---
title: "beehiiv vs Kit: Which is searched more?"
description: "Is beehiiv or Kit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Email list growth platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/email-list-growth-platforms/compare/beehiiv-vs-kit"
publisher: "Brandwave"
---

# beehiiv vs Kit: Which is searched more?

Is beehiiv or Kit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Email list growth platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: beehiiv and Kit
- **Competitive set**: Email list growth platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **beehiiv Share of Search**: 73.5%
- **Kit Share of Search**: 19.4%

## Is beehiiv or Kit more popular in search?

- In September 2026, beehiiv had more branded searches than Kit among email list growth platforms worldwide. beehiiv had about 61,000 branded searches, while Kit had 16,100. beehiiv made up 73.5% of all email list growth platform searches we track, and Kit accounted for 19.4%.
- beehiiv was ahead of Kit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, beehiiv’s share of searches among email list growth platforms worldwide moved from 49.6% to 73.5%, and its estimated monthly branded searches moved from 61.3K to 61K.
- Across the 12 months ending September 2026, Kit’s share of searches among email list growth platforms worldwide moved from 41.1% to 19.4%, and its estimated monthly branded searches moved from 50.9K to 16.1K.

## Top email list growth platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, beehiiv was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kit was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. beehiiv was listed before Kit in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| OptinMonster | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| beehiiv | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Kit | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Privy | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Sleeknote | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Justuno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about email list growth platforms

- Asked ChatGPT "Which email list growth tool should I use?": 1. OptinMonster, 2. beehiiv, 3. Kit, 4. Privy
- Asked ChatGPT "What are the best email list growth tools?": 1. OptinMonster, 2. beehiiv, 3. Kit
- Asked ChatGPT "What's the best email list growth tool for more subscribers?": 1. OptinMonster, 2. beehiiv, 3. Privy
- Searched Google, AI Overview "grow email list": named none of the brands we track
- Searched Google, AI Overview "email capture tool": named none of the brands we track

Not named in any answer: Sleeknote and Justuno.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How did search popularity change for email list growth platforms worldwide in September 2026?

- In September 2026, beehiiv gained share of searches among email list growth platforms worldwide, from 67.3% to 73.5%.
- In September 2026, Kit lost share of searches among email list growth platforms worldwide, from 26.2% to 19.4%.

## Month by month

| Month | beehiiv estimated searches | beehiiv Share of Search | beehiiv rank | Kit estimated searches | Kit Share of Search | Kit rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 61.3K | 49.6% | 1 | 50.9K | 41.1% | 2 |
| Nov 2025 | 61.4K | 54.2% | 1 | 41.8K | 36.9% | 2 |
| Dec 2025 | 50.3K | 49.6% | 1 | 41.8K | 41.2% | 2 |
| Jan 2026 | 74.9K | 59.1% | 1 | 42.1K | 33.2% | 2 |
| Feb 2026 | 75K | 66.8% | 1 | 28.6K | 25.5% | 2 |
| Mar 2026 | 91.6K | 70.1% | 1 | 29K | 22.2% | 2 |
| Apr 2026 | 91.5K | 71.2% | 1 | 28.9K | 22.5% | 2 |
| May 2026 | 74.9K | 70.8% | 1 | 23.9K | 22.6% | 2 |
| Jun 2026 | 74.7K | 67% | 1 | 28.8K | 25.8% | 2 |
| Jul 2026 | 74.6K | 74.1% | 1 | 20K | 19.9% | 2 |
| Aug 2026 | 61.1K | 67.3% | 1 | 23.8K | 26.2% | 2 |
| Sep 2026 | 61K | 73.5% | 1 | 16.1K | 19.4% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using beehiiv’s and Kit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **beehiiv**: Measured on the search terms “bee hiiv”, “beehiiv”, “beehiiv ad network” and “beehiiv api”, summed into one figure.
- **Kit**: Measured on the search terms “app convertkit”, “convert kit”, “ConvertKit”, “convertkit app”, “convertkit automations”, “convertkit kit”, “convertkit landing page”, “kit convertkit” and “kit formerly convertkit”, summed into one figure.

- [beehiiv profile](/demand/global-en/brands/beehiiv)
- [Kit profile](/demand/global-en/brands/kit)
- [All email list growth platforms worldwide](/demand/global-en/categories/email-list-growth-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is beehiiv or Kit more popular in search?

In September 2026, beehiiv had more branded searches than Kit among email list growth platforms worldwide. beehiiv had about 61,000 branded searches, while Kit had 16,100. beehiiv made up 73.5% of all email list growth platform searches we track, and Kit accounted for 19.4%.

## Cite this page

Brandwave. "beehiiv vs Kit: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/email-list-growth-platforms/compare/beehiiv-vs-kit

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/email-list-growth-platforms/compare/beehiiv-vs-kit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
