---
title: "Equity management platforms: Which brands are most popular in search?"
description: "Compare services and tools used to manage cap tables and employee equity. Share of Search among Ledgy, Global Shares, Carta, Eqvista and Pulley, the equity management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/equity-management-platforms"
publisher: "Brandwave"
---

# Equity management platforms: Which brands are most popular in search?

Compare services and tools used to manage cap tables and employee equity. Share of Search among Ledgy, Global Shares, Carta, Eqvista and Pulley, the equity management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Equity management platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Ledgy, 51.6%

## Which brand is most popular in search among equity management platforms worldwide?

- In August 2026, Ledgy was the most searched among equity management platforms worldwide, with an estimated 8.2K branded searches and 51.6% estimated Share of Search within this set.
- Global Shares is in 2nd place, 27.5 percentage points behind at 24.1% Share of Search.
- Across the 11 months ending August 2026, Ledgy’s estimated Share of Search among equity management platforms worldwide increased from 31% to 51.6%.
- Across the 11 months ending August 2026, Global Shares’ estimated Share of Search among equity management platforms worldwide decreased from 51% to 24.1%.
- Across the 11 months ending August 2026, Carta’s estimated Share of Search among equity management platforms worldwide increased from 7.8% to 12.9%.
- Across the 11 months ending August 2026, Eqvista’s estimated Share of Search among equity management platforms worldwide increased from 8.9% to 10.2%.
- Across the 11 months ending August 2026, Carta’s estimated Share of Search among equity management platforms worldwide peaked at 14.2% in July 2026 and was lowest at 7.1% in November 2025.
- Across the 11 months ending August 2026, Eqvista’s estimated Share of Search among equity management platforms worldwide peaked at 11% in July 2026 and was lowest at 8.9% in October 2025.
- Across the 11 months ending August 2026, Ledgy rose from 2nd to 1st among equity management platforms worldwide.
- Across the 11 months ending August 2026, Global Shares fell from 1st to 2nd among equity management platforms worldwide.
- Across the 11 months ending August 2026, Carta rose from 4th to 3rd among equity management platforms worldwide.
- Across the 11 months ending August 2026, Eqvista fell from 3rd to 4th among equity management platforms worldwide.
- Across the 11 months ending August 2026, Pulley held steady: its estimated Share of Search among equity management platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Ledgy vs Global Shares: compare search popularity](/demand/global-en/compare/global-shares-vs-ledgy): 51.6% against 24.1% Share of Search.
- [Ledgy vs Carta: compare search popularity](/demand/global-en/compare/carta-vs-ledgy): 51.6% against 12.9% Share of Search.
- [Ledgy vs Eqvista: compare search popularity](/demand/global-en/compare/eqvista-vs-ledgy): 51.6% against 10.2% Share of Search.
- [Global Shares vs Carta: compare search popularity](/demand/global-en/compare/carta-vs-global-shares): 24.1% against 12.9% Share of Search.
- [Global Shares vs Eqvista: compare search popularity](/demand/global-en/compare/eqvista-vs-global-shares): 24.1% against 10.2% Share of Search.
- [Carta vs Eqvista: compare search popularity](/demand/global-en/compare/carta-vs-eqvista): 12.9% against 10.2% Share of Search.

## How did search popularity change for equity management platforms worldwide in August 2026?

- In August 2026, Ledgy gained estimated Share of Search among equity management platforms worldwide, from 46.9% to 51.6%.
- In August 2026, Global Shares lost estimated Share of Search among equity management platforms worldwide, from 26.7% to 24.1%.
- In August 2026, Carta lost estimated Share of Search among equity management platforms worldwide, from 14.2% to 12.9%.
- In August 2026, Eqvista lost estimated Share of Search among equity management platforms worldwide, from 11% to 10.2%.
- Estimated monthly branded searches for Pulley worldwide fell 28.6% over 11 measured months, from 280 to 200 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ledgy | 51.6% | 8.2K | +0.4% | Ledgy |
| 2 | Global Shares | 24.1% | 3.8K | -17.6% | Global Shares |
| 3 | Carta | 12.9% | 2K | -17.3% | Carta |
| 4 | Eqvista | 10.2% | 1.6K | -15.6% | Eqvista |
| 5 | Pulley | 1.3% | 200 | -4.8% | Pulley |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Global Shares | 11K | 51% | 1 |
| Oct 2025 | Ledgy | 6.7K | 31% | 2 |
| Oct 2025 | Eqvista | 1.9K | 8.9% | 3 |
| Oct 2025 | Carta | 1.7K | 7.8% | 4 |
| Oct 2025 | Pulley | 280 | 1.3% | 5 |
| Nov 2025 | Global Shares | 9.1K | 43.7% | 1 |
| Nov 2025 | Ledgy | 8.2K | 39.2% | 2 |
| Nov 2025 | Eqvista | 1.9K | 9.2% | 3 |
| Nov 2025 | Carta | 1.5K | 7.1% | 4 |
| Nov 2025 | Pulley | 180 | 0.86% | 5 |
| Dec 2025 | Global Shares | 7.5K | 42.7% | 1 |
| Dec 2025 | Ledgy | 6.7K | 38.1% | 2 |
| Dec 2025 | Eqvista | 1.6K | 9.2% | 3 |
| Dec 2025 | Carta | 1.5K | 8.7% | 4 |
| Dec 2025 | Pulley | 210 | 1.2% | 5 |
| Jan 2026 | Ledgy | 8.2K | 41.8% | 1 |
| Jan 2026 | Global Shares | 7.5K | 38.3% | 2 |
| Jan 2026 | Eqvista | 1.9K | 9.8% | 3 |
| Jan 2026 | Carta | 1.7K | 8.8% | 4 |
| Jan 2026 | Pulley | 250 | 1.3% | 5 |
| Feb 2026 | Ledgy | 8.2K | 44.2% | 1 |
| Feb 2026 | Global Shares | 6.2K | 33.7% | 2 |
| Feb 2026 | Carta | 1.9K | 10.4% | 3 |
| Feb 2026 | Eqvista | 1.9K | 10.4% | 4 |
| Feb 2026 | Pulley | 210 | 1.1% | 5 |
| Mar 2026 | Ledgy | 10K | 45.1% | 1 |
| Mar 2026 | Global Shares | 7.2K | 32.4% | 2 |
| Mar 2026 | Eqvista | 2.4K | 11% | 3 |
| Mar 2026 | Carta | 2.4K | 10.6% | 4 |
| Mar 2026 | Pulley | 210 | 0.95% | 5 |
| Apr 2026 | Ledgy | 8.2K | 43.3% | 1 |
| Apr 2026 | Global Shares | 5.8K | 30.9% | 2 |
| Apr 2026 | Carta | 2.7K | 14.2% | 3 |
| Apr 2026 | Eqvista | 1.9K | 10.1% | 4 |
| Apr 2026 | Pulley | 280 | 1.5% | 5 |
| May 2026 | Ledgy | 8.2K | 45.5% | 1 |
| May 2026 | Global Shares | 5.8K | 31.9% | 2 |
| May 2026 | Carta | 2.3K | 12.6% | 3 |
| May 2026 | Eqvista | 1.6K | 9% | 4 |
| May 2026 | Pulley | 190 | 1.1% | 5 |
| Jun 2026 | Ledgy | 8.2K | 44.3% | 1 |
| Jun 2026 | Global Shares | 5.7K | 30.7% | 2 |
| Jun 2026 | Carta | 2.5K | 13.6% | 3 |
| Jun 2026 | Eqvista | 1.9K | 10.4% | 4 |
| Jun 2026 | Pulley | 180 | 0.97% | 5 |
| Jul 2026 | Ledgy | 8.2K | 46.9% | 1 |
| Jul 2026 | Global Shares | 4.7K | 26.7% | 2 |
| Jul 2026 | Carta | 2.5K | 14.2% | 3 |
| Jul 2026 | Eqvista | 1.9K | 11% | 4 |
| Jul 2026 | Pulley | 210 | 1.2% | 5 |
| Aug 2026 | Ledgy | 8.2K | 51.6% | 1 |
| Aug 2026 | Global Shares | 3.8K | 24.1% | 2 |
| Aug 2026 | Carta | 2K | 12.9% | 3 |
| Aug 2026 | Eqvista | 1.6K | 10.2% | 4 |
| Aug 2026 | Pulley | 200 | 1.3% | 5 |
| Sep 2026 | Carta | — | — | — |
| Sep 2026 | Eqvista | — | — | — |
| Sep 2026 | Global Shares | — | — | — |
| Sep 2026 | Ledgy | — | — | — |
| Sep 2026 | Pulley | — | — | — |

## What is being compared

- **Carta**: Measured on the search terms “carta cap table”, “carta com” and “carta equity management”, summed into one figure.
- **Eqvista**: Measured on the search terms “eqvista” and “eqvista com”, summed into one figure.
- **Global Shares**: Measured on the search terms “global shares”, “global shares app”, “global shares equity”, “global shares software”, “globalshares” and “globalshares com”, summed into one figure.
- **Ledgy**: Measured on the search terms “ledgy”, “ledgy app”, “ledgy com” and “ledgy equity management”, summed into one figure.
- **Pulley**: Measured on the search terms “pulley com” and “pulley equity management”, summed into one figure.

- [Carta](/demand/global-en/brands/carta)
- [Eqvista](/demand/global-en/brands/eqvista)
- [Global Shares](/demand/global-en/brands/global-shares)
- [Ledgy](/demand/global-en/brands/ledgy)
- [Pulley](/demand/global-en/brands/pulley-equity)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among equity management platforms worldwide?

In August 2026, Ledgy was the most searched among equity management platforms worldwide, with an estimated 8.2K branded searches and 51.6% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Equity management platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/equity-management-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/equity-management-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.