---
title: "Bowflex vs NordicTrack: Which is searched more?"
description: "Which is more popular in search, Bowflex or NordicTrack? Compare estimated monthly branded-search demand and Share of Search inside the Elliptical machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/elliptical-machine-brands/compare/bowflex-vs-nordictrack"
publisher: "Brandwave"
---

# Bowflex vs NordicTrack: Which is searched more?

Which is more popular in search, Bowflex or NordicTrack? Compare estimated monthly branded-search demand and Share of Search inside the Elliptical machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bowflex and NordicTrack
- **Competitive set**: Elliptical machine brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Bowflex Share of Search**: 5.7%
- **NordicTrack Share of Search**: 9.7%

## Which is more popular in search, Bowflex or NordicTrack?

- In September 2026, NordicTrack had more branded searches than Bowflex among elliptical machine brands worldwide. NordicTrack was estimated to have 154K branded searches compared to Bowflex’s 90.5K, and held a 9.7% Share of Search versus Bowflex’s 5.7%.
- NordicTrack was ahead of Bowflex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bowflex’s estimated Share of Search among elliptical machine brands worldwide moved from 4.2% to 5.7%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, NordicTrack’s estimated Share of Search among elliptical machine brands worldwide moved from 9.3% to 9.7%, and its estimated monthly branded searches moved from 199K to 154K.

## How did search popularity change for elliptical machine brands worldwide in September 2026?

- In September 2026, NordicTrack lost estimated Share of Search among elliptical machine brands worldwide, from 12.7% to 9.7%.
- Bowflex’s estimated Share of Search among elliptical machine brands worldwide has gained ground for 3 months in a row, from 4.3% to 5.7% in September 2026.

## Month by month

| Month | Bowflex estimated searches | Bowflex Share of Search | Bowflex rank | NordicTrack estimated searches | NordicTrack Share of Search | NordicTrack rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 4.2% | 4 | 199K | 9.3% | 3 |
| Nov 2025 | 110K | 4.9% | 4 | 333K | 14.7% | 3 |
| Dec 2025 | 110K | 4.8% | 4 | 369K | 16% | 3 |
| Jan 2026 | 110K | 4.1% | 4 | 398K | 14.8% | 3 |
| Feb 2026 | 90.5K | 4.5% | 4 | 287K | 14.4% | 3 |
| Mar 2026 | 90.5K | 4.6% | 4 | 265K | 13.6% | 3 |
| Apr 2026 | 90.5K | 4.8% | 4 | 205K | 10.8% | 3 |
| May 2026 | 90.5K | 4.8% | 4 | 192K | 10.2% | 3 |
| Jun 2026 | 74K | 4.3% | 4 | 197K | 11.4% | 3 |
| Jul 2026 | 90.5K | 5.1% | 4 | 221K | 12.5% | 3 |
| Aug 2026 | 90.5K | 5.5% | 4 | 209K | 12.7% | 3 |
| Sep 2026 | 90.5K | 5.7% | 4 | 154K | 9.7% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bowflex’s and NordicTrack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bowflex**: Measured on the search term “bowflex”.
- **NordicTrack**: Measured on the search terms “nordictrack”, “nordictrack 1750”, “nordictrack commercial 1750” and “nordictrack treadmill”, summed into one figure.

- [Bowflex profile](/demand/global-en/brands/bowflex)
- [NordicTrack profile](/demand/global-en/brands/nordictrack)
- [All elliptical machine brands worldwide](/demand/global-en/categories/elliptical-machine-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bowflex or NordicTrack?

In September 2026, NordicTrack had more branded searches than Bowflex among elliptical machine brands worldwide. NordicTrack was estimated to have 154K branded searches compared to Bowflex’s 90.5K, and held a 9.7% Share of Search versus Bowflex’s 5.7%.

## Cite this page

Brandwave. "Bowflex vs NordicTrack: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/elliptical-machine-brands/compare/bowflex-vs-nordictrack

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/elliptical-machine-brands/compare/bowflex-vs-nordictrack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.