---
title: "Equestrian helmets: Which brands are most popular in search?"
description: "Compare the equestrian helmets shoppers choose between. Share of Search among Kask, Samshield, Charles Owen, One K, GPA and Troxel, the equestrian helmets Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/equestrian-helmets"
publisher: "Brandwave"
---

# Equestrian helmets: Which brands are most popular in search?

Compare the equestrian helmets shoppers choose between. Share of Search among Kask, Samshield, Charles Owen, One K, GPA and Troxel, the equestrian helmets Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Equestrian helmets
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Kask, 82.1%

## Which brand is most popular in search among equestrian helmets worldwide?

- In August 2026, Kask was the most searched among equestrian helmets worldwide, with an estimated 135K branded searches and 82.1% estimated Share of Search within this set.
- Samshield is in 2nd place, 71.1 percentage points behind at 11% Share of Search.
- Across the 11 months ending August 2026, Kask’s estimated Share of Search among equestrian helmets worldwide increased from 79.5% to 82.1%.
- Across the 11 months ending August 2026, Samshield’s estimated Share of Search among equestrian helmets worldwide decreased from 13.1% to 11%.
- Across the 11 months ending August 2026, Charles Owen’s estimated Share of Search among equestrian helmets worldwide decreased from 4.8% to 4%.
- Across the 11 months ending August 2026, Kask’s estimated Share of Search among equestrian helmets worldwide peaked at 87.2% in June 2026 and was lowest at 78.4% in December 2025.
- Across the 11 months ending August 2026, Samshield’s estimated Share of Search among equestrian helmets worldwide peaked at 13.1% in October 2025 and was lowest at 7.8% in July 2026.
- Across the 11 months ending August 2026, Charles Owen’s estimated Share of Search among equestrian helmets worldwide peaked at 7.1% in November 2025 and was lowest at 2.9% in June 2026.
- Across the 11 months ending August 2026, One K rose from 5th to 4th among equestrian helmets worldwide.
- Across the 11 months ending August 2026, GPA fell from 4th to 5th among equestrian helmets worldwide.
- Across the 11 months ending August 2026, Troxel held steady: its estimated Share of Search among equestrian helmets worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Kask vs Samshield: compare search popularity](/demand/global-en/compare/kask-vs-samshield): 82.1% against 11% Share of Search.
- [Kask vs Charles Owen: compare search popularity](/demand/global-en/compare/charles-owen-vs-kask): 82.1% against 4% Share of Search.
- [Samshield vs Charles Owen: compare search popularity](/demand/global-en/compare/charles-owen-vs-samshield): 11% against 4% Share of Search.

## How did search popularity change for equestrian helmets worldwide in August 2026?

- In August 2026, Samshield gained estimated Share of Search among equestrian helmets worldwide, from 7.8% to 11%.
- In August 2026, Charles Owen gained estimated Share of Search among equestrian helmets worldwide, from 3.5% to 4%.
- In August 2026, Kask lost estimated Share of Search among equestrian helmets worldwide, from 86.4% to 82.1%.
- Estimated monthly branded searches for One K worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.
- Estimated monthly branded searches for GPA worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kask | 82.1% | 135K | -18.2% | Kask |
| 2 | Samshield | 11% | 18.1K | +22.3% | Samshield |
| 3 | Charles Owen | 4% | 6.6K | 0.0% | Charles Owen |
| 4 | One K | 1.5% | 2.4K | 0.0% | One K |
| 5 | GPA | 0.97% | 1.6K | 0.0% | GPA |
| 6 | Troxel | 0.44% | 720 | +50.0% | Troxel |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kask | 135K | 79.5% | 1 |
| Oct 2025 | Samshield | 22.2K | 13.1% | 2 |
| Oct 2025 | Charles Owen | 8.1K | 4.8% | 3 |
| Oct 2025 | GPA | 1.9K | 1.1% | 4 |
| Oct 2025 | One K | 1.9K | 1.1% | 5 |
| Oct 2025 | Troxel | 720 | 0.42% | 6 |
| Nov 2025 | Kask | 165K | 79.7% | 1 |
| Nov 2025 | Samshield | 22.2K | 10.7% | 2 |
| Nov 2025 | Charles Owen | 14.8K | 7.1% | 3 |
| Nov 2025 | One K | 2.4K | 1.2% | 4 |
| Nov 2025 | GPA | 1.9K | 0.92% | 5 |
| Nov 2025 | Troxel | 720 | 0.35% | 6 |
| Dec 2025 | Kask | 110K | 78.4% | 1 |
| Dec 2025 | Samshield | 18.1K | 12.9% | 2 |
| Dec 2025 | Charles Owen | 8.1K | 5.8% | 3 |
| Dec 2025 | One K | 1.9K | 1.4% | 4 |
| Dec 2025 | GPA | 1.6K | 1.1% | 5 |
| Dec 2025 | Troxel | 590 | 0.42% | 6 |
| Jan 2026 | Kask | 110K | 78.5% | 1 |
| Jan 2026 | Samshield | 18.1K | 12.9% | 2 |
| Jan 2026 | Charles Owen | 8.1K | 5.8% | 3 |
| Jan 2026 | One K | 1.9K | 1.4% | 4 |
| Jan 2026 | GPA | 1.6K | 1.1% | 5 |
| Jan 2026 | Troxel | 480 | 0.34% | 6 |
| Feb 2026 | Kask | 110K | 81.4% | 1 |
| Feb 2026 | Samshield | 14.8K | 10.9% | 2 |
| Feb 2026 | Charles Owen | 6.6K | 4.9% | 3 |
| Feb 2026 | GPA | 1.6K | 1.2% | 4 |
| Feb 2026 | One K | 1.6K | 1.2% | 5 |
| Feb 2026 | Troxel | 590 | 0.44% | 6 |
| Mar 2026 | Kask | 165K | 84.4% | 1 |
| Mar 2026 | Samshield | 18.1K | 9.3% | 2 |
| Mar 2026 | Charles Owen | 8.1K | 4.1% | 3 |
| Mar 2026 | GPA | 1.9K | 0.97% | 4 |
| Mar 2026 | One K | 1.9K | 0.97% | 5 |
| Mar 2026 | Troxel | 590 | 0.3% | 6 |
| Apr 2026 | Kask | 165K | 84.5% | 1 |
| Apr 2026 | Samshield | 18.1K | 9.3% | 2 |
| Apr 2026 | Charles Owen | 8.1K | 4.1% | 3 |
| Apr 2026 | One K | 1.9K | 0.97% | 4 |
| Apr 2026 | GPA | 1.6K | 0.82% | 5 |
| Apr 2026 | Troxel | 590 | 0.3% | 6 |
| May 2026 | Kask | 165K | 84.9% | 1 |
| May 2026 | Samshield | 18.1K | 9.3% | 2 |
| May 2026 | Charles Owen | 6.6K | 3.4% | 3 |
| May 2026 | One K | 2.4K | 1.2% | 4 |
| May 2026 | GPA | 1.6K | 0.82% | 5 |
| May 2026 | Troxel | 590 | 0.3% | 6 |
| Jun 2026 | Kask | 165K | 87.2% | 1 |
| Jun 2026 | Samshield | 14.8K | 7.8% | 2 |
| Jun 2026 | Charles Owen | 5.4K | 2.9% | 3 |
| Jun 2026 | One K | 1.9K | 1% | 4 |
| Jun 2026 | GPA | 1.6K | 0.85% | 5 |
| Jun 2026 | Troxel | 590 | 0.31% | 6 |
| Jul 2026 | Kask | 165K | 86.4% | 1 |
| Jul 2026 | Samshield | 14.8K | 7.8% | 2 |
| Jul 2026 | Charles Owen | 6.6K | 3.5% | 3 |
| Jul 2026 | One K | 2.4K | 1.3% | 4 |
| Jul 2026 | GPA | 1.6K | 0.84% | 5 |
| Jul 2026 | Troxel | 480 | 0.25% | 6 |
| Aug 2026 | Kask | 135K | 82.1% | 1 |
| Aug 2026 | Samshield | 18.1K | 11% | 2 |
| Aug 2026 | Charles Owen | 6.6K | 4% | 3 |
| Aug 2026 | One K | 2.4K | 1.5% | 4 |
| Aug 2026 | GPA | 1.6K | 0.97% | 5 |
| Aug 2026 | Troxel | 720 | 0.44% | 6 |
| Sep 2026 | Charles Owen | — | — | — |
| Sep 2026 | GPA | — | — | — |
| Sep 2026 | Kask | — | — | — |
| Sep 2026 | One K | — | — | — |
| Sep 2026 | Samshield | — | — | — |
| Sep 2026 | Troxel | — | — | — |

## What is being compared

- **Charles Owen**: Measured on the search term “charles owen”.
- **GPA**: Measured on the search term “gpa helmets”.
- **Kask**: Measured on the search term “kask”.
- **One K**: Measured on the search term “one k helmets”.
- **Samshield**: Measured on the search term “samshield helmet”.
- **Troxel**: Measured on the search term “troxel helmet”.

- [Charles Owen](/demand/global-en/brands/charles-owen)
- [GPA](/demand/global-en/brands/gpa-helmets)
- [Kask](/demand/global-en/brands/kask)
- [One K](/demand/global-en/brands/one-k)
- [Samshield](/demand/global-en/brands/samshield)
- [Troxel](/demand/global-en/brands/troxel)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among equestrian helmets worldwide?

In August 2026, Kask was the most searched among equestrian helmets worldwide, with an estimated 135K branded searches and 82.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Equestrian helmets: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/equestrian-helmets

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/equestrian-helmets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.