---
title: "Endpoint security software: Which brands are most popular in search?"
description: "Compare the endpoint security software teams use. Share of Search among Bitdefender, CrowdStrike, ESET, Sophos, SentinelOne and Trellix, the endpoint security software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/endpoint-security-software"
publisher: "Brandwave"
---

# Endpoint security software: Which brands are most popular in search?

Compare the endpoint security software teams use. Share of Search among Bitdefender, CrowdStrike, ESET, Sophos, SentinelOne and Trellix, the endpoint security software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Endpoint security software
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Bitdefender, 40.3%

## Which brand is most popular in search among endpoint security software worldwide?

- In August 2026, Bitdefender was the most searched among endpoint security software worldwide, with an estimated 529K branded searches and 40.3% estimated Share of Search within this set.
- CrowdStrike is in 2nd place, 19.6 percentage points behind at 20.7% Share of Search.
- Across the 11 months ending August 2026, Bitdefender’s estimated Share of Search among endpoint security software worldwide increased from 39.7% to 40.3%.
- Across the 11 months ending August 2026, CrowdStrike’s estimated Share of Search among endpoint security software worldwide increased from 19.6% to 20.7%.
- Across the 11 months ending August 2026, ESET’s estimated Share of Search among endpoint security software worldwide decreased from 21.6% to 19.1%.
- Across the 11 months ending August 2026, Bitdefender’s estimated Share of Search among endpoint security software worldwide peaked at 45.2% in December 2025 and was lowest at 39% in May 2026.
- Across the 11 months ending August 2026, CrowdStrike’s estimated Share of Search among endpoint security software worldwide peaked at 21% in June 2026 and was lowest at 15.6% in December 2025.
- Across the 11 months ending August 2026, ESET’s estimated Share of Search among endpoint security software worldwide peaked at 23.2% in January 2026 and was lowest at 18.3% in July 2026.
- Across the 11 months ending August 2026, Sophos’ estimated Share of Search among endpoint security software worldwide peaked at 10.4% in June 2026 and was lowest at 8.6% in March 2026.
- Across the 11 months ending August 2026, SentinelOne’s estimated Share of Search among endpoint security software worldwide peaked at 7.3% in March 2026 and was lowest at 6.1% in November 2025.
- Across the 11 months ending August 2026, Trellix’s estimated Share of Search among endpoint security software worldwide peaked at 4.5% in May 2026 and was lowest at 2.2% in January 2026.
- Across the 11 months ending August 2026, CrowdStrike rose from 3rd to 2nd among endpoint security software worldwide.
- Across the 11 months ending August 2026, ESET fell from 2nd to 3rd among endpoint security software worldwide.
- Across the 11 months ending August 2026, Sophos, SentinelOne and Trellix held steady: their estimated Share of Search among endpoint security software worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Bitdefender vs CrowdStrike: compare search popularity](/demand/global-en/compare/bitdefender-vs-crowdstrike): 40.3% against 20.7% Share of Search.
- [Bitdefender vs ESET: compare search popularity](/demand/global-en/compare/bitdefender-vs-eset): 40.3% against 19.1% Share of Search.
- [Bitdefender vs Sophos: compare search popularity](/demand/global-en/compare/bitdefender-vs-sophos): 40.3% against 10.3% Share of Search.
- [Bitdefender vs SentinelOne: compare search popularity](/demand/global-en/compare/bitdefender-vs-sentinelone): 40.3% against 7.1% Share of Search.
- [CrowdStrike vs ESET: compare search popularity](/demand/global-en/compare/crowdstrike-vs-eset): 20.7% against 19.1% Share of Search.
- [CrowdStrike vs Sophos: compare search popularity](/demand/global-en/compare/crowdstrike-vs-sophos): 20.7% against 10.3% Share of Search.
- [CrowdStrike vs SentinelOne: compare search popularity](/demand/global-en/compare/crowdstrike-vs-sentinelone): 20.7% against 7.1% Share of Search.
- [ESET vs Sophos: compare search popularity](/demand/global-en/compare/eset-vs-sophos): 19.1% against 10.3% Share of Search.
- [ESET vs SentinelOne: compare search popularity](/demand/global-en/compare/eset-vs-sentinelone): 19.1% against 7.1% Share of Search.
- [Sophos vs SentinelOne: compare search popularity](/demand/global-en/compare/sentinelone-vs-sophos): 10.3% against 7.1% Share of Search.

## How did search popularity change for endpoint security software worldwide in August 2026?

- In August 2026, ESET gained estimated Share of Search among endpoint security software worldwide, from 18.3% to 19.1%.
- In August 2026, CrowdStrike gained estimated Share of Search among endpoint security software worldwide, from 20% to 20.7%.
- In August 2026, Bitdefender lost estimated Share of Search among endpoint security software worldwide, from 42.5% to 40.3%.
- Estimated monthly branded searches for Trellix worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
- Estimated monthly branded searches for Sophos worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
- Estimated monthly branded searches for SentinelOne worldwide fell 17.7% over 11 measured months, from 114K to 93.7K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bitdefender | 40.3% | 529K | -8.5% | Bitdefender |
| 2 | CrowdStrike | 20.7% | 271K | -0.5% | CrowdStrike |
| 3 | ESET | 19.1% | 252K | +1.2% | ESET |
| 4 | Sophos | 10.3% | 135K | 0.0% | Sophos |
| 5 | SentinelOne | 7.1% | 93.7K | -0.1% | SentinelOne |
| 6 | Trellix | 2.5% | 33.1K | 0.0% | Trellix |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bitdefender | 664K | 39.7% | 1 |
| Oct 2025 | ESET | 360K | 21.6% | 2 |
| Oct 2025 | CrowdStrike | 327K | 19.6% | 3 |
| Oct 2025 | Sophos | 165K | 9.9% | 4 |
| Oct 2025 | SentinelOne | 114K | 6.8% | 5 |
| Oct 2025 | Trellix | 40.5K | 2.4% | 6 |
| Nov 2025 | Bitdefender | 648K | 42% | 1 |
| Nov 2025 | ESET | 357K | 23.1% | 2 |
| Nov 2025 | CrowdStrike | 268K | 17.4% | 3 |
| Nov 2025 | Sophos | 135K | 8.8% | 4 |
| Nov 2025 | SentinelOne | 94.2K | 6.1% | 5 |
| Nov 2025 | Trellix | 40.5K | 2.6% | 6 |
| Dec 2025 | Bitdefender | 643K | 45.2% | 1 |
| Dec 2025 | ESET | 297K | 20.8% | 2 |
| Dec 2025 | CrowdStrike | 222K | 15.6% | 3 |
| Dec 2025 | Sophos | 135K | 9.5% | 4 |
| Dec 2025 | SentinelOne | 94K | 6.6% | 5 |
| Dec 2025 | Trellix | 33.1K | 2.3% | 6 |
| Jan 2026 | Bitdefender | 647K | 42% | 1 |
| Jan 2026 | ESET | 358K | 23.2% | 2 |
| Jan 2026 | CrowdStrike | 272K | 17.7% | 3 |
| Jan 2026 | Sophos | 135K | 8.8% | 4 |
| Jan 2026 | SentinelOne | 94.3K | 6.1% | 5 |
| Jan 2026 | Trellix | 33.1K | 2.2% | 6 |
| Feb 2026 | Bitdefender | 534K | 39.1% | 1 |
| Feb 2026 | ESET | 297K | 21.8% | 2 |
| Feb 2026 | CrowdStrike | 272K | 19.9% | 3 |
| Feb 2026 | Sophos | 135K | 9.9% | 4 |
| Feb 2026 | SentinelOne | 94.4K | 6.9% | 5 |
| Feb 2026 | Trellix | 33.1K | 2.4% | 6 |
| Mar 2026 | Bitdefender | 648K | 41.4% | 1 |
| Mar 2026 | CrowdStrike | 327K | 20.9% | 2 |
| Mar 2026 | ESET | 300K | 19.2% | 3 |
| Mar 2026 | Sophos | 135K | 8.6% | 4 |
| Mar 2026 | SentinelOne | 114K | 7.3% | 5 |
| Mar 2026 | Trellix | 40.5K | 2.6% | 6 |
| Apr 2026 | Bitdefender | 546K | 39.4% | 1 |
| Apr 2026 | ESET | 296K | 21.4% | 2 |
| Apr 2026 | CrowdStrike | 272K | 19.7% | 3 |
| Apr 2026 | Sophos | 135K | 9.7% | 4 |
| Apr 2026 | SentinelOne | 94.5K | 6.8% | 5 |
| Apr 2026 | Trellix | 40.5K | 2.9% | 6 |
| May 2026 | Bitdefender | 519K | 39% | 1 |
| May 2026 | CrowdStrike | 273K | 20.5% | 2 |
| May 2026 | ESET | 249K | 18.7% | 3 |
| May 2026 | Sophos | 135K | 10.1% | 4 |
| May 2026 | SentinelOne | 94K | 7.1% | 5 |
| May 2026 | Trellix | 60.5K | 4.5% | 6 |
| Jun 2026 | Bitdefender | 517K | 39.8% | 1 |
| Jun 2026 | CrowdStrike | 274K | 21% | 2 |
| Jun 2026 | ESET | 249K | 19.1% | 3 |
| Jun 2026 | Sophos | 135K | 10.4% | 4 |
| Jun 2026 | SentinelOne | 93.9K | 7.2% | 5 |
| Jun 2026 | Trellix | 33.1K | 2.5% | 6 |
| Jul 2026 | Bitdefender | 578K | 42.5% | 1 |
| Jul 2026 | CrowdStrike | 273K | 20% | 2 |
| Jul 2026 | ESET | 249K | 18.3% | 3 |
| Jul 2026 | Sophos | 135K | 9.9% | 4 |
| Jul 2026 | SentinelOne | 93.8K | 6.9% | 5 |
| Jul 2026 | Trellix | 33.1K | 2.4% | 6 |
| Aug 2026 | Bitdefender | 529K | 40.3% | 1 |
| Aug 2026 | CrowdStrike | 271K | 20.7% | 2 |
| Aug 2026 | ESET | 252K | 19.1% | 3 |
| Aug 2026 | Sophos | 135K | 10.3% | 4 |
| Aug 2026 | SentinelOne | 93.7K | 7.1% | 5 |
| Aug 2026 | Trellix | 33.1K | 2.5% | 6 |
| Sep 2026 | Bitdefender | — | — | — |
| Sep 2026 | CrowdStrike | — | — | — |
| Sep 2026 | ESET | — | — | — |
| Sep 2026 | SentinelOne | — | — | — |
| Sep 2026 | Sophos | — | — | — |
| Sep 2026 | Trellix | — | — | — |

## What is being compared

- **Bitdefender**: Measured on the search terms “antivirus bitdefender”, “bitdefender”, “bitdefender antivirus”, “bitdefender app”, “bitdefender com”, “bitdefender endpoint security”, “bitdefender gravityzone” and “bitdefender software”, summed into one figure.
- **CrowdStrike**: Measured on the search terms “antivirus crowdstrike”, “crowdstrike”, “crowdstrike antivirus”, “crowdstrike app”, “crowdstrike com”, “crowdstrike endpoint security”, “crowdstrike falcon”, “crowdstrike software” and “endpoint security crowdstrike”, summed into one figure.
- **ESET**: Measured on the search terms “antivirus eset”, “endpoint security eset”, “eset”, “eset antivirus”, “eset app”, “eset com”, “eset protect” and “eset software”, summed into one figure.
- **SentinelOne**: Measured on the search terms “antivirus sentinelone”, “sentinelone”, “sentinelone antivirus”, “sentinelone app”, “sentinelone com”, “sentinelone endpoint security”, “sentinelone singularity” and “sentinelone software”, summed into one figure.
- **Sophos**: Measured on the search term “sophos”.
- **Trellix**: Measured on the search term “trellix”.

- [Bitdefender](/demand/global-en/brands/bitdefender)
- [CrowdStrike](/demand/global-en/brands/crowdstrike)
- [ESET](/demand/global-en/brands/eset)
- [SentinelOne](/demand/global-en/brands/sentinelone)
- [Sophos](/demand/global-en/brands/sophos)
- [Trellix](/demand/global-en/brands/trellix)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among endpoint security software worldwide?

In August 2026, Bitdefender was the most searched among endpoint security software worldwide, with an estimated 529K branded searches and 40.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Endpoint security software: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/endpoint-security-software

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/endpoint-security-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.