---
title: "Employee survey platforms: Which brands are most popular in search?"
description: "Compare the platforms used to survey employees. Share of Search among SurveyMonkey, Qualtrics, Culture Amp, 15Five and Workleap, the employee survey platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/employee-survey-platforms"
publisher: "Brandwave"
---

# Employee survey platforms: Which brands are most popular in search?

Compare the platforms used to survey employees. Share of Search among SurveyMonkey, Qualtrics, Culture Amp, 15Five and Workleap, the employee survey platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Employee survey platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: SurveyMonkey, 54.6%

## Which brand is most popular in search among employee survey platforms worldwide?

- In August 2026, SurveyMonkey was the most searched among employee survey platforms worldwide, with an estimated 375K branded searches and 54.6% estimated Share of Search within this set.
- Qualtrics is in 2nd place, 18.7 percentage points behind at 35.9% Share of Search.
- Across the 11 months ending August 2026, SurveyMonkey’s estimated Share of Search among employee survey platforms worldwide decreased from 55.2% to 54.6%.
- Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among employee survey platforms worldwide decreased from 36.6% to 35.9%.
- Across the 11 months ending August 2026, Culture Amp’s estimated Share of Search among employee survey platforms worldwide increased from 4.9% to 5.9%.
- Across the 11 months ending August 2026, 15Five’s estimated Share of Search among employee survey platforms worldwide increased from 1.6% to 2.3%.
- Across the 11 months ending August 2026, SurveyMonkey’s estimated Share of Search among employee survey platforms worldwide peaked at 58.5% in June 2026 and was lowest at 51.7% in April 2026.
- Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among employee survey platforms worldwide peaked at 41.8% in April 2026 and was lowest at 31.6% in June 2026.
- Across the 11 months ending August 2026, Culture Amp’s estimated Share of Search among employee survey platforms worldwide peaked at 7.2% in February 2026 and was lowest at 3.8% in April 2026.
- Across the 11 months ending August 2026, 15Five’s estimated Share of Search among employee survey platforms worldwide peaked at 2.3% in August 2026 and was lowest at 1.2% in May 2026.
- Across the 11 months ending August 2026, 15Five rose from 5th to 4th among employee survey platforms worldwide.
- Across the 11 months ending August 2026, Workleap fell from 4th to 5th among employee survey platforms worldwide.

## Compare search popularity between leading brands

- [SurveyMonkey vs Qualtrics: compare search popularity](/demand/global-en/compare/qualtrics-vs-surveymonkey): 54.6% against 35.9% Share of Search.
- [SurveyMonkey vs Culture Amp: compare search popularity](/demand/global-en/compare/culture-amp-vs-surveymonkey): 54.6% against 5.9% Share of Search.
- [SurveyMonkey vs 15Five: compare search popularity](/demand/global-en/compare/15five-vs-surveymonkey): 54.6% against 2.3% Share of Search.
- [Qualtrics vs Culture Amp: compare search popularity](/demand/global-en/compare/culture-amp-vs-qualtrics): 35.9% against 5.9% Share of Search.
- [Qualtrics vs 15Five: compare search popularity](/demand/global-en/compare/15five-vs-qualtrics): 35.9% against 2.3% Share of Search.
- [Culture Amp vs 15Five: compare search popularity](/demand/global-en/compare/15five-vs-culture-amp): 5.9% against 2.3% Share of Search.

## How did search popularity change for employee survey platforms worldwide in August 2026?

- In August 2026, 15Five gained estimated Share of Search among employee survey platforms worldwide, from 1.6% to 2.3%.
- In August 2026, SurveyMonkey lost estimated Share of Search among employee survey platforms worldwide, from 55.3% to 54.6%.
- Estimated monthly branded searches for Workleap worldwide fell 48% over 11 measured months, from 16.9K to 8.8K in August 2026.
- Estimated monthly branded searches for Qualtrics worldwide fell 33.1% over 11 measured months, from 369K to 247K in August 2026.
- Estimated monthly branded searches for Culture Amp worldwide fell 18.2% over 11 measured months, from 49.6K to 40.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | SurveyMonkey | 54.6% | 375K | -2.1% | SurveyMonkey |
| 2 | Qualtrics | 35.9% | 247K | -0.1% | Qualtrics |
| 3 | Culture Amp | 5.9% | 40.6K | -0.1% | Culture Amp |
| 4 | 15Five | 2.3% | 16.1K | +44.5% | 15Five |
| 5 | Workleap | 1.3% | 8.8K | -18.6% | Workleap |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | SurveyMonkey | 558K | 55.2% | 1 |
| Oct 2025 | Qualtrics | 369K | 36.6% | 2 |
| Oct 2025 | Culture Amp | 49.6K | 4.9% | 3 |
| Oct 2025 | Workleap | 16.9K | 1.7% | 4 |
| Oct 2025 | 15Five | 16.3K | 1.6% | 5 |
| Nov 2025 | SurveyMonkey | 556K | 55.5% | 1 |
| Nov 2025 | Qualtrics | 369K | 36.8% | 2 |
| Nov 2025 | Culture Amp | 49.6K | 5% | 3 |
| Nov 2025 | Workleap | 13.8K | 1.4% | 4 |
| Nov 2025 | 15Five | 13.6K | 1.4% | 5 |
| Dec 2025 | SurveyMonkey | 373K | 54.6% | 1 |
| Dec 2025 | Qualtrics | 247K | 36.1% | 2 |
| Dec 2025 | Culture Amp | 40.6K | 5.9% | 3 |
| Dec 2025 | 15Five | 13.3K | 1.9% | 4 |
| Dec 2025 | Workleap | 10.2K | 1.5% | 5 |
| Jan 2026 | SurveyMonkey | 457K | 53.8% | 1 |
| Jan 2026 | Qualtrics | 302K | 35.6% | 2 |
| Jan 2026 | Culture Amp | 60.6K | 7.1% | 3 |
| Jan 2026 | 15Five | 16.4K | 1.9% | 4 |
| Jan 2026 | Workleap | 12.6K | 1.5% | 5 |
| Feb 2026 | SurveyMonkey | 457K | 54.1% | 1 |
| Feb 2026 | Qualtrics | 302K | 35.7% | 2 |
| Feb 2026 | Culture Amp | 60.6K | 7.2% | 3 |
| Feb 2026 | Workleap | 14.4K | 1.7% | 4 |
| Feb 2026 | 15Five | 11.4K | 1.4% | 5 |
| Mar 2026 | SurveyMonkey | 558K | 56.1% | 1 |
| Mar 2026 | Qualtrics | 369K | 37.2% | 2 |
| Mar 2026 | Culture Amp | 40.7K | 4.1% | 3 |
| Mar 2026 | Workleap | 14.3K | 1.4% | 4 |
| Mar 2026 | 15Five | 11.6K | 1.2% | 5 |
| Apr 2026 | SurveyMonkey | 457K | 51.7% | 1 |
| Apr 2026 | Qualtrics | 369K | 41.8% | 2 |
| Apr 2026 | Culture Amp | 33.2K | 3.8% | 3 |
| Apr 2026 | Workleap | 13.2K | 1.5% | 4 |
| Apr 2026 | 15Five | 11.2K | 1.3% | 5 |
| May 2026 | SurveyMonkey | 458K | 56.2% | 1 |
| May 2026 | Qualtrics | 302K | 37.1% | 2 |
| May 2026 | Culture Amp | 33.2K | 4.1% | 3 |
| May 2026 | Workleap | 11.8K | 1.4% | 4 |
| May 2026 | 15Five | 9.4K | 1.2% | 5 |
| Jun 2026 | SurveyMonkey | 457K | 58.5% | 1 |
| Jun 2026 | Qualtrics | 247K | 31.6% | 2 |
| Jun 2026 | Culture Amp | 49.7K | 6.4% | 3 |
| Jun 2026 | 15Five | 15.9K | 2% | 4 |
| Jun 2026 | Workleap | 11.6K | 1.5% | 5 |
| Jul 2026 | SurveyMonkey | 383K | 55.3% | 1 |
| Jul 2026 | Qualtrics | 247K | 35.7% | 2 |
| Jul 2026 | Culture Amp | 40.6K | 5.9% | 3 |
| Jul 2026 | 15Five | 11.1K | 1.6% | 4 |
| Jul 2026 | Workleap | 10.8K | 1.6% | 5 |
| Aug 2026 | SurveyMonkey | 375K | 54.6% | 1 |
| Aug 2026 | Qualtrics | 247K | 35.9% | 2 |
| Aug 2026 | Culture Amp | 40.6K | 5.9% | 3 |
| Aug 2026 | 15Five | 16.1K | 2.3% | 4 |
| Aug 2026 | Workleap | 8.8K | 1.3% | 5 |
| Sep 2026 | 15Five | — | — | — |
| Sep 2026 | Culture Amp | — | — | — |
| Sep 2026 | Qualtrics | — | — | — |
| Sep 2026 | SurveyMonkey | — | — | — |
| Sep 2026 | Workleap | — | — | — |

## What is being compared

- **15Five**: Measured on the search terms “15 five”, “15five”, “15five app”, “15five com”, “15five okr”, “15five performance management”, “15five software”, “fifteen five” and “okr 15five”, summed into one figure.
- **Culture Amp**: Measured on the search terms “culture amp”, “culture amp app”, “culture amp software”, “cultureamp” and “cultureamp com”, summed into one figure.
- **Qualtrics**: Measured on the search terms “qualtrics”, “qualtrics customer feedback”, “qualtrics voice of customer” and “qualtrics.com”, summed into one figure.
- **SurveyMonkey**: Measured on the search terms “survey monkey”, “survey monkey cost”, “survey monkey pricing”, “survey monkey survey”, “SurveyMonkey”, “surveymonkey audience”, “surveymonkey market research”, “surveymonkey pricing”, “surveymonkey questionnaire” and “surveymonkey.com”, summed into one figure.
- **Workleap**: Measured on the search terms “officevibe”, “workleap”, “workleap app”, “workleap com” and “workleap officevibe”, summed into one figure.

- [15Five](/demand/global-en/brands/15five)
- [Culture Amp](/demand/global-en/brands/culture-amp)
- [Qualtrics](/demand/global-en/brands/qualtrics)
- [SurveyMonkey](/demand/global-en/brands/surveymonkey)
- [Workleap](/demand/global-en/brands/workleap)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among employee survey platforms worldwide?

In August 2026, SurveyMonkey was the most searched among employee survey platforms worldwide, with an estimated 375K branded searches and 54.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Employee survey platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/employee-survey-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/employee-survey-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.