--- title: "Carta vs Eqvista: Which is searched more?" description: "Is Carta or Eqvista more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Equity management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/equity-management-platforms/compare/carta-vs-eqvista" publisher: "Brandwave" --- # Carta vs Eqvista: Which is searched more? Is Carta or Eqvista more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Equity management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Carta and Eqvista - **Competitive set**: Equity management platforms - **Market**: Global - **Month measured**: Sep 2026 - **Carta Share of Search**: 2.4% - **Eqvista Share of Search**: 4.7% ## Is Carta or Eqvista more popular in search? - In September 2026, Eqvista had more branded searches than Carta among equity management platforms worldwide. Eqvista had about 2,900 branded searches, while Carta had 1,510. Eqvista made up 4.7% of all equity management platform searches we track, and Carta accounted for 2.4%. - Eqvista was ahead of Carta in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Carta’s share of searches among equity management platforms worldwide moved from 1.2% to 2.4%, and its estimated monthly branded searches moved from 800 to 1.5K. - Across the 12 months ending September 2026, Eqvista’s share of searches among equity management platforms worldwide moved from 2.8% to 4.7%, and its estimated monthly branded searches moved from 1.9K to 2.9K. ## Top equity management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Carta appeared in all five answers. Eqvista was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Carta was listed before Eqvista in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Carta | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Pulley | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Shareworks | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Ledgy | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Eqvista | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Cake Equity | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Qapita | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Global Shares | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about equity management platforms - Asked ChatGPT "Which equity management platform should I use?": 1. Pulley, 2. Carta, 3. Shareworks, 4. Ledgy - Asked ChatGPT "What are the best equity management platforms?": 1. Carta, 2. Pulley, 3. Shareworks, 4. Ledgy, 5. Eqvista, 6. Qapita, 7. Cake Equity - Asked ChatGPT "What's the best equity management platform for cap table management?": 1. Carta, 2. Shareworks, 3. Cake Equity, 4. Ledgy, 5. Pulley - Searched Google, AI Overview "equity management platform": 1. Carta, 2. Pulley, 3. Cake Equity, 4. Ledgy, 5. Eqvista - Searched Google, AI Overview "cap table software": 1. Carta, 2. Eqvista, 3. Pulley, 4. Ledgy, 5. Qapita, 6. Shareworks Not named in any answer: Global Shares. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for equity management platforms worldwide in September 2026? - In September 2026, Eqvista gained share of searches among equity management platforms worldwide, from 2.3% to 4.7%. - In September 2026, Carta gained share of searches among equity management platforms worldwide, from 1.7% to 2.4%. ## Month by month | Month | Carta estimated searches | Carta Share of Search | Carta rank | Eqvista estimated searches | Eqvista Share of Search | Eqvista rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 800 | 1.2% | 7 | 1.9K | 2.8% | 6 | | Nov 2025 | 760 | 1.2% | 7 | 1.9K | 3% | 6 | | Dec 2025 | 650 | 1.1% | 7 | 1.6K | 2.6% | 6 | | Jan 2026 | 850 | 1.2% | 7 | 1.9K | 2.7% | 6 | | Feb 2026 | 1.2K | 1.7% | 7 | 1.9K | 2.7% | 6 | | Mar 2026 | 1.5K | 2% | 7 | 2.4K | 3.2% | 6 | | Apr 2026 | 1.8K | 2.5% | 7 | 1.9K | 2.6% | 6 | | May 2026 | 1.4K | 2.2% | 7 | 1.6K | 2.5% | 6 | | Jun 2026 | 1.5K | 2.2% | 7 | 1.9K | 2.7% | 6 | | Jul 2026 | 1.6K | 2.6% | 7 | 1.9K | 3.1% | 6 | | Aug 2026 | 1.2K | 1.7% | 7 | 1.6K | 2.3% | 6 | | Sep 2026 | 1.5K | 2.4% | 7 | 2.9K | 4.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Carta’s and Eqvista’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Carta**: Measured on the search terms “carta cap table” and “carta equity management”, summed into one figure. - **Eqvista**: Measured on the search term “eqvista”. - [Carta profile](/demand/global-en/brands/carta) - [Eqvista profile](/demand/global-en/brands/eqvista) - [All equity management platforms worldwide](/demand/global-en/categories/equity-management-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Carta or Eqvista more popular in search? In September 2026, Eqvista had more branded searches than Carta among equity management platforms worldwide. Eqvista had about 2,900 branded searches, while Carta had 1,510. Eqvista made up 4.7% of all equity management platform searches we track, and Carta accounted for 2.4%. ## Cite this page Brandwave. "Carta vs Eqvista: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/equity-management-platforms/compare/carta-vs-eqvista This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/equity-management-platforms/compare/carta-vs-eqvista. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.