--- title: "Equestrian boots: Which brands are most popular in search?" description: "Compare the equestrian boots people search for. Share of Search among Ariat, Mountain Horse, Shires, Dublin, Toggi and Sherwood, the equestrian boots Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/equestrian-boots" publisher: "Brandwave" --- # Equestrian boots: Which brands are most popular in search? Compare the equestrian boots people search for. Share of Search among Ariat, Mountain Horse, Shires, Dublin, Toggi and Sherwood, the equestrian boots Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Equestrian boots - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Ariat, 98.2% ## Which brand is most popular in search among equestrian boots worldwide? - In August 2026, Ariat was the most searched among equestrian boots worldwide, with an estimated 673K branded searches and 98.2% estimated Share of Search within this set. - Mountain Horse is in 2nd place, 97.2 percentage points behind at 0.96% Share of Search. - Across the 11 months ending August 2026, Ariat’s estimated Share of Search among equestrian boots worldwide increased from 97.2% to 98.2%. - Across the 11 months ending August 2026, Mountain Horse’s estimated Share of Search among equestrian boots worldwide decreased from 1.7% to 0.96%. - Across the 11 months ending August 2026, Ariat’s estimated Share of Search among equestrian boots worldwide peaked at 98.4% in December 2025 and was lowest at 97.2% in October 2025. - Across the 11 months ending August 2026, Shires, Dublin, Toggi and Sherwood held steady: their estimated Share of Search among equestrian boots worldwide each moved less than 0.5 percentage points. ## How did search popularity change for equestrian boots worldwide in August 2026? - In August 2026, Toggi rose from 6th to 5th among equestrian boots worldwide. - In August 2026, Sherwood fell from 5th to 6th among equestrian boots worldwide. - Estimated monthly branded searches for Mountain Horse worldwide fell 45.5% over 11 measured months, from 12.1K to 6.6K in August 2026. - Estimated monthly branded searches for Dublin worldwide fell 33.9% over 11 measured months, from 590 to 390 in August 2026. - Estimated monthly branded searches for Shires worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Ariat | 98.2% | 673K | +22.4% | Ariat | | 2 | Mountain Horse | 0.96% | 6.6K | 0.0% | Mountain Horse | | 3 | Shires | 0.79% | 5.4K | 0.0% | Shires | | 4 | Dublin | 0.06% | 390 | +21.9% | Dublin | | 5 | Toggi | <0.01% | 40 | +100.0% | Toggi | | 6 | Sherwood | <0.01% | 20 | 0.0% | Sherwood | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ariat | 673K | 97.2% | 1 | | Oct 2025 | Mountain Horse | 12.1K | 1.7% | 2 | | Oct 2025 | Shires | 6.6K | 0.95% | 3 | | Oct 2025 | Dublin | 590 | 0.09% | 4 | | Oct 2025 | Toggi | 110 | 0.02% | 5 | | Oct 2025 | Sherwood | 30 | <0.01% | 6 | | Nov 2025 | Ariat | 1M | 98.1% | 1 | | Nov 2025 | Mountain Horse | 12.1K | 1.2% | 2 | | Nov 2025 | Shires | 6.6K | 0.65% | 3 | | Nov 2025 | Dublin | 480 | 0.05% | 4 | | Nov 2025 | Toggi | 110 | 0.01% | 5 | | Nov 2025 | Sherwood | 20 | <0.01% | 6 | | Dec 2025 | Ariat | 1M | 98.4% | 1 | | Dec 2025 | Mountain Horse | 9.9K | 0.97% | 2 | | Dec 2025 | Shires | 5.4K | 0.53% | 3 | | Dec 2025 | Dublin | 390 | 0.04% | 4 | | Dec 2025 | Toggi | 70 | <0.01% | 5 | | Dec 2025 | Sherwood | 10 | <0.01% | 6 | | Jan 2026 | Ariat | 673K | 97.7% | 1 | | Jan 2026 | Mountain Horse | 9.9K | 1.4% | 2 | | Jan 2026 | Shires | 5.4K | 0.78% | 3 | | Jan 2026 | Dublin | 390 | 0.06% | 4 | | Jan 2026 | Toggi | 70 | 0.01% | 5 | | Jan 2026 | Sherwood | 20 | <0.01% | 6 | | Feb 2026 | Ariat | 550K | 97.5% | 1 | | Feb 2026 | Mountain Horse | 8.1K | 1.4% | 2 | | Feb 2026 | Shires | 5.4K | 0.96% | 3 | | Feb 2026 | Dublin | 390 | 0.07% | 4 | | Feb 2026 | Sherwood | 50 | <0.01% | 5 | | Feb 2026 | Toggi | 40 | <0.01% | 6 | | Mar 2026 | Ariat | 673K | 97.8% | 1 | | Mar 2026 | Mountain Horse | 8.1K | 1.2% | 2 | | Mar 2026 | Shires | 6.6K | 0.96% | 3 | | Mar 2026 | Dublin | 390 | 0.06% | 4 | | Mar 2026 | Toggi | 40 | <0.01% | 5 | | Mar 2026 | Sherwood | 30 | <0.01% | 6 | | Apr 2026 | Ariat | 673K | 98% | 1 | | Apr 2026 | Mountain Horse | 8.1K | 1.2% | 2 | | Apr 2026 | Shires | 5.4K | 0.79% | 3 | | Apr 2026 | Dublin | 480 | 0.07% | 4 | | Apr 2026 | Toggi | 30 | <0.01% | 5 | | Apr 2026 | Sherwood | 10 | <0.01% | 6 | | May 2026 | Ariat | 673K | 98.2% | 1 | | May 2026 | Mountain Horse | 6.6K | 0.96% | 2 | | May 2026 | Shires | 5.4K | 0.79% | 3 | | May 2026 | Dublin | 390 | 0.06% | 4 | | May 2026 | Toggi | 30 | <0.01% | 5 | | May 2026 | Sherwood | 20 | <0.01% | 6 | | Jun 2026 | Ariat | 673K | 98.4% | 1 | | Jun 2026 | Mountain Horse | 5.4K | 0.79% | 2 | | Jun 2026 | Shires | 5.4K | 0.79% | 3 | | Jun 2026 | Dublin | 320 | 0.05% | 4 | | Jun 2026 | Sherwood | 30 | <0.01% | 5 | | Jun 2026 | Toggi | 30 | <0.01% | 6 | | Jul 2026 | Ariat | 550K | 97.8% | 1 | | Jul 2026 | Mountain Horse | 6.6K | 1.2% | 2 | | Jul 2026 | Shires | 5.4K | 0.96% | 3 | | Jul 2026 | Dublin | 320 | 0.06% | 4 | | Jul 2026 | Sherwood | 20 | <0.01% | 5 | | Jul 2026 | Toggi | 20 | <0.01% | 6 | | Aug 2026 | Ariat | 673K | 98.2% | 1 | | Aug 2026 | Mountain Horse | 6.6K | 0.96% | 2 | | Aug 2026 | Shires | 5.4K | 0.79% | 3 | | Aug 2026 | Dublin | 390 | 0.06% | 4 | | Aug 2026 | Toggi | 40 | <0.01% | 5 | | Aug 2026 | Sherwood | 20 | <0.01% | 6 | | Sep 2026 | Ariat | — | — | — | | Sep 2026 | Dublin | — | — | — | | Sep 2026 | Mountain Horse | — | — | — | | Sep 2026 | Sherwood | — | — | — | | Sep 2026 | Shires | — | — | — | | Sep 2026 | Toggi | — | — | — | ## What is being compared - **Ariat**: Measured on the search term “ariat”. - **Dublin**: Measured on the search term “dublin equestrian”. - **Mountain Horse**: Measured on the search term “mountain horse”. - **Sherwood**: Measured on the search term “sherwood equestrian”. - **Shires**: Measured on the search term “shires equestrian”. - **Toggi**: Measured on the search term “toggi equestrian”. - [Ariat](/demand/global-en/brands/ariat) - [Dublin](/demand/global-en/brands/dublin) - [Mountain Horse](/demand/global-en/brands/mountain-horse) - [Sherwood](/demand/global-en/brands/sherwood) - [Shires](/demand/global-en/brands/shires) - [Toggi](/demand/global-en/brands/toggi) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among equestrian boots worldwide? In August 2026, Ariat was the most searched among equestrian boots worldwide, with an estimated 673K branded searches and 98.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Equestrian boots: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/equestrian-boots This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/equestrian-boots. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.