---
title: "Energy drink brands: Which brands are most popular in search?"
description: "Compare the energy drink brands people buy. Share of Search among Rockstar, Red Bull, Monster Energy, Reign and V Energy, the energy drink brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/energy-drink-brands"
publisher: "Brandwave"
---

# Energy drink brands: Which brands are most popular in search?

Compare the energy drink brands people buy. Share of Search among Rockstar, Red Bull, Monster Energy, Reign and V Energy, the energy drink brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Energy drink brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Rockstar, 43.8%

## Which brand is most popular in search among energy drink brands worldwide?

- In August 2026, Rockstar was the most searched among energy drink brands worldwide, with an estimated 2.2M branded searches and 43.8% estimated Share of Search within this set.
- Red Bull is in 2nd place, 8 percentage points behind at 35.7% Share of Search.
- Across the 11 months ending August 2026, Rockstar’s estimated Share of Search among energy drink brands worldwide increased from 31.6% to 43.8%.
- Across the 11 months ending August 2026, Red Bull’s estimated Share of Search among energy drink brands worldwide decreased from 47.2% to 35.7%.
- Across the 11 months ending August 2026, Monster Energy’s estimated Share of Search among energy drink brands worldwide increased from 11.6% to 13.1%.
- Across the 11 months ending August 2026, Reign’s estimated Share of Search among energy drink brands worldwide decreased from 9.5% to 7.2%.
- Across the 11 months ending August 2026, Rockstar’s estimated Share of Search among energy drink brands worldwide peaked at 50.5% in June 2026 and was lowest at 31.6% in October 2025.
- Across the 11 months ending August 2026, Red Bull’s estimated Share of Search among energy drink brands worldwide peaked at 47.2% in October 2025 and was lowest at 33.7% in June 2026.
- Across the 11 months ending August 2026, Monster Energy’s estimated Share of Search among energy drink brands worldwide peaked at 15.6% in May 2026 and was lowest at 9.3% in December 2025.
- Across the 11 months ending August 2026, Reign’s estimated Share of Search among energy drink brands worldwide peaked at 9.5% in October 2025 and was lowest at 5.5% in June 2026.
- Across the 11 months ending August 2026, Rockstar rose from 2nd to 1st among energy drink brands worldwide.
- Across the 11 months ending August 2026, Red Bull fell from 1st to 2nd among energy drink brands worldwide.
- Across the 11 months ending August 2026, V Energy held steady: its estimated Share of Search among energy drink brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Rockstar vs Red Bull: compare search popularity](/demand/global-en/compare/red-bull-vs-rockstar): 43.8% against 35.7% Share of Search.
- [Rockstar vs Monster Energy: compare search popularity](/demand/global-en/compare/monster-energy-vs-rockstar): 43.8% against 13.1% Share of Search.
- [Rockstar vs Reign: compare search popularity](/demand/global-en/compare/reign-vs-rockstar): 43.8% against 7.2% Share of Search.
- [Red Bull vs Monster Energy: compare search popularity](/demand/global-en/compare/monster-energy-vs-red-bull): 35.7% against 13.1% Share of Search.
- [Red Bull vs Reign: compare search popularity](/demand/global-en/compare/red-bull-vs-reign): 35.7% against 7.2% Share of Search.
- [Monster Energy vs Reign: compare search popularity](/demand/global-en/compare/monster-energy-vs-reign): 13.1% against 7.2% Share of Search.

## How did search popularity change for energy drink brands worldwide in August 2026?

- In August 2026, Rockstar overtook Red Bull to take the highest estimated Share of Search among energy drink brands worldwide, at 43.8%.
- In August 2026, Monster Energy gained estimated Share of Search among energy drink brands worldwide, from 12.2% to 13.1%.
- In August 2026, Reign gained estimated Share of Search among energy drink brands worldwide, from 6.7% to 7.2%.
- In August 2026, Red Bull lost estimated Share of Search among energy drink brands worldwide, from 40.5% to 35.7%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Rockstar | 43.8% | 2.2M | +22.4% | Rockstar |
| 2 | Red Bull | 35.7% | 1.8M | 0.0% | Red Bull |
| 3 | Monster Energy | 13.1% | 673K | +22.4% | Monster Energy |
| 4 | Reign | 7.2% | 368K | +22.3% | Reign |
| 5 | V Energy | 0.16% | 8.1K | 0.0% | V Energy |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Red Bull | 2.2M | 47.2% | 1 |
| Oct 2025 | Rockstar | 1.5M | 31.6% | 2 |
| Oct 2025 | Monster Energy | 550K | 11.6% | 3 |
| Oct 2025 | Reign | 450K | 9.5% | 4 |
| Oct 2025 | V Energy | 8.1K | 0.17% | 5 |
| Nov 2025 | Red Bull | 2.2M | 44.8% | 1 |
| Nov 2025 | Rockstar | 1.8M | 36.6% | 2 |
| Nov 2025 | Monster Energy | 550K | 11% | 3 |
| Nov 2025 | Reign | 368K | 7.4% | 4 |
| Nov 2025 | V Energy | 8.1K | 0.16% | 5 |
| Dec 2025 | Rockstar | 2.7M | 46.4% | 1 |
| Dec 2025 | Red Bull | 2.2M | 37.9% | 2 |
| Dec 2025 | Monster Energy | 550K | 9.3% | 3 |
| Dec 2025 | Reign | 368K | 6.2% | 4 |
| Dec 2025 | V Energy | 6.6K | 0.11% | 5 |
| Jan 2026 | Red Bull | 2.2M | 39.9% | 1 |
| Jan 2026 | Rockstar | 2.2M | 39.9% | 2 |
| Jan 2026 | Monster Energy | 673K | 12% | 3 |
| Jan 2026 | Reign | 450K | 8% | 4 |
| Jan 2026 | V Energy | 8.1K | 0.14% | 5 |
| Feb 2026 | Red Bull | 2.2M | 44.1% | 1 |
| Feb 2026 | Rockstar | 1.8M | 36% | 2 |
| Feb 2026 | Monster Energy | 550K | 10.8% | 3 |
| Feb 2026 | Reign | 450K | 8.9% | 4 |
| Feb 2026 | V Energy | 8.1K | 0.16% | 5 |
| Mar 2026 | Red Bull | 2.2M | 43.1% | 1 |
| Mar 2026 | Rockstar | 1.8M | 35.2% | 2 |
| Mar 2026 | Monster Energy | 673K | 12.9% | 3 |
| Mar 2026 | Reign | 450K | 8.6% | 4 |
| Mar 2026 | V Energy | 9.9K | 0.19% | 5 |
| Apr 2026 | Red Bull | 2.2M | 43.8% | 1 |
| Apr 2026 | Rockstar | 1.8M | 35.7% | 2 |
| Apr 2026 | Monster Energy | 673K | 13.1% | 3 |
| Apr 2026 | Reign | 368K | 7.2% | 4 |
| Apr 2026 | V Energy | 8.1K | 0.16% | 5 |
| May 2026 | Red Bull | 2.2M | 42.5% | 1 |
| May 2026 | Rockstar | 1.8M | 34.7% | 2 |
| May 2026 | Monster Energy | 823K | 15.6% | 3 |
| May 2026 | Reign | 368K | 7% | 4 |
| May 2026 | V Energy | 8.1K | 0.15% | 5 |
| Jun 2026 | Rockstar | 3.4M | 50.5% | 1 |
| Jun 2026 | Red Bull | 2.2M | 33.7% | 2 |
| Jun 2026 | Monster Energy | 673K | 10.1% | 3 |
| Jun 2026 | Reign | 368K | 5.5% | 4 |
| Jun 2026 | V Energy | 8.1K | 0.12% | 5 |
| Jul 2026 | Red Bull | 1.8M | 40.5% | 1 |
| Jul 2026 | Rockstar | 1.8M | 40.5% | 2 |
| Jul 2026 | Monster Energy | 550K | 12.2% | 3 |
| Jul 2026 | Reign | 301K | 6.7% | 4 |
| Jul 2026 | V Energy | 8.1K | 0.18% | 5 |
| Aug 2026 | Rockstar | 2.2M | 43.8% | 1 |
| Aug 2026 | Red Bull | 1.8M | 35.7% | 2 |
| Aug 2026 | Monster Energy | 673K | 13.1% | 3 |
| Aug 2026 | Reign | 368K | 7.2% | 4 |
| Aug 2026 | V Energy | 8.1K | 0.16% | 5 |
| Sep 2026 | Monster Energy | — | — | — |
| Sep 2026 | Red Bull | — | — | — |
| Sep 2026 | Reign | — | — | — |
| Sep 2026 | Rockstar | — | — | — |
| Sep 2026 | V Energy | — | — | — |

## What is being compared

- **Monster Energy**: Measured on the search term “monster energy”.
- **Red Bull**: Measured on the search term “redbull”.
- **Reign**: Measured on the search term “reign”.
- **Rockstar**: Measured on the search term “rockstar”.
- **V Energy**: Measured on the search term “v energy”.

- [Monster Energy](/demand/global-en/brands/monster-energy)
- [Red Bull](/demand/global-en/brands/red-bull)
- [Reign](/demand/global-en/brands/reign)
- [Rockstar](/demand/global-en/brands/rockstar)
- [V Energy](/demand/global-en/brands/v-energy)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among energy drink brands worldwide?

In August 2026, Rockstar was the most searched among energy drink brands worldwide, with an estimated 2.2M branded searches and 43.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Energy drink brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/energy-drink-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/energy-drink-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.