---
title: "Email providers: Which are searched most?"
description: "Compare the email providers people choose between. Share of Search among Gmail, Outlook, Yahoo Mail, Proton Mail and Zoho Mail, the email providers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/email-providers"
publisher: "Brandwave"
---

# Email providers: Which are searched most?

Compare the email providers people choose between. Share of Search among Gmail, Outlook, Yahoo Mail, Proton Mail and Zoho Mail, the email providers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Email providers
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Gmail, 62.8%

## Which brand is most popular in search among email providers worldwide?

- In September 2026, Gmail was the most searched among email providers worldwide, with an estimated 414M branded searches and 62.8% estimated Share of Search within this set.
- Outlook is in 2nd place, 39.3 percentage points behind at 23.5% Share of Search.
- Across the 12 months ending September 2026, Gmail’s estimated Share of Search among email providers worldwide increased from 61.2% to 62.8%.
- Across the 12 months ending September 2026, Outlook’s estimated Share of Search among email providers worldwide increased from 22.8% to 23.5%.
- Across the 12 months ending September 2026, Yahoo Mail’s estimated Share of Search among email providers worldwide decreased from 14.9% to 12.6%.
- Across the 12 months ending September 2026, Gmail’s estimated Share of Search among email providers worldwide peaked at 62.8% in September 2026 and was lowest at 56.3% in May 2026.
- Across the 12 months ending September 2026, Outlook’s estimated Share of Search among email providers worldwide peaked at 25.8% in January 2026 and was lowest at 22.8% in October 2025.
- Across the 12 months ending September 2026, Yahoo Mail’s estimated Share of Search among email providers worldwide peaked at 17.2% in June 2026 and was lowest at 12.6% in September 2026.
- Across the 12 months ending September 2026, Proton Mail rose from 5th to 4th among email providers worldwide.
- Across the 12 months ending September 2026, Zoho Mail fell from 4th to 5th among email providers worldwide.

## Compare search popularity between leading brands

- [Gmail vs Outlook: compare search popularity](/demand/global-en/compare/gmail-vs-outlook): 62.8% against 23.5% Share of Search.
- [Gmail vs Yahoo Mail: compare search popularity](/demand/global-en/compare/gmail-vs-yahoo-mail): 62.8% against 12.6% Share of Search.
- [Outlook vs Yahoo Mail: compare search popularity](/demand/global-en/compare/outlook-vs-yahoo-mail): 23.5% against 12.6% Share of Search.

## How did search popularity change for email providers worldwide in September 2026?

- In September 2026, Gmail gained estimated Share of Search among email providers worldwide, from 59.5% to 62.8%.
- In September 2026, Yahoo Mail lost estimated Share of Search among email providers worldwide, from 14.6% to 12.6%.
- In September 2026, Outlook lost estimated Share of Search among email providers worldwide, from 24.7% to 23.5%.
- Estimated monthly branded searches for Proton Mail worldwide rose 22% over 12 measured months, from 3.4M to 4.1M in September 2026.
- Estimated monthly branded searches for Zoho Mail worldwide fell 18.4% over 12 measured months, from 3.4M to 2.7M in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Gmail | 62.8% | 414M | +22.5% | Google |
| 2 | Outlook | 23.5% | 155M | +10.8% | Microsoft |
| 3 | Yahoo Mail | 12.6% | 83.1M | 0.0% | Yahoo |
| 4 | Proton Mail | 0.62% | 4.1M | -0.0% | Proton Mail |
| 5 | Zoho Mail | 0.42% | 2.7M | +0.0% | Zoho |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gmail | 414M | 61.2% | 1 |
| Oct 2025 | Outlook | 154M | 22.8% | 2 |
| Oct 2025 | Yahoo Mail | 101M | 14.9% | 3 |
| Oct 2025 | Zoho Mail | 3.4M | 0.5% | 4 |
| Oct 2025 | Proton Mail | 3.4M | 0.5% | 5 |
| Nov 2025 | Gmail | 338M | 56.4% | 1 |
| Nov 2025 | Outlook | 154M | 25.8% | 2 |
| Nov 2025 | Yahoo Mail | 101M | 16.9% | 3 |
| Nov 2025 | Proton Mail | 3.4M | 0.56% | 4 |
| Nov 2025 | Zoho Mail | 2.2M | 0.37% | 5 |
| Dec 2025 | Gmail | 338M | 56.4% | 1 |
| Dec 2025 | Outlook | 154M | 25.8% | 2 |
| Dec 2025 | Yahoo Mail | 101M | 16.9% | 3 |
| Dec 2025 | Proton Mail | 3.4M | 0.56% | 4 |
| Dec 2025 | Zoho Mail | 2.2M | 0.37% | 5 |
| Jan 2026 | Gmail | 338M | 56.3% | 1 |
| Jan 2026 | Outlook | 155M | 25.8% | 2 |
| Jan 2026 | Yahoo Mail | 101M | 16.8% | 3 |
| Jan 2026 | Proton Mail | 4.1M | 0.68% | 4 |
| Jan 2026 | Zoho Mail | 2.2M | 0.37% | 5 |
| Feb 2026 | Gmail | 338M | 59.7% | 1 |
| Feb 2026 | Outlook | 139M | 24.6% | 2 |
| Feb 2026 | Yahoo Mail | 83.1M | 14.7% | 3 |
| Feb 2026 | Proton Mail | 3.4M | 0.59% | 4 |
| Feb 2026 | Zoho Mail | 2.2M | 0.4% | 5 |
| Mar 2026 | Gmail | 414M | 61.2% | 1 |
| Mar 2026 | Outlook | 155M | 22.9% | 2 |
| Mar 2026 | Yahoo Mail | 101M | 14.9% | 3 |
| Mar 2026 | Proton Mail | 4.1M | 0.61% | 4 |
| Mar 2026 | Zoho Mail | 2.2M | 0.33% | 5 |
| Apr 2026 | Gmail | 414M | 61.1% | 1 |
| Apr 2026 | Outlook | 155M | 22.9% | 2 |
| Apr 2026 | Yahoo Mail | 101M | 14.9% | 3 |
| Apr 2026 | Proton Mail | 4.1M | 0.61% | 4 |
| Apr 2026 | Zoho Mail | 2.7M | 0.41% | 5 |
| May 2026 | Gmail | 338M | 56.3% | 1 |
| May 2026 | Outlook | 155M | 25.8% | 2 |
| May 2026 | Yahoo Mail | 101M | 16.8% | 3 |
| May 2026 | Proton Mail | 4.1M | 0.68% | 4 |
| May 2026 | Zoho Mail | 2.2M | 0.37% | 5 |
| Jun 2026 | Gmail | 338M | 57.7% | 1 |
| Jun 2026 | Outlook | 140M | 23.9% | 2 |
| Jun 2026 | Yahoo Mail | 101M | 17.2% | 3 |
| Jun 2026 | Proton Mail | 4.1M | 0.7% | 4 |
| Jun 2026 | Zoho Mail | 2.7M | 0.47% | 5 |
| Jul 2026 | Gmail | 338M | 60.8% | 1 |
| Jul 2026 | Outlook | 128M | 23% | 2 |
| Jul 2026 | Yahoo Mail | 83.1M | 15% | 3 |
| Jul 2026 | Proton Mail | 4.1M | 0.74% | 4 |
| Jul 2026 | Zoho Mail | 2.7M | 0.49% | 5 |
| Aug 2026 | Gmail | 338M | 59.5% | 1 |
| Aug 2026 | Outlook | 140M | 24.7% | 2 |
| Aug 2026 | Yahoo Mail | 83.1M | 14.6% | 3 |
| Aug 2026 | Proton Mail | 4.1M | 0.72% | 4 |
| Aug 2026 | Zoho Mail | 2.7M | 0.48% | 5 |
| Sep 2026 | Gmail | 414M | 62.8% | 1 |
| Sep 2026 | Outlook | 155M | 23.5% | 2 |
| Sep 2026 | Yahoo Mail | 83.1M | 12.6% | 3 |
| Sep 2026 | Proton Mail | 4.1M | 0.62% | 4 |
| Sep 2026 | Zoho Mail | 2.7M | 0.42% | 5 |

## What is being compared

- **Gmail**: Measured on the search term “gmail”.
- **Outlook**: Measured on the search terms “hotmail”, “outlook” and “outlook email”, summed into one figure.
- **Proton Mail**: Measured on the search terms “email proton mail”, “proton mail”, “proton mail app”, “proton mail email”, “proton mail software” and “protonmail”, summed into one figure.
- **Yahoo Mail**: Measured on the search term “yahoo mail”.
- **Zoho Mail**: Measured on the search terms “email zoho mail”, “zoho mail”, “zoho mail app”, “zoho mail software” and “zohomail”, summed into one figure.

- [Gmail](/demand/global-en/brands/gmail)
- [Outlook](/demand/global-en/brands/outlook)
- [Proton Mail](/demand/global-en/brands/proton-mail)
- [Yahoo Mail](/demand/global-en/brands/yahoo-mail)
- [Zoho Mail](/demand/global-en/brands/zoho-mail)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among email providers worldwide?

In September 2026, Gmail was the most searched among email providers worldwide, with an estimated 414M branded searches and 62.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Email providers: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/email-providers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/email-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.