--- title: "Environment management tools: Which brands are most popular in search?" description: "Compare the environment management tools engineering teams rely on. Share of Search among Terraform, Pulumi, Crossplane, Spacelift, Scalr and env0, the environment management tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/environment-management-tools" publisher: "Brandwave" --- # Environment management tools: Which brands are most popular in search? Compare the environment management tools engineering teams rely on. Share of Search among Terraform, Pulumi, Crossplane, Spacelift, Scalr and env0, the environment management tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Environment management tools - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Terraform, 83.5% ## Which brand is most popular in search among environment management tools worldwide? - In August 2026, Terraform was the most searched among environment management tools worldwide, with an estimated 201K branded searches and 83.5% estimated Share of Search within this set. - Pulumi is in 2nd place, 76 percentage points behind at 7.5% Share of Search. - Across the 11 months ending August 2026, Terraform’s estimated Share of Search among environment management tools worldwide decreased from 85.4% to 83.5%. - Across the 11 months ending August 2026, Crossplane’s estimated Share of Search among environment management tools worldwide increased from 3.4% to 5%. - Across the 11 months ending August 2026, Scalr’s estimated Share of Search among environment management tools worldwide increased from 0.68% to 1.2%. - Across the 11 months ending August 2026, Terraform’s estimated Share of Search among environment management tools worldwide peaked at 85.4% in October 2025 and was lowest at 82.4% in November 2025. - Across the 11 months ending August 2026, Pulumi’s estimated Share of Search among environment management tools worldwide peaked at 9.2% in December 2025 and was lowest at 7.5% in August 2026. - Across the 11 months ending August 2026, Spacelift’s estimated Share of Search among environment management tools worldwide peaked at 3.4% in May 2026 and was lowest at 2.3% in March 2026. - Across the 11 months ending August 2026, Pulumi, Spacelift and env0 held steady: their estimated Share of Search among environment management tools worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Terraform vs Pulumi: compare search popularity](/demand/global-en/compare/pulumi-vs-terraform): 83.5% against 7.5% Share of Search. - [Terraform vs Crossplane: compare search popularity](/demand/global-en/compare/crossplane-vs-terraform): 83.5% against 5% Share of Search. - [Terraform vs Spacelift: compare search popularity](/demand/global-en/compare/spacelift-vs-terraform): 83.5% against 2.7% Share of Search. - [Pulumi vs Crossplane: compare search popularity](/demand/global-en/compare/crossplane-vs-pulumi): 7.5% against 5% Share of Search. - [Pulumi vs Spacelift: compare search popularity](/demand/global-en/compare/pulumi-vs-spacelift): 7.5% against 2.7% Share of Search. - [Crossplane vs Spacelift: compare search popularity](/demand/global-en/compare/crossplane-vs-spacelift): 5% against 2.7% Share of Search. ## How did search popularity change for environment management tools worldwide in August 2026? - In August 2026, Crossplane gained estimated Share of Search among environment management tools worldwide, from 4.2% to 5%. - In August 2026, Terraform lost estimated Share of Search among environment management tools worldwide, from 84.6% to 83.5%. - Estimated monthly branded searches for Scalr worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026. - Estimated monthly branded searches for env0 worldwide fell 50% over 11 measured months, from 40 to 20 in August 2026. - Estimated monthly branded searches for Spacelift worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026. - Estimated monthly branded searches for Pulumi worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Terraform | 83.5% | 201K | -18.3% | HashiCorp | | 2 | Pulumi | 7.5% | 18.1K | -18.5% | Pulumi | | 3 | Crossplane | 5% | 12.1K | 0.0% | Crossplane | | 4 | Spacelift | 2.7% | 6.6K | -18.5% | Spacelift | | 5 | Scalr | 1.2% | 2.9K | +20.8% | Scalr | | 6 | env0 | <0.01% | 20 | -33.3% | env0 | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Terraform | 301K | 85.4% | 1 | | Oct 2025 | Pulumi | 27.1K | 7.7% | 2 | | Oct 2025 | Crossplane | 12.1K | 3.4% | 3 | | Oct 2025 | Spacelift | 9.9K | 2.8% | 4 | | Oct 2025 | Scalr | 2.4K | 0.68% | 5 | | Oct 2025 | env0 | 40 | 0.01% | 6 | | Nov 2025 | Terraform | 246K | 82.4% | 1 | | Nov 2025 | Pulumi | 27.1K | 9.1% | 2 | | Nov 2025 | Crossplane | 14.8K | 5% | 3 | | Nov 2025 | Spacelift | 8.1K | 2.7% | 4 | | Nov 2025 | Scalr | 2.4K | 0.8% | 5 | | Nov 2025 | env0 | 30 | 0.01% | 6 | | Dec 2025 | Terraform | 246K | 83.2% | 1 | | Dec 2025 | Pulumi | 27.1K | 9.2% | 2 | | Dec 2025 | Crossplane | 12.1K | 4.1% | 3 | | Dec 2025 | Spacelift | 8.1K | 2.7% | 4 | | Dec 2025 | Scalr | 2.4K | 0.81% | 5 | | Dec 2025 | env0 | 30 | 0.01% | 6 | | Jan 2026 | Terraform | 246K | 83% | 1 | | Jan 2026 | Pulumi | 27.1K | 9.1% | 2 | | Jan 2026 | Crossplane | 12.1K | 4.1% | 3 | | Jan 2026 | Spacelift | 8.1K | 2.7% | 4 | | Jan 2026 | Scalr | 2.9K | 0.98% | 5 | | Jan 2026 | env0 | 20 | <0.01% | 6 | | Feb 2026 | Terraform | 246K | 83% | 1 | | Feb 2026 | Pulumi | 27.1K | 9.1% | 2 | | Feb 2026 | Crossplane | 12.1K | 4.1% | 3 | | Feb 2026 | Spacelift | 8.1K | 2.7% | 4 | | Feb 2026 | Scalr | 2.9K | 0.98% | 5 | | Feb 2026 | env0 | 30 | 0.01% | 6 | | Mar 2026 | Terraform | 301K | 85% | 1 | | Mar 2026 | Pulumi | 27.1K | 7.7% | 2 | | Mar 2026 | Crossplane | 14.8K | 4.2% | 3 | | Mar 2026 | Spacelift | 8.1K | 2.3% | 4 | | Mar 2026 | Scalr | 2.9K | 0.82% | 5 | | Mar 2026 | env0 | 50 | 0.01% | 6 | | Apr 2026 | Terraform | 246K | 82.5% | 1 | | Apr 2026 | Pulumi | 27.1K | 9.1% | 2 | | Apr 2026 | Crossplane | 12.1K | 4.1% | 3 | | Apr 2026 | Spacelift | 9.9K | 3.3% | 4 | | Apr 2026 | Scalr | 2.9K | 0.97% | 5 | | Apr 2026 | env0 | 30 | 0.01% | 6 | | May 2026 | Terraform | 246K | 83.9% | 1 | | May 2026 | Pulumi | 22.2K | 7.6% | 2 | | May 2026 | Crossplane | 12.1K | 4.1% | 3 | | May 2026 | Spacelift | 9.9K | 3.4% | 4 | | May 2026 | Scalr | 2.9K | 0.99% | 5 | | May 2026 | env0 | 40 | 0.01% | 6 | | Jun 2026 | Terraform | 246K | 84.4% | 1 | | Jun 2026 | Pulumi | 22.2K | 7.6% | 2 | | Jun 2026 | Crossplane | 12.1K | 4.2% | 3 | | Jun 2026 | Spacelift | 8.1K | 2.8% | 4 | | Jun 2026 | Scalr | 2.9K | 1% | 5 | | Jun 2026 | env0 | 30 | 0.01% | 6 | | Jul 2026 | Terraform | 246K | 84.6% | 1 | | Jul 2026 | Pulumi | 22.2K | 7.6% | 2 | | Jul 2026 | Crossplane | 12.1K | 4.2% | 3 | | Jul 2026 | Spacelift | 8.1K | 2.8% | 4 | | Jul 2026 | Scalr | 2.4K | 0.83% | 5 | | Jul 2026 | env0 | 30 | 0.01% | 6 | | Aug 2026 | Terraform | 201K | 83.5% | 1 | | Aug 2026 | Pulumi | 18.1K | 7.5% | 2 | | Aug 2026 | Crossplane | 12.1K | 5% | 3 | | Aug 2026 | Spacelift | 6.6K | 2.7% | 4 | | Aug 2026 | Scalr | 2.9K | 1.2% | 5 | | Aug 2026 | env0 | 20 | <0.01% | 6 | | Sep 2026 | Crossplane | — | — | — | | Sep 2026 | env0 | — | — | — | | Sep 2026 | Pulumi | — | — | — | | Sep 2026 | Scalr | — | — | — | | Sep 2026 | Spacelift | — | — | — | | Sep 2026 | Terraform | — | — | — | ## What is being compared - **Crossplane**: Measured on the search term “crossplane”. - **env0**: Measured on the search term “env 0”. - **Pulumi**: Measured on the search term “pulumi”. - **Scalr**: Measured on the search term “scalr”. - **Spacelift**: Measured on the search term “spacelift”. - **Terraform**: Measured on the search term “terraform”. - [Crossplane](/demand/global-en/brands/crossplane) - [env0](/demand/global-en/brands/env0) - [Pulumi](/demand/global-en/brands/pulumi) - [Scalr](/demand/global-en/brands/scalr) - [Spacelift](/demand/global-en/brands/spacelift) - [Terraform](/demand/global-en/brands/terraform) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among environment management tools worldwide? In August 2026, Terraform was the most searched among environment management tools worldwide, with an estimated 201K branded searches and 83.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Environment management tools: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/environment-management-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/environment-management-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.