---
title: "Employer branding platforms: Which brands are most popular in search?"
description: "Compare the sites that rate and profile employers. Share of Search among Glassdoor, Kununu, BUILT, Great Place to Work and Comparably, the employer branding platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/employer-branding-platforms"
publisher: "Brandwave"
---

# Employer branding platforms: Which brands are most popular in search?

Compare the sites that rate and profile employers. Share of Search among Glassdoor, Kununu, BUILT, Great Place to Work and Comparably, the employer branding platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Employer branding platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Glassdoor, 70.8%

## Which brand is most popular in search among employer branding platforms worldwide?

- In August 2026, Glassdoor was the most searched among employer branding platforms worldwide, with an estimated 1.5M branded searches and 70.8% estimated Share of Search within this set.
- Kununu is in 2nd place, 53.4 percentage points behind at 17.4% Share of Search.
- Across the 11 months ending August 2026, Glassdoor’s estimated Share of Search among employer branding platforms worldwide increased from 70.1% to 70.8%.
- Across the 11 months ending August 2026, Glassdoor’s estimated Share of Search among employer branding platforms worldwide peaked at 72.5% in April 2026 and was lowest at 67.8% in January 2026.
- Across the 11 months ending August 2026, Kununu’s estimated Share of Search among employer branding platforms worldwide peaked at 17.4% in November 2025 and was lowest at 14.6% in April 2026.
- Across the 11 months ending August 2026, BUILT’s estimated Share of Search among employer branding platforms worldwide peaked at 13% in January 2026 and was lowest at 8.7% in November 2025.
- Across the 11 months ending August 2026, Kununu, BUILT, Great Place to Work and Comparably held steady: their estimated Share of Search among employer branding platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Glassdoor vs Kununu: compare search popularity](/demand/global-en/compare/glassdoor-vs-kununu): 70.8% against 17.4% Share of Search.
- [Glassdoor vs BUILT: compare search popularity](/demand/global-en/compare/built-vs-glassdoor): 70.8% against 9.3% Share of Search.
- [Glassdoor vs Great Place to Work: compare search popularity](/demand/global-en/compare/glassdoor-vs-great-place-to-work): 70.8% against 2.3% Share of Search.
- [Kununu vs BUILT: compare search popularity](/demand/global-en/compare/built-vs-kununu): 17.4% against 9.3% Share of Search.
- [Kununu vs Great Place to Work: compare search popularity](/demand/global-en/compare/great-place-to-work-vs-kununu): 17.4% against 2.3% Share of Search.
- [BUILT vs Great Place to Work: compare search popularity](/demand/global-en/compare/built-vs-great-place-to-work): 9.3% against 2.3% Share of Search.

## How did search popularity change for employer branding platforms worldwide in August 2026?

- Estimated monthly branded searches for Comparably worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.
- Estimated monthly branded searches for Great Place to Work worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.
- Estimated monthly branded searches for BUILT worldwide fell 22.1% over 11 measured months, from 252K to 196K in August 2026.
- Estimated monthly branded searches for Kununu worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.
- Estimated monthly branded searches for Glassdoor worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Glassdoor | 70.8% | 1.5M | 0.0% | Glassdoor |
| 2 | Kununu | 17.4% | 368K | 0.0% | Kununu |
| 3 | BUILT | 9.3% | 196K | 0.0% | BUILT |
| 4 | Great Place to Work | 2.3% | 49.5K | 0.0% | Great Place to Work |
| 5 | Comparably | 0.21% | 4.4K | +22.2% | Comparably |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Glassdoor | 1.8M | 70.1% | 1 |
| Oct 2025 | Kununu | 450K | 17.2% | 2 |
| Oct 2025 | BUILT | 252K | 9.6% | 3 |
| Oct 2025 | Great Place to Work | 74K | 2.8% | 4 |
| Oct 2025 | Comparably | 6.6K | 0.25% | 5 |
| Nov 2025 | Glassdoor | 1.8M | 70.8% | 1 |
| Nov 2025 | Kununu | 450K | 17.4% | 2 |
| Nov 2025 | BUILT | 226K | 8.7% | 3 |
| Nov 2025 | Great Place to Work | 74K | 2.9% | 4 |
| Nov 2025 | Comparably | 5.4K | 0.21% | 5 |
| Dec 2025 | Glassdoor | 1.5M | 70.5% | 1 |
| Dec 2025 | Kununu | 368K | 17.3% | 2 |
| Dec 2025 | BUILT | 204K | 9.6% | 3 |
| Dec 2025 | Great Place to Work | 49.5K | 2.3% | 4 |
| Dec 2025 | Comparably | 6.6K | 0.31% | 5 |
| Jan 2026 | Glassdoor | 1.8M | 67.8% | 1 |
| Jan 2026 | Kununu | 450K | 16.7% | 2 |
| Jan 2026 | BUILT | 352K | 13% | 3 |
| Jan 2026 | Great Place to Work | 60.5K | 2.2% | 4 |
| Jan 2026 | Comparably | 5.4K | 0.2% | 5 |
| Feb 2026 | Glassdoor | 1.8M | 69.5% | 1 |
| Feb 2026 | Kununu | 450K | 17.1% | 2 |
| Feb 2026 | BUILT | 288K | 10.9% | 3 |
| Feb 2026 | Great Place to Work | 60.5K | 2.3% | 4 |
| Feb 2026 | Comparably | 4.4K | 0.17% | 5 |
| Mar 2026 | Glassdoor | 1.8M | 68.9% | 1 |
| Mar 2026 | Kununu | 450K | 16.9% | 2 |
| Mar 2026 | BUILT | 297K | 11.2% | 3 |
| Mar 2026 | Great Place to Work | 74K | 2.8% | 4 |
| Mar 2026 | Comparably | 5.4K | 0.2% | 5 |
| Apr 2026 | Glassdoor | 1.8M | 72.5% | 1 |
| Apr 2026 | Kununu | 368K | 14.6% | 2 |
| Apr 2026 | BUILT | 259K | 10.3% | 3 |
| Apr 2026 | Great Place to Work | 60.5K | 2.4% | 4 |
| Apr 2026 | Comparably | 5.4K | 0.21% | 5 |
| May 2026 | Glassdoor | 1.5M | 69.9% | 1 |
| May 2026 | Kununu | 368K | 17.2% | 2 |
| May 2026 | BUILT | 212K | 9.9% | 3 |
| May 2026 | Great Place to Work | 60.5K | 2.8% | 4 |
| May 2026 | Comparably | 4.4K | 0.21% | 5 |
| Jun 2026 | Glassdoor | 1.5M | 69.9% | 1 |
| Jun 2026 | Kununu | 368K | 17.2% | 2 |
| Jun 2026 | BUILT | 212K | 9.9% | 3 |
| Jun 2026 | Great Place to Work | 60.5K | 2.8% | 4 |
| Jun 2026 | Comparably | 3.6K | 0.17% | 5 |
| Jul 2026 | Glassdoor | 1.5M | 70.8% | 1 |
| Jul 2026 | Kununu | 368K | 17.4% | 2 |
| Jul 2026 | BUILT | 196K | 9.3% | 3 |
| Jul 2026 | Great Place to Work | 49.5K | 2.3% | 4 |
| Jul 2026 | Comparably | 3.6K | 0.17% | 5 |
| Aug 2026 | Glassdoor | 1.5M | 70.8% | 1 |
| Aug 2026 | Kununu | 368K | 17.4% | 2 |
| Aug 2026 | BUILT | 196K | 9.3% | 3 |
| Aug 2026 | Great Place to Work | 49.5K | 2.3% | 4 |
| Aug 2026 | Comparably | 4.4K | 0.21% | 5 |
| Sep 2026 | BUILT | — | — | — |
| Sep 2026 | Comparably | — | — | — |
| Sep 2026 | Glassdoor | — | — | — |
| Sep 2026 | Great Place to Work | — | — | — |
| Sep 2026 | Kununu | — | — | — |

## What is being compared

- **BUILT**: Measured on the search terms “built bar”, “built bars”, “built protein bars”, “built puff bars” and “built puffs”, summed into one figure.
- **Comparably**: Measured on the search term “comparably”.
- **Glassdoor**: Measured on the search term “glassdoor”.
- **Great Place to Work**: Measured on the search term “great place to work”.
- **Kununu**: Measured on the search term “kununu”.

- [BUILT](/demand/global-en/brands/built)
- [Comparably](/demand/global-en/brands/comparably)
- [Glassdoor](/demand/global-en/brands/glassdoor)
- [Great Place to Work](/demand/global-en/brands/great-place-to-work)
- [Kununu](/demand/global-en/brands/kununu)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among employer branding platforms worldwide?

In August 2026, Glassdoor was the most searched among employer branding platforms worldwide, with an estimated 1.5M branded searches and 70.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Employer branding platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/employer-branding-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/employer-branding-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.