---
title: "Email security platforms: Which brands are most popular in search?"
description: "Compare the platforms that filter inbound email threats. Share of Search among Mimecast, Proofpoint, Avanan, Barracuda and Abnormal Security, the email security platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/email-security-platforms"
publisher: "Brandwave"
---

# Email security platforms: Which brands are most popular in search?

Compare the platforms that filter inbound email threats. Share of Search among Mimecast, Proofpoint, Avanan, Barracuda and Abnormal Security, the email security platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Email security platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Mimecast, 44.4%

## Which brand is most popular in search among email security platforms worldwide?

- In August 2026, Mimecast was the most searched among email security platforms worldwide, with an estimated 90.5K branded searches and 44.4% estimated Share of Search within this set.
- Proofpoint is in 2nd place, 14.5 percentage points behind at 29.9% Share of Search.
- Across the 11 months ending August 2026, Mimecast’s estimated Share of Search among email security platforms worldwide decreased from 48.4% to 44.4%.
- Across the 11 months ending August 2026, Proofpoint’s estimated Share of Search among email security platforms worldwide increased from 26.9% to 29.9%.
- Across the 11 months ending August 2026, Avanan’s estimated Share of Search among email security platforms worldwide increased from 14.6% to 16.2%.
- Across the 11 months ending August 2026, Barracuda’s estimated Share of Search among email security platforms worldwide increased from 6.5% to 7.3%.
- Across the 11 months ending August 2026, Abnormal Security’s estimated Share of Search among email security platforms worldwide decreased from 3.6% to 2.2%.
- Across the 11 months ending August 2026, Mimecast’s estimated Share of Search among email security platforms worldwide peaked at 49.2% in June 2026 and was lowest at 44.2% in April 2026.
- Across the 11 months ending August 2026, Proofpoint’s estimated Share of Search among email security platforms worldwide peaked at 31.2% in March 2026 and was lowest at 25.6% in July 2026.
- Across the 11 months ending August 2026, Avanan’s estimated Share of Search among email security platforms worldwide peaked at 17.4% in December 2025 and was lowest at 13.8% in March 2026.
- Across the 11 months ending August 2026, Barracuda’s estimated Share of Search among email security platforms worldwide peaked at 9.2% in July 2026 and was lowest at 6% in February 2026.
- Across the 11 months ending August 2026, Abnormal Security’s estimated Share of Search among email security platforms worldwide peaked at 3.6% in October 2025 and was lowest at 2% in June 2026.

## Compare search popularity between leading brands

- [Mimecast vs Proofpoint: compare search popularity](/demand/global-en/compare/mimecast-vs-proofpoint): 44.4% against 29.9% Share of Search.
- [Mimecast vs Avanan: compare search popularity](/demand/global-en/compare/avanan-vs-mimecast): 44.4% against 16.2% Share of Search.
- [Mimecast vs Barracuda: compare search popularity](/demand/global-en/compare/barracuda-networks-vs-mimecast): 44.4% against 7.3% Share of Search.
- [Mimecast vs Abnormal Security: compare search popularity](/demand/global-en/compare/abnormal-security-vs-mimecast): 44.4% against 2.2% Share of Search.
- [Proofpoint vs Avanan: compare search popularity](/demand/global-en/compare/avanan-vs-proofpoint): 29.9% against 16.2% Share of Search.
- [Proofpoint vs Barracuda: compare search popularity](/demand/global-en/compare/barracuda-networks-vs-proofpoint): 29.9% against 7.3% Share of Search.
- [Proofpoint vs Abnormal Security: compare search popularity](/demand/global-en/compare/abnormal-security-vs-proofpoint): 29.9% against 2.2% Share of Search.
- [Avanan vs Barracuda: compare search popularity](/demand/global-en/compare/avanan-vs-barracuda-networks): 16.2% against 7.3% Share of Search.
- [Avanan vs Abnormal Security: compare search popularity](/demand/global-en/compare/abnormal-security-vs-avanan): 16.2% against 2.2% Share of Search.
- [Barracuda vs Abnormal Security: compare search popularity](/demand/global-en/compare/abnormal-security-vs-barracuda-networks): 7.3% against 2.2% Share of Search.

## How did search popularity change for email security platforms worldwide in August 2026?

- In August 2026, Proofpoint gained estimated Share of Search among email security platforms worldwide, from 25.6% to 29.9%.
- In August 2026, Barracuda lost estimated Share of Search among email security platforms worldwide, from 9.2% to 7.3%.
- In August 2026, Mimecast lost estimated Share of Search among email security platforms worldwide, from 46.1% to 44.4%.
- In August 2026, Avanan lost estimated Share of Search among email security platforms worldwide, from 16.9% to 16.2%.
- Estimated monthly branded searches for Abnormal Security worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Mimecast | 44.4% | 90.5K | 0.0% | Mimecast |
| 2 | Proofpoint | 29.9% | 61K | +21.3% | Proofpoint |
| 3 | Avanan | 16.2% | 33.1K | 0.0% | Avanan |
| 4 | Barracuda | 7.3% | 14.8K | -18.2% | Barracuda |
| 5 | Abnormal Security | 2.2% | 4.4K | 0.0% | Abnormal Security |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Mimecast | 110K | 48.4% | 1 |
| Oct 2025 | Proofpoint | 61.1K | 26.9% | 2 |
| Oct 2025 | Avanan | 33.1K | 14.6% | 3 |
| Oct 2025 | Barracuda | 14.8K | 6.5% | 4 |
| Oct 2025 | Abnormal Security | 8.1K | 3.6% | 5 |
| Nov 2025 | Mimecast | 90.5K | 44.8% | 1 |
| Nov 2025 | Proofpoint | 61K | 30.2% | 2 |
| Nov 2025 | Avanan | 33.1K | 16.4% | 3 |
| Nov 2025 | Barracuda | 12.1K | 6% | 4 |
| Nov 2025 | Abnormal Security | 5.4K | 2.7% | 5 |
| Dec 2025 | Mimecast | 90.5K | 47.6% | 1 |
| Dec 2025 | Proofpoint | 50K | 26.3% | 2 |
| Dec 2025 | Avanan | 33.1K | 17.4% | 3 |
| Dec 2025 | Barracuda | 12.1K | 6.4% | 4 |
| Dec 2025 | Abnormal Security | 4.4K | 2.3% | 5 |
| Jan 2026 | Mimecast | 110K | 47.2% | 1 |
| Jan 2026 | Proofpoint | 61.1K | 26.2% | 2 |
| Jan 2026 | Avanan | 40.5K | 17.4% | 3 |
| Jan 2026 | Barracuda | 14.8K | 6.4% | 4 |
| Jan 2026 | Abnormal Security | 6.6K | 2.8% | 5 |
| Feb 2026 | Mimecast | 90.5K | 44.7% | 1 |
| Feb 2026 | Proofpoint | 61.2K | 30.2% | 2 |
| Feb 2026 | Avanan | 33.1K | 16.4% | 3 |
| Feb 2026 | Barracuda | 12.1K | 6% | 4 |
| Feb 2026 | Abnormal Security | 5.4K | 2.7% | 5 |
| Mar 2026 | Mimecast | 110K | 46% | 1 |
| Mar 2026 | Proofpoint | 74.7K | 31.2% | 2 |
| Mar 2026 | Avanan | 33.1K | 13.8% | 3 |
| Mar 2026 | Barracuda | 14.8K | 6.2% | 4 |
| Mar 2026 | Abnormal Security | 6.6K | 2.8% | 5 |
| Apr 2026 | Mimecast | 90.5K | 44.2% | 1 |
| Apr 2026 | Proofpoint | 61.1K | 29.8% | 2 |
| Apr 2026 | Avanan | 33.1K | 16.2% | 3 |
| Apr 2026 | Barracuda | 14.8K | 7.2% | 4 |
| Apr 2026 | Abnormal Security | 5.4K | 2.6% | 5 |
| May 2026 | Mimecast | 90.5K | 44.4% | 1 |
| May 2026 | Proofpoint | 61K | 29.9% | 2 |
| May 2026 | Avanan | 33.1K | 16.2% | 3 |
| May 2026 | Barracuda | 14.8K | 7.3% | 4 |
| May 2026 | Abnormal Security | 4.4K | 2.2% | 5 |
| Jun 2026 | Mimecast | 110K | 49.2% | 1 |
| Jun 2026 | Proofpoint | 61.3K | 27.4% | 2 |
| Jun 2026 | Avanan | 33.1K | 14.8% | 3 |
| Jun 2026 | Barracuda | 14.8K | 6.6% | 4 |
| Jun 2026 | Abnormal Security | 4.4K | 2% | 5 |
| Jul 2026 | Mimecast | 90.5K | 46.1% | 1 |
| Jul 2026 | Proofpoint | 50.3K | 25.6% | 2 |
| Jul 2026 | Avanan | 33.1K | 16.9% | 3 |
| Jul 2026 | Barracuda | 18.1K | 9.2% | 4 |
| Jul 2026 | Abnormal Security | 4.4K | 2.2% | 5 |
| Aug 2026 | Mimecast | 90.5K | 44.4% | 1 |
| Aug 2026 | Proofpoint | 61K | 29.9% | 2 |
| Aug 2026 | Avanan | 33.1K | 16.2% | 3 |
| Aug 2026 | Barracuda | 14.8K | 7.3% | 4 |
| Aug 2026 | Abnormal Security | 4.4K | 2.2% | 5 |
| Sep 2026 | Abnormal Security | — | — | — |
| Sep 2026 | Avanan | — | — | — |
| Sep 2026 | Barracuda | — | — | — |
| Sep 2026 | Mimecast | — | — | — |
| Sep 2026 | Proofpoint | — | — | — |

## What is being compared

- **Abnormal Security**: Measured on the search term “abnormal security”.
- **Avanan**: Measured on the search term “avanan”.
- **Barracuda**: Measured on the search term “barracuda networks”.
- **Mimecast**: Measured on the search term “mimecast”.
- **Proofpoint**: Measured on the search terms “proofpoint”, “proofpoint app”, “proofpoint com”, “proofpoint security awareness”, “proofpoint security training”, “proofpoint software” and “security awareness proofpoint”, summed into one figure.

- [Abnormal Security](/demand/global-en/brands/abnormal-security)
- [Avanan](/demand/global-en/brands/avanan)
- [Barracuda](/demand/global-en/brands/barracuda-networks)
- [Mimecast](/demand/global-en/brands/mimecast)
- [Proofpoint](/demand/global-en/brands/proofpoint)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among email security platforms worldwide?

In August 2026, Mimecast was the most searched among email security platforms worldwide, with an estimated 90.5K branded searches and 44.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Email security platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/email-security-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/email-security-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.