---
title: "Avanan vs Barracuda: Which is more popular by branded search?"
description: "Which is more popular in search, Avanan or Barracuda? Compare estimated monthly branded-search demand and Share of Search inside the Email security platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/email-security-platforms/compare/avanan-vs-barracuda-networks"
publisher: "Brandwave"
---

# Avanan vs Barracuda: Which is more popular by branded search?

Which is more popular in search, Avanan or Barracuda? Compare estimated monthly branded-search demand and Share of Search inside the Email security platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Avanan and Barracuda
- **Competitive set**: Email security platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Avanan Share of Search**: 16.2%
- **Barracuda Share of Search**: 7.3%

## Which is more popular in search, Avanan or Barracuda?

- In August 2026, Avanan had more branded searches than Barracuda among email security platforms worldwide. Avanan was estimated to have 33.1K branded searches compared to Barracuda’s 14.8K, and held a 16.2% Share of Search versus Barracuda’s 7.3%.
- Avanan was ahead of Barracuda in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Avanan’s estimated Share of Search among email security platforms worldwide moved from 14.6% to 16.2%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 11 months ending August 2026, Barracuda’s estimated Share of Search among email security platforms worldwide moved from 6.5% to 7.3%, and its estimated monthly branded searches held steady at 14.8K.

## How did search popularity change for email security platforms worldwide in August 2026?

- In August 2026, Barracuda lost estimated Share of Search among email security platforms worldwide, from 9.2% to 7.3%.
- In August 2026, Avanan lost estimated Share of Search among email security platforms worldwide, from 16.9% to 16.2%.

## Month by month

| Month | Avanan estimated searches | Avanan Share of Search | Avanan rank | Barracuda estimated searches | Barracuda Share of Search | Barracuda rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 14.6% | 3 | 14.8K | 6.5% | 4 |
| Nov 2025 | 33.1K | 16.4% | 3 | 12.1K | 6% | 4 |
| Dec 2025 | 33.1K | 17.4% | 3 | 12.1K | 6.4% | 4 |
| Jan 2026 | 40.5K | 17.4% | 3 | 14.8K | 6.4% | 4 |
| Feb 2026 | 33.1K | 16.4% | 3 | 12.1K | 6% | 4 |
| Mar 2026 | 33.1K | 13.8% | 3 | 14.8K | 6.2% | 4 |
| Apr 2026 | 33.1K | 16.2% | 3 | 14.8K | 7.2% | 4 |
| May 2026 | 33.1K | 16.2% | 3 | 14.8K | 7.3% | 4 |
| Jun 2026 | 33.1K | 14.8% | 3 | 14.8K | 6.6% | 4 |
| Jul 2026 | 33.1K | 16.9% | 3 | 18.1K | 9.2% | 4 |
| Aug 2026 | 33.1K | 16.2% | 3 | 14.8K | 7.3% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Avanan’s and Barracuda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Avanan**: Measured on the search term “avanan”.
- **Barracuda**: Measured on the search term “barracuda networks”.

- [Avanan profile](/demand/global-en/brands/avanan)
- [Barracuda profile](/demand/global-en/brands/barracuda-networks)
- [All email security platforms worldwide](/demand/global-en/categories/email-security-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Avanan or Barracuda?

In August 2026, Avanan had more branded searches than Barracuda among email security platforms worldwide. Avanan was estimated to have 33.1K branded searches compared to Barracuda’s 14.8K, and held a 16.2% Share of Search versus Barracuda’s 7.3%.

## Cite this page

Brandwave. "Avanan vs Barracuda: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/email-security-platforms/compare/avanan-vs-barracuda-networks

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/email-security-platforms/compare/avanan-vs-barracuda-networks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.