---
title: "Endpoint detection platforms: Which brands are most popular in search?"
description: "Compare the endpoint detection platforms teams use. Share of Search among CrowdStrike, SentinelOne, Microsoft Defender, Trellix, Carbon Black and Cybereason, the endpoint detection platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/endpoint-detection-platforms"
publisher: "Brandwave"
---

# Endpoint detection platforms: Which brands are most popular in search?

Compare the endpoint detection platforms teams use. Share of Search among CrowdStrike, SentinelOne, Microsoft Defender, Trellix, Carbon Black and Cybereason, the endpoint detection platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Endpoint detection platforms
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: CrowdStrike, 51.9%

## Which brand is most popular in search among endpoint detection platforms worldwide?

- In August 2026, CrowdStrike was the most searched among endpoint detection platforms worldwide, with an estimated 271K branded searches and 51.9% estimated Share of Search within this set.
- SentinelOne is in 2nd place, 34 percentage points behind at 17.9% Share of Search.
- Across the 11 months ending August 2026, CrowdStrike’s estimated Share of Search among endpoint detection platforms worldwide increased from 50.9% to 51.9%.
- Across the 11 months ending August 2026, Cybereason’s estimated Share of Search among endpoint detection platforms worldwide decreased from 2.8% to 1.3%.
- Across the 11 months ending August 2026, CrowdStrike’s estimated Share of Search among endpoint detection platforms worldwide peaked at 53.7% in June 2026 and was lowest at 46.6% in December 2025.
- Across the 11 months ending August 2026, SentinelOne’s estimated Share of Search among endpoint detection platforms worldwide peaked at 19.7% in December 2025 and was lowest at 17% in May 2026.
- Across the 11 months ending August 2026, Microsoft Defender’s estimated Share of Search among endpoint detection platforms worldwide peaked at 19.9% in January 2026 and was lowest at 14.5% in June 2026.
- Across the 11 months ending August 2026, Trellix’s estimated Share of Search among endpoint detection platforms worldwide peaked at 10.9% in May 2026 and was lowest at 6% in January 2026.
- Across the 11 months ending August 2026, Carbon Black’s estimated Share of Search among endpoint detection platforms worldwide peaked at 6.1% in November 2025 and was lowest at 4.9% in May 2026.
- Across the 11 months ending August 2026, SentinelOne, Microsoft Defender, Trellix and Carbon Black held steady: their estimated Share of Search among endpoint detection platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [CrowdStrike vs SentinelOne: compare search popularity](/demand/global-en/compare/crowdstrike-vs-sentinelone): 51.9% against 17.9% Share of Search.
- [CrowdStrike vs Microsoft Defender: compare search popularity](/demand/global-en/compare/crowdstrike-vs-microsoft-defender): 51.9% against 17.3% Share of Search.
- [CrowdStrike vs Trellix: compare search popularity](/demand/global-en/compare/crowdstrike-vs-trellix): 51.9% against 6.3% Share of Search.
- [CrowdStrike vs Carbon Black: compare search popularity](/demand/global-en/compare/carbon-black-vs-crowdstrike): 51.9% against 5.2% Share of Search.
- [SentinelOne vs Microsoft Defender: compare search popularity](/demand/global-en/compare/microsoft-defender-vs-sentinelone): 17.9% against 17.3% Share of Search.
- [SentinelOne vs Trellix: compare search popularity](/demand/global-en/compare/sentinelone-vs-trellix): 17.9% against 6.3% Share of Search.
- [SentinelOne vs Carbon Black: compare search popularity](/demand/global-en/compare/carbon-black-vs-sentinelone): 17.9% against 5.2% Share of Search.
- [Microsoft Defender vs Trellix: compare search popularity](/demand/global-en/compare/microsoft-defender-vs-trellix): 17.3% against 6.3% Share of Search.
- [Microsoft Defender vs Carbon Black: compare search popularity](/demand/global-en/compare/carbon-black-vs-microsoft-defender): 17.3% against 5.2% Share of Search.
- [Trellix vs Carbon Black: compare search popularity](/demand/global-en/compare/carbon-black-vs-trellix): 6.3% against 5.2% Share of Search.

## How did search popularity change for endpoint detection platforms worldwide in August 2026?

- In August 2026, Microsoft Defender gained estimated Share of Search among endpoint detection platforms worldwide, from 14.5% to 17.3%.
- In August 2026, CrowdStrike lost estimated Share of Search among endpoint detection platforms worldwide, from 53.6% to 51.9%.
- Estimated monthly branded searches for Cybereason worldwide fell 63.5% over 11 measured months, from 18.1K to 6.6K in August 2026.
- Estimated monthly branded searches for Trellix worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
- Estimated monthly branded searches for Carbon Black worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
- Estimated monthly branded searches for SentinelOne worldwide fell 17.7% over 11 measured months, from 114K to 93.7K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | CrowdStrike | 51.9% | 271K | -0.5% | CrowdStrike |
| 2 | SentinelOne | 17.9% | 93.7K | -0.1% | SentinelOne |
| 3 | Microsoft Defender | 17.3% | 90.5K | +22.3% | Microsoft Defender |
| 4 | Trellix | 6.3% | 33.1K | 0.0% | Trellix |
| 5 | Carbon Black | 5.2% | 27.1K | 0.0% | Carbon Black |
| 6 | Cybereason | 1.3% | 6.6K | -18.5% | Cybereason |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | CrowdStrike | 327K | 50.9% | 1 |
| Oct 2025 | SentinelOne | 114K | 17.7% | 2 |
| Oct 2025 | Microsoft Defender | 110K | 17.1% | 3 |
| Oct 2025 | Trellix | 40.5K | 6.3% | 4 |
| Oct 2025 | Carbon Black | 33.1K | 5.1% | 5 |
| Oct 2025 | Cybereason | 18.1K | 2.8% | 6 |
| Nov 2025 | CrowdStrike | 268K | 49.8% | 1 |
| Nov 2025 | SentinelOne | 94.2K | 17.5% | 2 |
| Nov 2025 | Microsoft Defender | 90.5K | 16.8% | 3 |
| Nov 2025 | Trellix | 40.5K | 7.5% | 4 |
| Nov 2025 | Carbon Black | 33.1K | 6.1% | 5 |
| Nov 2025 | Cybereason | 12.1K | 2.2% | 6 |
| Dec 2025 | CrowdStrike | 222K | 46.6% | 1 |
| Dec 2025 | SentinelOne | 94K | 19.7% | 2 |
| Dec 2025 | Microsoft Defender | 90.5K | 19% | 3 |
| Dec 2025 | Trellix | 33.1K | 6.9% | 4 |
| Dec 2025 | Carbon Black | 27.1K | 5.7% | 5 |
| Dec 2025 | Cybereason | 9.9K | 2.1% | 6 |
| Jan 2026 | CrowdStrike | 272K | 49.2% | 1 |
| Jan 2026 | Microsoft Defender | 110K | 19.9% | 2 |
| Jan 2026 | SentinelOne | 94.3K | 17.1% | 3 |
| Jan 2026 | Carbon Black | 33.1K | 6% | 4 |
| Jan 2026 | Trellix | 33.1K | 6% | 5 |
| Jan 2026 | Cybereason | 9.9K | 1.8% | 6 |
| Feb 2026 | CrowdStrike | 272K | 51.7% | 1 |
| Feb 2026 | SentinelOne | 94.4K | 17.9% | 2 |
| Feb 2026 | Microsoft Defender | 90.5K | 17.2% | 3 |
| Feb 2026 | Trellix | 33.1K | 6.3% | 4 |
| Feb 2026 | Carbon Black | 27.1K | 5.1% | 5 |
| Feb 2026 | Cybereason | 9.9K | 1.9% | 6 |
| Mar 2026 | CrowdStrike | 327K | 53.2% | 1 |
| Mar 2026 | SentinelOne | 114K | 18.5% | 2 |
| Mar 2026 | Microsoft Defender | 90.5K | 14.7% | 3 |
| Mar 2026 | Trellix | 40.5K | 6.6% | 4 |
| Mar 2026 | Carbon Black | 33.1K | 5.4% | 5 |
| Mar 2026 | Cybereason | 9.9K | 1.6% | 6 |
| Apr 2026 | CrowdStrike | 272K | 51.1% | 1 |
| Apr 2026 | SentinelOne | 94.5K | 17.7% | 2 |
| Apr 2026 | Microsoft Defender | 90.5K | 17% | 3 |
| Apr 2026 | Trellix | 40.5K | 7.6% | 4 |
| Apr 2026 | Carbon Black | 27.1K | 5.1% | 5 |
| Apr 2026 | Cybereason | 8.1K | 1.5% | 6 |
| May 2026 | CrowdStrike | 273K | 49.4% | 1 |
| May 2026 | SentinelOne | 94K | 17% | 2 |
| May 2026 | Microsoft Defender | 90.5K | 16.4% | 3 |
| May 2026 | Trellix | 60.5K | 10.9% | 4 |
| May 2026 | Carbon Black | 27.1K | 4.9% | 5 |
| May 2026 | Cybereason | 8.1K | 1.5% | 6 |
| Jun 2026 | CrowdStrike | 274K | 53.7% | 1 |
| Jun 2026 | SentinelOne | 93.9K | 18.4% | 2 |
| Jun 2026 | Microsoft Defender | 74K | 14.5% | 3 |
| Jun 2026 | Trellix | 33.1K | 6.5% | 4 |
| Jun 2026 | Carbon Black | 27.1K | 5.3% | 5 |
| Jun 2026 | Cybereason | 8.1K | 1.6% | 6 |
| Jul 2026 | CrowdStrike | 273K | 53.6% | 1 |
| Jul 2026 | SentinelOne | 93.8K | 18.4% | 2 |
| Jul 2026 | Microsoft Defender | 74K | 14.5% | 3 |
| Jul 2026 | Trellix | 33.1K | 6.5% | 4 |
| Jul 2026 | Carbon Black | 27.1K | 5.3% | 5 |
| Jul 2026 | Cybereason | 8.1K | 1.6% | 6 |
| Aug 2026 | CrowdStrike | 271K | 51.9% | 1 |
| Aug 2026 | SentinelOne | 93.7K | 17.9% | 2 |
| Aug 2026 | Microsoft Defender | 90.5K | 17.3% | 3 |
| Aug 2026 | Trellix | 33.1K | 6.3% | 4 |
| Aug 2026 | Carbon Black | 27.1K | 5.2% | 5 |
| Aug 2026 | Cybereason | 6.6K | 1.3% | 6 |
| Sep 2026 | Carbon Black | — | — | — |
| Sep 2026 | CrowdStrike | — | — | — |
| Sep 2026 | Cybereason | — | — | — |
| Sep 2026 | Microsoft Defender | — | — | — |
| Sep 2026 | SentinelOne | — | — | — |
| Sep 2026 | Trellix | — | — | — |

## What is being compared

- **Carbon Black**: Measured on the search term “carbon black”.
- **CrowdStrike**: Measured on the search terms “antivirus crowdstrike”, “crowdstrike”, “crowdstrike antivirus”, “crowdstrike app”, “crowdstrike com”, “crowdstrike endpoint security”, “crowdstrike falcon”, “crowdstrike software” and “endpoint security crowdstrike”, summed into one figure.
- **Cybereason**: Measured on the search term “cybereason”.
- **Microsoft Defender**: Measured on the search term “microsoft defender”.
- **SentinelOne**: Measured on the search terms “antivirus sentinelone”, “sentinelone”, “sentinelone antivirus”, “sentinelone app”, “sentinelone com”, “sentinelone endpoint security”, “sentinelone singularity” and “sentinelone software”, summed into one figure.
- **Trellix**: Measured on the search term “trellix”.

- [Carbon Black](/demand/global-en/brands/carbon-black)
- [CrowdStrike](/demand/global-en/brands/crowdstrike)
- [Cybereason](/demand/global-en/brands/cybereason)
- [Microsoft Defender](/demand/global-en/brands/microsoft-defender)
- [SentinelOne](/demand/global-en/brands/sentinelone)
- [Trellix](/demand/global-en/brands/trellix)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among endpoint detection platforms worldwide?

In August 2026, CrowdStrike was the most searched among endpoint detection platforms worldwide, with an estimated 271K branded searches and 51.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Endpoint detection platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/endpoint-detection-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/endpoint-detection-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.