---
title: "Email hosting providers: Which are searched most?"
description: "Compare the providers businesses host email with. Share of Search among Microsoft 365, Zoho Mail, Google Workspace, Fastmail and Proton, the email hosting providers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/email-hosting-providers"
publisher: "Brandwave"
---

# Email hosting providers: Which are searched most?

Compare the providers businesses host email with. Share of Search among Microsoft 365, Zoho Mail, Google Workspace, Fastmail and Proton, the email hosting providers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Email hosting providers
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Microsoft 365, 73.5%

## Which brand is most popular in search among email hosting providers worldwide?

- In August 2026, Microsoft 365 was the most searched among email hosting providers worldwide, with an estimated 13.7M branded searches and 73.5% estimated Share of Search within this set.
- Zoho Mail is in 2nd place, 58.7 percentage points behind at 14.8% Share of Search.
- Across the 11 months ending August 2026, Microsoft 365’s estimated Share of Search among email hosting providers worldwide decreased from 83.2% to 73.5%.
- Across the 11 months ending August 2026, Zoho Mail’s estimated Share of Search among email hosting providers worldwide increased from 10.8% to 14.8%.
- Across the 11 months ending August 2026, Google Workspace’s estimated Share of Search among email hosting providers worldwide increased from 5.4% to 10.6%.
- Across the 11 months ending August 2026, Microsoft 365’s estimated Share of Search among email hosting providers worldwide peaked at 84.7% in November 2025 and was lowest at 71.7% in July 2026.
- Across the 11 months ending August 2026, Zoho Mail’s estimated Share of Search among email hosting providers worldwide peaked at 15.7% in July 2026 and was lowest at 8.4% in November 2025.
- Across the 11 months ending August 2026, Google Workspace’s estimated Share of Search among email hosting providers worldwide peaked at 11.4% in July 2026 and was lowest at 5.4% in October 2025.
- Across the 11 months ending August 2026, Fastmail and Proton held steady: their estimated Share of Search among email hosting providers worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Microsoft 365 vs Zoho Mail: compare search popularity](/demand/global-en/compare/microsoft-365-vs-zoho-mail): 73.5% against 14.8% Share of Search.
- [Microsoft 365 vs Google Workspace: compare search popularity](/demand/global-en/compare/google-workspace-vs-microsoft-365): 73.5% against 10.6% Share of Search.
- [Zoho Mail vs Google Workspace: compare search popularity](/demand/global-en/compare/google-workspace-vs-zoho-mail): 14.8% against 10.6% Share of Search.

## How did search popularity change for email hosting providers worldwide in August 2026?

- In August 2026, Microsoft 365 gained estimated Share of Search among email hosting providers worldwide, from 71.7% to 73.5%.
- In August 2026, Zoho Mail lost estimated Share of Search among email hosting providers worldwide, from 15.7% to 14.8%.
- In August 2026, Google Workspace lost estimated Share of Search among email hosting providers worldwide, from 11.4% to 10.6%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Microsoft 365 | 73.5% | 13.7M | +9.0% | Microsoft |
| 2 | Zoho Mail | 14.8% | 2.7M | -0.0% | Zoho |
| 3 | Google Workspace | 10.6% | 2M | -0.9% | Google |
| 4 | Fastmail | 0.95% | 176K | +0.1% | Fastmail |
| 5 | Proton | 0.18% | 33.1K | 0.0% | Proton |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Microsoft 365 | 26M | 83.2% | 1 |
| Oct 2025 | Zoho Mail | 3.4M | 10.8% | 2 |
| Oct 2025 | Google Workspace | 1.7M | 5.4% | 3 |
| Oct 2025 | Fastmail | 176K | 0.56% | 4 |
| Oct 2025 | Proton | 33.1K | 0.11% | 5 |
| Nov 2025 | Microsoft 365 | 22.8M | 84.7% | 1 |
| Nov 2025 | Zoho Mail | 2.2M | 8.4% | 2 |
| Nov 2025 | Google Workspace | 1.7M | 6.3% | 3 |
| Nov 2025 | Fastmail | 144K | 0.53% | 4 |
| Nov 2025 | Proton | 33.1K | 0.12% | 5 |
| Dec 2025 | Microsoft 365 | 18.6M | 82% | 1 |
| Dec 2025 | Zoho Mail | 2.2M | 9.9% | 2 |
| Dec 2025 | Google Workspace | 1.7M | 7.4% | 3 |
| Dec 2025 | Fastmail | 144K | 0.63% | 4 |
| Dec 2025 | Proton | 33.1K | 0.15% | 5 |
| Jan 2026 | Microsoft 365 | 21.1M | 82.6% | 1 |
| Jan 2026 | Zoho Mail | 2.2M | 8.8% | 2 |
| Jan 2026 | Google Workspace | 2M | 7.8% | 3 |
| Jan 2026 | Fastmail | 174K | 0.68% | 4 |
| Jan 2026 | Proton | 33.1K | 0.13% | 5 |
| Feb 2026 | Microsoft 365 | 21.1M | 82.7% | 1 |
| Feb 2026 | Zoho Mail | 2.2M | 8.8% | 2 |
| Feb 2026 | Google Workspace | 2M | 7.8% | 3 |
| Feb 2026 | Fastmail | 145K | 0.57% | 4 |
| Feb 2026 | Proton | 33.1K | 0.13% | 5 |
| Mar 2026 | Microsoft 365 | 21.2M | 82.6% | 1 |
| Mar 2026 | Zoho Mail | 2.3M | 8.8% | 2 |
| Mar 2026 | Google Workspace | 2M | 7.9% | 3 |
| Mar 2026 | Fastmail | 176K | 0.69% | 4 |
| Mar 2026 | Proton | 33.1K | 0.13% | 5 |
| Apr 2026 | Microsoft 365 | 18.6M | 78.9% | 1 |
| Apr 2026 | Zoho Mail | 2.7M | 11.6% | 2 |
| Apr 2026 | Google Workspace | 2.1M | 8.7% | 3 |
| Apr 2026 | Fastmail | 145K | 0.62% | 4 |
| Apr 2026 | Proton | 33.1K | 0.14% | 5 |
| May 2026 | Microsoft 365 | 18.7M | 80.7% | 1 |
| May 2026 | Zoho Mail | 2.2M | 9.7% | 2 |
| May 2026 | Google Workspace | 2M | 8.7% | 3 |
| May 2026 | Fastmail | 175K | 0.76% | 4 |
| May 2026 | Proton | 33.1K | 0.14% | 5 |
| Jun 2026 | Microsoft 365 | 15.3M | 75.6% | 1 |
| Jun 2026 | Zoho Mail | 2.7M | 13.5% | 2 |
| Jun 2026 | Google Workspace | 2M | 9.8% | 3 |
| Jun 2026 | Fastmail | 176K | 0.87% | 4 |
| Jun 2026 | Proton | 33.1K | 0.16% | 5 |
| Jul 2026 | Microsoft 365 | 12.5M | 71.7% | 1 |
| Jul 2026 | Zoho Mail | 2.7M | 15.7% | 2 |
| Jul 2026 | Google Workspace | 2M | 11.4% | 3 |
| Jul 2026 | Fastmail | 176K | 1% | 4 |
| Jul 2026 | Proton | 33.1K | 0.19% | 5 |
| Aug 2026 | Microsoft 365 | 13.7M | 73.5% | 1 |
| Aug 2026 | Zoho Mail | 2.7M | 14.8% | 2 |
| Aug 2026 | Google Workspace | 2M | 10.6% | 3 |
| Aug 2026 | Fastmail | 176K | 0.95% | 4 |
| Aug 2026 | Proton | 33.1K | 0.18% | 5 |
| Sep 2026 | Fastmail | — | — | — |
| Sep 2026 | Google Workspace | — | — | — |
| Sep 2026 | Microsoft 365 | — | — | — |
| Sep 2026 | Proton | — | — | — |
| Sep 2026 | Zoho Mail | — | — | — |

## What is being compared

- **Fastmail**: Measured on the search terms “email fastmail”, “fastmail”, “fastmail app” and “fastmail com”, summed into one figure.
- **Google Workspace**: Measured on the search terms “business email google workspace”, “email google workspace”, “google workspace”, “google workspace app”, “google workspace business email”, “google workspace email”, “google workspace software”, “googleworkspace” and “gsuite”, summed into one figure.
- **Microsoft 365**: Measured on the search terms “business email microsoft 365”, “email microsoft 365”, “microsoft 365”, “microsoft 365 app”, “microsoft 365 business email”, “microsoft 365 email”, “microsoft 365 software”, “microsoft365” and “office 365”, summed into one figure.
- **Proton**: Measured on the search term “proton cars”.
- **Zoho Mail**: Measured on the search terms “business email zoho mail”, “email zoho mail”, “zoho mail”, “zoho mail app”, “zoho mail business email”, “zoho mail software” and “zohomail”, summed into one figure.

- [Fastmail](/demand/global-en/brands/fastmail)
- [Google Workspace](/demand/global-en/brands/google-workspace)
- [Microsoft 365](/demand/global-en/brands/microsoft-365)
- [Proton](/demand/global-en/brands/proton)
- [Zoho Mail](/demand/global-en/brands/zoho-mail)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among email hosting providers worldwide?

In August 2026, Microsoft 365 was the most searched among email hosting providers worldwide, with an estimated 13.7M branded searches and 73.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Email hosting providers: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/email-hosting-providers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/email-hosting-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.