en/compare/acumatica-vs-sap-business-one): 9.6% against 5.3% Share of Search. ## How did search popularity change for ERP software worldwide in September 2026? - In September 2026, SAP Business One gained estimated Share of Search among ERP software worldwide, from 8.1% to 9.6%. - In September 2026, NetSuite lost estimated Share of Search among ERP software worldwide, from 73.2% to 71.7%. - Estimated monthly branded searches for Microsoft Dynamics 365 worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | NetSuite | 71.7% | 368K | 0.0% | NetSuite | | 2 | Microsoft Dynamics 365 | 11.8% | 60.5K | 0.0% | Microsoft | | 3 | SAP Business One | 9.6% | 49.5K | +22.2% | SAP | | 4 | Acumatica | 5.3% | 27.1K | 0.0% | Acumatica | | 5 | Odoo | 1.6% | 8.1K | +22.7% | Odoo | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | NetSuite | 450K | 73.9% | 1 | | Oct 2025 | Microsoft Dynamics 365 | 74K | 12.2% | 2 | | Oct 2025 | SAP Business One | 49.5K | 8.1% | 3 | | Oct 2025 | Acumatica | 27.1K | 4.5% | 4 | | Oct 2025 | Odoo | 8.1K | 1.3% | 5 | | Nov 2025 | NetSuite | 368K | 70.1% | 1 | | Nov 2025 | Microsoft Dynamics 365 | 74K | 14.1% | 2 | | Nov 2025 | SAP Business One | 49.5K | 9.4% | 3 | | Nov 2025 | Acumatica | 27.1K | 5.2% | 4 | | Nov 2025 | Odoo | 6.6K | 1.3% | 5 | | Dec 2025 | NetSuite | 368K | 73.9% | 1 | | Dec 2025 | Microsoft Dynamics 365 | 60.5K | 12.2% | 2 | | Dec 2025 | SAP Business One | 40.5K | 8.1% | 3 | | Dec 2025 | Acumatica | 22.2K | 4.5% | 4 | | Dec 2025 | Odoo | 6.6K | 1.3% | 5 | | Jan 2026 | NetSuite | 368K | 69.9% | 1 | | Jan 2026 | Microsoft Dynamics 365 | 74K | 14% | 2 | | Jan 2026 | SAP Business One | 49.5K | 9.4% | 3 | | Jan 2026 | Acumatica | 27.1K | 5.1% | 4 | | Jan 2026 | Odoo | 8.1K | 1.5% | 5 | | Feb 2026 | NetSuite | 368K | 69.9% | 1 | | Feb 2026 | Microsoft Dynamics 365 | 74K | 14% | 2 | | Feb 2026 | SAP Business One | 49.5K | 9.4% | 3 | | Feb 2026 | Acumatica | 27.1K | 5.1% | 4 | | Feb 2026 | Odoo | 8.1K | 1.5% | 5 | | Mar 2026 | NetSuite | 368K | 69.9% | 1 | | Mar 2026 | Microsoft Dynamics 365 | 74K | 14% | 2 | | Mar 2026 | SAP Business One | 49.5K | 9.4% | 3 | | Mar 2026 | Acumatica | 27.1K | 5.1% | 4 | | Mar 2026 | Odoo | 8.1K | 1.5% | 5 | | Apr 2026 | NetSuite | 368K | 69.9% | 1 | | Apr 2026 | Microsoft Dynamics 365 | 74K | 14% | 2 | | Apr 2026 | SAP Business One | 49.5K | 9.4% | 3 | | Apr 2026 | Acumatica | 27.1K | 5.1% | 4 | | Apr 2026 | Odoo | 8.1K | 1.5% | 5 | | May 2026 | NetSuite | 368K | 73% | 1 | | May 2026 | Microsoft Dynamics 365 | 60.5K | 12% | 2 | | May 2026 | SAP Business One | 40.5K | 8% | 3 | | May 2026 | Acumatica | 27.1K | 5.4% | 4 | | May 2026 | Odoo | 8.1K | 1.6% | 5 | | Jun 2026 | NetSuite | 368K | 73% | 1 | | Jun 2026 | Microsoft Dynamics 365 | 60.5K | 12% | 2 | | Jun 2026 | SAP Business One | 40.5K | 8% | 3 | | Jun 2026 | Acumatica | 27.1K | 5.4% | 4 | | Jun 2026 | Odoo | 8.1K | 1.6% | 5 | | Jul 2026 | NetSuite | 368K | 73.2% | 1 | | Jul 2026 | Microsoft Dynamics 365 | 60.5K | 12% | 2 | | Jul 2026 | SAP Business One | 40.5K | 8.1% | 3 | | Jul 2026 | Acumatica | 27.1K | 5.4% | 4 | | Jul 2026 | Odoo | 6.6K | 1.3% | 5 | | Aug 2026 | NetSuite | 368K | 73.2% | 1 | | Aug 2026 | Microsoft Dynamics 365 | 60.5K | 12% | 2 | | Aug 2026 | SAP Business One | 40.5K | 8.1% | 3 | | Aug 2026 | Acumatica | 27.1K | 5.4% | 4 | | Aug 2026 | Odoo | 6.6K | 1.3% | 5 | | Sep 2026 | NetSuite | 368K | 71.7% | 1 | | Sep 2026 | Microsoft Dynamics 365 | 60.5K | 11.8% | 2 | | Sep 2026 | SAP Business One | 49.5K | 9.6% | 3 | | Sep 2026 | Acumatica | 27.1K | 5.3% | 4 | | Sep 2026 | Odoo | 8.1K | 1.6% | 5 | ## What is being compared - **Acumatica**: Measured on the search term “acumatica”. - **Microsoft Dynamics 365**: Measured on the search term “microsoft dynamics 365”. - **NetSuite**: Measured on the search term “netsuite”. - **Odoo**: Measured on the search term “erp odoo”. - **SAP Business One**: Measured on the search term “sap business one”. - [Acumatica](/demand/global-en/brands/acumatica) - [Microsoft Dynamics 365](/demand/global-en/brands/dynamics-365) - [NetSuite](/demand/global-en/brands/netsuite) - [Odoo](/demand/global-en/brands/odoo) - [SAP Business One](/demand/global-en/brands/sap-business-one) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among ERP software worldwide? In September 2026, NetSuite was the most searched among ERP software worldwide, with an estimated 368K branded searches and 71.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "ERP software: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/erp-software This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/erp-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.