---
title: "Endpoint security platforms: Which brands are most popular in search?"
description: "Compare services and tools used to protect business devices and endpoints. Share of Search among Malwarebytes, Bitdefender, CrowdStrike, ESET and SentinelOne, the endpoint security platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/endpoint-security-platforms"
publisher: "Brandwave"
---

# Endpoint security platforms: Which brands are most popular in search?

Compare services and tools used to protect business devices and endpoints. Share of Search among Malwarebytes, Bitdefender, CrowdStrike, ESET and SentinelOne, the endpoint security platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Endpoint security platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Malwarebytes, 45.2%

## Which brand is most popular in search among endpoint security platforms worldwide?

- In August 2026, Malwarebytes was the most searched among endpoint security platforms worldwide, with an estimated 871K branded searches and 45.2% estimated Share of Search within this set.
- Bitdefender is in 2nd place, 20.9 percentage points behind at 24.3% Share of Search.
- Across the 11 months ending August 2026, Malwarebytes’ estimated Share of Search among endpoint security platforms worldwide increased from 38.8% to 45.2%.
- Across the 11 months ending August 2026, Bitdefender’s estimated Share of Search among endpoint security platforms worldwide decreased from 26.1% to 24.3%.
- Across the 11 months ending August 2026, CrowdStrike’s estimated Share of Search among endpoint security platforms worldwide decreased from 14.9% to 14.1%.
- Across the 11 months ending August 2026, ESET’s estimated Share of Search among endpoint security platforms worldwide decreased from 15.1% to 11.6%.
- Across the 11 months ending August 2026, Malwarebytes’ estimated Share of Search among endpoint security platforms worldwide peaked at 49% in April 2026 and was lowest at 38.8% in October 2025.
- Across the 11 months ending August 2026, Bitdefender’s estimated Share of Search among endpoint security platforms worldwide peaked at 28.3% in December 2025 and was lowest at 21.6% in April 2026.
- Across the 11 months ending August 2026, CrowdStrike’s estimated Share of Search among endpoint security platforms worldwide peaked at 14.9% in October 2025 and was lowest at 11% in December 2025.
- Across the 11 months ending August 2026, ESET’s estimated Share of Search among endpoint security platforms worldwide peaked at 15.1% in October 2025 and was lowest at 11.6% in June 2026.
- Across the 11 months ending August 2026, SentinelOne’s estimated Share of Search among endpoint security platforms worldwide peaked at 5.2% in October 2025 and was lowest at 4.1% in January 2026.
- Across the 11 months ending August 2026, CrowdStrike rose from 4th to 3rd among endpoint security platforms worldwide.
- Across the 11 months ending August 2026, ESET fell from 3rd to 4th among endpoint security platforms worldwide.
- Across the 11 months ending August 2026, SentinelOne held steady: its estimated Share of Search among endpoint security platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Malwarebytes vs Bitdefender: compare search popularity](/demand/global-en/compare/bitdefender-vs-malwarebytes): 45.2% against 24.3% Share of Search.
- [Malwarebytes vs CrowdStrike: compare search popularity](/demand/global-en/compare/crowdstrike-vs-malwarebytes): 45.2% against 14.1% Share of Search.
- [Malwarebytes vs ESET: compare search popularity](/demand/global-en/compare/eset-vs-malwarebytes): 45.2% against 11.6% Share of Search.
- [Malwarebytes vs SentinelOne: compare search popularity](/demand/global-en/compare/malwarebytes-vs-sentinelone): 45.2% against 4.9% Share of Search.
- [Bitdefender vs CrowdStrike: compare search popularity](/demand/global-en/compare/bitdefender-vs-crowdstrike): 24.3% against 14.1% Share of Search.
- [Bitdefender vs ESET: compare search popularity](/demand/global-en/compare/bitdefender-vs-eset): 24.3% against 11.6% Share of Search.
- [Bitdefender vs SentinelOne: compare search popularity](/demand/global-en/compare/bitdefender-vs-sentinelone): 24.3% against 4.9% Share of Search.
- [CrowdStrike vs ESET: compare search popularity](/demand/global-en/compare/crowdstrike-vs-eset): 14.1% against 11.6% Share of Search.
- [CrowdStrike vs SentinelOne: compare search popularity](/demand/global-en/compare/crowdstrike-vs-sentinelone): 14.1% against 4.9% Share of Search.
- [ESET vs SentinelOne: compare search popularity](/demand/global-en/compare/eset-vs-sentinelone): 11.6% against 4.9% Share of Search.

## How did search popularity change for endpoint security platforms worldwide in August 2026?

- Estimated monthly branded searches for ESET worldwide fell 32.7% over 11 measured months, from 333K to 224K in August 2026.
- Estimated monthly branded searches for Bitdefender worldwide fell 18.4% over 11 measured months, from 574K to 468K in August 2026.
- Estimated monthly branded searches for SentinelOne worldwide fell 17.7% over 11 measured months, from 114K to 93.7K in August 2026.
- Estimated monthly branded searches for CrowdStrike worldwide fell 17.1% over 11 measured months, from 327K to 271K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Malwarebytes | 45.2% | 871K | -2.2% | Malwarebytes |
| 2 | Bitdefender | 24.3% | 468K | +0.1% | Bitdefender |
| 3 | CrowdStrike | 14.1% | 271K | -0.5% | CrowdStrike |
| 4 | ESET | 11.6% | 224K | -0.9% | ESET |
| 5 | SentinelOne | 4.9% | 93.7K | -0.1% | SentinelOne |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Malwarebytes | 853K | 38.8% | 1 |
| Oct 2025 | Bitdefender | 574K | 26.1% | 2 |
| Oct 2025 | ESET | 333K | 15.1% | 3 |
| Oct 2025 | CrowdStrike | 327K | 14.9% | 4 |
| Oct 2025 | SentinelOne | 114K | 5.2% | 5 |
| Nov 2025 | Malwarebytes | 1M | 44.9% | 1 |
| Nov 2025 | Bitdefender | 574K | 25% | 2 |
| Nov 2025 | ESET | 330K | 14.4% | 3 |
| Nov 2025 | CrowdStrike | 268K | 11.7% | 4 |
| Nov 2025 | SentinelOne | 94.2K | 4.1% | 5 |
| Dec 2025 | Malwarebytes | 857K | 42.6% | 1 |
| Dec 2025 | Bitdefender | 569K | 28.3% | 2 |
| Dec 2025 | ESET | 270K | 13.4% | 3 |
| Dec 2025 | CrowdStrike | 222K | 11% | 4 |
| Dec 2025 | SentinelOne | 94K | 4.7% | 5 |
| Jan 2026 | Malwarebytes | 1.1M | 45.4% | 1 |
| Jan 2026 | Bitdefender | 573K | 24.6% | 2 |
| Jan 2026 | ESET | 331K | 14.2% | 3 |
| Jan 2026 | CrowdStrike | 272K | 11.7% | 4 |
| Jan 2026 | SentinelOne | 94.3K | 4.1% | 5 |
| Feb 2026 | Malwarebytes | 871K | 43.8% | 1 |
| Feb 2026 | Bitdefender | 474K | 23.8% | 2 |
| Feb 2026 | ESET | 275K | 13.8% | 3 |
| Feb 2026 | CrowdStrike | 272K | 13.7% | 4 |
| Feb 2026 | SentinelOne | 94.4K | 4.8% | 5 |
| Mar 2026 | Malwarebytes | 1.1M | 45% | 1 |
| Mar 2026 | Bitdefender | 574K | 24.4% | 2 |
| Mar 2026 | CrowdStrike | 327K | 13.9% | 3 |
| Mar 2026 | ESET | 278K | 11.8% | 4 |
| Mar 2026 | SentinelOne | 114K | 4.8% | 5 |
| Apr 2026 | Malwarebytes | 1.1M | 49% | 1 |
| Apr 2026 | Bitdefender | 472K | 21.6% | 2 |
| Apr 2026 | ESET | 274K | 12.6% | 3 |
| Apr 2026 | CrowdStrike | 272K | 12.5% | 4 |
| Apr 2026 | SentinelOne | 94.5K | 4.3% | 5 |
| May 2026 | Malwarebytes | 891K | 45.6% | 1 |
| May 2026 | Bitdefender | 469K | 24% | 2 |
| May 2026 | CrowdStrike | 273K | 14% | 3 |
| May 2026 | ESET | 227K | 11.6% | 4 |
| May 2026 | SentinelOne | 94K | 4.8% | 5 |
| Jun 2026 | Malwarebytes | 891K | 45.6% | 1 |
| Jun 2026 | Bitdefender | 468K | 24% | 2 |
| Jun 2026 | CrowdStrike | 274K | 14% | 3 |
| Jun 2026 | ESET | 227K | 11.6% | 4 |
| Jun 2026 | SentinelOne | 93.9K | 4.8% | 5 |
| Jul 2026 | Malwarebytes | 891K | 45.7% | 1 |
| Jul 2026 | Bitdefender | 468K | 24% | 2 |
| Jul 2026 | CrowdStrike | 273K | 14% | 3 |
| Jul 2026 | ESET | 226K | 11.6% | 4 |
| Jul 2026 | SentinelOne | 93.8K | 4.8% | 5 |
| Aug 2026 | Malwarebytes | 871K | 45.2% | 1 |
| Aug 2026 | Bitdefender | 468K | 24.3% | 2 |
| Aug 2026 | CrowdStrike | 271K | 14.1% | 3 |
| Aug 2026 | ESET | 224K | 11.6% | 4 |
| Aug 2026 | SentinelOne | 93.7K | 4.9% | 5 |
| Sep 2026 | Bitdefender | — | — | — |
| Sep 2026 | CrowdStrike | — | — | — |
| Sep 2026 | ESET | — | — | — |
| Sep 2026 | Malwarebytes | — | — | — |
| Sep 2026 | SentinelOne | — | — | — |

## What is being compared

- **Bitdefender**: Measured on the search terms “antivirus bitdefender”, “bitdefender”, “bitdefender app”, “bitdefender com”, “bitdefender endpoint security”, “bitdefender gravityzone” and “bitdefender software”, summed into one figure.
- **CrowdStrike**: Measured on the search terms “antivirus crowdstrike”, “crowdstrike”, “crowdstrike antivirus”, “crowdstrike app”, “crowdstrike com”, “crowdstrike endpoint security”, “crowdstrike falcon”, “crowdstrike software” and “endpoint security crowdstrike”, summed into one figure.
- **ESET**: Measured on the search terms “antivirus eset”, “endpoint security eset”, “eset”, “eset app”, “eset com”, “eset protect” and “eset software”, summed into one figure.
- **Malwarebytes**: Measured on the search terms “antivirus malwarebytes”, “endpoint security malwarebytes”, “malwarebytes”, “malwarebytes app”, “malwarebytes com”, “malwarebytes endpoint security” and “malwarebytes software”, summed into one figure.
- **SentinelOne**: Measured on the search terms “antivirus sentinelone”, “sentinelone”, “sentinelone antivirus”, “sentinelone app”, “sentinelone com”, “sentinelone endpoint security”, “sentinelone singularity” and “sentinelone software”, summed into one figure.

- [Bitdefender](/demand/global-en/brands/bitdefender)
- [CrowdStrike](/demand/global-en/brands/crowdstrike)
- [ESET](/demand/global-en/brands/eset)
- [Malwarebytes](/demand/global-en/brands/malwarebytes)
- [SentinelOne](/demand/global-en/brands/sentinelone)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among endpoint security platforms worldwide?

In August 2026, Malwarebytes was the most searched among endpoint security platforms worldwide, with an estimated 871K branded searches and 45.2% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Endpoint security platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/endpoint-security-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/endpoint-security-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.