---
title: "Email security gateways: Which brands are most popular in search?"
description: "Compare the email security gateways teams use. Share of Search among Abnormal, Mimecast, Proofpoint, Avanan, Barracuda and IRONSCALES, the email security gateways Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/email-security-gateways"
publisher: "Brandwave"
---

# Email security gateways: Which brands are most popular in search?

Compare the email security gateways teams use. Share of Search among Abnormal, Mimecast, Proofpoint, Avanan, Barracuda and IRONSCALES, the email security gateways Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Email security gateways
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Abnormal, 39.8%

## Which brand is most popular in search among email security gateways worldwide?

- In August 2026, Abnormal was the most searched among email security gateways worldwide, with an estimated 135K branded searches and 39.8% estimated Share of Search within this set.
- Mimecast is in 2nd place, 13.1 percentage points behind at 26.7% Share of Search.
- Across the 11 months ending August 2026, Abnormal’s estimated Share of Search among email security gateways worldwide increased from 37.6% to 39.8%.
- Across the 11 months ending August 2026, Mimecast’s estimated Share of Search among email security gateways worldwide decreased from 30.6% to 26.7%.
- Across the 11 months ending August 2026, Proofpoint’s estimated Share of Search among email security gateways worldwide increased from 17% to 18%.
- Across the 11 months ending August 2026, Avanan’s estimated Share of Search among email security gateways worldwide increased from 9.2% to 9.8%.
- Across the 11 months ending August 2026, Abnormal’s estimated Share of Search among email security gateways worldwide peaked at 41.7% in January 2026 and was lowest at 36.2% in March 2026.
- Across the 11 months ending August 2026, Mimecast’s estimated Share of Search among email security gateways worldwide peaked at 30.7% in June 2026 and was lowest at 26.6% in April 2026.
- Across the 11 months ending August 2026, Proofpoint’s estimated Share of Search among email security gateways worldwide peaked at 20% in March 2026 and was lowest at 15.2% in July 2026.
- Across the 11 months ending August 2026, Avanan’s estimated Share of Search among email security gateways worldwide peaked at 10.2% in January 2026 and was lowest at 8.9% in March 2026.
- Across the 11 months ending August 2026, Barracuda’s estimated Share of Search among email security gateways worldwide peaked at 5.5% in July 2026 and was lowest at 3.6% in February 2026.
- Across the 11 months ending August 2026, Barracuda and IRONSCALES held steady: their estimated Share of Search among email security gateways worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Abnormal vs Mimecast: compare search popularity](/demand/global-en/compare/abnormal-vs-mimecast): 39.8% against 26.7% Share of Search.
- [Abnormal vs Proofpoint: compare search popularity](/demand/global-en/compare/abnormal-vs-proofpoint): 39.8% against 18% Share of Search.
- [Abnormal vs Avanan: compare search popularity](/demand/global-en/compare/abnormal-vs-avanan): 39.8% against 9.8% Share of Search.
- [Abnormal vs Barracuda: compare search popularity](/demand/global-en/compare/abnormal-vs-barracuda-networks): 39.8% against 4.4% Share of Search.
- [Mimecast vs Proofpoint: compare search popularity](/demand/global-en/compare/mimecast-vs-proofpoint): 26.7% against 18% Share of Search.
- [Mimecast vs Avanan: compare search popularity](/demand/global-en/compare/avanan-vs-mimecast): 26.7% against 9.8% Share of Search.
- [Mimecast vs Barracuda: compare search popularity](/demand/global-en/compare/barracuda-networks-vs-mimecast): 26.7% against 4.4% Share of Search.
- [Proofpoint vs Avanan: compare search popularity](/demand/global-en/compare/avanan-vs-proofpoint): 18% against 9.8% Share of Search.
- [Proofpoint vs Barracuda: compare search popularity](/demand/global-en/compare/barracuda-networks-vs-proofpoint): 18% against 4.4% Share of Search.
- [Avanan vs Barracuda: compare search popularity](/demand/global-en/compare/avanan-vs-barracuda-networks): 9.8% against 4.4% Share of Search.

## How did search popularity change for email security gateways worldwide in August 2026?

- In August 2026, Proofpoint gained estimated Share of Search among email security gateways worldwide, from 15.2% to 18%.
- In August 2026, Barracuda lost estimated Share of Search among email security gateways worldwide, from 5.5% to 4.4%.
- In August 2026, Abnormal lost estimated Share of Search among email security gateways worldwide, from 40.7% to 39.8%.
- In August 2026, Mimecast lost estimated Share of Search among email security gateways worldwide, from 27.3% to 26.7%.
- Estimated monthly branded searches for IRONSCALES worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Abnormal | 39.8% | 135K | 0.0% | Abnormal |
| 2 | Mimecast | 26.7% | 90.5K | 0.0% | Mimecast |
| 3 | Proofpoint | 18% | 61K | +21.3% | Proofpoint |
| 4 | Avanan | 9.8% | 33.1K | 0.0% | Avanan |
| 5 | Barracuda | 4.4% | 14.8K | -18.2% | Barracuda |
| 6 | IRONSCALES | 1.3% | 4.4K | 0.0% | IRONSCALES |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Abnormal | 135K | 37.6% | 1 |
| Oct 2025 | Mimecast | 110K | 30.6% | 2 |
| Oct 2025 | Proofpoint | 61.1K | 17% | 3 |
| Oct 2025 | Avanan | 33.1K | 9.2% | 4 |
| Oct 2025 | Barracuda | 14.8K | 4.1% | 5 |
| Oct 2025 | IRONSCALES | 5.4K | 1.5% | 6 |
| Nov 2025 | Abnormal | 135K | 40.2% | 1 |
| Nov 2025 | Mimecast | 90.5K | 26.9% | 2 |
| Nov 2025 | Proofpoint | 61K | 18.2% | 3 |
| Nov 2025 | Avanan | 33.1K | 9.8% | 4 |
| Nov 2025 | Barracuda | 12.1K | 3.6% | 5 |
| Nov 2025 | IRONSCALES | 4.4K | 1.3% | 6 |
| Dec 2025 | Abnormal | 135K | 41.5% | 1 |
| Dec 2025 | Mimecast | 90.5K | 27.8% | 2 |
| Dec 2025 | Proofpoint | 50K | 15.4% | 3 |
| Dec 2025 | Avanan | 33.1K | 10.2% | 4 |
| Dec 2025 | Barracuda | 12.1K | 3.7% | 5 |
| Dec 2025 | IRONSCALES | 4.4K | 1.4% | 6 |
| Jan 2026 | Abnormal | 165K | 41.7% | 1 |
| Jan 2026 | Mimecast | 110K | 27.8% | 2 |
| Jan 2026 | Proofpoint | 61.1K | 15.4% | 3 |
| Jan 2026 | Avanan | 40.5K | 10.2% | 4 |
| Jan 2026 | Barracuda | 14.8K | 3.7% | 5 |
| Jan 2026 | IRONSCALES | 4.4K | 1.1% | 6 |
| Feb 2026 | Abnormal | 135K | 40% | 1 |
| Feb 2026 | Mimecast | 90.5K | 26.8% | 2 |
| Feb 2026 | Proofpoint | 61.2K | 18.1% | 3 |
| Feb 2026 | Avanan | 33.1K | 9.8% | 4 |
| Feb 2026 | Barracuda | 12.1K | 3.6% | 5 |
| Feb 2026 | IRONSCALES | 5.4K | 1.6% | 6 |
| Mar 2026 | Abnormal | 135K | 36.2% | 1 |
| Mar 2026 | Mimecast | 110K | 29.5% | 2 |
| Mar 2026 | Proofpoint | 74.7K | 20% | 3 |
| Mar 2026 | Avanan | 33.1K | 8.9% | 4 |
| Mar 2026 | Barracuda | 14.8K | 4% | 5 |
| Mar 2026 | IRONSCALES | 5.4K | 1.4% | 6 |
| Apr 2026 | Abnormal | 135K | 39.7% | 1 |
| Apr 2026 | Mimecast | 90.5K | 26.6% | 2 |
| Apr 2026 | Proofpoint | 61.1K | 18% | 3 |
| Apr 2026 | Avanan | 33.1K | 9.7% | 4 |
| Apr 2026 | Barracuda | 14.8K | 4.4% | 5 |
| Apr 2026 | IRONSCALES | 5.4K | 1.6% | 6 |
| May 2026 | Abnormal | 135K | 39.8% | 1 |
| May 2026 | Mimecast | 90.5K | 26.7% | 2 |
| May 2026 | Proofpoint | 61K | 18% | 3 |
| May 2026 | Avanan | 33.1K | 9.8% | 4 |
| May 2026 | Barracuda | 14.8K | 4.4% | 5 |
| May 2026 | IRONSCALES | 4.4K | 1.3% | 6 |
| Jun 2026 | Abnormal | 135K | 37.6% | 1 |
| Jun 2026 | Mimecast | 110K | 30.7% | 2 |
| Jun 2026 | Proofpoint | 61.3K | 17.1% | 3 |
| Jun 2026 | Avanan | 33.1K | 9.2% | 4 |
| Jun 2026 | Barracuda | 14.8K | 4.1% | 5 |
| Jun 2026 | IRONSCALES | 4.4K | 1.2% | 6 |
| Jul 2026 | Abnormal | 135K | 40.7% | 1 |
| Jul 2026 | Mimecast | 90.5K | 27.3% | 2 |
| Jul 2026 | Proofpoint | 50.3K | 15.2% | 3 |
| Jul 2026 | Avanan | 33.1K | 10% | 4 |
| Jul 2026 | Barracuda | 18.1K | 5.5% | 5 |
| Jul 2026 | IRONSCALES | 4.4K | 1.3% | 6 |
| Aug 2026 | Abnormal | 135K | 39.8% | 1 |
| Aug 2026 | Mimecast | 90.5K | 26.7% | 2 |
| Aug 2026 | Proofpoint | 61K | 18% | 3 |
| Aug 2026 | Avanan | 33.1K | 9.8% | 4 |
| Aug 2026 | Barracuda | 14.8K | 4.4% | 5 |
| Aug 2026 | IRONSCALES | 4.4K | 1.3% | 6 |
| Sep 2026 | Abnormal | — | — | — |
| Sep 2026 | Avanan | — | — | — |
| Sep 2026 | Barracuda | — | — | — |
| Sep 2026 | IRONSCALES | — | — | — |
| Sep 2026 | Mimecast | — | — | — |
| Sep 2026 | Proofpoint | — | — | — |

## What is being compared

- **Abnormal**: Measured on the search term “abnormal”.
- **Avanan**: Measured on the search term “avanan”.
- **Barracuda**: Measured on the search term “barracuda networks”.
- **IRONSCALES**: Measured on the search term “ironscales”.
- **Mimecast**: Measured on the search term “mimecast”.
- **Proofpoint**: Measured on the search terms “proofpoint”, “proofpoint app”, “proofpoint com”, “proofpoint security awareness”, “proofpoint security training”, “proofpoint software” and “security awareness proofpoint”, summed into one figure.

- [Abnormal](/demand/global-en/brands/abnormal)
- [Avanan](/demand/global-en/brands/avanan)
- [Barracuda](/demand/global-en/brands/barracuda-networks)
- [IRONSCALES](/demand/global-en/brands/ironscales)
- [Mimecast](/demand/global-en/brands/mimecast)
- [Proofpoint](/demand/global-en/brands/proofpoint)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among email security gateways worldwide?

In August 2026, Abnormal was the most searched among email security gateways worldwide, with an estimated 135K branded searches and 39.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Email security gateways: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/email-security-gateways

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/email-security-gateways. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.