--- title: "Embedded finance platforms: Which are searched most?" description: "Compare the platforms that add financial products to apps. Share of Search among Marqeta, Treasury Prime, Unit, Galileo and Synapse, the embedded finance platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/embedded-finance-platforms" publisher: "Brandwave" --- # Embedded finance platforms: Which are searched most? Compare the platforms that add financial products to apps. Share of Search among Marqeta, Treasury Prime, Unit, Galileo and Synapse, the embedded finance platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Embedded finance platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Marqeta, 89.6% ## Which brand is most popular in search among embedded finance platforms worldwide? - In August 2026, Marqeta was the most searched among embedded finance platforms worldwide, with an estimated 14.8K branded searches and 89.6% estimated Share of Search within this set. - Treasury Prime is in 2nd place, 84.3 percentage points behind at 5.3% Share of Search. - Across the 11 months ending August 2026, Marqeta’s estimated Share of Search among embedded finance platforms worldwide increased from 87.5% to 89.6%. - Across the 11 months ending August 2026, Treasury Prime’s estimated Share of Search among embedded finance platforms worldwide decreased from 6.3% to 5.3%. - Across the 11 months ending August 2026, Galileo’s estimated Share of Search among embedded finance platforms worldwide decreased from 1.3% to 0.67%. - Across the 11 months ending August 2026, Marqeta’s estimated Share of Search among embedded finance platforms worldwide peaked at 90.3% in May 2026 and was lowest at 82.5% in November 2025. - Across the 11 months ending August 2026, Treasury Prime’s estimated Share of Search among embedded finance platforms worldwide peaked at 7.3% in November 2025 and was lowest at 4.9% in February 2026. - Across the 11 months ending August 2026, Unit’s estimated Share of Search among embedded finance platforms worldwide peaked at 8.9% in November 2025 and was lowest at 3.5% in April 2026. - Across the 11 months ending August 2026, Galileo’s estimated Share of Search among embedded finance platforms worldwide peaked at 1.9% in March 2026 and was lowest at 0.67% in August 2026. - Across the 11 months ending August 2026, Unit and Synapse held steady: their estimated Share of Search among embedded finance platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Marqeta vs Treasury Prime: compare search popularity](/demand/global-en/compare/marqeta-vs-treasury-prime): 89.6% against 5.3% Share of Search. - [Marqeta vs Unit: compare search popularity](/demand/global-en/compare/marqeta-vs-unit): 89.6% against 4.4% Share of Search. - [Treasury Prime vs Unit: compare search popularity](/demand/global-en/compare/treasury-prime-vs-unit): 5.3% against 4.4% Share of Search. ## How did search popularity change for embedded finance platforms worldwide in August 2026? - Unit’s estimated Share of Search among embedded finance platforms worldwide has gained ground for 3 months in a row, from 3.6% to 4.4% in August 2026. - Estimated monthly branded searches for Synapse worldwide fell 66.7% over 11 measured months, from 30 to 10 in August 2026. - Estimated monthly branded searches for Galileo worldwide fell 57.7% over 11 measured months, from 260 to 110 in August 2026. - Estimated monthly branded searches for Treasury Prime worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026. - Estimated monthly branded searches for Marqeta worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Marqeta | 89.6% | 14.8K | -18.2% | Marqeta | | 2 | Treasury Prime | 5.3% | 880 | -12.0% | Treasury Prime | | 3 | Unit | 4.4% | 720 | -18.2% | Unit | | 4 | Galileo | 0.67% | 110 | -47.6% | Galileo | | 5 | Synapse | 0.06% | 10 | 0.0% | Synapse | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Marqeta | 18.1K | 87.5% | 1 | | Oct 2025 | Treasury Prime | 1.3K | 6.3% | 2 | | Oct 2025 | Unit | 1K | 4.8% | 3 | | Oct 2025 | Galileo | 260 | 1.3% | 4 | | Oct 2025 | Synapse | 30 | 0.14% | 5 | | Nov 2025 | Marqeta | 14.8K | 82.5% | 1 | | Nov 2025 | Unit | 1.6K | 8.9% | 2 | | Nov 2025 | Treasury Prime | 1.3K | 7.3% | 3 | | Nov 2025 | Galileo | 210 | 1.2% | 4 | | Nov 2025 | Synapse | 20 | 0.11% | 5 | | Dec 2025 | Marqeta | 14.8K | 86.7% | 1 | | Dec 2025 | Treasury Prime | 1K | 5.9% | 2 | | Dec 2025 | Unit | 1K | 5.9% | 3 | | Dec 2025 | Galileo | 260 | 1.5% | 4 | | Dec 2025 | Synapse | 20 | 0.12% | 5 | | Jan 2026 | Marqeta | 18.1K | 87.2% | 1 | | Jan 2026 | Treasury Prime | 1.3K | 6.3% | 2 | | Jan 2026 | Unit | 1K | 4.8% | 3 | | Jan 2026 | Galileo | 320 | 1.5% | 4 | | Jan 2026 | Synapse | 30 | 0.14% | 5 | | Feb 2026 | Marqeta | 18.1K | 89.1% | 1 | | Feb 2026 | Treasury Prime | 1K | 4.9% | 2 | | Feb 2026 | Unit | 880 | 4.3% | 3 | | Feb 2026 | Galileo | 320 | 1.6% | 4 | | Feb 2026 | Synapse | 20 | 0.1% | 5 | | Mar 2026 | Marqeta | 18.1K | 87.4% | 1 | | Mar 2026 | Treasury Prime | 1.3K | 6.3% | 2 | | Mar 2026 | Unit | 880 | 4.2% | 3 | | Mar 2026 | Galileo | 390 | 1.9% | 4 | | Mar 2026 | Synapse | 40 | 0.19% | 5 | | Apr 2026 | Marqeta | 18.1K | 88.7% | 1 | | Apr 2026 | Treasury Prime | 1.3K | 6.4% | 2 | | Apr 2026 | Unit | 720 | 3.5% | 3 | | Apr 2026 | Galileo | 260 | 1.3% | 4 | | Apr 2026 | Synapse | 20 | 0.1% | 5 | | May 2026 | Marqeta | 18.1K | 90.3% | 1 | | May 2026 | Treasury Prime | 1K | 5% | 2 | | May 2026 | Unit | 720 | 3.6% | 3 | | May 2026 | Galileo | 210 | 1% | 4 | | May 2026 | Synapse | 10 | 0.05% | 5 | | Jun 2026 | Marqeta | 18.1K | 89.6% | 1 | | Jun 2026 | Treasury Prime | 1K | 4.9% | 2 | | Jun 2026 | Unit | 880 | 4.4% | 3 | | Jun 2026 | Galileo | 210 | 1% | 4 | | Jun 2026 | Synapse | 20 | 0.1% | 5 | | Jul 2026 | Marqeta | 18.1K | 89.6% | 1 | | Jul 2026 | Treasury Prime | 1K | 5% | 2 | | Jul 2026 | Unit | 880 | 4.4% | 3 | | Jul 2026 | Galileo | 210 | 1% | 4 | | Jul 2026 | Synapse | 10 | 0.05% | 5 | | Aug 2026 | Marqeta | 14.8K | 89.6% | 1 | | Aug 2026 | Treasury Prime | 880 | 5.3% | 2 | | Aug 2026 | Unit | 720 | 4.4% | 3 | | Aug 2026 | Galileo | 110 | 0.67% | 4 | | Aug 2026 | Synapse | 10 | 0.06% | 5 | | Sep 2026 | Galileo | — | — | — | | Sep 2026 | Marqeta | — | — | — | | Sep 2026 | Synapse | — | — | — | | Sep 2026 | Treasury Prime | — | — | — | | Sep 2026 | Unit | — | — | — | ## What is being compared - **Galileo**: Measured on the search term “galileo financial”. - **Marqeta**: Measured on the search term “marqeta”. - **Synapse**: Measured on the search term “synapse fi”. - **Treasury Prime**: Measured on the search term “treasury prime”. - **Unit**: Measured on the search term “unit banking”. - [Galileo](/demand/global-en/brands/galileo) - [Marqeta](/demand/global-en/brands/marqeta) - [Synapse](/demand/global-en/brands/synapse) - [Treasury Prime](/demand/global-en/brands/treasury-prime) - [Unit](/demand/global-en/brands/unit) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among embedded finance platforms worldwide? In August 2026, Marqeta was the most searched among embedded finance platforms worldwide, with an estimated 14.8K branded searches and 89.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Embedded finance platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/embedded-finance-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/embedded-finance-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.