---
title: "Equipment hire brands: Which are searched most?"
description: "Compare the equipment hire brands companies operate with. Share of Search among Sunbelt Rentals, United Rentals, Kennards Hire, HSS Hire, Speedy Hire and Coates, the equipment hire brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/equipment-hire-brands"
publisher: "Brandwave"
---

# Equipment hire brands: Which are searched most?

Compare the equipment hire brands companies operate with. Share of Search among Sunbelt Rentals, United Rentals, Kennards Hire, HSS Hire, Speedy Hire and Coates, the equipment hire brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Equipment hire brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Sunbelt Rentals, 46.2%

## Which brand is most popular in search among equipment hire brands worldwide?

- In August 2026, Sunbelt Rentals was the most searched among equipment hire brands worldwide, with an estimated 550K branded searches and 46.2% estimated Share of Search within this set.
- United Rentals is in 2nd place, 8.4 percentage points behind at 37.8% Share of Search.
- Across the 11 months ending August 2026, Sunbelt Rentals’ estimated Share of Search among equipment hire brands worldwide increased from 44.5% to 46.2%.
- Across the 11 months ending August 2026, United Rentals’ estimated Share of Search among equipment hire brands worldwide increased from 36.4% to 37.8%.
- Across the 11 months ending August 2026, Kennards Hire’s estimated Share of Search among equipment hire brands worldwide decreased from 8.9% to 7.6%.
- Across the 11 months ending August 2026, HSS Hire’s estimated Share of Search among equipment hire brands worldwide decreased from 4% to 3.4%.
- Across the 11 months ending August 2026, Speedy Hire’s estimated Share of Search among equipment hire brands worldwide decreased from 4% to 3.4%.
- Across the 11 months ending August 2026, Coates’ estimated Share of Search among equipment hire brands worldwide decreased from 2.2% to 1.5%.
- Across the 11 months ending August 2026, Sunbelt Rentals’ estimated Share of Search among equipment hire brands worldwide peaked at 46.2% in May 2026 and was lowest at 40.7% in December 2025.
- Across the 11 months ending August 2026, United Rentals’ estimated Share of Search among equipment hire brands worldwide peaked at 40.7% in December 2025 and was lowest at 35.2% in November 2025.
- Across the 11 months ending August 2026, Kennards Hire’s estimated Share of Search among equipment hire brands worldwide peaked at 10.7% in January 2026 and was lowest at 7.5% in June 2026.
- Across the 11 months ending August 2026, HSS Hire’s estimated Share of Search among equipment hire brands worldwide peaked at 4.1% in June 2026 and was lowest at 3% in December 2025.
- Across the 11 months ending August 2026, Speedy Hire’s estimated Share of Search among equipment hire brands worldwide peaked at 4.8% in January 2026 and was lowest at 3.4% in May 2026.
- Across the 11 months ending August 2026, Coates’ estimated Share of Search among equipment hire brands worldwide peaked at 2.6% in November 2025 and was lowest at 1.5% in June 2026.

## Compare search popularity between leading brands

- [Sunbelt Rentals vs United Rentals: compare search popularity](/demand/global-en/compare/sunbelt-rentals-vs-united-rentals): 46.2% against 37.8% Share of Search.
- [Sunbelt Rentals vs Kennards Hire: compare search popularity](/demand/global-en/compare/kennards-hire-vs-sunbelt-rentals): 46.2% against 7.6% Share of Search.
- [Sunbelt Rentals vs HSS Hire: compare search popularity](/demand/global-en/compare/hss-hire-vs-sunbelt-rentals): 46.2% against 3.4% Share of Search.
- [Sunbelt Rentals vs Speedy Hire: compare search popularity](/demand/global-en/compare/speedy-hire-vs-sunbelt-rentals): 46.2% against 3.4% Share of Search.
- [United Rentals vs Kennards Hire: compare search popularity](/demand/global-en/compare/kennards-hire-vs-united-rentals): 37.8% against 7.6% Share of Search.
- [United Rentals vs HSS Hire: compare search popularity](/demand/global-en/compare/hss-hire-vs-united-rentals): 37.8% against 3.4% Share of Search.
- [United Rentals vs Speedy Hire: compare search popularity](/demand/global-en/compare/speedy-hire-vs-united-rentals): 37.8% against 3.4% Share of Search.
- [Kennards Hire vs HSS Hire: compare search popularity](/demand/global-en/compare/hss-hire-vs-kennards-hire): 7.6% against 3.4% Share of Search.
- [Kennards Hire vs Speedy Hire: compare search popularity](/demand/global-en/compare/kennards-hire-vs-speedy-hire): 7.6% against 3.4% Share of Search.
- [HSS Hire vs Speedy Hire: compare search popularity](/demand/global-en/compare/hss-hire-vs-speedy-hire): 3.4% Share of Search each.

## How did search popularity change for equipment hire brands worldwide in August 2026?

- In August 2026, Sunbelt Rentals gained estimated Share of Search among equipment hire brands worldwide, from 45.5% to 46.2%.
- In August 2026, United Rentals gained estimated Share of Search among equipment hire brands worldwide, from 37.3% to 37.8%.
- In August 2026, HSS Hire lost estimated Share of Search among equipment hire brands worldwide, from 4.1% to 3.4%.
- In August 2026, Speedy Hire lost estimated Share of Search among equipment hire brands worldwide, from 4.1% to 3.4%.
- Estimated monthly branded searches for Coates worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.
- Estimated monthly branded searches for Kennards Hire worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sunbelt Rentals | 46.2% | 550K | 0.0% | Sunbelt Rentals |
| 2 | United Rentals | 37.8% | 450K | 0.0% | United Rentals |
| 3 | Kennards Hire | 7.6% | 90.5K | 0.0% | Kennards Hire |
| 4 | HSS Hire | 3.4% | 40.5K | -18.2% | HSS Hire |
| 5 | Speedy Hire | 3.4% | 40.5K | -18.2% | Speedy Hire |
| 6 | Coates | 1.5% | 18.1K | 0.0% | Coates |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sunbelt Rentals | 550K | 44.5% | 1 |
| Oct 2025 | United Rentals | 450K | 36.4% | 2 |
| Oct 2025 | Kennards Hire | 110K | 8.9% | 3 |
| Oct 2025 | HSS Hire | 49.5K | 4% | 4 |
| Oct 2025 | Speedy Hire | 49.5K | 4% | 5 |
| Oct 2025 | Coates | 27.1K | 2.2% | 6 |
| Nov 2025 | Sunbelt Rentals | 450K | 43.1% | 1 |
| Nov 2025 | United Rentals | 368K | 35.2% | 2 |
| Nov 2025 | Kennards Hire | 110K | 10.5% | 3 |
| Nov 2025 | Speedy Hire | 49.5K | 4.7% | 4 |
| Nov 2025 | HSS Hire | 40.5K | 3.9% | 5 |
| Nov 2025 | Coates | 27.1K | 2.6% | 6 |
| Dec 2025 | Sunbelt Rentals | 368K | 40.7% | 1 |
| Dec 2025 | United Rentals | 368K | 40.7% | 2 |
| Dec 2025 | Kennards Hire | 90.5K | 10% | 3 |
| Dec 2025 | Speedy Hire | 33.1K | 3.7% | 4 |
| Dec 2025 | HSS Hire | 27.1K | 3% | 5 |
| Dec 2025 | Coates | 18.1K | 2% | 6 |
| Jan 2026 | Sunbelt Rentals | 450K | 43.6% | 1 |
| Jan 2026 | United Rentals | 368K | 35.6% | 2 |
| Jan 2026 | Kennards Hire | 110K | 10.7% | 3 |
| Jan 2026 | Speedy Hire | 49.5K | 4.8% | 4 |
| Jan 2026 | HSS Hire | 33.1K | 3.2% | 5 |
| Jan 2026 | Coates | 22.2K | 2.1% | 6 |
| Feb 2026 | Sunbelt Rentals | 450K | 45% | 1 |
| Feb 2026 | United Rentals | 368K | 36.8% | 2 |
| Feb 2026 | Kennards Hire | 90.5K | 9% | 3 |
| Feb 2026 | Speedy Hire | 40.5K | 4% | 4 |
| Feb 2026 | HSS Hire | 33.1K | 3.3% | 5 |
| Feb 2026 | Coates | 18.1K | 1.8% | 6 |
| Mar 2026 | Sunbelt Rentals | 550K | 44.7% | 1 |
| Mar 2026 | United Rentals | 450K | 36.5% | 2 |
| Mar 2026 | Kennards Hire | 110K | 8.9% | 3 |
| Mar 2026 | HSS Hire | 49.5K | 4% | 4 |
| Mar 2026 | Speedy Hire | 49.5K | 4% | 5 |
| Mar 2026 | Coates | 22.2K | 1.8% | 6 |
| Apr 2026 | Sunbelt Rentals | 550K | 45.9% | 1 |
| Apr 2026 | United Rentals | 450K | 37.5% | 2 |
| Apr 2026 | Kennards Hire | 90.5K | 7.6% | 3 |
| Apr 2026 | Speedy Hire | 49.5K | 4.1% | 4 |
| Apr 2026 | HSS Hire | 40.5K | 3.4% | 5 |
| Apr 2026 | Coates | 18.1K | 1.5% | 6 |
| May 2026 | Sunbelt Rentals | 550K | 46.2% | 1 |
| May 2026 | United Rentals | 450K | 37.8% | 2 |
| May 2026 | Kennards Hire | 90.5K | 7.6% | 3 |
| May 2026 | HSS Hire | 40.5K | 3.4% | 4 |
| May 2026 | Speedy Hire | 40.5K | 3.4% | 5 |
| May 2026 | Coates | 18.1K | 1.5% | 6 |
| Jun 2026 | Sunbelt Rentals | 550K | 45.5% | 1 |
| Jun 2026 | United Rentals | 450K | 37.3% | 2 |
| Jun 2026 | Kennards Hire | 90.5K | 7.5% | 3 |
| Jun 2026 | HSS Hire | 49.5K | 4.1% | 4 |
| Jun 2026 | Speedy Hire | 49.5K | 4.1% | 5 |
| Jun 2026 | Coates | 18.1K | 1.5% | 6 |
| Jul 2026 | Sunbelt Rentals | 550K | 45.5% | 1 |
| Jul 2026 | United Rentals | 450K | 37.3% | 2 |
| Jul 2026 | Kennards Hire | 90.5K | 7.5% | 3 |
| Jul 2026 | HSS Hire | 49.5K | 4.1% | 4 |
| Jul 2026 | Speedy Hire | 49.5K | 4.1% | 5 |
| Jul 2026 | Coates | 18.1K | 1.5% | 6 |
| Aug 2026 | Sunbelt Rentals | 550K | 46.2% | 1 |
| Aug 2026 | United Rentals | 450K | 37.8% | 2 |
| Aug 2026 | Kennards Hire | 90.5K | 7.6% | 3 |
| Aug 2026 | HSS Hire | 40.5K | 3.4% | 4 |
| Aug 2026 | Speedy Hire | 40.5K | 3.4% | 5 |
| Aug 2026 | Coates | 18.1K | 1.5% | 6 |
| Sep 2026 | Coates | — | — | — |
| Sep 2026 | HSS Hire | — | — | — |
| Sep 2026 | Kennards Hire | — | — | — |
| Sep 2026 | Speedy Hire | — | — | — |
| Sep 2026 | Sunbelt Rentals | — | — | — |
| Sep 2026 | United Rentals | — | — | — |

## What is being compared

- **Coates**: Measured on the search term “coates hire”.
- **HSS Hire**: Measured on the search term “hss hire”.
- **Kennards Hire**: Measured on the search term “kennards hire”.
- **Speedy Hire**: Measured on the search term “speedy hire”.
- **Sunbelt Rentals**: Measured on the search term “sunbelt rentals”.
- **United Rentals**: Measured on the search term “united rentals”.

- [Coates](/demand/global-en/brands/coates-hire)
- [HSS Hire](/demand/global-en/brands/hss-hire)
- [Kennards Hire](/demand/global-en/brands/kennards-hire)
- [Speedy Hire](/demand/global-en/brands/speedy-hire)
- [Sunbelt Rentals](/demand/global-en/brands/sunbelt-rentals)
- [United Rentals](/demand/global-en/brands/united-rentals)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among equipment hire brands worldwide?

In August 2026, Sunbelt Rentals was the most searched among equipment hire brands worldwide, with an estimated 550K branded searches and 46.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Equipment hire brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/equipment-hire-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/equipment-hire-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.