---
title: "Email archiving platforms: Which brands are most popular in search?"
description: "Compare the platforms that archive business email. Share of Search among Mimecast, Proofpoint, Barracuda, Global Relay and Smarsh, the email archiving platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/email-archiving-platforms"
publisher: "Brandwave"
---

# Email archiving platforms: Which brands are most popular in search?

Compare the platforms that archive business email. Share of Search among Mimecast, Proofpoint, Barracuda, Global Relay and Smarsh, the email archiving platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Email archiving platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Mimecast, 48.1%

## Which brand is most popular in search among email archiving platforms worldwide?

- In August 2026, Mimecast was the most searched among email archiving platforms worldwide, with an estimated 90.5K branded searches and 48.1% estimated Share of Search within this set.
- Proofpoint is in 2nd place, 15.7 percentage points behind at 32.4% Share of Search.
- Across the 11 months ending August 2026, Mimecast’s estimated Share of Search among email archiving platforms worldwide decreased from 50.9% to 48.1%.
- Across the 11 months ending August 2026, Proofpoint’s estimated Share of Search among email archiving platforms worldwide increased from 28.3% to 32.4%.
- Across the 11 months ending August 2026, Barracuda’s estimated Share of Search among email archiving platforms worldwide increased from 6.8% to 7.9%.
- Across the 11 months ending August 2026, Global Relay’s estimated Share of Search among email archiving platforms worldwide decreased from 8.4% to 6.4%.
- Across the 11 months ending August 2026, Mimecast’s estimated Share of Search among email archiving platforms worldwide peaked at 51.4% in January 2026 and was lowest at 46.6% in April 2026.
- Across the 11 months ending August 2026, Proofpoint’s estimated Share of Search among email archiving platforms worldwide peaked at 32.5% in March 2026 and was lowest at 27.4% in July 2026.
- Across the 11 months ending August 2026, Barracuda’s estimated Share of Search among email archiving platforms worldwide peaked at 9.9% in July 2026 and was lowest at 6.4% in February 2026.
- Across the 11 months ending August 2026, Global Relay’s estimated Share of Search among email archiving platforms worldwide peaked at 9.3% in April 2026 and was lowest at 6.4% in August 2026.
- Across the 11 months ending August 2026, Barracuda rose from 4th to 3rd among email archiving platforms worldwide.
- Across the 11 months ending August 2026, Global Relay fell from 3rd to 4th among email archiving platforms worldwide.
- Across the 11 months ending August 2026, Smarsh held steady: its estimated Share of Search among email archiving platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Mimecast vs Proofpoint: compare search popularity](/demand/global-en/compare/mimecast-vs-proofpoint): 48.1% against 32.4% Share of Search.
- [Mimecast vs Barracuda: compare search popularity](/demand/global-en/compare/barracuda-networks-vs-mimecast): 48.1% against 7.9% Share of Search.
- [Mimecast vs Global Relay: compare search popularity](/demand/global-en/compare/global-relay-vs-mimecast): 48.1% against 6.4% Share of Search.
- [Mimecast vs Smarsh: compare search popularity](/demand/global-en/compare/mimecast-vs-smarsh): 48.1% against 5.3% Share of Search.
- [Proofpoint vs Barracuda: compare search popularity](/demand/global-en/compare/barracuda-networks-vs-proofpoint): 32.4% against 7.9% Share of Search.
- [Proofpoint vs Global Relay: compare search popularity](/demand/global-en/compare/global-relay-vs-proofpoint): 32.4% against 6.4% Share of Search.
- [Proofpoint vs Smarsh: compare search popularity](/demand/global-en/compare/proofpoint-vs-smarsh): 32.4% against 5.3% Share of Search.
- [Barracuda vs Global Relay: compare search popularity](/demand/global-en/compare/barracuda-networks-vs-global-relay): 7.9% against 6.4% Share of Search.
- [Barracuda vs Smarsh: compare search popularity](/demand/global-en/compare/barracuda-networks-vs-smarsh): 7.9% against 5.3% Share of Search.
- [Global Relay vs Smarsh: compare search popularity](/demand/global-en/compare/global-relay-vs-smarsh): 6.4% against 5.3% Share of Search.

## How did search popularity change for email archiving platforms worldwide in August 2026?

- In August 2026, Proofpoint gained estimated Share of Search among email archiving platforms worldwide, from 27.4% to 32.4%.
- In August 2026, Barracuda lost estimated Share of Search among email archiving platforms worldwide, from 9.9% to 7.9%.
- In August 2026, Global Relay lost estimated Share of Search among email archiving platforms worldwide, from 8.1% to 6.4%.
- In August 2026, Mimecast lost estimated Share of Search among email archiving platforms worldwide, from 49.3% to 48.1%.
- Estimated monthly branded searches for Smarsh worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Mimecast | 48.1% | 90.5K | 0.0% | Mimecast |
| 2 | Proofpoint | 32.4% | 61K | +21.3% | Proofpoint |
| 3 | Barracuda | 7.9% | 14.8K | -18.2% | Barracuda |
| 4 | Global Relay | 6.4% | 12.1K | -18.2% | Global Relay |
| 5 | Smarsh | 5.3% | 9.9K | 0.0% | Smarsh |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Mimecast | 110K | 50.9% | 1 |
| Oct 2025 | Proofpoint | 61.1K | 28.3% | 2 |
| Oct 2025 | Global Relay | 18.1K | 8.4% | 3 |
| Oct 2025 | Barracuda | 14.8K | 6.8% | 4 |
| Oct 2025 | Smarsh | 12.1K | 5.6% | 5 |
| Nov 2025 | Mimecast | 90.5K | 48.1% | 1 |
| Nov 2025 | Proofpoint | 61K | 32.4% | 2 |
| Nov 2025 | Global Relay | 14.8K | 7.9% | 3 |
| Nov 2025 | Barracuda | 12.1K | 6.4% | 4 |
| Nov 2025 | Smarsh | 9.9K | 5.3% | 5 |
| Dec 2025 | Mimecast | 90.5K | 51% | 1 |
| Dec 2025 | Proofpoint | 50K | 28.2% | 2 |
| Dec 2025 | Global Relay | 14.8K | 8.3% | 3 |
| Dec 2025 | Barracuda | 12.1K | 6.8% | 4 |
| Dec 2025 | Smarsh | 9.9K | 5.6% | 5 |
| Jan 2026 | Mimecast | 110K | 51.4% | 1 |
| Jan 2026 | Proofpoint | 61.1K | 28.6% | 2 |
| Jan 2026 | Global Relay | 18.1K | 8.5% | 3 |
| Jan 2026 | Barracuda | 14.8K | 6.9% | 4 |
| Jan 2026 | Smarsh | 9.9K | 4.6% | 5 |
| Feb 2026 | Mimecast | 90.5K | 48% | 1 |
| Feb 2026 | Proofpoint | 61.2K | 32.5% | 2 |
| Feb 2026 | Global Relay | 14.8K | 7.9% | 3 |
| Feb 2026 | Barracuda | 12.1K | 6.4% | 4 |
| Feb 2026 | Smarsh | 9.9K | 5.3% | 5 |
| Mar 2026 | Mimecast | 110K | 47.9% | 1 |
| Mar 2026 | Proofpoint | 74.7K | 32.5% | 2 |
| Mar 2026 | Global Relay | 18.1K | 7.9% | 3 |
| Mar 2026 | Barracuda | 14.8K | 6.4% | 4 |
| Mar 2026 | Smarsh | 12.1K | 5.3% | 5 |
| Apr 2026 | Mimecast | 90.5K | 46.6% | 1 |
| Apr 2026 | Proofpoint | 61.1K | 31.4% | 2 |
| Apr 2026 | Global Relay | 18.1K | 9.3% | 3 |
| Apr 2026 | Barracuda | 14.8K | 7.6% | 4 |
| Apr 2026 | Smarsh | 9.9K | 5.1% | 5 |
| May 2026 | Mimecast | 90.5K | 47.4% | 1 |
| May 2026 | Proofpoint | 61K | 31.9% | 2 |
| May 2026 | Barracuda | 14.8K | 7.7% | 3 |
| May 2026 | Global Relay | 14.8K | 7.7% | 4 |
| May 2026 | Smarsh | 9.9K | 5.2% | 5 |
| Jun 2026 | Mimecast | 110K | 50.9% | 1 |
| Jun 2026 | Proofpoint | 61.3K | 28.3% | 2 |
| Jun 2026 | Global Relay | 18.1K | 8.4% | 3 |
| Jun 2026 | Barracuda | 14.8K | 6.8% | 4 |
| Jun 2026 | Smarsh | 12.1K | 5.6% | 5 |
| Jul 2026 | Mimecast | 90.5K | 49.3% | 1 |
| Jul 2026 | Proofpoint | 50.3K | 27.4% | 2 |
| Jul 2026 | Barracuda | 18.1K | 9.9% | 3 |
| Jul 2026 | Global Relay | 14.8K | 8.1% | 4 |
| Jul 2026 | Smarsh | 9.9K | 5.4% | 5 |
| Aug 2026 | Mimecast | 90.5K | 48.1% | 1 |
| Aug 2026 | Proofpoint | 61K | 32.4% | 2 |
| Aug 2026 | Barracuda | 14.8K | 7.9% | 3 |
| Aug 2026 | Global Relay | 12.1K | 6.4% | 4 |
| Aug 2026 | Smarsh | 9.9K | 5.3% | 5 |
| Sep 2026 | Barracuda | — | — | — |
| Sep 2026 | Global Relay | — | — | — |
| Sep 2026 | Mimecast | — | — | — |
| Sep 2026 | Proofpoint | — | — | — |
| Sep 2026 | Smarsh | — | — | — |

## What is being compared

- **Barracuda**: Measured on the search term “barracuda networks”.
- **Global Relay**: Measured on the search term “global relay”.
- **Mimecast**: Measured on the search term “mimecast”.
- **Proofpoint**: Measured on the search terms “proofpoint”, “proofpoint app”, “proofpoint com”, “proofpoint security awareness”, “proofpoint security training”, “proofpoint software” and “security awareness proofpoint”, summed into one figure.
- **Smarsh**: Measured on the search term “smarsh”.

- [Barracuda](/demand/global-en/brands/barracuda-networks)
- [Global Relay](/demand/global-en/brands/global-relay)
- [Mimecast](/demand/global-en/brands/mimecast)
- [Proofpoint](/demand/global-en/brands/proofpoint)
- [Smarsh](/demand/global-en/brands/smarsh)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among email archiving platforms worldwide?

In August 2026, Mimecast was the most searched among email archiving platforms worldwide, with an estimated 90.5K branded searches and 48.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Email archiving platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/email-archiving-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/email-archiving-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.