--- title: "Embedding platforms: Which brands are most popular in search?" description: "Compare the platforms that provide text embeddings. Share of Search among OpenAI, Cohere, Voyage AI, Jina AI and Nomic, the embedding platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/embedding-platforms" publisher: "Brandwave" --- # Embedding platforms: Which brands are most popular in search? Compare the platforms that provide text embeddings. Share of Search among OpenAI, Cohere, Voyage AI, Jina AI and Nomic, the embedding platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Embedding platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: OpenAI, 97.3% ## Which brand is most popular in search among embedding platforms worldwide? - In August 2026, OpenAI was the most searched among embedding platforms worldwide, with an estimated 5M branded searches and 97.3% estimated Share of Search within this set. - Cohere is in 2nd place, 95.1 percentage points behind at 2.1% Share of Search. - Across the 11 months ending August 2026, OpenAI’s estimated Share of Search among embedding platforms worldwide decreased from 98.5% to 97.3%. - Across the 11 months ending August 2026, Cohere’s estimated Share of Search among embedding platforms worldwide increased from 1.2% to 2.1%. - Across the 11 months ending August 2026, OpenAI’s estimated Share of Search among embedding platforms worldwide peaked at 99% in December 2025 and was lowest at 96.7% in June 2026. - Across the 11 months ending August 2026, Cohere’s estimated Share of Search among embedding platforms worldwide peaked at 2.6% in June 2026 and was lowest at 0.8% in March 2026. - Across the 11 months ending August 2026, Voyage AI rose from 4th to 3rd among embedding platforms worldwide. - Across the 11 months ending August 2026, Jina AI fell from 3rd to 4th among embedding platforms worldwide. - Across the 11 months ending August 2026, Nomic held steady: its estimated Share of Search among embedding platforms worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [OpenAI vs Cohere: compare search popularity](/demand/global-en/compare/cohere-vs-openai): 97.3% against 2.1% Share of Search. ## How did search popularity change for embedding platforms worldwide in August 2026? - Estimated monthly branded searches for Voyage AI worldwide rose 82.7% over 11 measured months, from 8.1K to 14.8K in August 2026. - Estimated monthly branded searches for OpenAI worldwide fell 45.3% over 11 measured months, from 9.1M to 5M in August 2026. - Estimated monthly branded searches for Jina AI worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | OpenAI | 97.3% | 5M | 0.0% | OpenAI | | 2 | Cohere | 2.1% | 110K | 0.0% | Cohere | | 3 | Voyage AI | 0.29% | 14.8K | -18.2% | Voyage AI | | 4 | Jina AI | 0.16% | 8.1K | 0.0% | Jina AI | | 5 | Nomic | 0.13% | 6.6K | 0.0% | Nomic | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | OpenAI | 9.1M | 98.5% | 1 | | Oct 2025 | Cohere | 110K | 1.2% | 2 | | Oct 2025 | Jina AI | 9.9K | 0.11% | 3 | | Oct 2025 | Voyage AI | 8.1K | 0.09% | 4 | | Oct 2025 | Nomic | 6.6K | 0.07% | 5 | | Nov 2025 | OpenAI | 9.1M | 98.8% | 1 | | Nov 2025 | Cohere | 90.5K | 0.98% | 2 | | Nov 2025 | Jina AI | 8.1K | 0.09% | 3 | | Nov 2025 | Nomic | 6.6K | 0.07% | 4 | | Nov 2025 | Voyage AI | 6.6K | 0.07% | 5 | | Dec 2025 | OpenAI | 11.1M | 99% | 1 | | Dec 2025 | Cohere | 90.5K | 0.81% | 2 | | Dec 2025 | Jina AI | 8.1K | 0.07% | 3 | | Dec 2025 | Voyage AI | 8.1K | 0.07% | 4 | | Dec 2025 | Nomic | 5.4K | 0.05% | 5 | | Jan 2026 | OpenAI | 6.1M | 98.1% | 1 | | Jan 2026 | Cohere | 90.5K | 1.5% | 2 | | Jan 2026 | Jina AI | 9.9K | 0.16% | 3 | | Jan 2026 | Voyage AI | 9.9K | 0.16% | 4 | | Jan 2026 | Nomic | 6.6K | 0.11% | 5 | | Feb 2026 | OpenAI | 6.1M | 98.1% | 1 | | Feb 2026 | Cohere | 90.5K | 1.5% | 2 | | Feb 2026 | Voyage AI | 12.1K | 0.19% | 3 | | Feb 2026 | Jina AI | 9.9K | 0.16% | 4 | | Feb 2026 | Nomic | 6.6K | 0.11% | 5 | | Mar 2026 | OpenAI | 13.6M | 99% | 1 | | Mar 2026 | Cohere | 110K | 0.8% | 2 | | Mar 2026 | Voyage AI | 14.8K | 0.11% | 3 | | Mar 2026 | Jina AI | 12.1K | 0.09% | 4 | | Mar 2026 | Nomic | 6.6K | 0.05% | 5 | | Apr 2026 | OpenAI | 7.5M | 97.8% | 1 | | Apr 2026 | Cohere | 135K | 1.8% | 2 | | Apr 2026 | Voyage AI | 18.1K | 0.24% | 3 | | Apr 2026 | Jina AI | 9.9K | 0.13% | 4 | | Apr 2026 | Nomic | 6.6K | 0.09% | 5 | | May 2026 | OpenAI | 7.5M | 97.8% | 1 | | May 2026 | Cohere | 135K | 1.8% | 2 | | May 2026 | Voyage AI | 18.1K | 0.24% | 3 | | May 2026 | Jina AI | 9.9K | 0.13% | 4 | | May 2026 | Nomic | 5.4K | 0.07% | 5 | | Jun 2026 | OpenAI | 5M | 96.7% | 1 | | Jun 2026 | Cohere | 135K | 2.6% | 2 | | Jun 2026 | Voyage AI | 18.1K | 0.35% | 3 | | Jun 2026 | Jina AI | 9.9K | 0.19% | 4 | | Jun 2026 | Nomic | 5.4K | 0.1% | 5 | | Jul 2026 | OpenAI | 5M | 97.2% | 1 | | Jul 2026 | Cohere | 110K | 2.1% | 2 | | Jul 2026 | Voyage AI | 18.1K | 0.35% | 3 | | Jul 2026 | Jina AI | 8.1K | 0.16% | 4 | | Jul 2026 | Nomic | 6.6K | 0.13% | 5 | | Aug 2026 | OpenAI | 5M | 97.3% | 1 | | Aug 2026 | Cohere | 110K | 2.1% | 2 | | Aug 2026 | Voyage AI | 14.8K | 0.29% | 3 | | Aug 2026 | Jina AI | 8.1K | 0.16% | 4 | | Aug 2026 | Nomic | 6.6K | 0.13% | 5 | | Sep 2026 | Cohere | — | — | — | | Sep 2026 | Jina AI | — | — | — | | Sep 2026 | Nomic | — | — | — | | Sep 2026 | OpenAI | — | — | — | | Sep 2026 | Voyage AI | — | — | — | ## What is being compared - **Cohere**: Measured on the search term “cohere”. - **Jina AI**: Measured on the search term “jina ai”. - **Nomic**: Measured on the search term “nomic”. - **OpenAI**: Measured on the search term “openai”. - **Voyage AI**: Measured on the search term “voyage ai”. - [Cohere](/demand/global-en/brands/cohere) - [Jina AI](/demand/global-en/brands/jina-ai) - [Nomic](/demand/global-en/brands/nomic) - [OpenAI](/demand/global-en/brands/openai) - [Voyage AI](/demand/global-en/brands/voyage-ai) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among embedding platforms worldwide? In August 2026, OpenAI was the most searched among embedding platforms worldwide, with an estimated 5M branded searches and 97.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Embedding platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/embedding-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/embedding-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.