---
title: "Email marketing platforms: Which brands are most popular in search?"
description: "Compare the brands businesses use to build email lists, send campaigns, and automate customer communication. Share of Search among Mailchimp, Brevo, Klaviyo, Constant Contact, MailerLite, ActiveCampaign, Kit and Omnisend, the email marketing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/email-marketing-platforms"
publisher: "Brandwave"
---

# Email marketing platforms: Which brands are most popular in search?

Compare the brands businesses use to build email lists, send campaigns, and automate customer communication. Share of Search among Mailchimp, Brevo, Klaviyo, Constant Contact, MailerLite, ActiveCampaign, Kit and Omnisend, the email marketing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Email marketing platforms
- **Market**: Global
- **Brands compared**: 8
- **Month measured**: Aug 2026
- **Highest Share of Search**: Mailchimp, 40.9%

## Which brand is most popular in search among email marketing platforms worldwide?

- In August 2026, Mailchimp was the most searched among email marketing platforms worldwide, with an estimated 1.1M branded searches and 40.9% estimated Share of Search within this set.
- Brevo is in 2nd place, 18 percentage points behind at 22.9% Share of Search.
- Across the 11 months ending August 2026, Mailchimp’s estimated Share of Search among email marketing platforms worldwide decreased from 47.4% to 40.9%.
- Across the 11 months ending August 2026, Brevo’s estimated Share of Search among email marketing platforms worldwide increased from 16.8% to 22.9%.
- Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among email marketing platforms worldwide increased from 9.7% to 12.2%.
- Across the 11 months ending August 2026, Constant Contact’s estimated Share of Search among email marketing platforms worldwide decreased from 11.2% to 9.6%.
- Across the 11 months ending August 2026, ActiveCampaign’s estimated Share of Search among email marketing platforms worldwide decreased from 3.4% to 2.8%.
- Across the 11 months ending August 2026, Mailchimp’s estimated Share of Search among email marketing platforms worldwide peaked at 49.1% in January 2026 and was lowest at 40.5% in July 2026.
- Across the 11 months ending August 2026, Brevo’s estimated Share of Search among email marketing platforms worldwide peaked at 25.7% in July 2026 and was lowest at 16.8% in October 2025.
- Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among email marketing platforms worldwide peaked at 12.2% in August 2026 and was lowest at 9.4% in December 2025.
- Across the 11 months ending August 2026, Constant Contact’s estimated Share of Search among email marketing platforms worldwide peaked at 11.2% in October 2025 and was lowest at 6.3% in April 2026.
- Across the 11 months ending August 2026, MailerLite’s estimated Share of Search among email marketing platforms worldwide peaked at 9.3% in July 2026 and was lowest at 7.5% in December 2025.
- Across the 11 months ending August 2026, ActiveCampaign’s estimated Share of Search among email marketing platforms worldwide peaked at 3.4% in October 2025 and was lowest at 2.3% in July 2026.
- Across the 11 months ending August 2026, Klaviyo rose from 4th to 3rd among email marketing platforms worldwide.
- Across the 11 months ending August 2026, Constant Contact fell from 3rd to 4th among email marketing platforms worldwide.
- Across the 11 months ending August 2026, MailerLite, Kit and Omnisend held steady: their estimated Share of Search among email marketing platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Mailchimp vs Brevo: compare search popularity](/demand/global-en/compare/brevo-vs-mailchimp): 40.9% against 22.9% Share of Search.
- [Mailchimp vs Klaviyo: compare search popularity](/demand/global-en/compare/klaviyo-vs-mailchimp): 40.9% against 12.2% Share of Search.
- [Mailchimp vs Constant Contact: compare search popularity](/demand/global-en/compare/constant-contact-vs-mailchimp): 40.9% against 9.6% Share of Search.
- [Mailchimp vs MailerLite: compare search popularity](/demand/global-en/compare/mailchimp-vs-mailerlite): 40.9% against 8.2% Share of Search.
- [Brevo vs Klaviyo: compare search popularity](/demand/global-en/compare/brevo-vs-klaviyo): 22.9% against 12.2% Share of Search.
- [Brevo vs Constant Contact: compare search popularity](/demand/global-en/compare/brevo-vs-constant-contact): 22.9% against 9.6% Share of Search.
- [Brevo vs MailerLite: compare search popularity](/demand/global-en/compare/brevo-vs-mailerlite): 22.9% against 8.2% Share of Search.
- [Klaviyo vs Constant Contact: compare search popularity](/demand/global-en/compare/constant-contact-vs-klaviyo): 12.2% against 9.6% Share of Search.
- [Klaviyo vs MailerLite: compare search popularity](/demand/global-en/compare/klaviyo-vs-mailerlite): 12.2% against 8.2% Share of Search.
- [Constant Contact vs MailerLite: compare search popularity](/demand/global-en/compare/constant-contact-vs-mailerlite): 9.6% against 8.2% Share of Search.

## How did search popularity change for email marketing platforms worldwide in August 2026?

- In August 2026, Constant Contact overtook MailerLite to rank 4th among email marketing platforms worldwide, at 9.6%.
- In August 2026, Klaviyo gained estimated Share of Search among email marketing platforms worldwide, from 11.4% to 12.2%.
- In August 2026, ActiveCampaign gained estimated Share of Search among email marketing platforms worldwide, from 2.3% to 2.8%.
- In August 2026, Brevo lost estimated Share of Search among email marketing platforms worldwide, from 25.7% to 22.9%.
- In August 2026, MailerLite lost estimated Share of Search among email marketing platforms worldwide, from 9.3% to 8.2%.
- In August 2026, Kit rose from 8th to 7th among email marketing platforms worldwide.
- In August 2026, Omnisend fell from 7th to 8th among email marketing platforms worldwide.
- Estimated monthly branded searches for Mailchimp worldwide fell 32.6% over 11 measured months, from 1.6M to 1.1M in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Mailchimp | 40.9% | 1.1M | -5.6% | Intuit |
| 2 | Brevo | 22.9% | 590K | -16.9% | Brevo |
| 3 | Klaviyo | 12.2% | 315K | +0.1% | Klaviyo |
| 4 | Constant Contact | 9.6% | 247K | +22.4% | Constant Contact |
| 5 | MailerLite | 8.2% | 211K | -18.0% | MailerLite |
| 6 | ActiveCampaign | 2.8% | 73.5K | +14.9% | ActiveCampaign |
| 7 | Kit | 1.9% | 48.4K | +11.2% | Kit |
| 8 | Omnisend | 1.6% | 41.1K | -17.8% | Omnisend |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Mailchimp | 1.6M | 47.4% | 1 |
| Oct 2025 | Brevo | 555K | 16.8% | 2 |
| Oct 2025 | Constant Contact | 368K | 11.2% | 3 |
| Oct 2025 | Klaviyo | 319K | 9.7% | 4 |
| Oct 2025 | MailerLite | 257K | 7.8% | 5 |
| Oct 2025 | ActiveCampaign | 113K | 3.4% | 6 |
| Oct 2025 | Kit | 73.8K | 2.2% | 7 |
| Oct 2025 | Omnisend | 50.1K | 1.5% | 8 |
| Nov 2025 | Mailchimp | 1.6M | 48.8% | 1 |
| Nov 2025 | Brevo | 555K | 17.4% | 2 |
| Nov 2025 | Klaviyo | 317K | 9.9% | 3 |
| Nov 2025 | Constant Contact | 301K | 9.4% | 4 |
| Nov 2025 | MailerLite | 256K | 8% | 5 |
| Nov 2025 | ActiveCampaign | 94K | 2.9% | 6 |
| Nov 2025 | Kit | 65.3K | 2% | 7 |
| Nov 2025 | Omnisend | 49.9K | 1.6% | 8 |
| Dec 2025 | Mailchimp | 1.3M | 45.8% | 1 |
| Dec 2025 | Brevo | 554K | 20% | 2 |
| Dec 2025 | Constant Contact | 301K | 10.8% | 3 |
| Dec 2025 | Klaviyo | 260K | 9.4% | 4 |
| Dec 2025 | MailerLite | 210K | 7.5% | 5 |
| Dec 2025 | ActiveCampaign | 77K | 2.8% | 6 |
| Dec 2025 | Kit | 63.3K | 2.3% | 7 |
| Dec 2025 | Omnisend | 40.9K | 1.5% | 8 |
| Jan 2026 | Mailchimp | 1.6M | 49.1% | 1 |
| Jan 2026 | Brevo | 556K | 17.4% | 2 |
| Jan 2026 | Klaviyo | 317K | 9.9% | 3 |
| Jan 2026 | Constant Contact | 301K | 9.4% | 4 |
| Jan 2026 | MailerLite | 256K | 8% | 5 |
| Jan 2026 | ActiveCampaign | 93.5K | 2.9% | 6 |
| Jan 2026 | Kit | 65.6K | 2.1% | 7 |
| Jan 2026 | Omnisend | 41K | 1.3% | 8 |
| Feb 2026 | Mailchimp | 1.3M | 45.6% | 1 |
| Feb 2026 | Brevo | 558K | 19.4% | 2 |
| Feb 2026 | Klaviyo | 317K | 11% | 3 |
| Feb 2026 | MailerLite | 256K | 8.9% | 4 |
| Feb 2026 | Constant Contact | 246K | 8.6% | 5 |
| Feb 2026 | ActiveCampaign | 93.6K | 3.3% | 6 |
| Feb 2026 | Kit | 50.9K | 1.8% | 7 |
| Feb 2026 | Omnisend | 41K | 1.4% | 8 |
| Mar 2026 | Mailchimp | 1.6M | 47.3% | 1 |
| Mar 2026 | Brevo | 683K | 20.3% | 2 |
| Mar 2026 | Klaviyo | 320K | 9.5% | 3 |
| Mar 2026 | Constant Contact | 301K | 8.9% | 4 |
| Mar 2026 | MailerLite | 262K | 7.8% | 5 |
| Mar 2026 | ActiveCampaign | 104K | 3.1% | 6 |
| Mar 2026 | Kit | 55K | 1.6% | 7 |
| Mar 2026 | Omnisend | 50.2K | 1.5% | 8 |
| Apr 2026 | Mailchimp | 1.6M | 48.9% | 1 |
| Apr 2026 | Brevo | 685K | 21.4% | 2 |
| Apr 2026 | Klaviyo | 318K | 9.9% | 3 |
| Apr 2026 | MailerLite | 257K | 8% | 4 |
| Apr 2026 | Constant Contact | 201K | 6.3% | 5 |
| Apr 2026 | ActiveCampaign | 77.2K | 2.4% | 6 |
| Apr 2026 | Kit | 54.4K | 1.7% | 7 |
| Apr 2026 | Omnisend | 41.1K | 1.3% | 8 |
| May 2026 | Mailchimp | 1.3M | 43% | 1 |
| May 2026 | Brevo | 692K | 23.2% | 2 |
| May 2026 | Klaviyo | 326K | 10.9% | 3 |
| May 2026 | MailerLite | 259K | 8.7% | 4 |
| May 2026 | Constant Contact | 248K | 8.3% | 5 |
| May 2026 | ActiveCampaign | 83.5K | 2.8% | 6 |
| May 2026 | Kit | 49K | 1.6% | 7 |
| May 2026 | Omnisend | 42.4K | 1.4% | 8 |
| Jun 2026 | Mailchimp | 1.3M | 42.5% | 1 |
| Jun 2026 | Brevo | 692K | 22.9% | 2 |
| Jun 2026 | Klaviyo | 317K | 10.5% | 3 |
| Jun 2026 | Constant Contact | 301K | 10% | 4 |
| Jun 2026 | MailerLite | 258K | 8.5% | 5 |
| Jun 2026 | ActiveCampaign | 77.4K | 2.6% | 6 |
| Jun 2026 | Kit | 53.6K | 1.8% | 7 |
| Jun 2026 | Omnisend | 41K | 1.4% | 8 |
| Jul 2026 | Mailchimp | 1.1M | 40.5% | 1 |
| Jul 2026 | Brevo | 710K | 25.7% | 2 |
| Jul 2026 | Klaviyo | 315K | 11.4% | 3 |
| Jul 2026 | MailerLite | 257K | 9.3% | 4 |
| Jul 2026 | Constant Contact | 201K | 7.3% | 5 |
| Jul 2026 | ActiveCampaign | 64K | 2.3% | 6 |
| Jul 2026 | Omnisend | 50K | 1.8% | 7 |
| Jul 2026 | Kit | 43.5K | 1.6% | 8 |
| Aug 2026 | Mailchimp | 1.1M | 40.9% | 1 |
| Aug 2026 | Brevo | 590K | 22.9% | 2 |
| Aug 2026 | Klaviyo | 315K | 12.2% | 3 |
| Aug 2026 | Constant Contact | 247K | 9.6% | 4 |
| Aug 2026 | MailerLite | 211K | 8.2% | 5 |
| Aug 2026 | ActiveCampaign | 73.5K | 2.8% | 6 |
| Aug 2026 | Kit | 48.4K | 1.9% | 7 |
| Aug 2026 | Omnisend | 41.1K | 1.6% | 8 |
| Sep 2026 | ActiveCampaign | — | — | — |
| Sep 2026 | Brevo | — | — | — |
| Sep 2026 | Constant Contact | — | — | — |
| Sep 2026 | Kit | — | — | — |
| Sep 2026 | Klaviyo | — | — | — |
| Sep 2026 | Mailchimp | — | — | — |
| Sep 2026 | MailerLite | — | — | — |
| Sep 2026 | Omnisend | — | — | — |

## What is being compared

- **ActiveCampaign**: Measured on the search terms “activecampaign”, “activecampaign email automation”, “activecampaign email marketing software”, “activecampaign marketing automation”, “activecampaign pricing” and “activecampaign.com”, summed into one figure.
- **Brevo**: Measured on the search terms “brevo”, “brevo email automation”, “brevo email marketing”, “brevo email marketing software”, “brevo marketing automation” and “brevo.com”, summed into one figure.
- **Constant Contact**: Measured on the search terms “constant contact” and “constant contact email marketing”, summed into one figure.
- **Kit**: Measured on the search terms “app convertkit”, “convert kit”, “ConvertKit”, “convertkit app”, “convertkit automations”, “convertkit com”, “convertkit email”, “convertkit email marketing”, “convertkit free”, “convertkit free plan”, “convertkit kit”, “convertkit landing page”, “convertkit newsletter”, “convertkit price”, “convertkit pricing”, “convertkit.com”, “kit com”, “kit convertkit”, “kit email”, “kit email marketing”, “kit formerly convertkit”, “kit newsletter”, “kit newsletter platform” and “kit.com”, summed into one figure.
- **Klaviyo**: Measured on the search terms “klaviyo”, “klaviyo app”, “klaviyo cost”, “klaviyo crm”, “klaviyo email”, “klaviyo email marketing”, “klaviyo marketing”, “klaviyo plan”, “klaviyo pricing”, “klaviyo sms”, “klaviyo whatsapp” and “klaviyocom”, summed into one figure.
- **Mailchimp**: Measured on the search terms “email marketing mailchimp”, “free mailchimp”, “intuit mailchimp”, “Mailchimp”, “mailchimp app”, “mailchimp com”, “mailchimp email”, “mailchimp email marketing”, “mailchimp email templates”, “mailchimp free”, “mailchimp free plan”, “mailchimp marketing”, “mailchimp newsletter”, “mailchimp newsletter template”, “mailchimp price”, “mailchimp pricing”, “mailchimp template”, “mailchimp templates”, “mailchimp website”, “mailchimp.com” and “what is mailchimp”, summed into one figure.
- **MailerLite**: Measured on the search terms “mailer lite”, “MailerLite”, “mailerlite app”, “mailerlite com”, “mailerlite email marketing”, “mailerlite free”, “mailerlite free plan”, “mailerlite landing page”, “mailerlite newsletter”, “mailerlite plans”, “mailerlite pricing” and “what is mailerlite”, summed into one figure.
- **Omnisend**: Measured on the search terms “omnisend” and “omnisend email marketing”, summed into one figure.

- [ActiveCampaign](/demand/global-en/brands/activecampaign)
- [Brevo](/demand/global-en/brands/brevo)
- [Constant Contact](/demand/global-en/brands/constant-contact)
- [Kit](/demand/global-en/brands/kit)
- [Klaviyo](/demand/global-en/brands/klaviyo)
- [Mailchimp](/demand/global-en/brands/mailchimp)
- [MailerLite](/demand/global-en/brands/mailerlite)
- [Omnisend](/demand/global-en/brands/omnisend)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among email marketing platforms worldwide?

In August 2026, Mailchimp was the most searched among email marketing platforms worldwide, with an estimated 1.1M branded searches and 40.9% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Email marketing platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/email-marketing-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/email-marketing-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.