--- title: "Endpoint protection brands: Which are searched most?" description: "Compare the endpoint protection brands people buy. Share of Search among Fortinet, Acronis, ESET, CrowdStrike, Malwarebytes and SentinelOne, the endpoint protection brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/endpoint-protection-brands" publisher: "Brandwave" --- # Endpoint protection brands: Which are searched most? Compare the endpoint protection brands people buy. Share of Search among Fortinet, Acronis, ESET, CrowdStrike, Malwarebytes and SentinelOne, the endpoint protection brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Endpoint protection brands - **Market**: Global - **Brands compared**: 6 - **Month measured**: Sep 2026 - **Highest Share of Search**: Fortinet, 74.7% ## Which brand is most popular in search among endpoint protection brands worldwide? - In September 2026, Fortinet was the most searched among endpoint protection brands worldwide, with an estimated 301K branded searches and 74.7% estimated Share of Search within this set. - Acronis is in 2nd place, 52.2 percentage points behind at 22.5% Share of Search. - Across the 12 months ending September 2026, ESET’s estimated Share of Search among endpoint protection brands worldwide decreased from 3% to 2.5%. - Across the 12 months ending September 2026, Fortinet’s estimated Share of Search among endpoint protection brands worldwide peaked at 86.3% in June 2026 and was lowest at 74.4% in October 2025. - Across the 12 months ending September 2026, Acronis’ estimated Share of Search among endpoint protection brands worldwide peaked at 22.5% in September 2026 and was lowest at 11.5% in May 2026. - Across the 12 months ending September 2026, ESET’s estimated Share of Search among endpoint protection brands worldwide peaked at 3.3% in April 2026 and was lowest at 1.9% in June 2026. - Across the 12 months ending September 2026, Fortinet, Acronis, CrowdStrike, Malwarebytes and SentinelOne held steady: their estimated Share of Search among endpoint protection brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Fortinet vs Acronis: compare search popularity](/demand/global-en/compare/acronis-vs-fortinet): 74.7% against 22.5% Share of Search. - [Fortinet vs ESET: compare search popularity](/demand/global-en/compare/eset-vs-fortinet): 74.7% against 2.5% Share of Search. - [Acronis vs ESET: compare search popularity](/demand/global-en/compare/acronis-vs-eset): 22.5% against 2.5% Share of Search. ## How did search popularity change for endpoint protection brands worldwide in September 2026? - In September 2026, Acronis gained estimated Share of Search among endpoint protection brands worldwide, from 16.3% to 22.5%. - In September 2026, Fortinet lost estimated Share of Search among endpoint protection brands worldwide, from 81.2% to 74.7%. - Estimated monthly branded searches for Malwarebytes worldwide fell 46.2% over 12 measured months, from 260 to 140 in September 2026. - Estimated monthly branded searches for SentinelOne worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026. - Estimated monthly branded searches for ESET worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026. - Estimated monthly branded searches for CrowdStrike worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Fortinet | 74.7% | 301K | 0.0% | Fortinet | | 2 | Acronis | 22.5% | 90.5K | +49.6% | Acronis | | 3 | ESET | 2.5% | 9.9K | +22.2% | ESET | | 4 | CrowdStrike | 0.32% | 1.3K | +30.0% | CrowdStrike | | 5 | Malwarebytes | 0.03% | 140 | -17.6% | Malwarebytes | | 6 | SentinelOne | 0.02% | 70 | 0.0% | SentinelOne | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fortinet | 368K | 74.4% | 1 | | Oct 2025 | Acronis | 110K | 22.2% | 2 | | Oct 2025 | ESET | 14.8K | 3% | 3 | | Oct 2025 | CrowdStrike | 1.6K | 0.32% | 4 | | Oct 2025 | Malwarebytes | 260 | 0.05% | 5 | | Oct 2025 | SentinelOne | 110 | 0.02% | 6 | | Nov 2025 | Fortinet | 368K | 77.9% | 1 | | Nov 2025 | Acronis | 90.5K | 19.2% | 2 | | Nov 2025 | ESET | 12.1K | 2.6% | 3 | | Nov 2025 | CrowdStrike | 1.6K | 0.34% | 4 | | Nov 2025 | Malwarebytes | 210 | 0.04% | 5 | | Nov 2025 | SentinelOne | 110 | 0.02% | 6 | | Dec 2025 | Fortinet | 301K | 77.9% | 1 | | Dec 2025 | Acronis | 74K | 19.1% | 2 | | Dec 2025 | ESET | 9.9K | 2.6% | 3 | | Dec 2025 | CrowdStrike | 1.3K | 0.34% | 4 | | Dec 2025 | Malwarebytes | 210 | 0.05% | 5 | | Dec 2025 | SentinelOne | 70 | 0.02% | 6 | | Jan 2026 | Fortinet | 368K | 77.9% | 1 | | Jan 2026 | Acronis | 90.5K | 19.2% | 2 | | Jan 2026 | ESET | 12.1K | 2.6% | 3 | | Jan 2026 | CrowdStrike | 1.6K | 0.34% | 4 | | Jan 2026 | Malwarebytes | 210 | 0.04% | 5 | | Jan 2026 | SentinelOne | 110 | 0.02% | 6 | | Feb 2026 | Fortinet | 301K | 80.2% | 1 | | Feb 2026 | Acronis | 60.5K | 16.1% | 2 | | Feb 2026 | ESET | 12.1K | 3.2% | 3 | | Feb 2026 | CrowdStrike | 1.6K | 0.43% | 4 | | Feb 2026 | Malwarebytes | 210 | 0.06% | 5 | | Feb 2026 | SentinelOne | 110 | 0.03% | 6 | | Mar 2026 | Fortinet | 301K | 77.4% | 1 | | Mar 2026 | Acronis | 74K | 19% | 2 | | Mar 2026 | ESET | 12.1K | 3.1% | 3 | | Mar 2026 | CrowdStrike | 1.3K | 0.33% | 4 | | Mar 2026 | Malwarebytes | 170 | 0.04% | 5 | | Mar 2026 | SentinelOne | 110 | 0.03% | 6 | | Apr 2026 | Fortinet | 301K | 82.6% | 1 | | Apr 2026 | Acronis | 49.5K | 13.6% | 2 | | Apr 2026 | ESET | 12.1K | 3.3% | 3 | | Apr 2026 | CrowdStrike | 1.3K | 0.36% | 4 | | Apr 2026 | Malwarebytes | 210 | 0.06% | 5 | | Apr 2026 | SentinelOne | 90 | 0.02% | 6 | | May 2026 | Fortinet | 368K | 85.8% | 1 | | May 2026 | Acronis | 49.5K | 11.5% | 2 | | May 2026 | ESET | 9.9K | 2.3% | 3 | | May 2026 | CrowdStrike | 1.3K | 0.3% | 4 | | May 2026 | Malwarebytes | 170 | 0.04% | 5 | | May 2026 | SentinelOne | 90 | 0.02% | 6 | | Jun 2026 | Fortinet | 450K | 86.3% | 1 | | Jun 2026 | Acronis | 60.5K | 11.6% | 2 | | Jun 2026 | ESET | 9.9K | 1.9% | 3 | | Jun 2026 | CrowdStrike | 1K | 0.19% | 4 | | Jun 2026 | Malwarebytes | 140 | 0.03% | 5 | | Jun 2026 | SentinelOne | 90 | 0.02% | 6 | | Jul 2026 | Fortinet | 301K | 80.8% | 1 | | Jul 2026 | Acronis | 60.5K | 16.2% | 2 | | Jul 2026 | ESET | 9.9K | 2.7% | 3 | | Jul 2026 | CrowdStrike | 1K | 0.27% | 4 | | Jul 2026 | Malwarebytes | 140 | 0.04% | 5 | | Jul 2026 | SentinelOne | 70 | 0.02% | 6 | | Aug 2026 | Fortinet | 301K | 81.2% | 1 | | Aug 2026 | Acronis | 60.5K | 16.3% | 2 | | Aug 2026 | ESET | 8.1K | 2.2% | 3 | | Aug 2026 | CrowdStrike | 1K | 0.27% | 4 | | Aug 2026 | Malwarebytes | 170 | 0.05% | 5 | | Aug 2026 | SentinelOne | 70 | 0.02% | 6 | | Sep 2026 | Fortinet | 301K | 74.7% | 1 | | Sep 2026 | Acronis | 90.5K | 22.5% | 2 | | Sep 2026 | ESET | 9.9K | 2.5% | 3 | | Sep 2026 | CrowdStrike | 1.3K | 0.32% | 4 | | Sep 2026 | Malwarebytes | 140 | 0.03% | 5 | | Sep 2026 | SentinelOne | 70 | 0.02% | 6 | ## What is being compared - **Acronis**: Measured on the search term “acronis”. - **CrowdStrike**: Measured on the search term “crowdstrike antivirus”. - **ESET**: Measured on the search term “eset endpoint protection”. - **Fortinet**: Measured on the search term “fortinet”. - **Malwarebytes**: Measured on the search term “malwarebytes endpoint protection”. - **SentinelOne**: Measured on the search term “antivirus sentinelone”. - [Acronis](/demand/global-en/brands/acronis) - [CrowdStrike](/demand/global-en/brands/crowdstrike) - [ESET](/demand/global-en/brands/eset) - [Fortinet](/demand/global-en/brands/fortinet) - [Malwarebytes](/demand/global-en/brands/malwarebytes) - [SentinelOne](/demand/global-en/brands/sentinelone) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among endpoint protection brands worldwide? In September 2026, Fortinet was the most searched among endpoint protection brands worldwide, with an estimated 301K branded searches and 74.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Endpoint protection brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/endpoint-protection-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/endpoint-protection-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.