---
title: "Email template builders: Which are searched most?"
description: "Compare the tools marketers use to design responsive email templates. Share of Search among Beefree, Stripo, Unlayer, Mailmodo and Chamaileon, the email template builders Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/email-template-builders"
publisher: "Brandwave"
---

# Email template builders: Which are searched most?

Compare the tools marketers use to design responsive email templates. Share of Search among Beefree, Stripo, Unlayer, Mailmodo and Chamaileon, the email template builders Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Email template builders
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Beefree, 52.1%

## Which brand is most popular in search among email template builders worldwide?

- In September 2026, Beefree was the most searched among email template builders worldwide, with an estimated 33.1K branded searches, 52.1% of all searches for the five we track.
- Stripo is in 2nd place, 15.1 percentage points behind at 37%.
- Across the 12 months ending September 2026, Beefree’s share of searches among email template builders worldwide increased from 36.6% to 52.1%.
- Across the 12 months ending September 2026, Stripo’s share of searches among email template builders worldwide decreased from 48% to 37%.
- Across the 12 months ending September 2026, Unlayer’s share of searches among email template builders worldwide decreased from 7.3% to 5.7%.
- Across the 12 months ending September 2026, Mailmodo’s share of searches among email template builders worldwide decreased from 7.3% to 4.6%.
- Across the 12 months ending September 2026, Beefree’s share of searches among email template builders worldwide peaked at 57.4% in August 2026 and was lowest at 36.6% in October 2025.
- Across the 12 months ending September 2026, Stripo’s share of searches among email template builders worldwide peaked at 48% in October 2025 and was lowest at 33.3% in May 2026.
- Across the 12 months ending September 2026, Unlayer’s share of searches among email template builders worldwide peaked at 7.5% in January 2026 and was lowest at 4.1% in August 2026.
- Across the 12 months ending September 2026, Mailmodo’s share of searches among email template builders worldwide peaked at 7.5% in December 2025 and was lowest at 4.1% in August 2026.
- Across the 12 months ending September 2026, Beefree rose from 2nd to 1st among email template builders worldwide.
- Across the 12 months ending September 2026, Stripo fell from 1st to 2nd among email template builders worldwide.
- Across the 12 months ending September 2026, Unlayer rose from 4th to 3rd among email template builders worldwide.
- Across the 12 months ending September 2026, Mailmodo fell from 3rd to 4th among email template builders worldwide.
- Across the 12 months ending September 2026, Chamaileon held steady: its share of searches among email template builders worldwide moved less than 0.5 percentage points.

## Top email template builders in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Beefree and Stripo were mentioned most often, in four of the five answers. Stripo was recommended most often, coming first in all four answers that gave a list. Beefree was second, and Unlayer was third. Mailmodo, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Stripo | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Beefree | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Unlayer | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Mailmodo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Chamaileon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about email template builders

- Asked ChatGPT "Which email template builder should I use?": 1. Stripo, 2. Beefree, 3. Unlayer
- Asked ChatGPT "What are the best email template builders?": 1. Stripo, 2. Unlayer, 3. Beefree
- Asked ChatGPT "What's the best drag and drop email builder for marketing emails?": 1. Stripo, 2. Beefree
- Searched Google, AI Overview "email templates": named none of the brands we track
- Searched Google, AI Overview "email template builder": 1. Stripo, 2. Beefree

Not named in any answer: Mailmodo and Chamaileon.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026.

## Compare search popularity between leading brands

- [Beefree vs Stripo: compare search popularity](/demand/global-en/compare/beefree-vs-stripo): 52.1% against 37% Share of Search.
- [Beefree vs Unlayer: compare search popularity](/demand/global-en/compare/beefree-vs-unlayer): 52.1% against 5.7% Share of Search.
- [Beefree vs Mailmodo: compare search popularity](/demand/global-en/compare/beefree-vs-mailmodo): 52.1% against 4.6% Share of Search.
- [Stripo vs Unlayer: compare search popularity](/demand/global-en/compare/stripo-vs-unlayer): 37% against 5.7% Share of Search.
- [Stripo vs Mailmodo: compare search popularity](/demand/global-en/compare/mailmodo-vs-stripo): 37% against 4.6% Share of Search.
- [Unlayer vs Mailmodo: compare search popularity](/demand/global-en/compare/mailmodo-vs-unlayer): 5.7% against 4.6% Share of Search.

## How did search popularity change for email template builders worldwide in September 2026?

- In September 2026, Unlayer overtook Mailmodo to rank 3rd among email template builders worldwide, with 5.7% of the searches.
- In September 2026, Stripo gained share of searches among email template builders worldwide, from 33.7% to 37%.
- In September 2026, Beefree lost share of searches among email template builders worldwide, from 57.4% to 52.1%.
- Estimated monthly branded searches for Mailmodo worldwide fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026.
- Estimated monthly branded searches for Chamaileon worldwide fell 33.9% over 12 measured months, from 590 to 390 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Beefree | 52.1% | 33.1K | -18.3% | Beefree |
| 2 | Stripo | 37% | 23.5K | -1.3% | Stripo |
| 3 | Unlayer | 5.7% | 3.6K | +24.1% | Unlayer |
| 4 | Mailmodo | 4.6% | 2.9K | 0.0% | Mailmodo |
| 5 | Chamaileon | 0.61% | 390 | -18.8% | Chamaileon |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Stripo | 35.5K | 48% | 1 |
| Oct 2025 | Beefree | 27.1K | 36.6% | 2 |
| Oct 2025 | Mailmodo | 5.4K | 7.3% | 3 |
| Oct 2025 | Unlayer | 5.4K | 7.3% | 4 |
| Oct 2025 | Chamaileon | 590 | 0.8% | 5 |
| Nov 2025 | Beefree | 40.5K | 50.7% | 1 |
| Nov 2025 | Stripo | 29K | 36.3% | 2 |
| Nov 2025 | Mailmodo | 5.4K | 6.8% | 3 |
| Nov 2025 | Unlayer | 4.4K | 5.5% | 4 |
| Nov 2025 | Chamaileon | 590 | 0.74% | 5 |
| Dec 2025 | Beefree | 33.1K | 45.9% | 1 |
| Dec 2025 | Stripo | 28.7K | 39.8% | 2 |
| Dec 2025 | Mailmodo | 5.4K | 7.5% | 3 |
| Dec 2025 | Unlayer | 4.4K | 6.1% | 4 |
| Dec 2025 | Chamaileon | 480 | 0.67% | 5 |
| Jan 2026 | Beefree | 33.1K | 45.9% | 1 |
| Jan 2026 | Stripo | 28.7K | 39.8% | 2 |
| Jan 2026 | Unlayer | 5.4K | 7.5% | 3 |
| Jan 2026 | Mailmodo | 4.4K | 6.1% | 4 |
| Jan 2026 | Chamaileon | 480 | 0.67% | 5 |
| Feb 2026 | Stripo | 35K | 44.7% | 1 |
| Feb 2026 | Beefree | 33.1K | 42.2% | 2 |
| Feb 2026 | Mailmodo | 5.4K | 6.9% | 3 |
| Feb 2026 | Unlayer | 4.4K | 5.6% | 4 |
| Feb 2026 | Chamaileon | 480 | 0.61% | 5 |
| Mar 2026 | Stripo | 43.4K | 45.5% | 1 |
| Mar 2026 | Beefree | 40.5K | 42.5% | 2 |
| Mar 2026 | Mailmodo | 5.4K | 5.7% | 3 |
| Mar 2026 | Unlayer | 5.4K | 5.7% | 4 |
| Mar 2026 | Chamaileon | 590 | 0.62% | 5 |
| Apr 2026 | Beefree | 40.5K | 51.4% | 1 |
| Apr 2026 | Stripo | 29K | 36.8% | 2 |
| Apr 2026 | Mailmodo | 4.4K | 5.6% | 3 |
| Apr 2026 | Unlayer | 4.4K | 5.6% | 4 |
| Apr 2026 | Chamaileon | 480 | 0.61% | 5 |
| May 2026 | Beefree | 40.5K | 56% | 1 |
| May 2026 | Stripo | 24.1K | 33.3% | 2 |
| May 2026 | Mailmodo | 3.6K | 5% | 3 |
| May 2026 | Unlayer | 3.6K | 5% | 4 |
| May 2026 | Chamaileon | 480 | 0.66% | 5 |
| Jun 2026 | Beefree | 33.1K | 51% | 1 |
| Jun 2026 | Stripo | 24.1K | 37.1% | 2 |
| Jun 2026 | Mailmodo | 3.6K | 5.5% | 3 |
| Jun 2026 | Unlayer | 3.6K | 5.5% | 4 |
| Jun 2026 | Chamaileon | 480 | 0.74% | 5 |
| Jul 2026 | Beefree | 33.1K | 47.4% | 1 |
| Jul 2026 | Stripo | 29K | 41.6% | 2 |
| Jul 2026 | Mailmodo | 3.6K | 5.2% | 3 |
| Jul 2026 | Unlayer | 3.6K | 5.2% | 4 |
| Jul 2026 | Chamaileon | 480 | 0.69% | 5 |
| Aug 2026 | Beefree | 40.5K | 57.4% | 1 |
| Aug 2026 | Stripo | 23.8K | 33.7% | 2 |
| Aug 2026 | Mailmodo | 2.9K | 4.1% | 3 |
| Aug 2026 | Unlayer | 2.9K | 4.1% | 4 |
| Aug 2026 | Chamaileon | 480 | 0.68% | 5 |
| Sep 2026 | Beefree | 33.1K | 52.1% | 1 |
| Sep 2026 | Stripo | 23.5K | 37% | 2 |
| Sep 2026 | Unlayer | 3.6K | 5.7% | 3 |
| Sep 2026 | Mailmodo | 2.9K | 4.6% | 4 |
| Sep 2026 | Chamaileon | 390 | 0.61% | 5 |

## What is being compared

- **Beefree**: Measured on the search terms “bee free” and “beefree”, summed into one figure.
- **Chamaileon**: Measured on the search term “chamaileon”.
- **Mailmodo**: Measured on the search term “mailmodo”.
- **Stripo**: Measured on the search terms “stripo” and “stripo email”, summed into one figure.
- **Unlayer**: Measured on the search term “unlayer”.

- [Beefree](/demand/global-en/brands/beefree)
- [Chamaileon](/demand/global-en/brands/chamaileon)
- [Mailmodo](/demand/global-en/brands/mailmodo)
- [Stripo](/demand/global-en/brands/stripo)
- [Unlayer](/demand/global-en/brands/unlayer)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among email template builders worldwide?

In September 2026, Beefree was the most searched among email template builders worldwide, with an estimated 33.1K branded searches, 52.1% of all searches for the five we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Email template builders: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/email-template-builders

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/email-template-builders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.