---
title: "Email tracking tools: Which are most popular?"
description: "Compare the tools that show when a sent email is opened and its links are clicked. Share of Search among Mailtrack, GMass, Mixmax, Streak, Yesware, Mailbutler and HubSpot Sales Hub, the email tracking tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/email-tracking-tools"
publisher: "Brandwave"
---

# Email tracking tools: Which are most popular?

Compare the tools that show when a sent email is opened and its links are clicked. Share of Search among Mailtrack, GMass, Mixmax, Streak, Yesware, Mailbutler and HubSpot Sales Hub, the email tracking tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Email tracking tools
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Mailtrack, 65.6%

## Which brand is most popular in search among email tracking tools worldwide?

- In September 2026, Mailtrack was the most searched among email tracking tools worldwide, with an estimated 101K branded searches, 65.6% of all searches for the seven we track.
- GMass is in 2nd place, 51.2 percentage points behind at 14.4%.
- Across the 11 months ending September 2026, Mailtrack’s share of searches among email tracking tools worldwide increased from 61.4% to 65.6%.
- Across the 11 months ending September 2026, Yesware’s share of searches among email tracking tools worldwide decreased from 2.9% to 1.9%.
- Across the 11 months ending September 2026, Mailbutler’s share of searches among email tracking tools worldwide decreased from 1.9% to 1%.
- Across the 11 months ending September 2026, HubSpot Sales Hub’s share of searches among email tracking tools worldwide decreased from 2.4% to 0.25%.
- Across the 11 months ending September 2026, Mailtrack’s share of searches among email tracking tools worldwide peaked at 67.8% in February 2026 and was lowest at 61.4% in November 2025.
- Across the 11 months ending September 2026, GMass’ share of searches among email tracking tools worldwide peaked at 18.1% in April 2026 and was lowest at 13.1% in June 2026.
- Across the 11 months ending September 2026, Mixmax’s share of searches among email tracking tools worldwide peaked at 16% in December 2025 and was lowest at 9.9% in February 2026.
- Across the 11 months ending September 2026, Yesware’s share of searches among email tracking tools worldwide peaked at 2.9% in January 2026 and was lowest at 1.9% in September 2026.
- Across the 11 months ending September 2026, Mailbutler’s share of searches among email tracking tools worldwide peaked at 4.1% in August 2026 and was lowest at 1% in September 2026.
- Across the 11 months ending September 2026, Streak rose from 6th to 4th among email tracking tools worldwide.
- Across the 11 months ending September 2026, Yesware fell from 4th to 5th among email tracking tools worldwide.
- Across the 11 months ending September 2026, Mailbutler rose from 7th to 6th among email tracking tools worldwide.
- Across the 11 months ending September 2026, HubSpot Sales Hub fell from 5th to 7th among email tracking tools worldwide.
- Across the 11 months ending September 2026, GMass and Mixmax held steady: their share of searches among email tracking tools worldwide each moved less than 0.5 percentage points.

## Top email tracking tools in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Mailtrack was mentioned most often, in four of the five answers. Mailtrack was recommended most often, coming first in all four answers that gave a list. HubSpot Sales Hub was second, and Yesware was third. GMass, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Mailtrack | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| HubSpot Sales Hub | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Yesware | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Mixmax | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Mailbutler | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Streak | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| GMass | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about email tracking tools

- Asked ChatGPT "What's the best email tracking tool?": 1. Mailtrack, 2. HubSpot Sales Hub, 3. Yesware, 4. Mixmax, 5. Mailbutler
- Asked ChatGPT "How can I see if someone opened my email in Gmail?": named none of the brands we track
- Asked ChatGPT "Which email tracker do salespeople use?": 1. Mailtrack, 2. Yesware, 3. Mixmax, 4. HubSpot Sales Hub
- Searched Google, AI Overview "email tracker": 1. Mailtrack, 2. Streak
- Searched Google, AI Overview "gmail email tracker": 1. Mailtrack, 2. Mailbutler, 3. HubSpot Sales Hub

Not named in any answer: GMass.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026.

## Compare search popularity between leading brands

- [Mailtrack vs GMass: compare search popularity](/demand/global-en/compare/gmass-vs-mailtrack): 65.6% against 14.4% Share of Search.
- [Mailtrack vs Mixmax: compare search popularity](/demand/global-en/compare/mailtrack-vs-mixmax): 65.6% against 14.4% Share of Search.
- [Mailtrack vs Streak: compare search popularity](/demand/global-en/compare/mailtrack-vs-streak): 65.6% against 2.4% Share of Search.
- [GMass vs Mixmax: compare search popularity](/demand/global-en/compare/gmass-vs-mixmax): 14.4% Share of Search each.
- [GMass vs Streak: compare search popularity](/demand/global-en/compare/gmass-vs-streak): 14.4% against 2.4% Share of Search.
- [Mixmax vs Streak: compare search popularity](/demand/global-en/compare/mixmax-vs-streak): 14.4% against 2.4% Share of Search.

## How did search popularity change for email tracking tools worldwide in September 2026?

- In September 2026, Mailtrack gained share of searches among email tracking tools worldwide, from 63% to 65.6%.
- In September 2026, GMass gained share of searches among email tracking tools worldwide, from 13.8% to 14.4%.
- In September 2026, Mixmax gained share of searches among email tracking tools worldwide, from 13.8% to 14.4%.
- In September 2026, Mailbutler lost share of searches among email tracking tools worldwide, from 4.1% to 1%.
- In September 2026, Streak rose from 5th to 4th among email tracking tools worldwide.
- In September 2026, Yesware rose from 6th to 5th among email tracking tools worldwide.
- Estimated monthly branded searches for HubSpot Sales Hub worldwide fell 91.1% over 11 measured months, from 4.4K to 390 in September 2026.

## Which email tracking tools do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Mailtrack | 65.6% | 101K | 0.0% | Mailsuite |
| 2 | GMass | 14.4% | 22.2K | 0.0% | GMass |
| 3 | Mixmax | 14.4% | 22.2K | 0.0% | Mixmax |
| 4 | Streak | 2.4% | 3.6K | -16.2% | Streak |
| 5 | Yesware | 1.9% | 2.9K | -19.4% | Yesware |
| 6 | Mailbutler | 1% | 1.6K | -75.8% | Mailbutler |
| 7 | HubSpot Sales Hub | 0.25% | 390 | -18.8% | HubSpot |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Mailtrack | 115K | 61.4% | 1 |
| Nov 2025 | GMass | 27.1K | 14.5% | 2 |
| Nov 2025 | Mixmax | 27.1K | 14.5% | 3 |
| Nov 2025 | Yesware | 5.4K | 2.9% | 4 |
| Nov 2025 | HubSpot Sales Hub | 4.4K | 2.4% | 5 |
| Nov 2025 | Streak | 4.3K | 2.3% | 6 |
| Nov 2025 | Mailbutler | 3.6K | 1.9% | 7 |
| Dec 2025 | Mailtrack | 107K | 63.2% | 1 |
| Dec 2025 | Mixmax | 27.1K | 16% | 2 |
| Dec 2025 | GMass | 22.2K | 13.1% | 3 |
| Dec 2025 | Yesware | 4.4K | 2.6% | 4 |
| Dec 2025 | Streak | 4.2K | 2.5% | 5 |
| Dec 2025 | Mailbutler | 2.9K | 1.7% | 6 |
| Dec 2025 | HubSpot Sales Hub | 1.6K | 0.94% | 7 |
| Jan 2026 | Mailtrack | 115K | 61.8% | 1 |
| Jan 2026 | GMass | 33.1K | 17.9% | 2 |
| Jan 2026 | Mixmax | 22.2K | 12% | 3 |
| Jan 2026 | Yesware | 5.4K | 2.9% | 4 |
| Jan 2026 | Streak | 5.1K | 2.8% | 5 |
| Jan 2026 | Mailbutler | 3.6K | 1.9% | 6 |
| Jan 2026 | HubSpot Sales Hub | 1.3K | 0.7% | 7 |
| Feb 2026 | Mailtrack | 124K | 67.8% | 1 |
| Feb 2026 | GMass | 27.1K | 14.9% | 2 |
| Feb 2026 | Mixmax | 18.1K | 9.9% | 3 |
| Feb 2026 | Streak | 5.1K | 2.8% | 4 |
| Feb 2026 | Yesware | 4.4K | 2.4% | 5 |
| Feb 2026 | Mailbutler | 2.9K | 1.6% | 6 |
| Feb 2026 | HubSpot Sales Hub | 1K | 0.55% | 7 |
| Mar 2026 | Mailtrack | 124K | 63.7% | 1 |
| Mar 2026 | GMass | 33.1K | 17.1% | 2 |
| Mar 2026 | Mixmax | 22.2K | 11.4% | 3 |
| Mar 2026 | Yesware | 5.4K | 2.8% | 4 |
| Mar 2026 | Streak | 5.3K | 2.7% | 5 |
| Mar 2026 | Mailbutler | 2.9K | 1.5% | 6 |
| Mar 2026 | HubSpot Sales Hub | 1.6K | 0.82% | 7 |
| Apr 2026 | Mailtrack | 115K | 62.8% | 1 |
| Apr 2026 | GMass | 33.1K | 18.1% | 2 |
| Apr 2026 | Mixmax | 22.2K | 12.2% | 3 |
| Apr 2026 | Yesware | 4.4K | 2.4% | 4 |
| Apr 2026 | Streak | 4.3K | 2.4% | 5 |
| Apr 2026 | Mailbutler | 2.9K | 1.6% | 6 |
| Apr 2026 | HubSpot Sales Hub | 1K | 0.55% | 7 |
| May 2026 | Mailtrack | 115K | 65.6% | 1 |
| May 2026 | GMass | 27.1K | 15.5% | 2 |
| May 2026 | Mixmax | 22.2K | 12.7% | 3 |
| May 2026 | Streak | 4.3K | 2.5% | 4 |
| May 2026 | Yesware | 3.6K | 2.1% | 5 |
| May 2026 | Mailbutler | 1.9K | 1.1% | 6 |
| May 2026 | HubSpot Sales Hub | 880 | 0.5% | 7 |
| Jun 2026 | Mailtrack | 110K | 64.9% | 1 |
| Jun 2026 | GMass | 22.2K | 13.1% | 2 |
| Jun 2026 | Mixmax | 22.2K | 13.1% | 3 |
| Jun 2026 | Mailbutler | 6.6K | 3.9% | 4 |
| Jun 2026 | Streak | 4.3K | 2.5% | 5 |
| Jun 2026 | Yesware | 3.6K | 2.1% | 6 |
| Jun 2026 | HubSpot Sales Hub | 590 | 0.35% | 7 |
| Jul 2026 | Mailtrack | 101K | 64.8% | 1 |
| Jul 2026 | GMass | 22.2K | 14.2% | 2 |
| Jul 2026 | Mixmax | 22.2K | 14.2% | 3 |
| Jul 2026 | Streak | 4.5K | 2.9% | 4 |
| Jul 2026 | Yesware | 3.6K | 2.3% | 5 |
| Jul 2026 | Mailbutler | 1.9K | 1.2% | 6 |
| Jul 2026 | HubSpot Sales Hub | 590 | 0.38% | 7 |
| Aug 2026 | Mailtrack | 101K | 63% | 1 |
| Aug 2026 | GMass | 22.2K | 13.8% | 2 |
| Aug 2026 | Mixmax | 22.2K | 13.8% | 3 |
| Aug 2026 | Mailbutler | 6.6K | 4.1% | 4 |
| Aug 2026 | Streak | 4.3K | 2.7% | 5 |
| Aug 2026 | Yesware | 3.6K | 2.2% | 6 |
| Aug 2026 | HubSpot Sales Hub | 480 | 0.3% | 7 |
| Sep 2026 | Mailtrack | 101K | 65.6% | 1 |
| Sep 2026 | GMass | 22.2K | 14.4% | 2 |
| Sep 2026 | Mixmax | 22.2K | 14.4% | 3 |
| Sep 2026 | Streak | 3.6K | 2.4% | 4 |
| Sep 2026 | Yesware | 2.9K | 1.9% | 5 |
| Sep 2026 | Mailbutler | 1.6K | 1% | 6 |
| Sep 2026 | HubSpot Sales Hub | 390 | 0.25% | 7 |
| Oct 2026 | GMass | — | — | — |
| Oct 2026 | HubSpot Sales Hub | — | — | — |
| Oct 2026 | Mailbutler | — | — | — |
| Oct 2026 | Mailtrack | — | — | — |
| Oct 2026 | Mixmax | — | — | — |
| Oct 2026 | Streak | — | — | — |
| Oct 2026 | Yesware | — | — | — |

## How are branded searches counted for email tracking tools?

- **GMass**: Measured on the search term “gmass”.
- **HubSpot Sales Hub**: Measured on the search term “hubspot email tracking”.
- **Mailbutler**: Measured on the search term “mailbutler”.
- **Mailtrack**: Measured on the search terms “mailsuite” and “mailtrack”, summed into one figure.
- **Mixmax**: Measured on the search term “mixmax”.
- **Streak**: Measured on the search terms “streak crm” and “streak email tracking”, summed into one figure.
- **Yesware**: Measured on the search term “yesware”.

- [GMass](/demand/global-en/brands/gmass)
- [HubSpot Sales Hub](/demand/global-en/brands/hubspot-sales-hub)
- [Mailbutler](/demand/global-en/brands/mailbutler)
- [Mailtrack](/demand/global-en/brands/mailtrack)
- [Mixmax](/demand/global-en/brands/mixmax)
- [Streak](/demand/global-en/brands/streak)
- [Yesware](/demand/global-en/brands/yesware)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among email tracking tools worldwide?

In September 2026, Mailtrack was the most searched among email tracking tools worldwide, with an estimated 101K branded searches, 65.6% of all searches for the seven we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Email tracking tools: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/email-tracking-tools

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/email-tracking-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.