---
title: "Employee wellbeing platforms: Which brands are most popular in search?"
description: "Compare the platforms employers use to support wellbeing. Share of Search among Calm, Headspace, Virgin Pulse, Wellable and Unmind, the employee wellbeing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/employee-wellbeing-platforms"
publisher: "Brandwave"
---

# Employee wellbeing platforms: Which brands are most popular in search?

Compare the platforms employers use to support wellbeing. Share of Search among Calm, Headspace, Virgin Pulse, Wellable and Unmind, the employee wellbeing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Employee wellbeing platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Calm, 54%

## Which brand is most popular in search among employee wellbeing platforms worldwide?

- In August 2026, Calm was the most searched among employee wellbeing platforms worldwide, with an estimated 49K branded searches and 54% estimated Share of Search within this set.
- Headspace is in 2nd place, 28.8 percentage points behind at 25.2% Share of Search.
- Across the 11 months ending August 2026, Calm’s estimated Share of Search among employee wellbeing platforms worldwide increased from 48.7% to 54%.
- Across the 11 months ending August 2026, Headspace’s estimated Share of Search among employee wellbeing platforms worldwide decreased from 27% to 25.2%.
- Across the 11 months ending August 2026, Virgin Pulse’s estimated Share of Search among employee wellbeing platforms worldwide decreased from 12.8% to 8.9%.
- Across the 11 months ending August 2026, Calm’s estimated Share of Search among employee wellbeing platforms worldwide peaked at 64.8% in March 2026 and was lowest at 45.1% in May 2026.
- Across the 11 months ending August 2026, Headspace’s estimated Share of Search among employee wellbeing platforms worldwide peaked at 33.2% in May 2026 and was lowest at 17.7% in January 2026.
- Across the 11 months ending August 2026, Virgin Pulse’s estimated Share of Search among employee wellbeing platforms worldwide peaked at 14.9% in January 2026 and was lowest at 8.3% in May 2026.
- Across the 11 months ending August 2026, Wellable’s estimated Share of Search among employee wellbeing platforms worldwide peaked at 8.9% in May 2026 and was lowest at 5% in March 2026.
- Across the 11 months ending August 2026, Unmind’s estimated Share of Search among employee wellbeing platforms worldwide peaked at 4.7% in June 2026 and was lowest at 2.6% in December 2025.
- Across the 11 months ending August 2026, Wellable and Unmind held steady: their estimated Share of Search among employee wellbeing platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Calm vs Headspace: compare search popularity](/demand/global-en/compare/calm-vs-headspace): 54% against 25.2% Share of Search.
- [Calm vs Virgin Pulse: compare search popularity](/demand/global-en/compare/calm-vs-virgin-pulse): 54% against 8.9% Share of Search.
- [Calm vs Wellable: compare search popularity](/demand/global-en/compare/calm-vs-wellable): 54% against 8% Share of Search.
- [Calm vs Unmind: compare search popularity](/demand/global-en/compare/calm-vs-unmind): 54% against 4% Share of Search.
- [Headspace vs Virgin Pulse: compare search popularity](/demand/global-en/compare/headspace-vs-virgin-pulse): 25.2% against 8.9% Share of Search.
- [Headspace vs Wellable: compare search popularity](/demand/global-en/compare/headspace-vs-wellable): 25.2% against 8% Share of Search.
- [Headspace vs Unmind: compare search popularity](/demand/global-en/compare/headspace-vs-unmind): 25.2% against 4% Share of Search.
- [Virgin Pulse vs Wellable: compare search popularity](/demand/global-en/compare/virgin-pulse-vs-wellable): 8.9% against 8% Share of Search.
- [Virgin Pulse vs Unmind: compare search popularity](/demand/global-en/compare/unmind-vs-virgin-pulse): 8.9% against 4% Share of Search.
- [Wellable vs Unmind: compare search popularity](/demand/global-en/compare/unmind-vs-wellable): 8% against 4% Share of Search.

## How did search popularity change for employee wellbeing platforms worldwide in August 2026?

- In August 2026, Calm gained estimated Share of Search among employee wellbeing platforms worldwide, from 49.9% to 54%.
- In August 2026, Headspace lost estimated Share of Search among employee wellbeing platforms worldwide, from 28% to 25.2%.
- In August 2026, Virgin Pulse lost estimated Share of Search among employee wellbeing platforms worldwide, from 9.5% to 8.9%.
- Estimated monthly branded searches for Unmind worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.
- Estimated monthly branded searches for Wellable worldwide fell 18.1% over 11 measured months, from 8.8K to 7.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Calm | 54% | 49K | +15.3% | Calm |
| 2 | Headspace | 25.2% | 22.9K | -4.2% | Headspace |
| 3 | Virgin Pulse | 8.9% | 8.1K | 0.0% | Virgin Pulse |
| 4 | Wellable | 8% | 7.2K | +1.4% | Wellable |
| 5 | Unmind | 4% | 3.6K | 0.0% | Unmind |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Calm | 56.1K | 48.7% | 1 |
| Oct 2025 | Headspace | 31.2K | 27% | 2 |
| Oct 2025 | Virgin Pulse | 14.8K | 12.8% | 3 |
| Oct 2025 | Wellable | 8.8K | 7.6% | 4 |
| Oct 2025 | Unmind | 4.4K | 3.8% | 5 |
| Nov 2025 | Calm | 56.1K | 53.3% | 1 |
| Nov 2025 | Headspace | 26.3K | 25% | 2 |
| Nov 2025 | Virgin Pulse | 12.1K | 11.5% | 3 |
| Nov 2025 | Wellable | 7.1K | 6.8% | 4 |
| Nov 2025 | Unmind | 3.6K | 3.4% | 5 |
| Dec 2025 | Calm | 66.9K | 59% | 1 |
| Dec 2025 | Headspace | 25.6K | 22.6% | 2 |
| Dec 2025 | Virgin Pulse | 12.1K | 10.7% | 3 |
| Dec 2025 | Wellable | 5.9K | 5.2% | 4 |
| Dec 2025 | Unmind | 2.9K | 2.6% | 5 |
| Jan 2026 | Calm | 86.8K | 58.4% | 1 |
| Jan 2026 | Headspace | 26.4K | 17.7% | 2 |
| Jan 2026 | Virgin Pulse | 22.2K | 14.9% | 3 |
| Jan 2026 | Wellable | 8.9K | 6% | 4 |
| Jan 2026 | Unmind | 4.4K | 3% | 5 |
| Feb 2026 | Calm | 86.4K | 61.5% | 1 |
| Feb 2026 | Headspace | 26.3K | 18.7% | 2 |
| Feb 2026 | Virgin Pulse | 14.8K | 10.5% | 3 |
| Feb 2026 | Wellable | 8.7K | 6.2% | 4 |
| Feb 2026 | Unmind | 4.4K | 3.1% | 5 |
| Mar 2026 | Calm | 92.1K | 64.8% | 1 |
| Mar 2026 | Headspace | 26.5K | 18.7% | 2 |
| Mar 2026 | Virgin Pulse | 12.1K | 8.5% | 3 |
| Mar 2026 | Wellable | 7K | 5% | 4 |
| Mar 2026 | Unmind | 4.4K | 3.1% | 5 |
| Apr 2026 | Calm | 50.8K | 49.3% | 1 |
| Apr 2026 | Headspace | 27K | 26.2% | 2 |
| Apr 2026 | Virgin Pulse | 12.1K | 11.7% | 3 |
| Apr 2026 | Wellable | 8.8K | 8.5% | 4 |
| Apr 2026 | Unmind | 4.4K | 4.3% | 5 |
| May 2026 | Calm | 44.3K | 45.1% | 1 |
| May 2026 | Headspace | 32.6K | 33.2% | 2 |
| May 2026 | Wellable | 8.8K | 8.9% | 3 |
| May 2026 | Virgin Pulse | 8.1K | 8.3% | 4 |
| May 2026 | Unmind | 4.4K | 4.5% | 5 |
| Jun 2026 | Calm | 45.8K | 48.8% | 1 |
| Jun 2026 | Headspace | 28.4K | 30.3% | 2 |
| Jun 2026 | Virgin Pulse | 8.1K | 8.6% | 3 |
| Jun 2026 | Wellable | 7.1K | 7.6% | 4 |
| Jun 2026 | Unmind | 4.4K | 4.7% | 5 |
| Jul 2026 | Calm | 42.5K | 49.9% | 1 |
| Jul 2026 | Headspace | 23.9K | 28% | 2 |
| Jul 2026 | Virgin Pulse | 8.1K | 9.5% | 3 |
| Jul 2026 | Wellable | 7.1K | 8.4% | 4 |
| Jul 2026 | Unmind | 3.6K | 4.2% | 5 |
| Aug 2026 | Calm | 49K | 54% | 1 |
| Aug 2026 | Headspace | 22.9K | 25.2% | 2 |
| Aug 2026 | Virgin Pulse | 8.1K | 8.9% | 3 |
| Aug 2026 | Wellable | 7.2K | 8% | 4 |
| Aug 2026 | Unmind | 3.6K | 4% | 5 |
| Sep 2026 | Calm | — | — | — |
| Sep 2026 | Headspace | — | — | — |
| Sep 2026 | Unmind | — | — | — |
| Sep 2026 | Virgin Pulse | — | — | — |
| Sep 2026 | Wellable | — | — | — |

## What is being compared

- **Calm**: Measured on the search terms “calm app”, “calm com”, “calm meditation” and “calm meditation app”, summed into one figure.
- **Headspace**: Measured on the search terms “headspace app”, “headspace com” and “headspace meditation”, summed into one figure.
- **Unmind**: Measured on the search term “unmind”.
- **Virgin Pulse**: Measured on the search term “virgin pulse”.
- **Wellable**: Measured on the search terms “wellable”, “wellable app”, “wellable co”, “wellable corporate wellness” and “wellable employee wellness”, summed into one figure.

- [Calm](/demand/global-en/brands/calm)
- [Headspace](/demand/global-en/brands/headspace)
- [Unmind](/demand/global-en/brands/unmind)
- [Virgin Pulse](/demand/global-en/brands/virgin-pulse)
- [Wellable](/demand/global-en/brands/wellable)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among employee wellbeing platforms worldwide?

In August 2026, Calm was the most searched among employee wellbeing platforms worldwide, with an estimated 49K branded searches and 54% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Employee wellbeing platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/employee-wellbeing-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/employee-wellbeing-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.